Summary: <a style="font-size: large;" href="http://corporatevideobusiness.com/wp-content/uploads/2014/01/secret_document.jpg"></a><br> Today I’m going to talk about the top three things that led to my video business’ success in 2013.<br> <br> Let’s get right to it.<br> <br> Here are the three things that led to my success in reverse order:<br> <br> <br> 3.Repeat customers<br> Revenue from repeat customers made up about 65% of my revenue in 2013. Some years it’s been well over 80%. <br> <br> Repeat customers are great because they validate that you are providing value to them.<br> <br> It is 20 times easier to get an existing client to buy from you again – than for someone who has not purchased from you to buy from you. <br> <br> What’s cool is that I’ve booked jobs of $4k, $5k, and even over $20k all by email from existing clients.<br> <br> You tend to get “non-competitive” jobs from existing clients…which means that you don’t have to bid against other production companies.<br> <br> Plus, repeat client are often easier to work with…you know them, and they know you.<br> <br> I love it when I walk through the door and am greeted by a hug or someone yelling “Aaron!”<br> <br> Having repeat clients often leads to what I call the “can ya’s”.<br> <br> That’s when your client asks “hey can you do this or that?”<br> <br> From time to time you’ll have opportunites to do things that you normally don’t offer as services, and can make good money doing them.<br> <br> For an example, I’ve done still photography for medical devices and have raked in a total of well over $10,000.<br> <br> I’ve made $8,500 in one day by doing teleprompting from hand written text. We’re the only company I know of that has ever done that. I had to figure out how to do it, and make it work quickly and effectively.<br> <br> 2. Systematizing of my business<br> I have a system for automatic lead generation. This saves me time to work on other areas of my business, or to take time off.<br> <br> I trust my automatic lead generation system, and it works. I don’t spend any time looking for customers, but have customers looking for me.<br> <br> I have a system for booking jobs. It saves me time and effort. It also makes things easier for my customers.<br> <br> I have a system for working with my freelances. My equipment is standardized. This allows me and my freelancers to communicate and be on the same page.<br> <br> I also know exactly what is needed for each job.<br> <br> Because of this I’m able to book a lot of smaller revenue jobs between $525 to $2,000, not be at those jobs, and still make a good profit from them.<br> <br> My customers will have know what to expect and have a similar experience every time.<br> <br> 1. Planning for a great year<br> <br> I came into the year with a goal of working on two major things.<br> One was to have reoccurring income from videos I produced.<br> That didn’t come to fruition.<br> <br> The second goal was to grow my teleprompter rental services. That goal did come to fruition. I grew my teleprompter services to a point where for the first time in my business my teleprompter revenue exceeded my production revenue.<br> <br> This was great, because it allowed me to reproduce myself easier than with any other service my business offered.<br> <br> Which translated to more bookings and less field work for me.<br> <br> Just a few years ago I would have thought this would not be possible…but it became possible because I planned and did the things necessary to make it possible.<br> <br>
