TAP092: Should your podcast or blog have its own Twitter account?

The Audacity to Podcast - A "how-to" podcast about podcasting and using Audacity show

Summary: Learn when you should or shouldn't have a Twitter account for your blogging or podcasting brand. DON'T have a separate Twitter account when: - you'll use it as a personal account - you'll post all the same stuff across accounts anyway - you have infrequent or no relevant content - you already built an audience with your own account DO have a separate Twitter account when: - your blog/podcast has multiple contributors - you create a lot of content the industry produces a lot of news - you want to build a niche following - you need separate branding Tips for managing multiple Twitter accounts -Make a "branding-neutral" account for yourself - Define the new account's branding and stick to it - Rarely tweet the same stuff - Crosspromote your content and - Twitter account(s) occasionally - Use multi-account Twitter tools Check out http://PodcastersRoundtable.com Get my personal blog at http://DanielJLewis.net Links and shownotes at http://theaudacitytopodcast.com/92 FEEDBACK Call (903) 231-2221 Email feedback@TheAudacitytoPodcast.com Send a voice message from http://TheAudacitytoPodcast