Summary: Blogging has become more important when marketing your Real Estate Business. There is so much to know, and so little time. In this Real Estate Training and Coaching Session I cover the value of using a blog in your business. How to use keywords, what tools to use, and the 3 different ways to blog that drive will drive organic traffic to your web site. Enjoy. Video of Post Downloadable Audio MP3 of Post Subscribe to Realtor Roundtable Podcast below To learn more about how Keller Williams can help your real estate business, click HERE Transcript of Podcast Real Estate Training – Blogging – Your Next Client May Be Only One Blog Away Hey everybody. Welcome to this weeks Real Estate Coaching and Training session. My name is Daren Phillipy, CEO Phillipy Consulting. This week I want to talk about blogs and what they’re all about. I also want to cover why they’re important in your Real Estate Business. We also talk about the different ways you can blog. I want to start this assuming that at least you know what a blog is. Blogs have really become important over the last few years. The internet has turned the kind of being web 2.0, which means basically interactive. Blogs allow a person or an individual or company to be able to share new content and ideas out to people online. It has completely changed, it’s made websites interactive where you can post a topic on something and people can make comments and build yourself a little community. I speak with real estate professionals all the time. One of the biggest challenges when it comes to blogging as a real estate professional is; “man I don’t have the time, I am working all these hours. Where do I find the time to be able to write an article on whatever topic is, something on real estate and what topics like come up with?” I know a lot of other people there like: “man I don’t really know what to do when it comes to blogs. Why it’s important?” Blogs have evolved quite a bit in its short lifespan. When I first learned about blogs they were something that my wife was doing where she would write about our family and our friends and take pictures. It made it so everybody that lived away from where we were living, could see what is going on our lives. Also people were writing blogs that were really taking a stand on this topic and they were activists or whatever. As I started to develop my business, I’ve seen how valuable and important blogging is in the real estate business. I kind of want to talk about why blogging is so important. If you don’t have a website, a blog is a great way to have a web presence and be used as a website where people can be directed to find more information about you. When you’re meeting with people, you’re going to want to direct them to your site to; “learn more about what I’m all about. Learn more about my business at www.whatever.com . You want to be able to have that web presence, especially if you’re listing property. You need to be able to have that web presence, built to market properties and the properties you are trying to sell. Blogs are a great way to be able to have something to be able to direct people to. If you do have a website but don’t have a blog option. Your web site is static, which means there’s nothing really new or changing on your site. When you have a static site, the search engines look at your site and think nothing is going on. The search engines like Google, Yahoo and Bing, they look at your site, and see no new content, and see that this news of this site is old information. To have that blog feature on your site allows you to provide new information that makes you more relevant than other sites with old information. As time goes on information changes. If you’re able to provide new information, the search engines like that. The other reason why blogging is so important as a real estate professional, you want[...]
