Summary: Technology has become more and more important in the real estate business. There are so many tools, and so much technology to learn, it is easy to become overwhelmed. In this real estate coaching session I discuss six areas where learning and implementing technology will improve your business. At the end of this session, there is a special announcement. You are going to love it. Video of Post Downloadable Audio MP3 of Post Subscribe to Realtor Roundtable Podcast below To learn more about how Keller Williams can help your real estate business, click HERE Transcript of Post Implementing Technology In Your Real Estate Business Hey everybody! Welcome to this week’s real estate coaching and training session. My name is Daren Phillipy, CEO of Phillipy Consulting. This week we are going to talk about implementing technology into your real estate business. I talk to a ton of real estate professionals every single week. We all know that technology is becoming more and more important and necessary to Know and understand and use in our real estate business. Since there’s so much stuff, and there is are many things that will think festivals need to do. The whole idea of adding or learning or implementing a whole new set of technology for business can often be overwhelming and can make us feel that we don’t have the time to implement, even though we know we need to. What usually happens is we don’t implement, or we get to a point where we realize that not implementing that technology is truly hampering our business. So, what I want to talk about is six different areas of technology that I think are really important to learn, know, understand and to implement in our business. I believe that having the knowledge and understanding of these six areas will make a difference in your business. The first one I want to talk about is social media. Of course, I’ve talked about social media in the past. I use social media quite a bit. Basically, social medias is the use of your Facebook, Twitter, Linkedin, your blog. There are a ton of other pools out there that help socialize online. It’s becoming apparent that is going to be one of the necessary ways to communicate. Much like sending an e-mail of picking up the phone. Social media is a real way to communicate now and it is not growing way. Learning that technology can be overwhelming, but it’s still an important part of communicating, because especially as the younger generation start to grow and become homeowners and become part of the purchasing and selling of real estate in that market, that is how they communicate. I have a seventeen -year-old boy that has an e-mail account, but doesn’t use e-mail to communicate. He text and uses his Facebook to communicate with his friends. That’s his main way of communicating. That’s the way they’re growing up through school. They are going to continue to communicate that way as they get older. So we’ve got to make sure that were a part of social media. The only way around that is learning what social media is all about and applying it slowly and carefully to your business. Implementing it in a way that there is direction with a very specific game plan to drive traffic and drive business. The second area that I think is really important to understand is our mobile tools. We are in an extremely mobile business. As these smart phones are becoming more valuable. Not just having a cell phone, but having a smart phone, we could be checking e-mail’s and communicating and being able to get online and check certain things. Then of course the invention of the ipod, and what that has done to really create a whole new market of mobile tablets. The “in between” tool between a laptop you’re your smart phone. You’re able to use your tablet in a way where you can communicate in a different way and be able to search, and be able to become more mobile. These smart phones and ta[...]
