Summary: Episode 21 – On Lovemarks and Loveworks with Brian Sheehan (http://thesalesblog.com/blog/2013/07/06/episode-20-on-lovemarks-and-loveworks-with-brian-sheehan/) is a post from: The Sales Blog | S. Anthony Iannarino (http://thesalesblog.com) Brian Sheehan is an Associate Professor of Advertising at Syracuse University’s Newhouse School of Public Communications. Before that, he was CEO of Saatchi & Saatchi’s Team One Advertising in Los Angeles. Brian’s new book, Loveworks (http://www.loveworksthebook.com), is a follow up to Kevin Roberts’ Lovemarks (http://www.lovemarks.com). I ask Brian about how buyers really buy, what makes a lovemark, and how brands create meanings, and in doing so, tribes. Brian Sheehan (http://newhouse.syr.edu/faculty-staff/brian-sheehan) Brian Sheehan on Twitter (https://twitter.com/bjsheehan7) Loveworks (http://www.amazon.com/Loveworks-marketers-emotional-connections-marketplace/dp/1576876403/ref=nosim/iannarinosqua-20) (affiliate link)
