Thought Leadership - 7 Steps to Building a Better Brand

herBusiness - Insights for women in Business show

Summary: Craig Badings is the author of BRAND STAND - 7 Steps to Thought Leadership. In this interview Craig explains how to establish yourself as a thought leader in your industry, why it's important to differentiate yourself in your market and offers a step by step approach for rolling out a thought leadership plan. Host, Suzi Dafnis