Summary: My conversation with Corrina about her book "Turning Passion To Profit" took several turns I didn't expect. Corrina is that all-too-rare breed of Business Coach that can span the bridge between true service to others and profit. She has literally written the book about bringing those two worlds together. Listen in as we discuss: The marketing problem with heart-centered service businesses and how to solve it The one action successful entrepreneurs do every day How to discover the pressing problems of your "tribe" (ideal clients) to serve them better and increase your sales Your Message and the way to communicate it to your tribe Using the seldom mentioned "Flow Process" with clients to help them at their greatest level of need Why "Resonant Pricing" for your services makes selling easy Listen to the end to discover how business cards at a networking event can be a barrier to sales and what to do instead.
