EP255-OSD-"Sneaker Guerilla Marketing"
Summary: The OSD Crew addresses how the sneaker companies go about marketing their footwear and, more importantly, how they convince sneaker aficionados and non-sneaker aficionados to buy more sneakers. For example, adidas is the official sponsor for the Boston Marathon, which the 117th race will take place on April 15th, but companies such as Saucony and New Balance have produced sneakers that are directly linked to the 26. 2 mile race. Also, we discuss brands that don't get a lot of love, but are very important to the culture.