Summary: According to CJ Hayden of Get Clients Now, marketing is telling people what you do again and again and again. We can tell them what we do in a variety of ways, but never lose sight of the fact that we do have to tell them. Unfortunately, when most new coaches begin their businesses they spend the majority of their time doing important things – but not the most important things – telling people what they do. This is because they don’t understand the distinction between passive and active marketing. In this episode, you will learn: The difference between passive and active marketing What proportion of your time should be spent in each type of marketing Top strategies for telling potential clients what you do and how it benefits them Click to listen:
