29 November 2008 |
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Cause of the day — if you are a Texas fan check this out.
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Just played with LinkedIn DirectAds — ads from LinkedIn members — looks very good. Will take for a spin and let you know how it works.
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Coach Mack, we're rested and ready to go!!!
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The Digital Youth Project is a MacArthur-funded $3.3 million ethnographic study of kids and new media, led by a diverse group of experts from the fields of sociology, psychology, computer science, engineering, media studies, and beyond. Here's the white paper.
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1 in 10 US Internet searches for leading brands is led away from the brand owner's website. Brands need to be aware of the problem and to understand the best ways to deal with threats. Note USAA does the best job of managing this dynamic.
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Love this — a crowdsourcing site (like IdeaStorm) to provide ideas to Obama. Looks like the IT crowd is currently dominating this one…
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Teens and college students seem to have remarkably similar tastes in Websites, based on a first glance at a September 2008 Youth Trends study.
25 November 2008 |
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We released this today with Strategic Oxygen. Net: Consumers are getting smarter about "green" and they expect brands to communicate to them in more substantive ways.
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The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) announced that Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008, representing an 11 percent increase over the same period in 2007. The Q4 results will give us a good feel for next year.
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Google launched SearchWiki, a way for users to customize search by re-ranking, deleting, adding, and commenting on their personal search results. I can't imagine anyone taking the time, but we'll see…
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This is a video of a visualization of Facebook's incoming data around the world. Watch long enough to view interactions — very cool and very global. Thank you, Sylvia Osante for sharing.
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Here's a good post on calculating the ROI of social media. Key point: You have to invest some time and energy to do ROI analysis.
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An advertiser — Say So Mobile — bought Jessica's Twitter profile page. The price: $45 for 7 days. Look for this trend to continue since Twitter really needs to figure out how to make some money. I wonder how "contextual" Twitter ads can be?
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Great post from Jarvis on the future of news.
24 November 2008 |
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Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup International, Inc.
21 November 2008 |
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Obama accelerate use of mobile messaging. More than 100% increase is mobile messaging year on year.
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I'd call this incredible: Google announced the availability of never-before-seen images from the LIFE photo archive, dating back to the 1750s. I could spend hours on this site. Bravo to Life for allowing it to happen. Some major brands could learn from Life's courage.
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Bazaarvoice launched BrandVoice, "the first User-Generated Channel Marketing and Advertising program whereby manufacturers can catapult product sales and brand equity through the syndication of user generated content to retailers." This is a cool idea. A great way for brands to create value for their channel partners. Nice post on the product from Sam Decker, CMO.
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Walmart "leaked" its Black Friday ads to select Black Friday shopping sites. Now they want them taken down, and they are using lawyers to do it. Here's the legal notice. Not sure why Walmart wants to make it hard to find their ads for this huge shopping day. In any case, the letter from counsel may have the opposite effect. What's Walmart really trying to do here?!
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Twitter is considering charging companies that use it for consumer feedback purposes. Such firms include Zappos, Comcast, Starbucks, GoDaddy and Amazon. It may also begin placing ads alongside search engine results.
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The chief marketing officer (CMO), a title that barely existed 15 years ago, is under growing pressure to keep pace with rapidly changing digital media and globalisation. Here's a new report from the EIU on CMOs and their challenges.
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The headline is misleading. What he actually said is maketers ADVERTISING does not belong in Facebook. He may be more right than wrong about that.
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I twittered about this Sunday. If you missed the story, it's well worth the read. Did you know there's never been a laptop in the Oval Office?
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Adobe’s Flash Player is on 98 percent of all desktop computers, but it is still struggling to make the jump to mobile phones. The company is demonstrating Flash Player 10 running on a Windows Mobile phone at Adobe Max today. This will make it a lot easier to develop cool and useful mobile app's.
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With newspapers slowly dieing, Rupert Murdoch said they may still have a bright future if newspapers can shed reporters/editors who he said have forfeited the trust and loyalty of their readers. Murdoch criticized the media reaction after bloggers debunked a "60 Minutes" report by former CBS anchor, Dan Rather, that President Bush had evaded service during his days in the National Guard.
18 November 2008 |
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48% of technology users usually need help from others to set up new devices or to show them how they work. Users encounter problems with their cell phones, internet connections, and other gadgets. This leads to impatience and frustration… Gen Y is more confident they will get it fixed. Another good study from Pew.
17 November 2008 |
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Today, President-elect Obama will record the weekly Democratic address not just on radio but also on video — a first.
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Clinton and Obama met yesterday in Chicago… this will be in tomorrow's paper…
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New Scientist reports that Alexander Besher's new multimedia sci-fi novel, Manga Man, is not only available to read online, you can have it published to your mobile phone by scanning a QR code on a promotional t-shirt.
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I was talking to one of our SAEs about how to develop keyword strategies. Google's SEO starter guide is a good place to learn a lot about how SEO and Google work.
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Microsoft launched an online store. They may be a little behind the curve on this one.
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Michael Gale, CEO, Strategic Oxygen, tells us why Rubicom's recent research does not apply in the enterprise technology space. Essentially, IT decisions makers depend on the blogs and forums of tech media, independent users and brands (in that order). Strategic Oxygen's data backs-up the assertions. Note: Strategic Oxygen is a client and partner (and good friend, too).
15 November 2008 |
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Former colleague (and Texas Alumni) Matt Ceniceros sent me this link to his current project at Fed Ex. On the surface it looks like an interesting initiative.
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There's an interesting situation unfolding on the Daily Kos with AIG. Essentially, AIG has offered to respond to Daily Kos readers' top questions about the bailout. We'll see if they step up to it. My sense is this will generate a lot more conversation online about AIG to which they will not respond. But at least they are trying something different and it does not involve a "holding statement." Thanks to Andrew Foote for giving me a heads up on this.
14 November 2008 |
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Thanks to Google and the Rome Reborn Project, everyone in the world, from Rome itself to Calcutta, can now travel through time and discover Ancient Rome as it was 1,688 years ago when it was ruled by Emperor Constantine. This kind of project puts 3-d web back on my radar. Awesome. Watch the video even if you have not downloaded Google Earth.
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Understanding and engaging customers, using new media such as social networks and digging deeper into data are some of the top trends for 2009, said a panel of top marketers at BtoB’s Best Luncheon Tuesday.
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Ron Rosenbaum and Jeff Jarvis are going at it. Rosenbaum questions Jarvis' motives for continually challenging journalism and the media. I think Ron''s off base. I've been reading Jarvis for three years now. I even had my little run in with him during the "Dell Hell" period and when our "Chris, the intern" wrongly took an anonymous swing at him. But through all of this I have come to believe that Jarvis is a real expert on the media industry and a passionate change agent. That is, he really wants newspapers to rethink, restructure and thrive, and I believe that is his primary motivation. Call me crazy.
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Facebook's common stock is now changing hands in private sales at about a $4 billion valuation, a source says (unconfirmed). That's down from $15 billion last Fall…
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Nick Denton says: "From conglomerates to internet ventures, executives should be planning now on a decline of up to 40% in advertising spending during this cycle." He is suggesting much more aggressive action to get ad-dependent businesses in line with deepening recession. Thought provoking post, but don't read it prior to bedtime.
13 November 2008 |
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One-half of US blog readers surveyed thought blogs were useful for getting information about purchases, according Jupiter. More than one-half of respondents who had trusted blogs for purchase decisions in the past said the information they found on blogs helped determine when they decided to make a purchase.
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This article made me feel smarter — I've been trying to figure out how to get any kind of content to our TVs, but it is much easier said than done today. This article suggests an XBox 360, Wii or Playstation might be part of the solution.
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Despite its audience, Facebook's advertising revenue is up and down. So they are placing a big bet on a new ad format called "engagement ads" that further blurs the line between marketing and social networking. The concept is good, but it should not be blurry to the person endorsing the product or service — that's the problem I see with the test ads. People were recommending products/services to their friends without knowing they were recommending them. For instance, my students tell me I recommend Betty Crocker with great frequency.
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I think groups are a good idea on LinkedIn — and could be powerful and popular. But they are not being closely moderated which means anyone can join just about any group and the discussions are full of spam. LinkedIn needs to get this area back under control.
12 November 2008 |
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