The Crash of 2008 Explained - Podcast of the Day

This American Life, a podcast show produced by Chicago Public Radio, dives into the credit crunch and explain the mess in a way you can understand. The hedge funds and banks have created a daisy chain of credit and insurance for the credit that depends completely on the chain remaining intact. If they chain breaks anywhere, others in the chain now have risk they may not even know about.

And the house of cards collapses. That's what's happening now and it's really, really scary stuff.

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Support Pandora - Call Congress Now

If you like Internet radio and Pandora then It's time call your Congressman, to tell them you want them to vote for HR 7084.

Here's the notice from Pandora's blog. If you want more background on Pandora, check out our interview with Tim Westergren, founder of Pandora.

CONGRESSIONAL EMERGENCY!!!

Listeners we need your help... NOW!

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Digital Podcast 56: USA Today's Podcasts Are a Mess

USA Today is the largest newspaper by circulation, so I decided that they would be a great starting point for our review and benchmarking of how well print publishers are approaching downloadable media as a business.

USA Today is not yet treating downloadable media as a business opportunity. Downloadable content is not presented well and seems to be left to some enterprising reporters who are experimenting with using downloadable media. The individual efforts seem to range from quite enterprising to poor quality efforts. The podcasts were so variable that I had to review them individually. I produced individual reviews for Celeb Watch, Talking Tech and PopCandy.

USA Today has a wealth of content and sub-brands that would make excellent platforms for building downloadable media brands.

I see lots of upside for USA Today if they make the investments required, but right now USA Today's downloadable media offering is mess that probably doing more damage than good.

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Digital Podcast 55: USA Today's Celeb Watch Review

In this episode of Digital Podcast, I review USA Today's Celeb watch to see how well they embrace best practices. I liked USAToday.com's presentation of Celeb Watch the best. It is the one micro-site that is well done. There is significant room for improving off a good start, particularly in the areas of audience interaction and technical issues like feed and tag quality.

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Digital Podcast 54:USA Today's Talking Tech Review

While I liked the Talking Tech show’s content and production quality, the presentation of the show on the website and feeds needs a lot of improvement. The presentation of Talking Tech is disappointing when compared to Celeb Watch. The page has a picture of the show’s hosts, a short blurb about the show and short bios for the hosts.

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Digital Podcast 53: USA Today's PopCandy Podcast Review

In this episode of Digital Podcast, I review Pop Candy, an audio podcast from USA Today. PopCandy is a blog about popular culture that also publishes an audio podcast. The podcast focuses on music and interviews and the podcasts are intermingled with blog posts. I liked the content that was produced as a supplement to the blog. However, there is lots of room for improvement in many aspects of the overall user experience and presentation of the PopCandy podcast.

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Want an alter-mego?

One of the most interesting presentations at the VentureNet show, was given by Mego. They make a portable widget that contains your user profile. The widget is completely customizable and can be plugged right into any social network or blog. Wouldn't it be nice to have one place to update your info and have it published out to all your social network sites.


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Downloadable Media Widgets - A New Tool for Advertisers and Podcasters

Personal Life MediaI spoke with Susan Bratton, CEO of Personal Life Media, the other day and Susan told me about an exciting new widget that they are launching. Normally, I wouldn't pay much attention to a new widget, but this one seems really interesting because it introduces a new distribution mechanism for downloadable media that has the potential to make downloadable media much more attractive to advertisers.

And Susan's making the widget available to other podcasters who want to do the same thing.

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