Does podcast impact on business?

[Wei Mei]

Hi everyone, I am new to podcast. However, I am aware that podcasts is getting more popular especially in business. Therefore, I hope to know more about impact of podcast on business.

1.Does anyone know what are the impact of podcast on business?
2.Are there any advantages or disadvantages of podcasting on business?
3.Will you continue to use podcast on business if you are currently using it now?

I look forward for all your replies. Thank you! =)

[Martha]

Podcasting is an excellent marketing tool for businesses. For b2b, it's like an audio or video whitepaper - you get to show off your expertise and they can be used for lead generation.

For B2C, it's good for hard core fans of your products as a way to tell them what's going on. You can also try to build a popular show like Whirlpool did and use it for advertising.