FIRST LISTEN: Latest Episode
How British brand Brompton is gaining momentum in the US.
In this episode of The Interview Series, host Karl McKeever is joined in conversation by Dawn Fichot, Head of Marketing North America for iconic British foldable bike manufacturer, Brompton Bicycles.
From its humble beginnings in a South Kensington railway arch in 1975, Brompton has grown into an internationally renowned brand - famed for its ingenious design and impeccable craftsmanship. Looking ahead, Brompton has big plans for the future with strategic growth in the US market a top priority. We explore how this most British of companies is adapting its message to move in line with needs of the North American audience; the ways Brompton is leveraging digital solutions to track new consumers; urban change in the US; and why innovation and loyalty will always be Brompton’s obsession.
Recorded in New York at NRF 2024: Retail’s Big Show.
Recent Podcast Episode
THE INTERVIEW • Kmart Australia
We sit down with Ian Bailey, Managing Director of Kmart Group Australia to explore how Kmart Australia doubled down on clarity of purpose and innovation to develop a strategic blueprint and operational architecture to transform its business model, moving it from a traditional discount chain to an innovative, modern, hybrid retailer..
UP NEXT: THE INTERVIEW |
Printemps CEO, Jean-Marc Bellaiche.
Coming Soon
Featured Podcast Episodes
Highlights from the first day at Shoptalk Europe as the industry gathers in Barcelona.
EVENT REVIEW: SHOPTALK EUROPE 2023 • 3 Episodes
Daily Highlights from Shoptalk Europe 2023
We bring you three special episodes from Shoptalk Europe 2023. Host Karl McKeever brings you highlights three days at Shoptalk Europe 2023 in Barcelona. The event promises to unite Europe’s entire retail ecosystem. And the first day did not disappoint as retail leaders and some of the industry’s leading innovators came together to discuss and debate the trends that are shaping the industry.
Podcast Series
Featured Episodes
In Focus: Online Marketplaces
Ft. Feat. Rick Kelley, CRO, Linnworks & Ed Bradley, CEO, VirtualStock
28 February 2024 • 35 MINS LISTEN
In this episode of In Focus, host Karl McKeever explores why failure to embrace automation leaves retailers and partners vulnerable; how smaller multichannel retailers can better connect their business to multiple marketplaces; and the emerging solutions that will help to deliver a better experience for everyone - from supply chain to shoppers.
The Interview: Camper
Ft. Global Retail Director, Isabelle Aberman
08 November 2023 • 29 MINS LISTEN
In this episode of The Interview Series, host Karl McKeever travels to Barcelona to sit down with Isabelle Aberman, Global Retail Director of iconic footwear brand, Camper. Passionate about retail in all its forms, Isabelle joins us to discuss Camper’s unique approach to retail design, share the inside story of CamperLab and ReCamper, and to look ahead to what the future of retail holds for us all.
Event Preview: Shoptalk Europe 2023
Featuring Organic Garden CEO, Martin Wild
27 March 2023 • 26 MINS LISTEN
In this episode, host Karl McKeever is joined by Martin Wild, founder and CEO of Germany-based food-tech start-up, Organic Garden. As Martin prepares to take to the stage at Shoptalk Europe 2023 in Barcelona, we sit down together to discuss the brand’s journey, how the retail food industry can pursue a future that is good for people, the environment, and for business, and the story behind a unexpected appearance in Playboy magazine.
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