Rural campus Introduction

Summary: Having worked in rural markets of india for over two decades there are many marketing and communication insights i have gathered over the years. My years with Ogilvy outreach one of the divisions of Ogilvy advertising were the best . one got to travel a lot, interact with people, understand them and work with them. This is the time and forum to share the same. India as you know has over six lacs villages with 70% population living there, from a one rupee match box to twenty lac worth of earth mover it is a vast market. As they say no one size fits all we need different strategies to communicate and sell.s is my first podcast, please have fun listening and give feedback :)