Marketing Murder Mysteries with Michael Graham show

Marketing Murder Mysteries with Michael Graham

Summary: A deep dive into the mysterious, and often baffling, marketing decisions of some of the biggest brands in the world.

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Podcasts:

 Bonus Episode: Mysteries of Marketing in a Rebounding Economy | File Type: audio/mp4 | Duration: 01:03:40

Millennium Agency's CEO & Strategist, Linda Fanaras, sits down with Ernesto Burden of NH Business Review to discuss the challenges of marketing in a rebounding economy and provides insight on marketing mistakes to look out for.

 Why AA, Emirates and Delta May be Airing on Caution | File Type: audio/mpeg | Duration: 14:38

In this episode, find out whether AA, Delta Airlines and Emirates are dealing with dropping stock prices and marketing tactics the right way.

 Will rushing your workforce back to work kill your brand? | File Type: audio/mpeg | Duration: 14:18

With the economy opening up, the team at Millennium Agency discusses how businesses should handle returning to work in a way that's safe for their employees and their brand.

 How The Pandemic Could Kill The Charmin Brand. | File Type: audio/mpeg | Duration: 14:17

This week we are going to look at brands, like Charmin, that have boomed during the pandemic. But soaring demand may be a curse. Stores can’t keep toilet paper in stock and consumers are starting to get angry.

 WILL THE CORONAVIRUS KILL MARVEL’S BLACK WIDOW | File Type: audio/mpeg | Duration: 14:15

The Coronavirus may be the greatest threat Marvel superheroes have ever faced. This week we explore if Marvel’s Black widow can survive the coronavirus and why social distancing may destroy the Disney brand.

 McDonald's changing their logo: A supersize lapse in judgment? | File Type: audio/mpeg | Duration: 14:36

In this episode, we explore how McDonald's is changing its logo to promote social distancing and why that may not be a good idea for the brand.

 Free Is Very Costly | File Type: audio/mpeg | Duration: 20:55

Marketing Mystery: When you offer your services for free, are you giving away your brand value? Our marketing detectives investigate!

 Radio Silence: The Silent Killer | File Type: audio/mpeg | Duration: 13:53

When the economy takes a turn South, it's time for your business to take action and advertise even more! In this episode of Marketing Murder Mysteries, we look at the brands that are positioning for the future, and how they are destined to win!

 Marketing Mystery: Did Colonel Sanders Get The Virus? | File Type: audio/mpeg | Duration: 16:28

With the CDC guidelines asking people to avoid touching your face, is the KFC tagline still relevant in our world today and what should businesses do to address the new status-quo?

 Geico: The Value of Segmented Marketing | File Type: audio/mpeg | Duration: 25:26

In this episode, we discuss the value of creating segmented marketing materials for different demographics, and dissect how Geico goes to the extreme with some of their campaigns by actively dissuading some audiences from purchasing their products. 

 General Mills: Is Their Premium Brand A Cereal Killer? | File Type: audio/mpeg | Duration: 15:20

In this episode, we dive into General Mills' decision to release a premium breakfast cereal that is priced as high as $32 a box! Listen as our marketing experts break down this decision, as well as the cereal industry as a whole! 

 Burger King's Moldy Whopper Ad : Triumph or Regicide? | File Type: audio/mpeg | Duration: 14:01

In this episode of Marketing Murder Mysteries, we discuss Burger King's latest Whopper ad. Was it marketing genius, or a very bad decision?

 Does Your Brand Pass The Tinder Test? | File Type: audio/mpeg | Duration: 15:13

In this episode, we talk about how your first impression is one of the most important factors to your brand thriving in today's digital world. 

 Trader Joe’s : Loyalty vs. Marketing | File Type: audio/mpeg | Duration: 13:02

In this episode, we dive into how Trader Joe's stays relevant with a zero-dollar marketing budget!

 Can A Virus Infect Your Brand? | File Type: audio/mpeg | Duration: 12:17

In this episode, we discuss the marketing measures you can take to make sure that your business is safe from a viral outbreak.

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