Summary: Behind every label, there is a story. Join "Travel Fuels Life" host Drew Hannush as he uncovers the unique history, myths, icons, and processes that give each whisky it's depth and character. Binge on new seasons when they are released by subscribing to Whiskey Lore.
The story of two very different individuals and ways to market their whisky. First James "Cobbie" Allardice, who when having trouble getting sales started, stumbled into a very unconventional way of promoting his guid GlenDronach whisky. And second a whiskey maverick named Tommy Dewar who would revolutionize the way Scotch whisky was marketed with his creative flair for grabbing attention.