The Industrial Talk Podcast with Scott MacKenzie
Summary: Industrial Talk is about the future and why we do what we do. We talk to the trailblazers, “outside-the-box” thinkers who impact not just present-day industry processes, but instead map out the future with unique vision and extraordinary courage in order to change the world. We also travel the globe to interview innovators in industry, from petro-chemical manufacturing & oilfield site visits to leaders in education and training.
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Podcasts:
Cracking Open The Industrial Door! Industrial Commoditization is a fact that needs addressing. Ask these 3 questions: 1. What does your Customer Want? 2. What is your Guarantee? and 3. How do you Deliver your Guarantee? We are beginning to build another Industrial Sales strategy that takes a Commoditized Industrial Product or Service and makes…
Looking for Something Easy? Industrial Sales: If we're passionate about being the Industrial Sidekick to our Hero (Customer or Prospect) then there are no shortcuts. Our focus needs to be 100% on the success of our Customer. We can have the mindset of Looking for the Easy solution – We can't cut corners our Customer's…
Is It Ever Enough? As an Industrial Leader, ask this question: “Is It Ever Enough?” Do you Stop helping your Industrial Customer or Prospect to Succeed? Listen to this episode of The Industrial Talk Podcast and realize It Is Never Enough to help your Industrial Customer or Prospect to Succeed! Podcast Transcript: The industrial…
Industrial Leadership – What is The Industrial Pain: 1. Being able to find, hire and retain Industrial talent. 2. Finding ways to have a sustainable competitive Industrial advantage and 3. Dealing with the reality that its no longer enough to run a good and decent Industrial company. (You have to be willing to articulate the social and political…
Industrial Sales requires that you look at your Customer or Prospect as the Hero in your story. That means your Hero has a Nemesis. This Nemesis is trying to prevent your Hero from Succeeding. You are your Hero's Sidekick. You are dedicated to helping your Hero Succeed and defeat their Nemesis. You provide your Hero…
Find out what to do when your Industrial product or service becomes Commoditized. We expand on the two options available: 1. Innovate and 2. Develop your Know/Like/Trust/Caring/Friendship. Industrial Sales Resources: ActiveCampaign BombBomb Industrial Academy Industrial Dojo Industrial Talk Podcast Transcript: The industrial talk podcast go big in just six minutes a day. Building a…
Sometime there will be Customer's or Prospect's that will Get Angry with you. They could be having a bad day or you said something that didn't sit well with your Customer. Fear not, you are in good company so keep in mind these 5 points: 1. Don't be an A-Hole. 2. Don't let fear control…
OK, we now understand our Customer's Passion. We have aligned our Customer's Passion with Our Passion. We understand that it's important to look the part. Now let's Demonstrate (Show) our Prospects that we are Specialist in solving problems, Knowledgeable at solving problems and we are grounded in Trustworthiness. GO-BIG and Demonstrate our understanding of what…
The fact is, we all Judge a Book By Its Cover. When I buy a bottle of Wine, I look at the label… If the label is cool and attractive, I'm more inclined to purchase. Conversely, if the label is not attractive, I'm not going to purchase unless someone recommends. Your interaction with your Customer…
Question: Do you have an Industrial Crisis Response Plan? Has your plan been Tested and Exercised? Finally, is the plan current and reflects the changes in your business? Important questions that need answers. Kirsty McKinlay-Stewart, Director of Crisis Management Limited and Publisher of Crisis Response Journal is passionate about you and your company having a powerful Crisis…
Be magnetic to Industrial Prospects by being candid about your Passion and Values. Align your Passions and Values with your ideal Industrial Customer. Prospects that value your Passion and are aligned with your Business Vision are more likely to engage in future opportunities. Podcast Transcript: The industrial talk podcast GO-BIG in just six minutes…
You need to have this conversation with your Industrial Customer. What is their Wants, Concerns, What do they Stand For and What they dislike! This conversation is important to align your Industrial Offering. GO-BIG – Understand Your Customer Passion! Podcast Transcript: The industrial talk podcast GO-BIG in just six minutes a day. Building a…
What is your offer? I have two questions; 1) Does your services or product solve a Customer Problem? 2) How do you know that your service or product solve a Customer Problem? Answering the 2nd question and working with your Customer ensures a solid answer to the first question. GO-BIG and understand how your offer…
Is expanding your Industrial Bottom-line, market and Customer base a priority and vital to your long-term Industrial Success? Ted Miller III, Founder and President of Training Mastery 3 discusses proven business growth strategies and insight on how to more effectively implement solid growth tactics to ensure your long-term Industrial success. Find out about Ted Miller…
Industrial Market Segmentation is a “Fancy” word for how to Find and Engage with Your Ideal Industrial Customer. This Industrial Talk episode provides tools you need to begin deploying to expand your Industrial market. GO-BIG – Understand how to leverage Industrial Market Segmentation. Industrial Resources: ActiveCampaign CRM. Podcast Transcript: …
