The Cassandra Daily Podcast show

The Cassandra Daily Podcast

Summary: A weekly recap of the trends we cover in The Cassandra Daily, Cassandra's free daily newsletter.

Podcasts:

 White Claw 70, Blue Jeans Go Green, & Other Trends | File Type: audio/mpeg | Duration: 10:59

On this week's episode of The Cassandra Daily Podcast our host Nina Rupp recaps the three Dailies from this short holiday week: telemedicine startups servicing women's contraceptive needs, wellness-oriented hard seltzers, and denim brands tackling water conservation initiatives. For more information on this week's topics, visit https://www.cassandra.co/daily.

 Chatting with Lesley Eccles: Founder and CEO of Relish | File Type: audio/mpeg | Duration: 26:13

In this week's episode of The Cassandra Daily Podcast our host Nina Rupp is joined by the brilliant Lesley Eccles, the founder and CEO of relationship training app Relish. Lesley and Nina discuss all aspects of the app and why it’s so important to prioritize sustained relationship maintenance, especially right now in the era of Covid-19. Cassandra has further explored this topic in depth in our Relationship & Community Perspective report as part of our Life Interrupted: Cassandra Special Edition series.

 'Indoor Fashion': Exploring Quarantine Merch | File Type: audio/mpeg | Duration: 10:28

On this week's episode of The Cassandra Daily Podcast our host Nina Rupp is joined by two of the creatives behind the 'Indoor Fashion' quarantine merch featured in Tuesday’s Daily, titled Stay In, In Style: Antoine, who is one of the founders of multi-disciplinary French creative studio Services Généraux, and Gautier, who brought the creative vision behind the merch to life. 

 Life Interrupted: Millennials & Gen Z & Covid-19 | File Type: audio/mpeg | Duration: 17:00

On this week's episode of The Cassandra Daily Podcast our host Nina Rupp is joined by Melanie Shreffler, VP at Cassandra. They discuss Life Interrupted, Cassandra's new series of biweekly special edition reports that dispense insights, current trends, and future implications for brands and marketers in the Covid-19 era based on Cassandra's ongoing research among Millennials and Gen Z. For more information on becoming a Cassandra member and accessing these reports, please email Michael.Corti@cassandra.co.

 Beauty Remedies for Screen-Soaked Skin, The Rise of Crispy Skin Snacks, & Other Trends | File Type: audio/mpeg | Duration: 10:54

On this week's episode of The Cassandra Daily Podcast our host Nina Rupp recaps three Dailies from the week: brands hosting live proms, graduations, and weddings, skincare products that protect against overexposure to blue light, and new, crispy 'skin snacks.' For more information on becoming a Cassandra member and learning more about what’s explored in this podcast, please email Michael.Corti@cassandra.co.

 Extra Virgin Olive Oil Chocolate Bars, TikTok Trends in Quarantine, & Other Trends | File Type: audio/mpeg | Duration: 10:31

On this week's episode of The Cassandra Daily Podcast our host Nina Rupp recaps three Dailies from the week: TikTok trends in an era of quarantine, artisanal chocolate bars made with extra virgin olive oil, and brands helping our healthcare heroes, who are fighting Covid-19 on the front lines. For more information on becoming a Cassandra member and learning more about what’s explored in this podcast, please email Michael.Corti@cassandra.co.

 CBD Ice Cream + Research Around Covid-19 | File Type: audio/mpeg | Duration: 12:59

On this week's episode of The Cassandra Daily Podcast our host Nina Rupp recaps a lighter topic—CBD ice cream—before she's joined by Josh Weichhand, the Managing Director of Marketing for Chaco. Nina and Josh chat about Chaco’s Covid-19 Crisis Response, as the brand has pivoted to producing protective masks to mitigate the shortage of PPE. For more information on becoming a Cassandra member and learning more about what’s explored in this podcast, please email Michael.Corti@cassandra.co.

 Research Around Covid-19: Fashion's Role + Intergenerational Insights | File Type: audio/mpeg | Duration: 34:32

For our season 6 kickoff, Nina Rupp hosts two very special guests in an episode that is packed with information surrounding various Covid-19 reporting and insights. First, Nina catches up with Tessa Clark, a Project Runway alum who also designs her own brand, Grind and Glaze. Tessa and Nina discuss all things fashion in the time of Covid-19. Next, Nina is joined by David Albert, Managing Director of Engine Insights, who shares intergenerational insights from CARAVAN® omnibus surveys.

 Research & Conversation Around Covid-19: Part 2 | File Type: audio/mpeg | Duration: 21:26

On this week's episode of The Cassandra Daily Podcast our host Nina Rupp is once again joined by Danielle Hemsley, Cassandra's Director of Research Strategy. The two discuss Cassandra's latest qualitative insights around Covid-19. Nina also introduces Cassandra's latest report, The Purpose & Polarization Report, which launched yesterday. For more information on becoming a Cassandra member and accessing our syndicated reports, please email Michael.Corti@cassandra.co.

 Research & Conversation Around Covid-19: Part 1 | File Type: audio/mpeg | Duration: 31:41

On this week's episode of The Cassandra Daily Podcast our host Nina Rupp is joined by Danielle Hemsley, Cassandra's Director of Research Strategy, who shares qualitative insights around Covid-19. As the podcast pivots to incorporate Cassandra's research on the cultural effects and shifts brought on by this pandemic, let us know what you want to hear and learn about by emailing us at info@cassandra.co.

 Oat Milk Chocolate Bars, Brands Saying Get Out(side), & Other Trends | File Type: audio/mpeg | Duration: 14:00

On this week's episode of The Cassandra Daily Podcast, our host Nina Rupp recaps shoppable ad experiences, oat milk chocolate bars, museum-inspired brand experiences, and brands launching initiatives that help consumers get off their devices and get outside. For more information on the rest of this week's topics, visit https://www.cassandra.co/daily.

 Fried Chicken Crocs, Tesla's Electric Cybertruck, & Other Trends | File Type: audio/mpeg | Duration: 14:06

On this week's episode of The Cassandra Daily Podcast, our host Nina Rupp recaps new social media platforms, some seriously foodie footwear (including KFC's fried chicken Crocs!), automakers debuting electric trucks and SUVs, and a quick rundown of Thursday's Daily, where we asked youth in the Cassandra Collective what they thought about brands getting behind #IWD. For more information on the rest of this week's topics, visit https://www.cassandra.co/daily.

 Next-Gen E-commerce Platforms: A Conversation with MikMak's Rachel Tipograph | File Type: audio/mpeg | Duration: 26:17

On this week's episode of The Cassandra Daily Podcast, our host Nina Rupp is joined by Rachel Tipograph, founder and CEO of MikMak, an e-commerce platform for multichannel brands (which we recapped in Thursday's Daily). Rachel drops some serious insight: we get into how she started MikMak, pivoted MikMak's model from consumer- to -business-facing, and the challenges brands face when playing in this space today—and how MikMak is addressing these very pain points.

 Influencer Incubators, High-Tech At-Home Workouts, & Other Trends | File Type: audio/mpeg | Duration: 11:38

On this week's episode of The Cassandra Daily Podcast, our host Nina Rupp recaps new at-home workout tech, the proliferation of travel planning apps, and social media influencer incubators. For more information on this week's topics, visit https://www.cassandra.co/daily.

 Brands Launching New Wellness Supplements — With a Special Guest Star! | File Type: audio/mpeg | Duration: 16:21

On this week's episode of The Cassandra Daily Podcast, our host Nina Rupp is joined by Colleen Wachob, the co-founder of mindbodygreen. Mindbodygreen is a wellness media company that was included in Monday's Daily on brands launching beauty- and wellness-focused supplements. Nina and Colleen chat about supplements+, mindbodygreen's new line of supplements, and the wellness space in general. For more information on the rest of this week's topics, visit https://www.cassandra.co/daily.

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