Local Video Marketing
Summary: I see so many businesses struggling to make social media and video work for them.For many it feels like something they "should" do but they've been disappointed with the results. Using these channels and strategies effectively can lead to huge business growth and opportunities. I've helped many businesses expand and get new clients using strategies targeted specifically to local businesses, and in this podcast I'll share everything I know about video and online marketing.
Understanding where we're going is so important when we're trying to find the destination. That's why in this episode, I go into where we can take our business. Why is this worth our time, effort, energy, money, and hard work? I want people to think about a 5-year plan, and the ability for amazing, qualified clients to be reaching out to you. I also go into the biggest mistakes I see clients making when approaching online business. Make sure you're not making the same mistakes!
Small Businesses tend to place their main focus on acquiring new customers which is a huge mistake. It takes 5 times more money to acquire a new client vs keeping an existing client. In this episode, I'll give you tips on ways to use video to stay in the minds of your client, to make them remember you, and to be THE person they go back to over and over again. I'll cover how to reach many people at once, how to use personal messages to continue a relationship, as well as how to retarget people who have visited your website already.
At the start, we're going into the big picture on the size and opportunities on the various social media platforms. It's a basic overview of what opportunities exist on each platform.In the following episodes, we'll be spending the full episode delving into effective messages that can be used with each platform.