Keeping Business Real

This podcast has been one of Lisa's favourite creative outlets. As a multi-passionate entrepreneur who could talk for hours on end about online business and marketing, it's been bliss to create. With that said, it's time to press the pause button. In this episode Lisa shares why she is pressing pause on recording new episodes. Intentionality, direction and purpose are all coming into play. Tune in to hear what's happening behind the scenes, what Lisa and the team are bringing you next and what the future may hold for this podcast. In this episode, you will hear Lisa mention her Breakthrough Mastermind. This is a 12 month, high-level mastermind experience for female entrepreneurs. The 2019 participants have experienced tremendous growth and success and applications will open for 2020 soon. Join the waitlist to be notified of how and when to apply. Places are limited and those on the waitlist will have the best chance of securing a spot. Links: Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Lisa is coming at you from her hotel bed in Dallas, Texas. She's joined by her exceptional friend, coach and best-selling author Lisa Carpenter. If you've listened to the podcast for a while, you might remember Lisa's guest spot in November last year on navigating your transformation. If you missed that one, we highly recommend checking it out. The woman is exceptional! Today's episode is a real and raw look at the struggles and wins of online business and what arriving at a breakthrough month really requires. Lisa Carpenter has just experienced one of her best months in business and this is an insightful look at the what, how and why of arriving at that point. Enjoy x Show Notes: 0:45 Lisa introduces her friend Lisa Carpenter, best selling author and executive coach. 2:45 The impact of tying your success to your bank account. 6:52 Burning it all down and moving out of the 'trying so hard' space (when you're in every program and in alllll the FB groups). 12:30 The flow and letting go that lead to Lisa's most successful month in business yet. 17:20 The way around 'can I do it again' fear and disbelief in your ability to replicate success. 20:25 You can't shortcut business success. It will take time and tenacity. 22:20 Podcast power!! Lisa Carpenter's experience with her Full Frontal Living podcast. 26:30 The Lisa's reflect on the big lessons and what it means to truly turn inward and follow your own path. Links: Connect with Lisa Carpenter on Instagram and her website. Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Lisa invites one of her coaching students and entrepreneurial success stories, Caroline Partridge, onto the show. Today's chat is an in-depth look at how Caroline has created and grown her online business, and why she is now pivoting and growing into an entirely new area. Hear from someone who's done it, what mindset was needed, what time it took, what courses she's relied on, and what has been key to her success. Lisa and Caroline chat about a brilliant foundational course for online business owners: James Wedmore's Business By Design. The course is now open for enrolment and Lisa offers some huge bonuses to her listeners, including 3 x live group coaching sessions. Check out what is on offer and learn more about the course here. Show Notes: 1:05 Introducing Caroline Partridge: a successful online business owner in the throws of pivoting her business. 5:55 How Caroline transitioned from blog hobbyist to business owner - the random trial and error, the mindset shift and James Wedmore's Business By Design course. 11:30 Caroline's membership journey - why it worked and why she is letting it go. 13:45 Caroline shares how she has arrived at being ready to evolve her business and how important it is to have done the work and laid the foundations. 20:10 Lisa and Caroline jam on social media strategy - what to hold on to, and what and when to let go. 28:30 Why you need to find the people who get what you're doing. Lisa put's it out there - online business is still fringe! 33:20 How Caroline leans into the Business By Design course content over and over again. Links: Find Caroline Partridge at Aussie Allergy Mum here and Social Strategy Mum here. Interested in BBD? Join Lisa for a Q & A session this week on Weds here.

Lisa is soon to be hitting the streets of Dallas to connect with her Mastermind and stretch those wings a little further. While she's thinking about her US friends and mentors, she reflects on the differences between US and Aussie culture and what that means for the savvy entrepreneur. If you're looking to learn from the best and then implement in the context of your audience, this episode is for you. In this episode you'll hear mention of James Wedmore's course Business By Design. Lisa has personally taken James' course and 100% believes there is no better foundational course for online business. She is thrilled to affiliate for the upcoming round and will be offering you some value-packed bonuses if you're keen. Use this link to check out James' free video series The Rise of the Digital CEO and see the incredible value James brings to everything he does. Lisa also invites you to get on the waitlist for her Breakthrough Mastermind - the only mastermind of its kind in Australia. If you'd like to hear when applications open for 2020, head over here and let us know. Show Notes: 3:00 The knowledge and energy that can be found in learning from the big names in the US is magic. 7:00 The Aussie approach that keeps Aussie's small. 8:05 Why you need an "Australianisation" of big ticket programs like Business By Design by James Wedmore. 12:15 How recharging you will grow your business. 14:45 Why Lisa stopped marketing Keeping Video Real to the US market. 16:20 The extra support Lisa can offer you if you're considering James Wedmore's upcoming round of Business By Design. Links: The Rise of the Digital CEO: Free video series by James Wedmore Waitlist for the 2020 Breakthrough Mastermind: Lisa Corduff's signature Australian Mastermind Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Lisa nails down her Laguna Beach-based mentor, James Wedmore, for another chat, and this one can only be described as a doozie for all online business owners. Top up your teapots or lace up your runners and hit play. Lisa and James cover what market saturation means (or more to the point, doesn't mean) for you, the questions you must be asking yourself to grow your audience, and so much more. We know you either do already or will soon love everything James Wedmore, so here's a treat! James is running a free video training called the "The Rise of the Digital CEO". Yes, that is the link. Yes, it's FREE. Yes, the man is a genius. What are you waiting for?! In case you're wondering who exactly this Mr Wedmore is, James (in a very tiny nutshell, as he is so much more) is the creator of a seven-figure business which he uses to help entrepreneurs develop the mindset needed for entrepreneurship. He is also the creator and host of the absolutely unmissable podcast, Mind Your Business. Conversation Highlights and Takeaways Takeaway: Market saturation is an unprovable opinion. Market sophistication, on the other hand, is a thing and it's here. James dives right into slamming the 'the market is saturated' argument and shares exactly why it's just another excuse to stay comfortable. Highlight: James' pep talk on entrepreneurs, problem solving and forward thinking - plus, get the lowdown on what your ideal customer is not laying in bed at night wishing for. Takeaway: Stop asking: how do I grow my following? Start asking: how do I lead? How do I disrupt the marketplace? Am creating content worth following? Highlight: James provides this ripper explanation of confidence when discussing visibility blocks: confidence is a present personal state that is primarily based on our expectations about the future. If you stress about how your posts or content might be received, check this out. Links: Register for James' free video training series: The Rise of the Digital CEO

Something a little bit different in this weeks episode. Lisa's Business Manager Mel takes over the mic to help reduce Lisa's to-do list, and share a few tips on hiring, outsourcing and tech platforms. She also shares a little about her role, how it has evolved over time, and how the business has been set up to ensure that Lisa can focus on 'Lisa only' tasks. Links: Find more tips from Mel on Insta or at her website.

Are you a parent and a business owner? If so, you probably feel the 'school holiday effect' hard. In this episode, Lisa digs into her guilt and overwhelm-free approach to enjoying the school holidays and keeping your business ticking along. Summary of Key Points •What do you need to be able to enjoy the school holidays? Whatever that is, it is okay for you to have it! Kid's not keen on going to a school holiday program? It's okay to send them anyway. Need to get away for a few days for some adventure (and to break the monotony)? Make it happen. •There is so much flexibility and choice when working for yourself. Was that part of the reason you became a business owner - so you could enjoy these moments with your kids? Are you running your business in a way that allows for that? •It's easy to roll along focused on the hard bits. Can you challenge yourself to find what there is to be grateful for? Links: Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Lisa is helping a friend with marketing materials for a new business. She sent them a list of initial questions to start the process and shares with you today the 18 questions you must ask yourself to improve your marketing. Dive into your ideal customer, understand what makes you different and why people should be trusting YOU! Grab a pen and paper and get writing - there's bound to be something you haven't thought of and it could be the missing ingredient when it comes to selling your online product or service. Do you need some extra help figuring out exactly who you're talking to, what you're saying and what your first course will be? My friend and mentor James Wedmore is about to run a live masterclass called Nail Your Niche. He guarantees you'll come away with those questions answered so you've got nothing to lose. Check it out! Links: Sign up for James Wedmore's live masterclass: Nail Your Niche here. Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Mid-year can roll around so fast, can't it?! In this episode, Lisa is intent on lighting a fire in your belly that'll carry you well into the second half of the year. She shares where she is at with some of her own goals and prompts you with questions that will allow you to dig deep and set your course for a year that feels exactly the way you'd hoped. Show Notes: 0:34 Is June hectic for you? Lisa shares what June looks like for her. 1:14 Lisa asks some hard questions to help create a line in the sand moment for you. 2:32 Lisa's 2019 goal that has gone unloved. 3:30 Do you need a trip to the drawing board to upgrade your goals?? 4:06 Do you recognise the possibility that you can have a breakthrough moment at ANY TIME? 5:27 Lisa has some hot tips on how to change the 'doing' you do in your biz. 7:30 The essential ingredient you need to set aside time for. 8:15 Lisa is intent on starting a fire in your belly! Links: Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

In today's episode, Lisa reflects on the ease and organisation of her most recent launch, which also happened to be her most successful. She dives into the stories she held onto for so long that kept her from experiencing ease and shares what she is finding on the other side of letting those stories go. If your business feels hard a lot of the time, this episode is a breath of fresh air. Show Notes: 0:31 Lisa shares the stories that she believed underlay her business success. 2:02 What went down in Lisa's easiest, least stressful, most successful launch yet. 4:05 Lisa poses a question (or 5) to get you thinking about the level of ease in your business and life. 5:50 The question you can be asking yourself often to help you shed the old version and embrace where you're at now. 7:43 Does 'work less, earn more' feel irrelevant to you? 8:50 What if it does continually feel hard? Links: Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Today's episode features copywriting whiz, Sophia Arthur. She joins Lisa for an info-packed talk about the sales page. They cover so much ground, including the fundamentals of a good sales page, general marketing savviness, and actionable tips for you to improve your copy and get your sales page doing all the right things. Sophia works primarily with wellness entrepreneurs with a focus on copy that converts AND feels good to her client (aka zero sleaze copy). She's incredibly generous with her knowledge and draws on her experience as a print journalist to deliver exceptional value. Show Notes: 0:30 Meet Sophia and learn what a copywriter actually does. 3:27 Lisa and Sophia vibe on creating stories, selling through connection and the value of good copywriting. 7:10 The when and why of long form over short form (pssst this is valuable even if long form gives you shivers). 9:35 Why your product is not for everybody, and how to get your customers nodding in agreement while on your sales page. 15:29 The mistake lots of wellness biz owners are making on their "sales page". 18:05 The sales page format that'll increase your conversions. 18:42 The key to creating value when presenting an offer. 22:30 The sales psychology that'll help you curate and price your offer. 27:27 The three things to put "above the fold" (the part that is visible before you start scrolling). 29:21 The essential elements of a sales page and why you need the 'Problem Agitation Solution' formula in your life. 34:04 This is why your sales page is an act of service. 37:55 What you can do to make your sales page easy to read. 38:32 The testimonial mistakes to avoid when providing social proof. 41:30 Alternatives to the super expensive, perfectly designed sales page. 43:00 Sophia has some amazing free resources for you. Head over to her site and grab her 5 Step Sales Page Process. Links: Connect with Sophia Arthur at sophiaarthur.com and on Facebook and Instagram. Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Lisa talks launches in this episode and shares a different objection that has surfaced when launching her new program. She has been surprised by the fear her community is feeling about the transformation on offer in her Ready For Change program, and shares with you how she has addressed this objection and the importance of being in conversation with the people who haven't bought. If you'd like to view the sales page and see what Ready for Change is about, head over here. Show Notes: 0:50 What the sales process tends to become about. 1:35 The objections Lisa became familiar with while selling her Small Steps products. 2:20 How Lisa's current launch is bringing through a new objection. 4:10 If you offer transformations in your biz, you need to be conscious of this. 5:20 What Lisa is telling the people who've been reaching out to her with their fears. 6:35 Lisa's personal approach to change and feeling scared. 8:05 Check out the Ready For Change sales page to see how Lisa has approached the fear objection. 9:45 Always be in conversation with the people who haven't bought. Links: If you're interested in Lisa's brand new program, Ready for Change, take a peek at what it's all about. Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

In this episode, Lisa shares a theory on unhappiness that her mentor introduced her to - unhappiness occurs in the gap between where you are and where you want to be. Of course, there are many theories on happiness, and Lisa shares this one today not as 'the right one' but as something that has had a profound impact on her business and life. Listen in as she fleshes out the idea and provides insight into how she's closed that unhappiness gap. Show Notes: 0:30 Lisa shares the happiness theory her mentor shared with her that has helped her in her business. 1:50 You may never make it to B from A but that doesn't have to have anything to do with your happiness. 5:40 Who are these unqualified, 'loud' people who are more successful than me?? 7:20 Working from a place of peace. 8:20 Put your feet on the ground because that spot you're standing in is perfect for you. 10:38 Are you done with the bullshit you've been telling yourself? If you want some free, live mindset action from Lisa, register for her brand new webinar here. It's happening on Thursday, 30 May at 8:30pm AEST. You've got to reserve your spot or you'll miss out. Links: Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Today's episode covers a question Lisa gets asked all the time. How do you continue to show up for your business and your audience when you're mojo is missing (or you just can't be F)? There is a harsh truth in this one - If you're not managing your energy and attention, you'll never get the results you want. Listen in as Lisa shares a few practical tips to help you keep the wheels in motion. Show Notes: 0:30 Lisa shares how she's feeling while recording this episode. It's far from pumped and inspired. 1:25 A reminder about why showing up consistently is essential. 4:11 Lisa shares what her biggest asset is in her biz and how she cares for it. 6:08 The things you can do to help you Bring It when you need to. 8:27 Are you being responsible for your energy? 9:33 Did you know it's your fault that you're in a bad mood? 10:08 You have to take care of the asset. That's YOU! 11:45 Picture perfect isn't necessary. Don't wait to be at that level. If you're keen to get the inside scoop on Lisa's brand new program, Ready For Change, make sure you jump on the waitlist here. Links: Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

We all feel like life strikes sometimes and messes up our plans, but is this happening to you regularly? Is your business often at the mercy of your circumstances? In this episode, Lisa will help you move beyond your circumstances (even the really dire ones) and start coming at your life and business from a more powerful place. You are unstoppable. Enjoy! Show Notes: 0:30 How 'not working from your circumstances' boggled Lisa's mind for a while there. 1:39 The two main circumstances that people think are real and holding them back. 2:05 How to show yourself that what you're believing about your circumstances is just a story. 2:56 Lisa busted through her story about what it looks like to do motherhood and business. 4:19 It's not wrong to look at your circumstances and not know how you'll move beyond them. 5:36 What working from your circumstances really means for your creative power. 6:13 When the story starts to shift and it's "new level, new devil"... 6:39 Lisa shares her rocky road through her circumstances. 7:36 Can you re-evaluate your current "truth" and choose powerful over limiting? 9:00 Lisa shares an exciting new project with early bird access to discounts and bonuses. Links: Jump on the waitlist for Lisa's brand new course, Ready For Change. Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)