The ONE Thing

What is the ONE thing to focus on for business growth? We believe that ONE thing is customer loyalty – so, as we scale our business, that means our ONE thing is engaging with people like you. So we’ve been asking ourselves, how do we form a deeper, more meaningful relationship with every single one of you so that, ultimately, you become a raving fan and get a level of mastery on the content so that you can turn around and empower the people in your world? While we were asking these questions, Jay walked over to his bookshelf and pulled out a book. It was Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics by today’s guest Jackie Huba, and it’s transforming the way we look at our business. So today we’re going to show you how Lady Gaga was able to build this passionate fan base and what lessons you can take and apply in your businesses. In this episode, you will learn...[4:35] What is loyalty?[11:35] How do you identify your one percenters?[26:30] How can you can become part of the community around your business and give them something to talk about? The ONE Thing to Implement From This Episode: So, after listening to this episode, you've been armed with a foundation for growth. Now, are you willing to go on the journey to becoming a master of building customer loyalty? If so, what habits do you or your business have to acquire that would make engaging those one percenters easier or unnecessary? Is it getting clear and focusing on your one percenters? Leading with your values? Building a community of those one percenters? Or generating something to talk about? Look at those four points and contrast them or compare them to what you're focusing on in your business right now. Are you focusing on the ONE thing that matters most? When we look at our business, that lead domino, that if we continue to knock that down over time will lead to extraordinary results, is you. If you see there is an opportunity but you’re struggling to come up with ideas for how to capitalize on it, one thing you can do first is read through Jackie’s book, Monster Loyalty, and write down 10 ways that you can implement each chapter. When you do that, you end up with this mind bank of things that you can do that will make building customer loyalty easier or unnecessary. We did this and it’s been extremely helpful. And if you genuinely feel like you are one percenters for The ONE Thing, please e-mail Geoff@The1Thing.com because we're always asking, what are we doing that's actually creating that type of engagement? And we would love to have a conversation. Links & Tools From This EpisodeLearn more at JackieHuba.comConnect with Jackie: Facebook | Twitter | LinkedInMonster Loyalty: How Lady Gaga Turns Followers Into Fanatics AWESOME FREE RESOURCES FOR YOU!Get more support & accountability: Join the Living Your ONE Thing CommunityThe Kick Ass Guide To AccountabilityForm your first power habit with your 66 Day Challenge CalendarCheck out our awesome blog!

If you want to live an extraordinary life, you have to master something – but it only has to be ONE thing.   For many of us, mastering the ability to communicate with other people, or connect with others, is the ONE thing that will make everything else easier or unnecessary.   Today, we sit down with someone who has mastered the art of asking great questions: Susan Scott, the author of Fierce Conversations. This episode is so meaningful for us, and we think it will mean just as much for you because Susan models a Fierce Conversation live.   If you put yourself in our shoes and answer each question honestly, you will experience how profound having Fierce Conversations can be, and what will be possible if you invite more conversations like these into your relationships.     The ONE Thing to Implement From This Episode: Identify a relationship in your life that is not where you want it to be; a relationship that matters to you, and is hurting.   If the conversation IS the relationship, what do your conversations have to look like moving forward so that you can feel better about where that relationship is?   Remember, this talk doesn't have to be intense or negative – it can come from a place of love, and it can be delivered with candor and care.   In this episode you will learn... [12:30] What the 4 goals of a Fierce Conversation are. [19:00] ONE thing that many business owners are doing that ruins their businesses (and their relationships). [25:15] the ONE thing you can do to make connecting on a deeper level easier. [36:30] What a Fierce Conversation sounds like. [1:00:30] How you can leverage Fierce Conversations in your life.   Links & Tools From This Episode Learn more about Fierce Conversations at FierceInc.com Connect with Fierce Inc: Facebook | Twitter | LinkedIn   Fierce Conversations: Achieving Success at Work & in Life, One Conversation at a Time    --   Are you hiring?   Gary Keller once said, “If you want to live an extraordinary life, it requires that you master something – and it only has to be ONE thing.” Geoff chose to master recruiting great people, so we know that finding the right people can be a huge challenge. That’s why we’re excited to introduce you to ZipRecruiter, a platform that finds the right job candidates for you. In fact, 80% of employers who post a job get a qualified candidate in just one day.   And ZipRecruiter is inviting listeners of The ONE Thing to try for FREE – all you have to do is go to ziprecruiter.com/produktive.   --   What are you trying to achieve?   As a listener of The ONE Thing, we know you are striving to achieve extraordinary results in a specific area of your life. The question is, how do you go from where you are today to extraordinary? We’ve learned that you have to commit to surrounding myself with people who are where you want to be, which is why we are excited to share an event called Relentless MV.   If you’re looking to get in a room with world class motivators who can help you gain the mental edge to push yourself to the next level and maximize your potential, you should consider joining Geoff in Martha’s Vineyard September 28th - 30th.   And you can use code “the1thing” to get $500 off your ticket at relentlessMV.com! -- Production & Development for The ONE Thing Podcast by Podcast Masters

Have you ever thought, “I just need more work-life balance?” Have you ever hustled so hard that life didn’t feel fulfilling because... well, you didn’t really have a life outside of your business?   If we fast forward to the end of our lives, will any of us think to ourselves, “I wish I just spent five more hours in the office?” No! For most of us, the things we’ll reflect on are the moments that we shared with the people who matter most.   If you’re struggling to strike a counterbalance between building a great career and having great relationships with the people who matter most, this episode is for you. We examine a case study of what it looks like to be really clear that family and relationships are your ONE thing, put them first, and still build a great business.     In this episode, you will learn... [7:50] Creating a family-first organization [15:40] How you can set up boundaries to separate office time from family time [18:10] What it means to leave a legacy with your business [22:50] How to transition from being present in your business to present with your family [28:10] The ONE thing you can do to make striking a work-life counterbalance easier or unnecessary   The ONE Thing to Implement From This Episode: At the end of the day, there are the people who matter most to you – and then there’s everyone else. So are you going to wake up every day serving the people who matter most to you or sacrificing them for everyone else?   When we pull it back like that, it seems really simple. But we’ve been taught to be so career-focused and so driven to achieve extraordinary results that it’s easy to lose sight of what matters most.   So what is the ONE thing from this episode you can do that will make putting your family first, while also building a great business, easier or unnecessary?   AWESOME FREE RESOURCES FOR YOU! Get more support & accountability: Join the Living Your ONE Thing Community The Kick Ass Guide To Accountability Form your first power habit with your 66 Day Challenge Calendar Check out our awesome blog!   --   Come join Robert and his team at this year’s Couples Goal Setting Retreat!   The ONE Thing Couples Goal Setting Retreat is more than an inspirational conference. It’s a 2-day workshop where you will discover a proven model for casting a vision for your life and establish 5-year and 1-year goals WITH the people that matter most to you. Whether you go with a significant other, a business partner, or team, discover how to achieve extraordinary results TOGETHER!   Go to the1thing.com/training to learn more & sign up for The ONE Thing Couples Goal Setting Retreat (Nov. 17-18, 2018 in Austin, TX)!   -- The ONE Thing is produced by Podcast Masters

Why is it that some people are able to achieve extraordinary results year after year, while others work so hard without getting the results they deserve?   In this episode, we’re going to show you how ONE thing – purpose – can completely change your performance, the performance of your team, and provide everyone in your world with a greater sense of fulfillment and meaning.   To teach us why purpose is the ONE thing for building great teams and how you can go about bringing it into your everyday life, we’re talking to Don Yaeger, a nationally acclaimed inspirational speaker, longtime Associate Editor of Sports Illustrated, and author of over 30 books (eleven of which have become New York Times best sellers).   We recorded this conversation as part of our monthly ONE Thing webinar series. Every month, we feature an incredible author so that you can learn directly from them and ask questions. If you want to sign up for our next FREE monthly webinar, head over to the1thing.com/webinars.   In this episode, you will learn... [9:30] Why the 1992 USA men’s basketball team is the greatest collection of talent ever to wear the same jersey – and what you can learn from them. [16:00] Why you want a team full of patriots, not mercenaries. [26:30] The ONE thing that separates the best teams from everyone else. [27:35] What can you do to get clarity on who you’re serving and start feeling it – right now? [29:40] How organizations can create that “feel it” moment so that their teams better understand who they’re serving & impacting. [33:45] The 3 ways “feel it” comes into play within organizations. [41:05] How you can foster a sense of purpose & connection for remote teams.   The ONE Thing to Implement From This Episode: Purpose is a topic that’s very near and dear to our heart (we’re even writing a new book all about bringing purpose into your life!). We hope this episode gave you a chance to pause, take a step back, and identify the areas of your life where you ask WHY?   Why are you doing what you’re doing, who are you in service of, and how does what you do help others get what they want?   We’d love to hear your answers to those questions and your feedback to the show. You can share them with us by clicking here to leave a review in iTunes or sharing it on social media using #theONEthing.   Links & Tools From This Episode Learn more at donyaeger.com Connect with Don: Facebook | Twitter | LinkedIn   Greatness: The 16 Characteristics of True Champions Great Teams: 16 Things High Performing Organizations Do Differently What Makes the Great Ones Great   Start your own 66-day challenge with a FREE 66-day calendar   AWESOME FREE RESOURCES FOR YOU! Get more support & accountability: Join the Living Your ONE Thing Community The Kick Ass Guide To Accountability Check out our awesome blog!   --   Get your FREE audiobook copy of one of Don’s books!   If you enjoy listening to podcasts, you probably also enjoy listening to audiobooks, and that’s why Audible is sponsoring this episode.   If you go to audible.com/onething or text the word “onething” to 500500, you can create a free account and get a free credit for your first book, which could be What Makes the Great Ones Great or any of Don’s other books.   -- The ONE Thing is produced by Podcast Masters

What does it mean to be successful?   Gary Keller once shared an interest answer to this question: “Success is nothing more than moving from failure to failure without giving up.” And the more people we talk to, the more examples we see of that being true.   In this episode, we’re going to explore the value of failure – when paired with persistence – with Bruce Buffer, who you may know as UFC’s Voice of the Octagon.   In this episode, you will learn... [9:30] Why being told NO is just an opportunity for a future YES [15:15] How high achievers move from failure to failure without giving up [18:05] ONE thing you can do to create support in your life & improve your ability to persevere through failure   The ONE Thing to Implement From This Episode: Where in your life are you currently succeeding so slowly that you think you’re failing – and how can you begin to trust The Domino Effect?   If you’d like to go beyond consuming content and are committed to living it, head over to the1thing.com/membership and join us in Living Your ONE Thing. And if you want to help us reinvent the paper planner, head over to the1thing.com/planner to work with us as we bring it to market.   Links & Tools From This Episode   Learn more at brucebuffer.com   Connect with Bruce: Twitter | Facebook | Instagram | YouTube   Read: It’s Time!: My 360-Degree View of the UFC   Listen: IT'S TIME w/Bruce Buffer   AWESOME FREE RESOURCES FOR YOU! Get more support & accountability: Join the Living Your ONE Thing Community The Kick Ass Guide To Accountability Form your first power habit with your 66 Day Challenge Calendar Check out our awesome blog!   --   Will you help us reinvent the paper planner?   You can head over to the1thing.com/planner to try out the current version of The ONE Thing Planner. We want to work with you and hear your feedback so that we can create the best planner possible before bringing it to market. -- The ONE Thing is produced by Podcast Masters

Can you imagine if all of your dreams, inspirations, and the things you wanted out of life were stripped away from you in a moment? It makes you really consider what matters most.   Our guest actually did die at the age of 20, after being hit head-on by a drunk driver at 70 MPH. After six days in a coma, he woke up only to be told he’d never walk again. Well, not only can this person walk – he’s run a 52-mile ultramarathon, built a successful business, and wrote an incredible bestselling book: The Miracle Morning. Then, after being diagnosed with a rare form of leukemia in 2016 and given a grim prognosis, he’s done the impossible again.   Today you are going to discover the story of how Hal Elrod formed a powerful morning routine that set him up for success, how the idea of a Miracle Morning has impacted the lives of over 500,000 people, and how he maintains clarity on what matters most.     In this episode, you will learn... [4:20] What The Miracle Morning is & how can it help you achieve your goals? [9:10] The lead domino that led to Hal’s success. [11:15] How you can shift from a mindset of success to a mindset of fulfillment (and why it matters). [26:55] How to align your actions with your true priorities. [30:15] What The Miracle Equation is & how it will help you achieve extraordinary results.   The ONE Thing to Implement From This Episode: If you’re listening to this show, that means you’re probably growth-minded and want more out of life, specifically as it pertains to your time. The challenge is how often are we furthering our education in something that is not our number one priority?   I love the story Hal shares about how, once he got clarity that family was truly what mattered most, he went down a road to reading and furthering his education on how to be a better father or husband before he earned the right to develop his education on running a business.   It’s so simple, but how many of us do it? Not easy – but simple. What’s the ONE simple action that you’re not taking today that, if you started taking it, would make everything else easier or unnecessary in your life?   We hope you’ll share the ONE action you’re taking with us by clicking here to leave a review in iTunes or sharing it on social media using #theONEthing.   Links & Tools From This Episode Learn more at halelrod.com Connect with Hal: Facebook | Twitter Join The Miracle Morning Community on Facebook Listen: Achieve Your Goal with Hal Elrod Get your own copy of Hal’s Miracle Morning books Download The Way of Life app   AWESOME FREE RESOURCES FOR YOU! Get more support & accountability: Join the Living Your ONE Thing Community Form your first power habit with your 66 Day Challenge Calendar Check out our awesome blog!   --   Are you hiring?   Gary Keller once said, “If you want to live an extraordinary life, it requires that you master something – and it only has to be ONE thing.” Geoff chose to master recruiting great people, so we know that finding the right people can be a huge challenge. That’s why we’re excited to introduce you to ZipRecruiter, a platform that finds the right job candidates for you. In fact, 80% of employers who post a job get a qualified candidate in just one day.   And ZipRecruiter is inviting listeners of The ONE Thing to try for FREE – all you have to do is go to ziprecruiter.com/produktive.   -- The ONE Thing is produced by Podcast Masters

Who are the five people you are actually spending the most time with? Are they living the type of life you want to be living?   Throughout this episode, you’re going to hear how our guest surrounded himself with titans of the personal development and sales industry and the habits he learned from each of them – and how you can do the same to transform your life.   Gene McNaughton is now one of the nation’s most effective Business Growth Experts and he just launched his new book, The Sales EDGE: Your Ultimate Guide to Finding, Keeping, and Growing Accounts.   We recorded this conversation as part of our monthly ONE Thing webinar series. Every month, we feature an incredible author so that you can learn directly from them and ask questions. If you want to sign up for our next FREE monthly webinar, head over to the1thing.com/webinars.     In this episode, you will learn... [10:10] What E.D.G.E. stands for & what questions you should be asking to grow your business [18:30] What Gene has learned from working with Tony Robbins & Jeff Holmes about committing to the path of mastery [27:55] How you can get clarity on the problem that you solve, the results that you get, and why you are different.   The ONE Thing to Implement From This Episode: Whether it’s surrounding yourself with the right people, developing a habit for educating yourself, creating an emotional connection by mastering storytelling, or something else that resonated with you – what’s the ONE thing from this episode that you can do that will make everything else easier or unnecessary?   Links & Tools From This Episode Get free training at thesalesedge.co Connect with Gene: Twitter | LinkedIn | Facebook The Sales EDGE: Your Ultimate Guide to Finding, Keeping, and Growing Accounts   AWESOME FREE RESOURCES FOR YOU! Get more support & accountability: Join the Living Your ONE Thing Community The Kick Ass Guide To Accountability Form your first power habit with your 66 Day Challenge Calendar Check out our awesome blog!   --   Gene will be joining us for this year’s Couples Goal Setting Retreat!   The ONE Thing Couples Goal Setting Retreat is more than an inspirational conference. It’s a 2-day workshop where you will discover a proven model for casting a vision for your life and establish 5-year and 1-year goals WITH the people that matter most to you. Whether you go with a significant other, a business partner, or team, discover how to achieve extraordinary results TOGETHER!   Go to the1thing.com/event to learn more & sign up for The ONE Thing Couples Goal Setting Retreat (Nov. 17-18, 2018 in Austin, TX)!   -- The ONE Thing is produced by Podcast Masters

Today, we're announcing the three people who won a signed copy of Keith Cunningham's book, The Road Less Stupid. If you didn't listen to episode 143 or episode 144, when we started this giveaway, we highly recommend going back to check them out. Its an incredible story.   If you are one of the three winners announced in this episode, please send an email to mastery@the1thing.com including your full name, shipping address, and phone number so we can send you your signed copy of The Road Less Stupid.   We also want to take a minute to thank every one of you who left a review or shared the episodes on social media. We do The ONE Thing Podcast to serve you and help you achieve extraordinary results in your personal and professional lives. Every review you leave and post you make helps share that message with more people and allows us to see the impact that it is making. You are all playing a role in empowering others to live their one thing and we are so grateful for that.

Do you wish there was someone in your world willing to hold you accountable?   Most of us want someone in our life who has a vision of what’s possible for us and is willing to take a stand for our greatness, even when we’re fighting for our limitations. Tim Beverlin found that person – and he found it in the form of a five-year-old girl.   In this episode, Tim shares his own 66-day journey so you can see what it looks like to leverage accountability and form that first power habit – and how weaving purpose into all of this can take your results to an even higher level.   In this episode, you will learn... [1:30] What it’s like on day 66 of a 66-day challenge. [4:00] How your children can support you and keep you more accountable (and how you can help them live The ONE Thing). [11:45] What would it look like in your business if you focus on ONE thing every day for 66 days? [13:00] How enlisting support from your children can bring a sense of purpose to a 66-day challenge. [18:00] What you can do to bring a counterbalance to the seven most important areas of your life. [21:50] How you can decide what your next power habit should be. [26:40] ONE thing you need to know if you want to start a 66-day challenge (or if you’ve tried in the past and failed).   The ONE Thing to Implement From This Episode: When you do ONE thing, the right thing, it can topple over many things. Because success is sequential – not simultaneous.   What amazing possibilities are your currently missing in your life, and how can you go small to form your first power habit?   Go to the1thing.com/66daychallenge to download your own 66-day calendar. Remember what Tim said: “If you’re considering starting a 66-day challenge, start it today. Print it today and make today day one of whatever you’re doing. Don’t let it go until tomorrow.” Links & Tools From This Episode Connect with Tim on LinkedIn Start your own 66-day challenge with a FREE 66-day calendar   AWESOME FREE RESOURCES FOR YOU! Get more support & accountability: Join the Living Your ONE Thing Community The Kick Ass Guide To Accountability Form your first power habit with your 66 Day Challenge Calendar   --   Are you hiring?   Gary Keller once said, “If you want to live an extraordinary life, it requires that you master something – and it only has to be ONE thing.” Geoff chose to master recruiting great people, so we know that finding the right people can be a huge challenge. That’s why we’re excited to introduce you to ZipRecruiter, a platform that finds the right job candidates for you. In fact, 80% of employers who post a job get a qualified candidate in just one day.   And ZipRecruiter is inviting listeners of The ONE Thing to try for FREE – all you have to do is go to ziprecruiter.com/produktive.   -- The ONE Thing is produced by Podcast Masters

If you want to build an extraordinary business, if you really want to serve your customers at the highest level, your best bet is to build habit-forming products.   We’ve struggled with this ourselves, and in our journey to learn more about creating world-class products we stumbled across a book called Hooked: How to Build Habit-Forming Products.   Hooked was enlightening and the insights are helping in our own business, so we invited the author, Nir Eyal, to teach us more about what it takes to create products that truly make an impact.     In this episode, you will learn... [5:00] Why making a product that people want to use isn’t enough [6:40] The four fundamental steps of creating a “hook” [13:20] The lead domino you need to know down to create habit-forming products [22:50] How you can start actually doing your most important work in a world filled with distractions [27:35] ONE thing you can do that will make it easier or unnecessary to stay focused on the things that matter most   The ONE Thing to Implement From This Episode: One of our favorite things from this conversation is the idea of looking at the experience of creating a habit-forming product. There are four steps:   The triggers The actions The rewards The investments   What is the ONE step that you can focus on first, and prove to yourself that you can get a win?   Links & Tools From This Episode Learn more at nirandfar.com Connect with Nir on Twitter: @NirEyal Hooked: How to Build Habit-Forming Products   AWESOME FREE RESOURCES FOR YOU! Get more support & accountability: Join the Living Your ONE Thing Community The Kick Ass Guide To Accountability Form your first power habit with your 66 Day Challenge Calendar Check out our awesome blog!   --   Business news is dense and dry – but it doesn’t have to be that way.   Morning Brew delivers the latest business news directly to your inbox every weekday morning. Both Jay Papasan and Geoff Woods subscribe because they’re witty, conversational, and just actually enjoyable to read. And you know what the best part is? It only takes five minutes.   You can sign up for free at MorningBrew.com to get started with your quick and daily dose of business news.   -- The ONE Thing is produced by Podcast Masters

Are you limiting the possibilities of anyone in your world?   We believe that leadership is teaching people how to think so that they can get what they need when they need it – but too often, we limit those around us, especially when it comes to creativity. However, achieving extraordinary results, even if you’re not an artist or don’t consider yourself creative, requires a level of unfettered creativity.   Todd Henry, host of The Accidental Creative, joins this episode to share how we can stop putting up these roadblocks and start allowing the people around us to do their most important – and most creative – work.     In this episode, you will learn... [6:20] How you can support your people’s creativity by helping them protect their time. [10:00] How you can maintain trust with your team (or, more accurately, avoid losing trust). [21:20] What you can do to create challenges that stimulate creativity, for yourself and your team.   The ONE Thing to Implement From This Episode: Look at your normal day, look at how you have been investing your time, and ask yourself: Am I currently setting myself up to get my most important work done and create my best work?   Based on that, what’s the ONE thing you can do that will make creating extraordinary work easier or unnecessary?   You might come up with a BIG answer. If that’s the case, keep asking yourself the clarifying question – what’s the ONE thing I can do that will make achieving that easier or unnecessary – until you’ve identified a single action, a two-inch domino, that you CAN knock down every day.   Links & Tools From This Episode Learn more at accidentalcreative.com Connect with Todd: ToddHenry.com | Facebook | Instagram | Twitter Listen to Geoff on The Accidental Creative: accidentalcreative.com/podcasts/ac/the-one-thing-with-geoff-woods Want to help us reinvent the planner? Go to the1thing.com/planner. Create a routine & get more productive at millionaireproductivityhabits.com   AWESOME FREE RESOURCES FOR YOU! Get more support & accountability: Join the Living Your ONE Thing Community The Kick Ass Guide To Accountability Form your first power habit with your 66 Day Challenge Calendar Check out our awesome blog!   --   Business news is dense and dry – but it doesn’t have to be that way.   Morning Brew delivers the latest business news directly to your inbox every weekday morning. Both Jay Papasan and Geoff Woods subscribe because they’re witty, conversational, and just actually enjoyable to read. And you know what the best part is? It only takes five minutes.   You can sign up for free at MorningBrew.com to get started with your quick and daily dose of business news.   -- The ONE Thing is produced by Podcast Masters

What if we told you that, every single day, in spite of your best intentions, you were accidentally diminishing the capabilities of the people in your world?   And what if we told you that, instead of putting a ceiling of achievement over other people's’ heads, we can learn to become smarter and multiply their possibilities moving forward? It’s a big concept, but in The ONE Thing, we teach you how to think BIG and go small – so today we want to offer you the small actions you can take to gain momentum.   Our guest is Liz Wiseman, a researcher and executive advisor who teaches leadership to executives around the world. She is the author of New York Times bestseller Multipliers: How the Best Leaders Make Everyone Smarter, The Multiplier Effect: Tapping the Genius Inside Our Schools, and Wall Street Journal bestseller Rookie Smarts: Why Learning Beats Knowing in the New Game of Work.   We recorded this conversation as part of our monthly ONE Thing webinar series. Every month, we feature an incredible author so that you can learn directly from them and ask questions. If you want to sign up for our next FREE monthly webinar, head over to the1thing.com/webinars.     In this episode you will learn... [3:10] What it means to be a diminisher or a multiplier (and why you should strive to be a multiplier). [18:20] What you can do to create challenges for your people that are empowering, without being so big that they are paralyzing. [36:00] What you can do if your leader is a diminisher. [44:05] How to shift from a diminisher culture to a multiplier culture in your organization. [48:55] The ONE thing you can start doing with your time that will allow you to become a multiplier.   The ONE Thing to Implement From This Episode: Where are you, in spite of your best intentions, accidentally causing the people in your world to hold back?   And what’s the ONE thing you can do that will allow you to multiply the talents of the people in your world, where you may currently be diminishing?   We’d love if you left us a review sharing whatever you discover about yourself. We always want to learn more about you, and it helps us reach more people to create a bigger impact. Click here to leave a review in iTunes   Links & Tools From This Episode Learn more at thewisemangroup.com Connect with Liz: Twitter | LinkedIn Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman The Multiplier Effect: Tapping the Genius Inside Our Schools by Liz Wiseman   AWESOME FREE RESOURCES FOR YOU! Get more support & accountability: Join the Living Your ONE Thing Community The Kick Ass Guide To Accountability Check out our awesome blog!   --   Are you hiring?   Gary Keller once said, “If you want to live an extraordinary life, it requires that you master something – and it only has to be ONE thing.” Geoff chose to master recruiting great people, so we know that finding the right people can be a huge challenge. That’s why we’re excited to introduce you to ZipRecruiter, a platform that finds the right job candidates for you. In fact, 80% of employers who post a job get a qualified candidate in just one day.   And ZipRecruiter is inviting listeners of The ONE Thing to try for FREE – all you have to do is go to ziprecruiter.com/produktive.   Get your FREE audiobook copy of Multipliers!   If you enjoy listening to podcasts, you probably also enjoy listening to audiobooks, and that’s why Audible is sponsoring this episode.   If you go to audible.com/onething, you can create a free account and get a free credit for your first book, which could be Multipliers.   -- The ONE Thing is produced by Podcast Masters

In the last episode, Keith Cunningham shared the story of losing $100MM, the lessons he learned, and the habits that allowed him to make that money back in spades. If you haven’t already listened, we highly recommend checking it out (and taking notes).   In this episode, we continue that conversation and Keith teaches us why thinking is the most important thing in business, and some of the questions that we need to think about if we want to achieve extraordinary results.   Want to win a FREE signed copy of The Road Less Stupid? You just have to do ONE of two things...   Leave a review on your podcast player of choice sharing the ONE thing you’re going to do after listening to this episode (or part 2) OR... Share this episode on social media using the hashtag #theONEthing   We will select our 3 favorites to win a signed copy of The Road Less Stupid and announce the winners on July 9th!   The ONE Thing to Implement From This Episode: Write this question on a piece of paper and think about it: What does your vision of excellence look like?   Once you have clarity on that outcome of excellence, begin to design the steps you need to take to make that vision a reality.   Remember: Consistent actions done over time produce extraordinary results.   In this episode, you will learn... [1:40] How you can distinguish a problem from a symptom. [12:10] The questions you should consider during your thinking time to get clarity on what your obstacle really is. [17:55] The biggest mistake you can make when trying to develop a thinking time habit. [26:15] ONE exercise you can do to stop letting perfect get in the way of possible. [38:35] What stops people from building great businesses (and how you can avoid it).   Links & Tools From This Episode Learn more at keystothevault.com Connect with Keith: Facebook | Twitter | LinkedIn The Road Less Stupid by Keith Cunningham   AWESOME FREE RESOURCES FOR YOU! Get more support & accountability: Join the Living Your ONE Thing Community The Kick Ass Guide To Accountability Form your first power habit with your 66 Day Challenge Calendar   --   Get your FREE audiobook copy of The Road Less Stupid!   If you enjoy listening to podcasts, you probably also enjoy listening to audiobooks, and that’s why Audible is sponsoring this episode.   If you go to audible.com/onething, you can create a free account and get a free credit for your first book, which could be The Road Less Stupid.   -- The ONE Thing is produced by Podcast Masters

Can you imagine a habit so powerful that it was worth investing $100,000,000 to acquire it?   Our guest, Keith Cunningham, joins us for a two-part interview because he literally paid that tuition – but he learned a lot from losing $100MM, and built habits that allowed him to make that money back, plus some.   Now Keith is traveling around the world teaching others how they can acquire this ONE habit that will make everything else in their business life easier or unnecessary, and he wrote a book sharing what he learned titled The Road Less Stupid. We’re studying him closely to see what we can learn and apply in our own business, and Geoff is on a 66-day challenge to make this a power habit that sticks.   Want to win a FREE signed copy of The Road Less Stupid? You just have to do ONE of two things...   Leave a review on your podcast player of choice sharing the ONE thing you’re going to do after listening to this episode (or part 2) OR... Share this episode on social media using the hashtag #theONEthing   We will select our 3 favorites to win a signed copy of The Road Less Stupid and announce the winners on July 9th!     In this episode, you will learn... [8:00] The ONE habit at the heart of Keith’s success. [17:15] How making decisions based on your emotions (as opposed to your intellect) can lead you down the wrong path. [23:35] The 3 questions that will help you mitigate risk and change everything in your business. [29:55] The key difference between business owners & business operators (and what you can do to shift from being an operator to being an owner). [32:15] Your key to success, in anything.   The ONE Thing to Implement From This Episode: Keith teaches us that the key to success is having the right people doing the right thing at the right time. You need A players on your team if you want to make an extraordinary impact, and one of the hardest things to do in business is hiring and retaining A players if you’re a C player.   So ask yourself: Are you an A player? And if you are not, where are you falling short?   Get clarity on your deliverable and your outcomes so that you can measure, test, and ultimately achieve A player status.   Links & Tools From This Episode Learn more at keystothevault.com Connect with Keith: Facebook | Twitter | LinkedIn The Road Less Stupid by Keith Cunningham   AWESOME FREE RESOURCES FOR YOU! Get more support & accountability: Join the Living Your ONE Thing Community The Kick Ass Guide To Accountability Form your first power habit with your 66 Day Challenge Calendar   --   Business news is dense and dry – but it doesn’t have to be that way.   Morning Brew delivers the latest business news directly to your inbox every weekday morning. Both Jay Papasan and Geoff Woods subscribe because they’re witty, conversational, and just actually enjoyable to read. And you know what the best part is? It only takes five minutes.   You can sign up for free at MorningBrew.com to get started with your quick and daily dose of business news.   -- The ONE Thing is produced by Podcast Masters

Do you feel the ceiling, pressing right above your head? Are you wondering why you aren’t quite breaking through?   The only way you shatter that ceiling of achievement is when you identify and start fo follow models and systems that will allow you to from E to P, or from entrepreneurial to purposeful. Gary Keller argues that you’re not a business owner until you can step away from your business, and your net worth goes up.   Josh Fonger has a particular expertise in this: he is co-founders and partners with the author of Work the System, which is all about how you can build these systems into your business.     In this episode, you will learn... [8:40] What you can ask yourself to gain clarity on your strategic vision. [15:30] How to relinquish control over things that have to be done by others & build necessary systems. [25:50] How to create principles as guideposts for living the values of your organization.   The ONE Thing to Implement From This Episode: Can you, at some point over the next seven days, document one process?   Pick ONE thing in your business or personal life – even if it’s brushing your teeth – and prove to yourself that you can document what you do, when you do it, why you do it, and the result you get by doing it.   If you’d like to see a version of our document and get a jumpstart, go to the1thing.com   Links & Tools From This Episode Learn more at workthesystem.com Connect with Josh on LinkedIn: linkedin.com/in/joshfonger Want to join Jay & Geoff for the very first The ONE Thing Mid-Year Reset Retreat (June 23rd & 24th in Austin, TX)? Head over to the1thing.com/resetretreat.   AWESOME FREE RESOURCES FOR YOU! Get more support & accountability: Join the Living Your ONE Thing Community Form your first power habit with your 66 Day Challenge Calendar Check out our awesome blog!   -- Business news is dense and dry – but it doesn’t have to be that way.   Morning Brew delivers the latest business news directly to your inbox every weekday morning. Both Jay Papasan and Geoff Woods subscribe because they’re witty, conversational, and just actually enjoyable to read. And you know what the best part is? It only takes five minutes.   You can sign up for free at MorningBrew.com to get started with your quick and daily dose of business news.   Do you need a reset?   On June 23rd & 24th, we’re hosting our very first Mid-Year Reset Retreat – a chance for you to reflect on how things are going, re-evaluate what’s working, simplify your approach, establish a new plan, and time block it.   If you want to learn more about The ONE Thing Mid-Year Reset Retreat (June 23rd & 24th in Austin, TX), head over to the1thing.com/resetretreat.   -- The ONE Thing is produced by Podcast Masters