El Toro Podcast

Chief Data Officer of El Toro, Richard Teachout, explains how chainsaws, zombies, and escape rooms helped push him to take an entrepreneurial leap of faith. With everything on the line, Rich put his money where his passion was and never looked back. Fostered by his love of PC booter text quest games (and his need to hack them), his systemic approach to puzzle solving has led to ever-evolving iterations of whatever challenges he takes on, whether it’s widening niches in a $9 billion Halloween market or helping steer the development behind the most hyper-targeted ad tech company in existence. Listen in and be ready to take over the world by the end of this eltoro.com production.   533115    

While sippin' some Black Saddle Bourbon with Stadler and Auz, Bob Bailey lays out not only how to get your brand out there, but he paints a picture of how to frame the most memorable image possible. What will your friends, employees, and colleagues remember when you leave the room? Tune in, and learn the secrets straight from an entrepreneurial problem solver, who's turned his thirst for solutions into a business and a way of life.

What does Paris Hilton, Ashton Kutcher, Nicholas “Loki” Jacobsen, T-Mobile, and the United States Secret Service have in common?…Everything. Pour yourself some Johnny Drum Private Stock from Willett Distillery, and hang with the El Toro crew while they pick the brain of a master hacker. In under an hour, you’ll learn how less than 20 lines of code can compromise an entire business and how your company can avoid those security pitfalls.

A well-mannered, southern business titan pulled up a chair to teach the El Toro gang how to lead, manage, succeed, and pretty much how to live life in general. When Jude Thompson isn't being named CEO of massive companies, he's starting new ones. He sips a whiskey blend and reflects on what's really important about life and business--people. We never found him a white glove, but he's still got his white Bronco. Listen in to unravel the secrets of the 4-wheeled approach of a simple, but fulfilling, legacy.

A longtime El Toro friend, Andy Huenefeld, stops by bearing gifts, so the crew sits down and talks shop with one of the owner/operators of Sour Mash Tours, Louisville’s first and only provider of guided, walking Bourbon tours. Grab a glass and hear how an entrepreneur can discover a niche, the future of bourbon, and the lavish exploits of Kramer when he’s not on the mic.  

The team sits down with JK McKnight, the founder and captain of Forecastle Music Festival in Louisville, Kentucky. An event marketing and promotion expert, JK gives the history of Forecastle and what it takes to promote a music festival in this day and age. Sit back, grab a bourbon and learn all the tips and tricks of event marketing on the eighth episode of the El Toro Podcast.

Taking a break from strictly business, the El Toro Podcast team interviews Dusty Bo and Luke Powers, two musicians from Louisville, KY and friends of El Toro. The two share their stories of moving to LA to start their careers and the similarities of entrepreneurship. The team plays some music, shares an Angel’s Envy Rye and talks shop on the seventh episode of the El Toro Podcast.

The El Toro Podcast team discusses branding and storytelling with Jason Loehr from Inspire Brands. Jason is a branding expert who has worked with companies like Brown-Forman, Humana, Arby’s and Buffalo Wild Wings. Jason provides his top tips for startups breaking into the digital space and gives storytelling tips on this episode of the El Toro Podcast.

The El Toro Podcast team interviews CEO of El Toro, Stacy Griggs. Discussions are around the recent allegations by President Donald Trump that Google is suppressing conservative news organizations, recent laws regarding political reporting and more politics!

The El Toro Podcast team sits down with former Senior Associate Athletic Director for Development at University of Louisville and founder of the Jurich Group, Mark Jurich. We discuss sports marketing, the use of GeoFraming technology, and the decline in game attendance among millenials in this episode of the El Toro Podcast.

The El Toro Podcast team discusses the use cases of blockchain technology in digital advertising with in-house cryptocurrency, blockchain expert Jared Paris. With the cost of Bitcoin and Ethereum dropping dramatically, what does that mean for the future of cryptocurrency? How will tokens and cryptocurrencies affect us in the future? All that and more in this episode of the El Toro Podcast!

El Toro, the only cookie-free IP Targeting solution, is super excited to release the first episode of the El Toro Podcast! The first episode gets our team's feet wet and is an introduction to the topics that will be discussed on the podcast. Kramer Caswell and David Stadler discuss the largest private bourbon bar in Kentucky located at El Toro. Austin Whitely showcases his radio and sound engineering skills. The team investigates vanity metrics, ad fraud and more on the first episode.

The El Toro Podcast team interviews Co-Founder Sean Stafford in the second episode. Discussions include the history of El Toro, domaining, advertising technology, and viewability!