The Anti Social Podcast

Connections and followers mean nothing until you start to build on the relationship.

Here are your 6B's to social media success.. By following these things it will give you the very best chance of social media success..

Your network is your most valuable thing you have. Why do so few refer, advocate, help or support those others in their networks. Surely thats the whole point of building up a solid network of those we know like and trust.

You see lots of people on social media simply sharing other peoples content. Whilst sharing is great, if you're not adding your own ideas, thoughts and opinions then frankly you have become a social media middleman.  This is important as if you want more clients & more customers then you will need to get far more opinionated. Thats what make me think you're the go to person, the expert on that topic

There is only 1 end game in social media. Yes, there are those that are using it for follow celebrities which is cool. But for the business owners who are using social media there can be only 1 end game. To get more sales, more clients, more customers and more members. Too many on social media forget that. It makes them feel good. But is it actually leading to more sales. Thats what you must ask yourself. 

Its easy on social media to get very disheartened. You see others getting hundreds of views of their videos, hundreds of comments & likes whilst you get virtually nothing. But, thats not the whole story. There may well be loads of other things bubbling under the surface from people that dont like or comment. These are your real customers & clients. Dont get disheartened, its tough having your own business. 

Whether you like social media or not, you need to embrace the Instagram culture. People are non stop looking at their mobile phones, sharing what they had for dinner & other experiences.  Instead of making it hard for your clients, customers or members to embrace this culture, you need to embrace it. Make it easy for them to share, and give them amazing things to share. 

Far too many businesses are simply average or mediocre.. No amount of shouting, begging and asking is going to get them to share your products, services, blog posts and social media content. If you're product or service is amazing or awesome, guess what? No need to ask or beg, people just share it becuse they want to.

The very best business you can get is referred business. Find out why that is and how to get more referred business. Find out why you're not getting any referrals and what steps you can take right now to get more.

No one cares about how many followers you have. No one cares about how many connections you have. No one cares how many awards you have won. In this Episode I go through exactly what business owners really do care about and what you need to be doing as a result. 

I am all for technology. But sometimes it can actually get in the way of making sales and actually cost you money. 

Asking questions is vital to being a great salesperson. Learn why asking Whys that then is so powerful and what massive benefits it can bring you when selling your products or services. 

Why have people become so obsessed with non stop selliing? Everywhere you go, every platform you turn to, people are non stop selling to you. They've forgotten the business basics. They've forgotten so many simple things that they can be doing instead which have a far bigger impact.

I've done well over 200+ radio interviews.... Getting yourself on the radio as an expert is crucial in my view. Learn, why you want to be on the radio, how do you get yourself on the radio? What are they looking for and what perhaps is the single most important thing you must do.

Social media has changed - but so few of you have.. Over the last few years social media has changed, the way people consume content has changed, yet so few of you have changed.  What worked a few years ago, simply won't work now. You need to review and look at your approach, stop wasting time on what's not working or producing any results