The ManageMental Podcast with Blasko and Mike Mowery show

The ManageMental Podcast with Blasko and Mike Mowery

Summary: Two experienced artist managers and music industry professionals bring you their take on the modern day music business and how they mentally approach the profession of management. Join Blasko and Mike Mowery as they cover hot topics in the industry, answer fan questions, provide insight on sales numbers and showcase new music with a slant toward developing artists.

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 Episode 102 - Basic Concepts for Music Success: Part 1 | File Type: audio/mpeg | Duration: 1927

Hypebot article "10 Basic Concepts For Success In Today’s Music Business" by Bobby Owsinski of Music 3.0. Much has changed in the music industry over the last few years that affect an artist’s ability to be successful. Some of it is brand new and a result of the technology we use, while some of it is good common sense that’s been used over and over over many decades of the business.1. It’s all about scale. You can’t think about numbers the same way as in the old days when sales ruled. A hit that sells only 50,000 combined units (album and single) may have 500 million YouTube views or Spotify streams or more. Once upon a time, a sales number like that would’ve been deemed a failure, today, it’s a success. Views don’t equal sales, and vice-versa. 2. The scale is not the same. In the past, 1 million of anything was considered a large number and meant you were a success. Today anything with that number hardly gets a mention, as it takes at least 10 million streams or views to get a label or manager’s attention. 50 million is only a minor hit, while a major hit is in the hundreds of millions. 3. There will be fewer digital distributors in the future. It’s an expensive business to get into and maintain, so in the near future there will be a shakeout that will leave far fewer digital competitors. Don’t be shocked when you wake up one day to find a few gone. 4. It’s all about what you can do for other people. Promoters, agents, and club owners are dying to book you if they know you’ll make them money. Record labels are dying to sign you if you have have an audience they can sell to. Managers will want to sign you if you have a line around the block waiting to see you. If you can’t do any of the above, your chances of success decrease substantially. 5. Money often comes late. It may not seem like it, but success is slow. You grow your audience one fan at a time. The longer it takes, the more likely you’ll have a long career. An overnight sensation usually means you’ll also be forgotten overnight. This is one thing that hasn’t changed much through the years. ----Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.comDesign and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.comEmail any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopCheck out Blasko’s Spotify Playlist here volumeforever.comManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com

 Episode 101 - Industry Predictions for 2019 Part 2 | File Type: audio/mpeg | Duration: 1976

Hypebot article "10 Music Industry Predictions For 2019" by Bobby Owsinski of Music 3.0.Predictions can be a tricky thing, but if we look at the trends in the music business over the last year we can see where things might be going. Here are 5 more predictions for how the industry will fare in 2019. 1. Streaming Services Remain Unprofitable. Almost all dedicated streaming services are very good at what they do except for one thing – making money. Choked by the weight of label licensing deals, these platforms struggle to find a way to become profitable, leading to a major market consolidation that begins in the new year. 2. Article 13 Brings YouTube Chaos. Be careful what you wish for, major labels, as YouTube is plunged into chaos following the passage of EU Article 13, which holds streaming platforms responsible for the files that their users upload. With YouTube (and other streaming platforms) having to purge so many videos, artists and labels take a big hit in revenue, but even worse, in exposure as well. 3. Artists Use Social Media For Promo Less. Many artists have relied on social media as a method of both growing and engaging their fan bases, but that changes in 2019 as the only way to large-scale engagement comes from paid promotion on the various social platforms. Many artists drop off because of principle – even more because of the cost. Instagram carries the load, at least for a while until it focuses more on revenue that users. 4. Live Music Legends Replaced By New Faces. The concert industry has long worried about what would happen after the 60s, 70s and 80s legends stopped touring, but a new crop of superstars prove that there are stadiums that they can fill. The live portion of the industry continues to grow despite higher ticket prices and perceived price gouging. 5. Streaming Changes Song Structure Even More. Over the last couple of years song structure has changed because of streaming, with fades giving way to beginning a song right on the chorus to hard endings. Now song length will be the next to change as artists make songs shorter. After all, it’s more profitable to have a fan listen twice instead of to only one longer song.----Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.comDesign and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.comEmail any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopCheck out Blasko’s Spotify Playlist here volumeforever.comManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com

 Episode 100 - Industry Predictions for 2019: Part 1 | File Type: audio/mpeg | Duration: 1713

Hypebot article "10 Music Industry Predictions For 2019" by Bobby Owsinski of Music 3.0.Predictions can be a tricky thing, but if we look at the trends in the music business over the last year we can see where things might be going. Here are 5 predictions for how the industry will fare in 2019. 1. Apple Music Nearly Catches Spotify. Spotify is still the king of the hill when it comes to streaming with 83 million paid subscribers, but Apple Music is coming on strong at 57 million at years end. Apple Music’s growth was significant in 2018, so look for the gap between the two streaming powerhouses to close even more in the coming year. 2. Tencent Music Makes Its Move. Now that Tencent Music had its more or less timid yet successful IPO, look for the company to set its eyes on acquiring more if not all of Spotify. Of course, this only happens if the market rebounds and tech stocks (especially music related ones) again become investor favorites. If not, look for an acquisition down the road. 3. Smart Speaker Growth Is Kind To Amazon Music. Love them or hate them, smart speakers are here to stay and that market will grow even more in 2019. The biggest beneficiary of that has been Amazon Music, and the trend helps it even more, especially right after a holiday with big Echo sales and a boost in Prime memberships. 4. The Charts Mean Less And Less. Billboard has ruled the music world for more than 50 years and its charts have been the bible for artists and labels everywhere. That ceases in 2019, as the charts become more irrelevant and playlists (especially from the major streaming services) gain more influence. 5. Major Labels Lose Their Mojo. Once the dream of every artist, today’s artist is more likely to shun a major to go it independently, since so many of the benefits of a major can be had without actually signing to one. Indie and boutique labels continue to grow both in numbers and revenue as artists thrive in a more DIY world.----Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.comDesign and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.comEmail any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopCheck out Blasko’s Spotify Playlist here volumeforever.comManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com

 Episode 99 - How To Use Rejection to your Advantage | File Type: audio/mpeg | Duration: 1746

Hypebot article "5 Ways to Deal with Rejections in the Music Industry" by Alice Berg.Beatles were rejected by Decca in 1962; Lady Gaga was kicked out by Island Def Jam Records after only three months, Beethoven was called “hopeless compositor” by his teacher. "American Idol" has rejected Colbie Caillat, Hillary Scott, Bebe Rexha and many others. As you can see, producers make huge mistakes sometimes. However, there is no possibility to promote every singer or music band – some have to be rejected.   If you feel you have been treated unfairly, there’s no reason to stress about it as well. All you need to do is to learn how to deal with those refusals and find the motivation to go on trying even when dealing with constant rejection. Here we discuss 5 simple steps that help to overcome the failure and grab the needed inspiration.1. Don’t Take It Personally2. Work on Your Mistakes3. Be Confident and Persistent4. Reflect on Your Music and Ask for More Comments5. Music Failures: Use That Rejection as a ToolAll things considered, keep doing what you love as it is the most valuable thing ever. Don’t lose that passion that made you fall in love with music and start writing or performing songs. Keep it fun driving engagement with new songs! Remember that competition in the music industry shouldn’t have a big influence on you as an artist. Almost every music legend has faced dozens of rejections on the way towards worldwide fame. Grab inspiration from them and go on working on your masterpieces.----Use coupon code MENTALPOD20 to get $20 off any Outerloop Coaching course - including Breaking In for Musicians and Breaking In For Non-Musicians regularly priced at $21. That's only ONE DOLLAR for either of these great courses. This coupon is only valid until December 31, 2018 so act fast!  Pick up Release It Right for less than $50. Pick up Connected for less than $30. outerloopcoaching.comDesign and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comEmail any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopCheck out Blasko’s Spotify Playlist here volumeforever.comManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com

 Episode 98 - Tips For The "Stay At Home" Musician | File Type: audio/mpeg | Duration: 1707

This week Blasko & Mike take some questions from one of our loyal listeners. Hey guys, thanks for the show! I hugely appreciate what you're doing for aspiring musicians like myself. I've got a topic that I don't think you've covered yet that I know applies to not only myself, but to a massive contingent of my fellow musicians!I'm a full-time mechanical engineer with a demanding job and commute, so I've opted to devote my limited available free time resources to creating the best music that I can. I’m starting work on my second album, and trying to build some hype and a modest fanbase prior to release, and am looking for advice on the best path forward that maximizes the effectiveness of my time!Thanks for your time! Cheers!DanThe specific questions:What, in your experience, is the most effective way to connect with and build a fanbase as a non-gigging solo studio musician? Are low-effort real-time updates more or less effective than infrequent high-production-quality posts? Would I risk losing connection with my fanbase by posting too infrequently, or do fans tend to wait it out and stick with you for months between updates?How can I self promote to fans directly without turning them off or participating in online groups like it's a full-time job? Maintaining one or two requires enough of my time as it is!Are there legitimately beneficial label arrangements available to solo artists to market and distribute physical merch, or do they tend to not really work out in the artist's favor? Are labels only interested if the music has not yet been made public?How do I get taken seriously as a total nobody with no real connections without needing to quit my career? ----Use coupon code MENTALPOD20 to get $20 off any Outerloop Coaching course - including Breaking In for Musicians and Breaking In For Non-Musicians regularly priced at $21. That's only ONE DOLLAR for either of these great courses. This coupon is only valid until December 31, 2018 so act fast!  Pick up Release It Right for less than $50. Pick up Connected for less than $30. outerloopcoaching.comDesign and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comEmail any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopCheck out Blasko’s Spotify Playlist here volumeforever.comManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com

 Episode 97 - Revisiting Our Predictions for 2018 | File Type: audio/mpeg | Duration: 1993

This week, Blasko & Mike recap Episode 49: 10 Predictions for 2018.1. Traditional record sales will continue to decrease. 2. Apple will begin to shut down the iTunes music store with an estimated final closure date of Jan 2019. 3. Spotify will go public.4. VR technology will not replace the live experience.5. Cryptocurrency will not become an overly accepted form of payment for anything music related.6. Print on demand services will become more of a necessity.7. More independent artists will cross over to the mainstream.8. Streaming only record labels will begin to sign and break bands.9. Festival attendance will level off or decrease.10. If we are looking for different results we will need to implement different strategies. ----Use coupon code MENTALPOD20 to get $20 off any Outerloop Coaching course - including Breaking In for Musicians and Breaking In For Non-Musicians regularly priced at $21. That's only ONE DOLLAR for either of these great courses. This coupon is only valid until December 31, 2018 so act fast!  Pick up Release It Right for less than $50. Pick up Connected for less than $30. outerloopcoaching.comDesign and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comWant more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopCheck out Blasko’s Spotify Playlist here volumeforever.comManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com

 Episode 96 - Marketing Strategies That Work! | File Type: audio/mpeg | Duration: 2019

Music Think Tank article "7 Top Marketing Strategies For Musicians" by Patrick McGuire of The Bandzoogle Blog.For many artists, marketing is somewhat at odds with who they are and what they do. Since music and the act writing songs is often deeply personal and emotional, getting into a music marketing strategy mindset might seem foreign, fake or forced for some musicians.Sadly, this doesn’t change the fact that it’s never been more difficult for new artists to put their music in front of listeners. Between music streaming platforms and the cheap cost of DIY home recording technology, there’s more music being released now than at any other point in history.Tens of thousands of new songs are being released each day, and, in many cases, what determines whether each of these songs will go on to find an audience or not depends on how they’re marketed. ----Support the Dan Rozenblum Family Fire Relief Fund here.Support The Kyle Pavone Foundation at KylePavoneFoundation.org.Use coupon code MENTALPOD20 to get $20 off any Outerloop Coaching course - including Breaking In for Musicians and Breaking In For Non-Musicians regularly priced at $21. That's only ONE DOLLAR for either of these great courses. This coupon is only valid until December 31, 2018 so act fast!  Pick up Release It Right for less than $50. Pick up Connected for less than $30.Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comWant more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopCheck out Blasko’s Spotify Playlist here volumeforever.comManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com

 Episode 95 - How to Connect With Your Fans | File Type: audio/mpeg | Duration: 1842

Hypebot article "5 Things You Should Share With Your Fans Besides Music" by Michael Hahn of LANDR.While sharing the music they've created should certainly be an artist's number one priority when it comes to interacting with fans, but as the distance between audience and creator shrinks, it becomes important for artists to share other information with fans as well. Today’s communication tools have broken down boundaries between audience and creator. It’s clear that sharing your music with your fans is the number one priority. But your community is looking for more than just tracks. They want the extra details that bring the sounds to life. Your music has a story, and it’s up to you to bring that story to your fans—it’s the part of speaking to your audience that’s more than just music. There’s tons of ways to tell the story around your sound. But to get you started here’s 5 useful ideas of what to share with your fans beyond your music. 1. Why you make music2. Your studio, gear and recording process 3. Your influences4. Other creative projects you’re into5. Other artists in your community ----Use coupon code MENTALPOD20 to get $20 off any Outerloop Coaching course - including Breaking In for Musicians and Breaking In For Non-Musicians regularly priced at $21. That's only ONE DOLLAR for either of these great courses. This coupon is only valid until December 31, 2018 so act fast!  Pick up Release It Right for less than $50. Pick up Connected for less than $30.Support the Dan Rozenblum Family Fire Relief Fund here.Support The Kyle Pavone Foundation at KylePavoneFoundation.org.Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comWant more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopCheck out Blasko’s Spotify Playlist here volumeforever.comManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com

 Episode 94 - Are You Threatin Me? | File Type: audio/mpeg | Duration: 2788

Threatin coverage on MetalSucks: http://www.metalsucks.net/tag/threatin/Jered Eames, who goes by the stage name Jered Threatin, began Threatin as a solo act after his departure from Abigail Williams. In 2015, Threatin released a single, "Living Is Dying". In 2017, the album Breaking the World was released, with Jered Threatin performing all instruments. In November 2018, Threatin was booked to tour the United Kingdom and Europe having informed venues they had sold hundreds of tickets and had paid the hire fee before each gig. However, the tour achieved widespread news coverage when it became known that the shows had been played to empty rooms. It was later discovered that the 38,000 likes on the band's Facebook page had been bought. It was also found that Threatin created a series of fake websites for a booking agency (StageRight Bookings), a record label (Superlative Music Recordings), a PR company (Magnified Media PR), a music recording studio (Mindframe Studios), a film production company (Glass Castle Film & Photography), and various music press websites (Top Rock Press, New York Music Review, Celebrity Music Scene) in an attempt to give his band credibility and secure the tour, and referenced other made-up companies (Universal Web Group) and bands/artists. Doctored footage of Threatin performing in an arena to audience stock footage was used to produce a promotional video for the European tour. ----Use coupon code MENTALPOD20 to get $20 off any Outerloop Coaching course - including Breaking In for Musicians and Breaking In For Non-Musicians regularly priced at $21. That's only ONE DOLLAR for either of these great courses. This coupon is only valid until December 31, 2018 so act fast!  Pick up Release It Right for less than $50. Pick up Connected for less than $30.Support the Dan Rozenblum Family Fire Relief Fund here.Support The Kyle Pavone Foundation at KylePavoneFoundation.org.Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comWant more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopCheck out Blasko’s Spotify Playlist here volumeforever.comManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com 

 Episode 93 - Is Your Album Release Ready? | File Type: audio/mpeg | Duration: 2051

Hypebot article "Checklist To Decide If Your Album Is Release Ready" by Angela Mastrogiacomo of Muddy Paw PR & The Symphonic Blog.So you’ve just recorded an incredible new EP or album and you’re dying to get it out into the world. After all, this is your latest masterpiece—your best work to date—and your fans are going to love it! Plus, you’ve been promising them something new for a while and it’s time to deliver on that promise.Before you go releasing an album on a whim, make sure you are release ready so you get the maximum impact and exposure for the album. Ask yourself, do you have the following?1. Enough Time2. A Gameplan3. Hi-Res Press Photos4. A Professionally Written Bio5. Active Social Media6. Grit----Register for Release It Right - Ice Nine Kills Edition here.Use coupon code MENTALPOD20 to get $20 off any Outerloop Coaching course - including Breaking In for Musicians and Breaking In For Non-Musicians regularly priced at $21. That's only ONE DOLLAR for either of these great courses. This coupon is only valid until December 31, 2018 so act fast! Pick up Release It Right for less than $50. Pick up Connected for less than $30.Support the Dan Rozenblum Family Fire Relief Fund here.Support The Kyle Pavone Foundation at KylePavoneFoundation.org.Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comWant more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopCheck out Blasko’s Spotify Playlist here volumeforever.comManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com 

 Episode 92 - How To Crush Your Next Release | File Type: audio/mpeg | Duration: 1623

In this week's episode, Blasko & Mike discuss the Hypebot article "3 Reasons Your Last Music Release Failed" by Suz Paulinski of The Rock/Star Advocate & Ariel Hyatt of Cyber PR.Reason # 1 You Took Your Time Writing & Recording But Then You Felt a Sense of URGENCY to Release (So You Did Without Really Preparing!)Reason # 2 You Hired A Music Publicist or A Radio Promoter and They Didn’t Get The Results You ExpectedReason # 3 You Put Off Learning How to Release Your Music Properly Because You Thought that “Great Music Will Always Find it’s Way and “The Cream Always Rises To The Top”----Support The Kyle Pavone Foundation at KylePavoneFoundation.org.Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comWant more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com

 Episode 91 - Likeness Rights, Trademarks & Partnerships | File Type: audio/mpeg | Duration: 2523

This week Mike is joined by special guest Ryan J. Downey. Ryan is the founder of Superhero Artist Management, representing Demon Hunter, Killer Be Killed, Throwdown, and Zeuss (whose producer credits include Rob Zombie, Queensrÿche, Hatebreed). He is a longtime journalist who has contributed to MTV News, Billboard, the Hollywood Reporter, and other outlets. Downey hosts Speak N’ Destroy, a podcast about all things Metallica, and No-Prize from God, which features conversations with creative people about belief, unbelief, and everything between.You can find Ryan on Twitter @ryandowney and Instagram @superherohq.Original article "ACE FREHLEY Would Only Participate In KISS's Final Tour If He Could 'Take Back' His 'Make-Up, Costume And Character'" on Blabbermouth.net."Don’t give up your face! Ace Frehley has said he will only return to KISS if he is able to take back his makeup, costume, and character. How does someone end up without the rights to their own likeness? We dive in to the complicated histories of some legendary hard rock and punk acts to stress the importance of protecting your beautiful mug.”----Support The Kyle Pavone Foundation at KylePavoneFoundation.org.Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comWant more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com

 Episode 90 - 5 Steps to Success for New Artists | File Type: audio/mpeg | Duration: 2210

Hypebot article "5 Key Priorities for New Artists" from The TuneCore Blog.1. YOU HAVE TO BUILD A TEAMIf you have decided to pursue a career as an artist, you must know that you cannot do it alone. Having a strong team with experience and connections can be the key to furthering your career. These people will represent you and guide you through the tumultuous early days as an artist, as well as through the many challenges you will face on the road to success and beyond. This team can include, (but is not limited to), a personal manager, business manager, booking agent, attorney, publicist, publisher, tour manager, and producer.2. CRAFTAs an artist, you have to practice your musical craft like a professional athlete practices their sport. Even the best practice; only the best practice the small stuff. There are two main categories of your craft: musical/technical ability and live performance.3. BUILDING A GREAT LIVE SHOWWhen it comes to establishing a position within the industry as a new artist, putting together a great live show is crucial. Live shows contribute to an artist’s income, and also give them the opportunity to potentially develop their fanbase early on.4. MEDIARecord labels are not signing artists anymore – they are signing audiences. The first step a new artist can take to attract record labels is to build and establish a digital presence.5. BRANDINGThe fifth priority for a new artist is branding. Once you have put time and effort into your craft, building your team, establishing a digital presence, and getting comfortable on stage, your personal brand should fall right into place. Your brand is what separates you from every other artist in your genre.----Support The Kyle Pavone Foundation at KylePavoneFoundation.org.Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comWant more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com

 Episode 89 - 5 Hot Digital Marketing Tips | File Type: audio/mpeg | Duration: 1602

Original Article: "Five trends for digital music marketing in 2018" by Music Ally.There are three pillars for music marketing in 2018: what you do with social media; what you do with digital service providers (DSPs, principally streaming services); and what you do with your own platforms – mailing lists, most obviously, and direct-to-fan sales be it on your own site or something like Bandcamp.But what are the trends around those three pillars? That’s something we think about a lot at Music Ally, particularly for our fortnightly Sandbox music-marketing reports, and that has influenced the programming for our upcoming Sandbox Summit conference in London. Here are five trends we’d pick out:1. Shifting responsibilities between managers and labels.2. YouTube throwing its weight behind artist marketing.3. Labels are bringing advertising in-house.4. Augmented Reality offers playful potential for artists.5. Flexibility is everything in the modern music-marketing campaign.----Support The Kyle Pavone Foundation at KylePavoneFoundation.org.Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comWant more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com

 Episode 88 - Blasko and Mike Answer Your Questions | File Type: audio/mpeg | Duration: 1563

This week we answer some questions from you, our loyal listeners. This is gonna be killer, so let’s get mental!----It might benefit from an episode going over who the players are in a local show (the promoter, the venue, etc.) what they do, and what the best practices are.Keep it Mental,Robbie----I’m writing you because I heard the part about physical promotion in your recent ManageMental episode, and how you guys asked for feedback from a younger crowd on their opinions. I’m only 21 so I’ve only dealt in the age of digital promotion, however I see some serious benefits with physical promotion. These benefits aren’t necessarily for growing a larger fan base, but rather a stronger fan base. When it comes to getting the word out, digital seems to be the only way people really hear about things, but I think physical components are a key way to make fans feel more involved than they can on a digital platform, even with simple things like printing a handful of posters for a gig and giving them out for $1 or free at the show. One thing I’ve consistently seen with show flyers like that is that when they are available, they go fast and everyone who gets one tends to remember the gig better and feel more like they were a part of it personally.Cheers,Jamie----With regard to physical promotion tactics, I co-created a physical flyer concept with a team about a year and a half ago and it has yielded killer results for us. What we do is come up with a theme and title for a show and then organize a photo shoot just for the flyer. Thus far we have integrated band members into the shoots as well as models. We have utilized local cos players to collaborate which has expanded our reach into their scene as well. I have a route of coffee houses, tattoo shops, clothing boutiques, vape shops, etc. that all display physical flyers for us. We, of course do boosted posts digitally and share from everyone's socials. I try to get some behind the scenes footage of every photo shoot and then blog about it as well as post on my personal and business pages. Thanks again, you guys rock!Julia----Something that I know I would find very helpful as I’m sure other listeners would as well would be if you and Mike could dive into some of the tools available online to maximize the impact of social media marketing.All the best,Scott Kelly----Support The Kyle Pavone Foundation at KylePavoneFoundation.org.Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comWant more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com

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