The ManageMental Podcast with Blasko and Mike Mowery show

The ManageMental Podcast with Blasko and Mike Mowery

Summary: Two experienced artist managers and music industry professionals bring you their take on the modern day music business and how they mentally approach the profession of management. Join Blasko and Mike Mowery as they cover hot topics in the industry, answer fan questions, provide insight on sales numbers and showcase new music with a slant toward developing artists.

Podcasts:

 Episode 72 - A Music Industry Formula For Success | File Type: audio/mpeg | Duration: 2545

This week Blasko and Mike discuss an article on The Huffington Post called The Music Industry Formula for Success Does Exist. For the full article, head to the link below. This is gonna be killer, so let’s get mental!Original Article: https://www.huffingtonpost.com/patrick-hess/the-music-industry-formul_b_5783810.html?guccounter=1Author: Patrick Hess on Twitter: www.twitter.com/phox6801The Music Industry Formula for Success Does ExistTIMINGDEMANDTALENTIMAGE / BRANDEXPERIENCEWORK ETHICFINANCES / RESOURCEMENTORS / ADVISORSFAN CONNECTIONKNOWING YOUR STRENGTHS AND WEAKNESSESRECORD SALES & RADIO PLAYFLEXIBILITY------------Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off atwww.rockabilia.com------------Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com ------------We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com

 Episode 71 - How to Write an Email to an Industry Pro Part 2 | File Type: audio/mpeg | Duration: 2149

This week on ManageMental, Mike and Blasko talk revisit the do’s and don’ts of writing emails to industry pros. Check out Episode 41 for Part 1, This is gonna be killer, so let’s get mental!Email Example 1:Greetings, We are a new project but I think we have something fresh to offer. I will keep this simple and sweet and let you judge for yourself. Website: Facebook:Soundcloud: Label: We have one track that is good on mixing. The rest o the album is still in mixing and we will receive that very soon. I will be sending you a few private links via Soundcloud so that you can hear some of our rough unmixed tracks. Please do not judge them to harshly as they are not correct yet. XXX song is on our website and Soundcloud and is mixed and mastered. It features XXX of the highly regarded band XXX. Private Playlist of Rough tracks:Email Example 2:Hi Mercenary,I found you via Andy Black, and wanted to reach out and see if we may be considered to join your roster of artists.  We are XXX, from New York, and we are on a journey to create positive change.  We have a polished, entirely self created and owned product with a clear vision, and are seeking a manager that understands the industry and can help us launch this project into the mainstream.  Up until this point we have done/handled/managed/created all facets of this project ourselves; writing, recording, productions, visuals, marketing, PR, radio, advertising, distribution, administrative, etc. We need a larger team to achieve our goals, and we would love the opportunity to work with you. Please review some of our material below.  Our first single XXX has nearly 300K Youtube/Vevo views, and Vevo is currently featuring our XXX video in their 'Incoming Alternative' playlist on the Vevo home page. Our single, XXX, recently picked up spins from Alternative Specialty Radio stations across the US and our songs can be heard in TV shows such as The Voice (NBC), Love and Hip Hop (MTV), Black Ink Crew (MTV), and Desperate Housewives (BRAVO).  LinksPlease let us know your thoughts and if we may get on a call to chat in more detail about the project.Warm regards,------------Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com------------Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com ------------We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com

 Episode 70 - How To Build Your Music Community | File Type: audio/mpeg | Duration: 1486

This week Blasko and Mike talk about building your musical community. We also would like to mention that one of our loyal listeners, Alan, suggested we start a Facebook Group. So we did just that. You can search for it in macbook under Manage Mental Group. Or just go here: https://bit.ly/2JabKhZ This is gonna be killer, so let’s get mental!Original Full Article: http://www.hypebot.com/hypebot/2018/05/how-to-make-the-power-of-community-your-key-to-music-industry-success.htmlAuthor: Angela Mastrogiacomo from the TuneCore BlogHow To Make The Power Of Community The Key To Music Industry SuccessLet me know if you’ve heard this one before: “the music industry is a cut throat business.” I’m sure you’ve all heard that since your entry into the industry. Is it valid? Sure. It really can be an unforgiving, selfish place. But it doesn’t have to be. It shouldn’t be.Rule #1: GiveRule #2 Find (or start) an in-person meet upRule #3 Join as many community based Facebook Groups as possibleRule #4 Help One Another------------Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off atwww.rockabilia.com------------Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com ------------We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com

 Episode 69 - Is Streaming the Future of Music? | File Type: audio/mpeg | Duration: 1998

In this week’s episode of ManageMental, Blasko and Mike chat about streaming and the future of music. This is gonna be killer...so let’s get mental!Original Article: http://www.musicthinktank.com/blog/streaming-is-killed-the-cd-and-its-ok.htmlTITLE: Steaming killed the CD and It’s OK.Earlier this year, US-based supermarket chain Best Buy announced it will no longer carry music on physical CDs due to its dwindling sales. According to sources speaking to Billboard Magazine, the chain was making a mere $40 million a year from record sales, a sum that’s apparently too small to carry on. Best Buy plans to completely eliminate CDs from its stores by July 1st, the sources say, but it will continue to sell vinyl for at least two more years.Evolution and ConvenienceTechnology is evolving at a fast pace - and the recording industry does the same, mostly to cater to its consumers’ needs. Gone are the days when you had to buy a CD and rip/encode the music from it so you can listen to it on your iPod or mobile phone. Today, you tune into your music streaming service of choice and listen to whatever you want for one flat monthly fee. And, let’s face it, this is the easiest way to listen to music today.RecognitionThis switch to streaming affects more than just retailers, of course. Actually, it has made its presence felt in all areas except maybe for the awards business. After all, the way the music reaches the listener doesn’t affect its artistic value, and the most prestigious awards are focusing on that. The phrase “without regard to album sales, chart position, or critical reception” is part of the description of all Grammys; this is probably one of the few things people don’t know about the Grammy awards. Artistic excellence remains the same no matter if the creation in question is distributed on CD, vinyl, memory card or through the airwaves.The NumbersMusic streaming has reached a “tipping point” in 2016 when, for the first time, its revenues have overtaken physical record sales as the main source of income for the music industry. And it has the potential to reach people otherwise intangible for the business, too. In the year 2000, almost 950 million music CDs were sold in the United States. By 2017, this number has decreased to under 90 million. Streaming did kill the CD just like the CD killed vinyl, just like vinyl killed the phonograph cylinder. It’s the survival of the fittest.---------------------Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands & use PCJABBERJAW for 15% off at www.rockabilia.com-----------Want more industry insight? Outerloop Coaching has you covered! www.outerloopcoaching.com ------------Email any questions or comments to askblasko@gmail.comBlasko on Twitter and Instagram: @blasko1313Mike Mowery on Twitter and Instagram: @mikeoloopJoin the ManageMental Facebook Group here: facebook.com/groups/811267075737370ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com  

 Episode 68 - How to Launch Your Music: Idea to Execution | File Type: audio/mpeg | Duration: 1933

This week Blasko and Mike talk about how to properly launch your next music project...This is gonna be killer, so let’s get mental!Original Article: http://www.hypebot.com/hypebot/2018/05/ready-to-launch-your-next-music-project-do-these-4-things-first.html*Guest post on Hypebot by Dave Kusek1. What is the big-picture purpose of your project?2. What are your goals?3. Make an action plan4. When is the project actually finished?---------------------Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off atwww.rockabilia.com------------We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com 

 Episode 67 - How to Get Featured on Music Blogs | File Type: audio/mpeg | Duration: 1889

This week Blasko and Mike talk about what it takes to get your band featured on music blogs. This is gonna be killer, so let’s get mental!Original Article: http://www.hypebot.com/hypebot/2018/03/5-reasons-small-blogs-can-launch-a-music-career.htmlAuthor: Angela Mastrogiacomo of the TuneCore BlogTop 100 Music Blogs and Websites To Follow in 2018 https://blog.feedspot.com/music_blogs/5 Reasons Small Blogs Can Launch A Music CareerEveryone wants to get the major blog placements. The review on Pitchfork, the news post on Alternative Press, the feature on Stereogum. And while all of those are incredible placements to land, many artists seem to be missing a vital key in what can help build their career: small blogs.So next time you’re getting ready to start outreach for your new single or album, keep in mind these five reasons that small blogs should be at the top of your list.(NOTE: Where to find blogs? Check out the link above for the Top 100 Music Blogs of 2018!)1. You’re more likely to get in touch with them2. They have an extremely loyal audience3. They’ll actually share the article4. Their features will be more in-depth5. There’s opportunity for long-term growth---------------------Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com------------Want more industry insight? Head over to www.outerloopcoaching.com ------------We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com     

 Episode 66 - Blasko and Mike Answer Your Questions | File Type: audio/mpeg | Duration: 2425

So, my band just recently got offered a very great European tour. The catch is that it is a buy-on and also we have to pay for the agencies services on top of that price. And also find our own transportation.Many others I have talked to have said the cost is not worth even the resume bump. By the time all is said and done I’m sure this will cost around $15-20k. Which We would have to put on credit cards. Would you advise doing something this drastic for a bands resume or should we keep slugging it out on small DIY tours in the USA until we hopefully find tours that are bigger and not buy ons?Hey Guys, I love the show and have been listening since I discovered it 5 episodes in. I binged it in one night and managed to keep up. My question is how the hell do I get PR companies to answer me? My band has been around for 5 years, has several releases, done some light touring up and down the east coast, made 3 professional videos, pressed our own albums in vinyl, and basically established ourselves. This is incredibly frustrating because we’re 100% willing to pay, I’m just having trouble with figuring out why our money isn’t wanted?I am a regular listener of the Manage Mental Podcast. I think it's great you’re so open to listener questions like this. You guys have a good thing going, so keep up the great work!I work with a newer band, a manager of sorts. I have been working with the guys on improving the bands branding and marketing. A big part up the update we need is a more professional looking band logo, one that fits with what we are trying to accomplish. We have already been through multiple rounds of sketches with two different artists, and we have not seen anything in line with what we are looking for. Both artists have great portfolios of band logos. For both artists we have started out by giving them creative freedom, and eventually progressed to giving them a lot of specific instruction. It almost seemed like the result got worse. So, I’m wondering if you guys have any suggestions on communicating with digital artists? How to convey what we are looking for in a band logo?Love the Manage Mental podcast. I was wondering if you could dig into the subject of « studio bands », bands that only record music but don’t play live shows. I am currently starting a band like that, and I’m working to find ways to make it as interesting as a regular band.I was wondering if you and Mike had any experience with a band like that and if you had any advice for artist that won’t do live shows, regarding promotion, or ways to keep feeding fans some content in between albums.Just thought a lot of your listeners probably don't know what specific people make up the "team," i.e a lawyer, booking, management, etc. and maybe discuss what what each one does and the importance of each and order in which you should find them?Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.comWant more industry insight? Outerloop Coaching has you covered. www.outerloopcoaching.comWe want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

 Episode 65 - How To Submit Your Music To A Record Label | File Type: audio/mpeg | Duration: 2030

8 label submission tips for saving you time and frustration by Bobby Owsinski of Music 3.0http://www.hypebot.com/hypebot/2018/04/8-label-submission-tips-for-saving-you-time-and-frustration.htmlThere’s no such thing as a demo.Make each submission note label specific.Don’t submit blindly.Don’t attach an MP3 file.Attach a link to a specific song – two at most. Don’t pester the label person on social media, especially with direct messages. A referral is still the best entrance. Don’t take rejection personally. Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off at www.rockabilia.comBandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including: Tools to sell your music & merch commission-free, right on your website Mailing list tools to grow your fan list and send newsletters Integrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloud And live support from their musician-friendly team 7 days a week Bandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to  Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “MENTAL” to get 15% off the first year of your subscription. Want more industry insight? Outerloop Coaching has you covered. www.outerloopcoaching.comWe want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

 Episode 64 - 5 Tips To Boost Your Spotify Streams Legally | File Type: audio/mpeg | Duration: 2311

5 Tips To Boost Your Spotify Streams Legally by Manuel Overbeck on Hypebot http://www.hypebot.com/hypebot/2018/04/5-spotify-tips-for-fast-streaming-results-.htmlWith Spotify now becoming one of the best ways to showcase new music, artists are eager for ways to get their music on the platform and quickly see results. Here we look at five different avenues for getting your music into the ears of potential fans via Spotify.Fanpush. Ask your fans, friends & family to add your song to their private playlists right at the beginning. Do a competition and motivate them to playlist your song. Even the smallest playlist counts.Pitching with your distributor. Ask your distributor to pitch your song to the "New Music Friday” Playlist. Also do some research and find out in which other (bigger) playlist your song would fit and tell the distributor as well.Share every playlist. Share every playlist your song got added to and tag the curator to show you appreciate and promote. It‘s a very important step to build up a strong relationship with the playlist curator. If you connect on a good level it’s a win-win situation since his main goal is to have a successful playlist that gets promoted and yours is to be part of that list.Pitch "Non-Spotify" Playlists. Find 3 private playlists that fit your music and then find out the contacts of the curators through social media to pitch your song. Offer to share and promote their playlist when they add your track. Slowly build up a relationship but don’t be too pushy.Own playlist. Start putting together your own playlist and share it. You can push your own songs and offer other playlist curators to exchange tracks. Build up a playlist network.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com Bandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including: Tools to sell your music & merch commission-free, right on your website Mailing list tools to grow your fan list and send newsletters Integrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloud And live support from their musician-friendly team 7 days a weekBandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to  Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “MENTAL” to get 15% off the first year of your subscription. Bandzoogle: websites built for musicians, by musicians.We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.comCheck out Blasko’s Spotify Playlist here volumeforever.com

 Episode 63 - Marketing Plans with Underoath Manager Randy Nichols | File Type: audio/mpeg | Duration: 2676

Do You Have A Marketing Plan? by Ariel Hyatt of CyberPRhttp://www.hypebot.com/hypebot/2018/03/your-marketing-plan-is-your-future-do-you-have-one-cyber-pr.htmlRising above the chatter is one of the most important and difficult problems faced by any music marketer or musician. But the task becomes far less daunting if you have a marketing plan.STEP #1: Set Your Goals (Short term / Long term)STEP #2: Identify Your Niche & Leaders in it! STEP #3: Create Your Signature StorySTEP #4: Create Your Customer ArchetypeSTEP #5: Attend To Your Social MediaSTEP #6: Create Consistent Compelling ContentRockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.comBandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including: Tools to sell your music & merch commission-free, right on your website Mailing list tools to grow your fan list and send newsletters Integrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloud And live support from their musician-friendly team 7 days a week Bandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “MENTAL” to get 15% off the first year of your subscription. Bandzoogle: websites built for musicians, by musicians.Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.comWe want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

 Episode 62 - Can You Make a Living in a Band? | File Type: audio/mpeg | Duration: 2823

Can you make a living in a band?  Mike and Blasko openly discuss the inevitable challenge of what the likelihood is of making a living in a band. They relay their experiences regarding finances, as well as sacrifices throughout their careers. Will there ever be a metal band that sells as many records as Metallica did?! What do bands need to consider and do differently nowadays than they did 20 years ago?The future isn’t as bleak as you might think. Strap in and let’s get MENTAL!Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.comBandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including: Tools to sell your music & merch commission-free, right on your website Mailing list tools to grow your fan list and send newsletters Integrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloud And live support from their musician-friendly team 7 days a weekBandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to  Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “MENTAL” to get 15% off the first year of your subscription. Bandzoogle: websites built for musicians, by musicians.Want more industry insight? Outerloop Coaching has you covered. www.outerloopcoaching.comWe want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

 Episode 61 - How To Make a Killer Press Kit | File Type: audio/mpeg | Duration: 3033

Original Article: https://bandzoogle.com/blog/the-8-things-that-should-be-in-every-band-s-digital-press-kitToday on ManageMental, Blasko and Mike answer a question from Chris, a loyal listener, and discuss an article written by their buddy Dave Cool of Bandzoogle to talk about press kits and EPK’s. You might remember Dave from Episode 55, check it out if you haven’t already. This is gonna be killer, so let’s get mental!I have an idea for a topic to be covered on the podcast, as I haven't heard much about it and I think it would be really beneficial for anyone in the underground scene to learn more about: Press KitsNow this is another two part question, as the platforms for press kits are delivered in both physical and online forms.So the first question to you and Mike, What are you guys looking for in online press kits? Is there a model you use with the bands on your roster to fit certain criteria?The second question: I imagine you and Mike are constantly bombarded with press kits from bands looking for management. My band is currently creating physical press kits to send to both labels and management companies. Are physically shipping press kits to labels and management effective in this day and age? Do you guys even dive into packages from unknown bands anymore? If so what are things you'd like to see in physical press packs?Always a loyal listener and fan,ChrisRockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.comBandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including: Tools to sell your music & merch commission-free, right on your website Mailing list tools to grow your fan list and send newsletters Integrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloud And live support from their musician-friendly team 7 days a weekBandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to  Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “mental” to get 15% off the first year of your subscription. Bandzoogle: websites built for musicians, by musicians.Want more industry insight? Outerloop Coaching has you covered. www.outerloopcoaching.comWe want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

 Episode 60 - How to Just Get Started | File Type: audio/mpeg | Duration: 1850

Here we are at Episode 60 over a year after episode 1. On that episode 1 we had no listeners, no comments on iTunes, no one writing us asking questions or sending messages of support. We had no sponsors and no guests. No one knew what this podcast was gonna be all about, nor did any of our listeners know that they should be listening to us. Over the course of the last 60 episodes we have delivered concise information, input, strategies and opinions about the music business for 30 minutes one day a week - consistently. I feel like what we have done with this show is a good example of how you should treat your band business. Just dive in. Just get started. Seth Godin is a master marketer and successful author. I won’t dig too into it, but we will post a link to his website in the show notes. In reference to a previous episode about mentors, Seth would definitely be one of mine. In a passive way of course, because I don’t know him, but I absorb his books, his blog and now his podcast. Today’s episode is inspired by one of his new episodes and directly relates to what we are talking about to all of you every week. Internally there is constant pressure to not begin. Not to take risks. There is a false narrative that if it’s not a grand slam then it’s a failure.A topic that I believe we have referenced but not specifically dived into is Kevin Kelly’s hypothesis of “1000 True Fans”. The theory here is that careers can be built and sustained with 1000 truly engaged and committed fans. When you think of the amount of people in the world, 1000 of them does not seem that daunting.A new theory to me that he touches on is called “The First 10”. The idea is that everyone knows 10 people. Share your song, album, band photo, t-shirt art, or whatever to 10 people. If they share it with more people then it will spread. If it doesn’t try a new set of 10 people. If it continues to not spread, then you are not ready. You need to go back to the drawing board. Rethink what you are trying to do and who you are trying to appeal to.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.comBandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including: Tools to sell your music & merch commission-free, right on your website Mailing list tools to grow your fan list and send newsletters Integrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloud And live support from their musician-friendly team 7 days a weekBandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to  Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “mental” to get 15% off the first year of your subscription. Bandzoogle: websites built for musicians, by musicians.Want more industry insight? Outerloop Coaching has you covered. www.outerloopcoaching.comWe want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

 Episode 59 - Questions About Starting a Promotion and Management Company | File Type: audio/mpeg | Duration: 2135

This week Blasko and Mike take some questions about starting a promotion and management company from Tim, one of our loyal listeners that is also an aspiring manager. This is gonna be killer, so let’s get mental!I just wanted to start off by saying thank you guys for doing the podcast shows on management mental. I really do appreciate it a lot and listen to your shows more than I even listen to music. It is a really amazing show. I am planning doing a promotion and a management company.  I just wanted to pick both of your brains. If you both don't mind doing so. I understand if you both don't have time to do it, because I know you both are busy people. I would greatly appreciate it.1.) What is the best ways to promote a shows to get the most people to show up?2.) How do you get on the radio to help promote shows and how do you own a radio station to help promote local shows and the bands? I figured iHeartradio and sirius xm radio. Doing podcast shows could maybe help out I'm guessing so, but I'm talking about local radio stations. What is both of your thoughts on that?3.) How do you find a good team to help the bands improve themselves?4.) What are the best ways to manage bands and help them grow?5.) Once you have your bands grown in to a decide size. How do you get them on bigger shows or tours?Thank you guys very much for listening to me. I am very grateful for all the help you both are doing with the podcasts. I hope to hear you more in the future. Keep it metal and thanks again.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.comBandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including: Tools to sell your music & merch commission-free, right on your website Mailing list tools to grow your fan list and send newsletters Integrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloud And live support from their musician-friendly team 7 days a weekBandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to  Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “mental” to get 15% off the first year of your subscription. Bandzoogle: websites built for musicians, by musicians.Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.comWe want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

 Episode 58 - How To Hack the New Instagram Algorithm | File Type: audio/mpeg | Duration: 2474

This is How the Instagram Algorithm Works in 2018: https://later.com/blog/how-instagram-algorithm-works/Tip #1: Spend More Time Posting To Instagram Stories. A great “hack” to get around the algorithm is to take advantage of Instagram Stories engagement opportunities, including the polling feature or “Swipe Up” option (if you have over 10k followers). Tip #2: Keep Tabs On Your Instagram Comments. This year it will be more important than ever to stay on top of your incoming comments, especially within the first hour of posting, otherwise your posts visibility may drastically decrease. Treat Instagram comments like a conversation.Tip #3: Stop Them In Their Tracks with the Perfect Instagram Caption. If you want to beat the Instagram algorithm, crafting great Instagram captions might just be the key. If you have an engaging caption, people are more likely to actually read it or click the “more” button, which increases the time spent on your post.Tip #4: Keep Your Instagram Followers engaged. Know that videos perform well in the Instagram algorithm, since a video takes longer to consume than an image. This is also true for Instagram carousel posts with a call-to-action to “swipe” — they can keep users on your post longer.Tip #5: Build a Consistent Instagram Brand and Aesthetic. Followers are much more likely to convert into fans when they know exactly what they can expect from your feed, and continue to see the same consistent, quality content from your account.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.comBandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including: Tools to sell your music & merch commission-free, right on your website Mailing list tools to grow your fan list and send newsletters Integrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloud And live support from their musician-friendly team 7 days a weekBandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to  Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “mental” to get 15% off the first year of your subscription. Bandzoogle: websites built for musicians, by musicians.Want more industry insight? Outerloop Coaching has you covered. www.outerloopcoaching.comWe want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com

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