The ManageMental Podcast with Blasko and Mike Mowery show

The ManageMental Podcast with Blasko and Mike Mowery

Summary: Two experienced artist managers and music industry professionals bring you their take on the modern day music business and how they mentally approach the profession of management. Join Blasko and Mike Mowery as they cover hot topics in the industry, answer fan questions, provide insight on sales numbers and showcase new music with a slant toward developing artists.

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 Episode 93 - Is Your Album Release Ready? | File Type: audio/mpeg | Duration: 2051

Hypebot article "Checklist To Decide If Your Album Is Release Ready" by Angela Mastrogiacomo of Muddy Paw PR & The Symphonic Blog.So you’ve just recorded an incredible new EP or album and you’re dying to get it out into the world. After all, this is your latest masterpiece—your best work to date—and your fans are going to love it! Plus, you’ve been promising them something new for a while and it’s time to deliver on that promise.Before you go releasing an album on a whim, make sure you are release ready so you get the maximum impact and exposure for the album. Ask yourself, do you have the following?1. Enough Time2. A Gameplan3. Hi-Res Press Photos4. A Professionally Written Bio5. Active Social Media6. Grit----Register for Release It Right - Ice Nine Kills Edition here.Use coupon code MENTALPOD20 to get $20 off any Outerloop Coaching course - including Breaking In for Musicians and Breaking In For Non-Musicians regularly priced at $21. That's only ONE DOLLAR for either of these great courses. This coupon is only valid until December 31, 2018 so act fast! Pick up Release It Right for less than $50. Pick up Connected for less than $30.Support the Dan Rozenblum Family Fire Relief Fund here.Support The Kyle Pavone Foundation at KylePavoneFoundation.org.Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comWant more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopCheck out Blasko’s Spotify Playlist here volumeforever.comManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com 

 Episode 92 - How To Crush Your Next Release | File Type: audio/mpeg | Duration: 1623

In this week's episode, Blasko & Mike discuss the Hypebot article "3 Reasons Your Last Music Release Failed" by Suz Paulinski of The Rock/Star Advocate & Ariel Hyatt of Cyber PR.Reason # 1 You Took Your Time Writing & Recording But Then You Felt a Sense of URGENCY to Release (So You Did Without Really Preparing!)Reason # 2 You Hired A Music Publicist or A Radio Promoter and They Didn’t Get The Results You ExpectedReason # 3 You Put Off Learning How to Release Your Music Properly Because You Thought that “Great Music Will Always Find it’s Way and “The Cream Always Rises To The Top”----Support The Kyle Pavone Foundation at KylePavoneFoundation.org.Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comWant more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com

 Episode 91 - Likeness Rights, Trademarks & Partnerships | File Type: audio/mpeg | Duration: 2523

This week Mike is joined by special guest Ryan J. Downey. Ryan is the founder of Superhero Artist Management, representing Demon Hunter, Killer Be Killed, Throwdown, and Zeuss (whose producer credits include Rob Zombie, Queensrÿche, Hatebreed). He is a longtime journalist who has contributed to MTV News, Billboard, the Hollywood Reporter, and other outlets. Downey hosts Speak N’ Destroy, a podcast about all things Metallica, and No-Prize from God, which features conversations with creative people about belief, unbelief, and everything between.You can find Ryan on Twitter @ryandowney and Instagram @superherohq.Original article "ACE FREHLEY Would Only Participate In KISS's Final Tour If He Could 'Take Back' His 'Make-Up, Costume And Character'" on Blabbermouth.net."Don’t give up your face! Ace Frehley has said he will only return to KISS if he is able to take back his makeup, costume, and character. How does someone end up without the rights to their own likeness? We dive in to the complicated histories of some legendary hard rock and punk acts to stress the importance of protecting your beautiful mug.”----Support The Kyle Pavone Foundation at KylePavoneFoundation.org.Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comWant more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com

 Episode 90 - 5 Steps to Success for New Artists | File Type: audio/mpeg | Duration: 2210

Hypebot article "5 Key Priorities for New Artists" from The TuneCore Blog.1. YOU HAVE TO BUILD A TEAMIf you have decided to pursue a career as an artist, you must know that you cannot do it alone. Having a strong team with experience and connections can be the key to furthering your career. These people will represent you and guide you through the tumultuous early days as an artist, as well as through the many challenges you will face on the road to success and beyond. This team can include, (but is not limited to), a personal manager, business manager, booking agent, attorney, publicist, publisher, tour manager, and producer.2. CRAFTAs an artist, you have to practice your musical craft like a professional athlete practices their sport. Even the best practice; only the best practice the small stuff. There are two main categories of your craft: musical/technical ability and live performance.3. BUILDING A GREAT LIVE SHOWWhen it comes to establishing a position within the industry as a new artist, putting together a great live show is crucial. Live shows contribute to an artist’s income, and also give them the opportunity to potentially develop their fanbase early on.4. MEDIARecord labels are not signing artists anymore – they are signing audiences. The first step a new artist can take to attract record labels is to build and establish a digital presence.5. BRANDINGThe fifth priority for a new artist is branding. Once you have put time and effort into your craft, building your team, establishing a digital presence, and getting comfortable on stage, your personal brand should fall right into place. Your brand is what separates you from every other artist in your genre.----Support The Kyle Pavone Foundation at KylePavoneFoundation.org.Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comWant more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com

 Episode 89 - 5 Hot Digital Marketing Tips | File Type: audio/mpeg | Duration: 1602

Original Article: "Five trends for digital music marketing in 2018" by Music Ally.There are three pillars for music marketing in 2018: what you do with social media; what you do with digital service providers (DSPs, principally streaming services); and what you do with your own platforms – mailing lists, most obviously, and direct-to-fan sales be it on your own site or something like Bandcamp.But what are the trends around those three pillars? That’s something we think about a lot at Music Ally, particularly for our fortnightly Sandbox music-marketing reports, and that has influenced the programming for our upcoming Sandbox Summit conference in London. Here are five trends we’d pick out:1. Shifting responsibilities between managers and labels.2. YouTube throwing its weight behind artist marketing.3. Labels are bringing advertising in-house.4. Augmented Reality offers playful potential for artists.5. Flexibility is everything in the modern music-marketing campaign.----Support The Kyle Pavone Foundation at KylePavoneFoundation.org.Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comWant more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com

 Episode 88 - Blasko and Mike Answer Your Questions | File Type: audio/mpeg | Duration: 1563

This week we answer some questions from you, our loyal listeners. This is gonna be killer, so let’s get mental!----It might benefit from an episode going over who the players are in a local show (the promoter, the venue, etc.) what they do, and what the best practices are.Keep it Mental,Robbie----I’m writing you because I heard the part about physical promotion in your recent ManageMental episode, and how you guys asked for feedback from a younger crowd on their opinions. I’m only 21 so I’ve only dealt in the age of digital promotion, however I see some serious benefits with physical promotion. These benefits aren’t necessarily for growing a larger fan base, but rather a stronger fan base. When it comes to getting the word out, digital seems to be the only way people really hear about things, but I think physical components are a key way to make fans feel more involved than they can on a digital platform, even with simple things like printing a handful of posters for a gig and giving them out for $1 or free at the show. One thing I’ve consistently seen with show flyers like that is that when they are available, they go fast and everyone who gets one tends to remember the gig better and feel more like they were a part of it personally.Cheers,Jamie----With regard to physical promotion tactics, I co-created a physical flyer concept with a team about a year and a half ago and it has yielded killer results for us. What we do is come up with a theme and title for a show and then organize a photo shoot just for the flyer. Thus far we have integrated band members into the shoots as well as models. We have utilized local cos players to collaborate which has expanded our reach into their scene as well. I have a route of coffee houses, tattoo shops, clothing boutiques, vape shops, etc. that all display physical flyers for us. We, of course do boosted posts digitally and share from everyone's socials. I try to get some behind the scenes footage of every photo shoot and then blog about it as well as post on my personal and business pages. Thanks again, you guys rock!Julia----Something that I know I would find very helpful as I’m sure other listeners would as well would be if you and Mike could dive into some of the tools available online to maximize the impact of social media marketing.All the best,Scott Kelly----Support The Kyle Pavone Foundation at KylePavoneFoundation.org.Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comWant more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com

 Episode 87 - How To Get Discovered in the Digital Age | File Type: audio/mpeg | Duration: 1648

Original Article: "5 Ways to Help Your Music Get Discovered in the New Digital Age" by Jeremy Young on Soundfly's Flypaper Blog.Recently our friends over at The Outline published a great piece called, “Finding New Music in the Algorithm Age.” The article collects input from six experts and industry veterans, people who work with artists day in and day out, about where they turn to find out about new music in the changing digital landscape of music discovery. Spotify’s algorithmic innovation still may not be very good at that — that quirky randomness and personal subjectivity of peer-to-peer music discovery — but what it definitely does have over the old system I grew up in is the ability to help listeners “discover en masse.” And if you’re an artist, you’ve got a better shot at reaching ripe global audiences now than ever before. So here’s some advice culled from The Outline’s guests about what you can do as an artist to up your discoverability.1) The community aspect is still important for listeners. 2) Platforms dictate differing listener behaviors. Use this to your advantage. 3) It pays to hustle. 4) Never stop playing shows. 5) Tag tag taggity tag everything. ----Support The Kyle Pavone Foundation at KylePavoneFoundation.org.Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comWant more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com

 Episode 86 - How To Avoid These 10 Common Mistakes | File Type: audio/mpeg | Duration: 1883

Article: "10 Music Mistakes The Turn Fans Off" by Cari Cole: https://www.caricole.com/10-music-mistakes-turn-fans-off/This list is not for everyone. It’s for you if you are ready to pull out all the stops and get serious about your career. It’s for you if you like to hear what no one else has the guts to tell you. This advice, which is my professional opinion comprised after 30 years of coaching thousands of independent artists, celebrities and Grammy-winning artists from my voice studio in New York City, is for the express purpose of helping you become a great artist (musician + songwriter) so you can get ahead and make a dent out there. It’s not for the faint of heart. Keep in mind that this is a list to work on accomplishing –  it’s not important to have all of this aced ~ consider it 10 lessons to work on.1. You post your demos publicly.  2. You only have one or two or three songs up.  3. You think that marketing is what makes people convert into fans.  4. You did your vocals in one day.  5. Your record is better than your show.  6. You wrote your bio yourself.   7. You’ve got tons of views on Youtube but few comments and even worse, numbers on social media that don’t warrant those views.  8. You don’t have a website – only Reverbnation.  9. Your website is a FIREHOSE.  10. Too much text, not enough images. ----Support The Kyle Pavone Foundation at KylePavoneFoundation.org.Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comWant more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com

 Episode 85 - How Much Does It Cost To Tour In 2018? | File Type: audio/mpeg | Duration: 3295

This week while Blasko is out, Mike is joined by Nick "Biggie" Grimaldi of Good Fight Management. Check out Biggie's roster here.Follow Biggie on Twitter/Instagram: @biggiexxx.Mike and Biggie discuss the Hypebot article "How Much Does It Cost To Tour In 2018?" by Royalty Exchange.----Touring is where the money is at in today’s music business. But it’s also where most of the expenses lie as well. Creating a realistic tour budget can help your time on the road be successful, but it’s far from a guarantee that you’ll end up turning a profit. The band Pomplamoose famously lost almost $12,000 on the month-long tour they wrote about in 2014. From transportation, to gear, to routing, to accommodations, to paying third parties… having a good idea how much touring costs is essential for musicians who hope to make their time out on the road worth their while.Don’t let your tour turn into a money pit. Smart budgeting, and planning expenses ahead of time, can make the difference between a meaningful payday or a career-ending debacle. ----Support The Kyle Pavone Foundation at KylePavoneFoundation.org.Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comWant more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com

 Episode 84 - How To Get An Internship In The Music Business Without A Single Contact | File Type: audio/mpeg | Duration: 2994

This week while Blasko is out, Mike is joined by Emily White, author and host of the Interning 101 book and podcast.Mike: “I’ve been enamored with Emily White since we met as panelists at The Yellow Phone Music Conference in 2014. She has continued to inspire me with her passion and consistent record of achievement. As a CEO of a boutique music company, we mentor and work with interns every day and have always wanted to provide them with a valuable learning experience. That has been made all the better once we began following the advice of Emily White’s Interning 101 book. Emily’s charismatic personality combined with her extensive industry knowledge makes her a natural to be a podcast host.”The Interning 101 Podcast takes listeners through the journey of how to successfully navigate and succeed in one’s field of choice. Episodes include interviews with Warped Tour Founder and USC Professor Kevin Lyman, Brian Viglione (The Dresden Dolls, Scarlet Sails, Violent Femmes, NIN), as well as Emily’s current business partners who began as interns a decade ago. The show also interviews current interns to experience the reality of the interning landscape in 2018 as well as Downtown Music Publishing Head of People Lisa Hauptman, Composer Matthew Wang (Netflix, Hans Zimmer Productions), and USA Swimming’s Jake Grosser.The Jabberjaw team is also producing Interning 101 “mini-episodes” in which White will delve into specific topics from Interning 101 the book to educate the audience on modern business best practices, and more, in detail. Adds White, “It’s important that we keep the interview episodes focused on our awesome guests. But I want to ensure that the audience is getting educated on the crucial tenets of the Interning 101 book and for those that want to dive deeper, these episodes are perfect to learn how to succeed in modern business and beyond.----Mike and Emily discuss the article "How To Get An Internship In The Music Business Without A Single Contact" by Ariel Hyatt of CyberPR. Follow her on Twitter @cyberpr.----Support The Kyle Pavone Foundation at KylePavoneFoundation.org.Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comWant more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com

 Episode 83 - Is The Album Dead? | File Type: audio/mpeg | Duration: 1840

Hypebot article "Proof the Album is Almost Dead" by Bobby Owsinski of Music 3.0Listener Joe writes: "I know you guys have touched upon releasing music in 2018, specifically the relevance of the album versus EPs or even singles. I wondered if you guys could dig into this a bit more. As an independent metal artist who is getting ready to release new music in 2019, we've had several discussions in our camp about the appropriate way to do this, which has clearly changed since our last release. The metal and hard rock audience does seem to hold dear its albums and it doesn't seem to me that this will ever completely go away. However, considering how most people are consuming music now, it almost seems like a waste to release an album in which several songs will immediately get lost in space upon release. Currently, we're thinking of releasing an EP, in which we first release each song individually every few weeks before the official release. We know that having CDs, vinyl, and a full EP/album digital release still holds value for part of our demographic and we feel we need to have this available. I'd be interested to hear your take on what you would recommend for a smaller metal artist and on where you think this is headed in the next 5 years or so. Thank you so much! Your show holds immense value for me, my band, and other developing artists! I spread the word of your show to other buddy developing artists whenever I get the chance.Thank you, thank youJoe"Now if you think that anyone in the recorded music industry is lamenting this fact, you’re wrong. The business is in what many consider to be a boom period with double digit growth, and it’s all coming from streaming. In case you haven’t noticed, streaming is all about the song and not the album.Will the album go away as a result? No, it’s still a way to compile a set of songs together that can be useful to the artist and label, plus there are some people that still buy CDs or vinyl. But you’re going to see less emphasis on it in the future, with songs being released as they’re finished instead of waiting for the whole lot to be completed for the album.And this is actually healthy for the industry. Get the songs out fast, give each one maximum exposure instead of being diluted in an album package, and promote them on their merits, just like back in the 50s.----Support The Kyle Pavone Foundation at KylePavoneFoundation.org.Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comWant more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.comFollow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com

 Episode 82 - Do You Need a Booking Agent? | File Type: audio/mpeg | Duration: 2085

This week we talk about booking agents. This is gonna be killer, so let’s get mental!Listener Nick writes:"What’s up Blasko,Big fan of the podcast and what you do. My band is currently in a situation that I haven’t heard you and Mike talk about yet. I’m in a band that has been signed for about 4 years. We’ve put out an EP and a full length, done several national tours with bigger acts, as well as many smaller tours across the states.Recently, we had to fire our booking agent because, for lack of a better term...he completely ghosted us. No letter of resignation, no emails, nothing. He just stopped answering our manager’s calls and emails one day. We’ve tried to think of any reason why he could have left, but in all honesty we are totally confused.SO, given that we aren’t the type to wait around for things to happen, we got back on the DIY booking grind. In return, we’ve been able to book ourselves at better venues and get better deals for the band than when we had an agent - leaving me to ponder why we should even look for another agent in the first place.My questions are as follows:1.) What are the pros of even having a booking agent in an age where young bands can get it all done themselves? 2.) if it is decided that we should seek out a new agent, what are some things we should look for? Connects? Passion for the band? 3.) How can we know that our agent is pulling their weight and kicking ass for the band?Thanks. Keep it mental.-Nick"----Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comWant more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.comFollow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com

 Episode 81 - How to Get Featured on Music Blogs | File Type: audio/mpeg | Duration: 1958

Hypebot article "How To Get a Blog Premiere For Your Next Release" by Jeanette Kats of Symphonic Distribution's Symphonic Blog.Press coverage is pretty important in the digital age, and it’s all about connections. But where do you start? Sure, you can send out cold e-mails to writers and editors who may never open them, but there are a few tips and tricks to help you get noticed in a sea of demos.1. Create a spreadsheet and organize your optionsThere is an endless number of blogs out there on the web, but it will be a waste of time to reach out to sites that don’t cover your style of music. Do some research and find blogs that fit your sound. From there, find the contact emails for writers and editors, recent articles to mention and submission requirements. You can even team up with other artists in your field to tag-team a database.2. Get all of your release information togetherYou’ll want to put together a list of what editors and writers will want to know. Make sure to include the release date, a hi-res version of the artwork, a press release or release bio, an artist bio and a link to the song. Many blogs prefer not to download music, so make sure to use a streaming link, such as DropBox or SoundCloud. From here, you can adjust your emails to fit each blog.3. Make sure your socials are on pointIf a blog writer heads to your SoundCloud or website and it’s a hot mess, then chances are they’ll be turned off by your emal. Make sure your socials are looking great and are easy to locate. Include your social media platforms in the email or in your signature.4. Reach out and make it personalOnce you have all of your contacts organized and your information in order, start reaching out. Make sure to reach out as early as possible (2 weeks pre-release is usually a good time-frame), and keep it personal. Mention some similar artists they’ve featured, a well-written article that you enjoyed, or any mutual connections you may have. From there, include all relevant information for your track and send away!5. Don’t be afraid to follow-upBlogs get hundreds (or thousands) of emails a day. It’s standard for them to skip over some of them. Don’t be afraid to follow up! Many times, it takes a couple emails for someone to actually notice you. If they don’t respond after the second time, there’s a good chance they might not be interested.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comWant more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.comFollow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopManageMental is part of the Jabberjaw Media Networkwww.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com

 Episode 80 - How To Grow Your Following | File Type: audio/mpeg | Duration: 2219

This week on ManageMental, Blasko and Mike talk about Word of Mouth Marketing. This is gonna be killer, so let’s get mental!Original Article: https://www.impactbnd.com/blog/word-of-mouth-marketing-strategies-infographicAuthor: Ramona Sukhrajhttps://www.impactbnd.com/blog/author/ramona-sukhraj1. Encourage User-Generated Content (UGC)  UGC is content created and shared by consumers about brands or products. It’s honest, builds trust, and gives marketers extra collateral to work with. How Can You Get Users to Generate Content?  Have a unique hashtag to identify content created by customers  Incentivize creating and sharing pics, videos, and gifs on social media. Offer a free gift, discount, or feature.  Create a sense of community. Showcase your user-generated content prominently on your website or main profile 2. Share Customer Testimonials/Reviews79% of people trust testimonials and online reviews as much as personal recommendations.They help reassure the performance, quality, and/or value of your claims and make consumers feel more comfortable doing business with you. There’s a reason they call it social proof after all.3. Get Product Ratings On Your SiteDepending on your business model, you may want to give people the ability to rate or review specific products, services, etc. directly on your site.4. Offer an Incentive:Giving your customers a reason to share with others can skyrocket your word-of-mouth marketing as well.Big or small, people are always more willing and likely to do something if they receive some sort of value in return. So, consider giving your consumers a discount or free gift in exchange for referrals.5. Create a Referral ProgramYou can take this a step further by creating a formal referral program. A good referral program:6. Connect with Industry Influencers & Thought LeadersInfluencers are exactly what their name suggests; individuals with a strong following and power to influence the beliefs and behavior of those in it.Because of their already established reputation, word-of-mouth marketing from an influencer is undoubtedly the most valuable.7. Offer a Unique, Shareworthy ExperienceAt the end of the day, the easiest way to generate word-of-mouth marketing in this digital age is to offer a unique, share-worthy experience.If you give your consumers something memorable they cannot get anywhere else, they’ll want to share it with their friends and loved ones whether or not you ask them to.------------Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com------------Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com ------------Email any questions or comments for the podcast to askblasko@gmail.comFollow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopManageMental is part of the Jabberjaw Media Networkwww.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com

 Episode 79 - How to Promote Your Band | File Type: audio/mpeg | Duration: 2172

Original Article: bandzoogle.com/blog/8-ways-to-promote-your-bandAuthor: Patrick McGuire: patrickmichaelmcguire.strikingly.comPromoting a band is tricky business these days. Tools and tricks that worked wonders even five years ago don’t work nearly as well today. In case you haven’t noticed, the music industry has undergone a complete transformation in the span of just a couple of years. This means that to get the most out of promoting your band, you’ll have to approach things a little differently. Here are eight ideas to help you get started: For the full article, click the link above:1. Add a physical element to your promotion2. Tour, tour and then tour again3. Focus your efforts on playlistsEP 32 - How To Get Your Song On A Spotify Playlist  Ep 64 - 5 Tips To Boost Your Spotify Streams Legally 4. Keep an up-to-date website5. Post your music on as many free platforms as possible6. Research and pitch to radio stationsMixcloud7. Create engaging video content8. Get creative with your merch offerings60s IG SONGZAKK WYLDE ON INSTAGRAMLORNA SHORE COMMERCIAL---Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com---Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com ---Email any questions or comments for the podcast to askblasko@gmail.comFollow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopManageMental is part of the Jabberjaw Media Networkwww.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com

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