Startups- Sunny Side Up show

Startups- Sunny Side Up

Summary: 15 minutes of concentrated analysis and advice from startup founders, B2B marketers, sales and product leaders.

Podcasts:

 Ep 26 | Optimizing B2B and Digital Marketing Strategies with Kelly J Waffle, Head of Digital Strategy at Hinge Marketing | File Type: audio/mpeg | Duration: Unknown

Martech Influencer Kelly J Waffle, currently the Head of Digital Strategy at Hinge Marketing took some time out to speak to us about upcoming B2B and Digital Marketing trends and how marketers can use them to boost ROI and conversions. What are some of the biggest challenges digital marketers face in the industry? Listen to Kelly's thoughts in this crisp 19-minute episode!

 Ep 25 | Improving B2B Sales and Strategies with Mike Kunkle, VP of Sales Enablement Services at SPA & SPASIGMA | File Type: audio/mpeg | Duration: Unknown

If you’re thinking of ways to improve your B2B sales effectiveness to drive profitable growth, grab these interesting insights by Mike Kunkle, VP of Sales Enablement Services at SPA and SPASIGMA. About Mike: Mike Kunkle is a respected sales transformation architect and internationally-recognized sales training and sales enablement expert. He’s spent 35 years in the...

 Ep 24 | The Importance of Conversational Marketing in the B2B Marketplace with Gar Smyth, VP of Enterprise Marketing at Drift | File Type: audio/mpeg | Duration: Unknown

Gar Smyth, VP of Enterprise Marketing at Drift.com talks to us about the importance of conversational marketing in today’s B2B marketplace. Why is it becoming so crucial for marketers and sales people to integrate this into their strategy? Have a quick listen to find out! About Gar: Gar has a rich background in B2B branding,...

 Ep23 | Discussing B2B Marketing Trends and Strategies with Jay Gaines, CMO at SiriusDecisions | File Type: audio/mpeg | Duration: Unknown

Jay Gaines, CMO at SiriusDecisions talks to us about the infamous Demand Unit Waterfall, changes in B2B marketing trends and the increased use of install tech data and technographics in this space. Listen on!

 Ep22 | Transforming B2B Sales Strategies with Ben Simms of MarketSource Inc | File Type: audio/mpeg | Duration: Unknown

Find new ways to disrupt your B2B Sales initiatives with these useful tips and ideas from Ben Simms, Vice President of Commercial Client Services at MarketSource Inc.

 Ep19 | Account-based Marketing with Sangram Vajre of Terminus | File Type: audio/mpeg | Duration: Unknown

Why is Account-based marketing gaining so much importance in B2B Marketing? Sangram Vajre responds while sharing his predictions for ABM in 2019.

 Ep18 | Creative ways to Gate Content and Get more Leads with Pamela Muldoon, The Pedowitz Group | File Type: audio/mpeg | Duration: Unknown

Pamela Muldoon of The Pedowitz Group returns to our podcast series titled Sunny Side Up to discuss the future of content gating and what leading brands to gain leads with this strategy.

 Ep17 | Podcasts in B2B Content Marketing with Logan Lyles of Sweet Fish Media | File Type: audio/mpeg | Duration: Unknown

We spoke with Logan Lyles of Sweet Fish Media in this episode to discuss the various ways in which B2B marketers can use podcasts for their content marketing efforts. Have a quick listen!

 Ep16 | B2B Marketing and Data with Paroma Sen of SAP | File Type: audio/mpeg | Duration: Unknown

Data drives all of marketing today. But how can marketers and companies use it optimally to plan their B2B marketing efforts? Paroma Sen shares her views in this podcast episode.

 Ep12 | B2B Content Marketing Trends with Sarah Beldo at Sift Science | File Type: audio/mpeg | Duration: Unknown

Sarah Beldo, Director of Content Marketing at Sift Science shares her thoughts on the changing trends in the realm of B2B content marketing and how new technologies will impact content consumption behaviors.

 Ep10- Startup series | It’s about people | File Type: audio/x-m4a | Duration: 14:00

Amaresh Shirsat, COO at Qualitia Software share his experience of founding startups and what it takes to products that are really useful. He also share his thoughts around building the best teams and the culture from very early on.

 Ep09- Startup series | Create challenges for yourself | File Type: audio/x-m4a | Duration: 17:44

Nishit Jain, Technical Leader at Media magic technologies shares his experience of moving to a startup after working with large companies and why it turned out to be a good decision for him.

 Ep08- Startup series | Dealing with Bureaucrats | File Type: audio/x-m4a | Duration: Unknown

Young founders of Aadharapi.com, Vijay Chuttani and Ritesh Kothari explain how they recognized a huge gap in market and their experience overcoming the obstacles of dealing with bureaucrats to build a business around a government initiative.

 Ep07- Startup series | Paying off the tech debt | File Type: audio/x-m4a | Duration: Unknown

Mahesh Gawali, the Head of engineering at IntouchApp shares his motivation behind joining a startups and how in order to change something you need to make changes yourself for others to follow.

 Ep11 | Kira Mondrus of QA Symphony shares her views on content gating | File Type: audio/x-m4a | Duration: Unknown

Kira Mondrus, the Chief Marketing Officer at QASymphony shares her views on the most debated topic of webforms, content gating and ungating.

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