The Perspective Podcast | Grow Your Creative Brand
Summary: Do you want to pursue your creativity but are unsure where to start? Do you want to take your side project to the next level and attract clients? If so, then the Perspective Podcast is for you. Scotty Russell of Perspective-Collective wants to encourage you to scratch that creative itch as you don't know who you could impact when you share your work. Each week he dishes out short, fiery episodes to give you an extra push to make time to pursue something that's important to you. There will be adversity along the way, but these episodes are designed to keep moving your creative career forward. Keep showing up, keep putting in the work and keep creating...you got this!
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- Artist: Scotty Russell | Perspective-Collective
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Someone who is a champion for creatives and does so much for our industry is Diane Gibbs. There’s an endless list of reasons why Diane deserves recognition as she: - Molds our future generation as a professor - Has the biggest and upcoming names share their stories on her weekly Design Recharge Show - Organizes and host events for creatives through her AIGA Mobile Chapter - Volunteers her time to help provide an incredible experience for people at Creative South
Matt Vergotis is the prime example of being surgical with practice, having patience while knowing when to disconnect from the digital world. He's a master at Corporate Identities, Branding, Logos, Type Design, Calligraphy and Hand Lettering. In today’s episode, we surf around topics such as: • Putting in the time and deliberate practice • The importance of presentation and going the extra mile • Creating for you and future clients, not for Instagram. • Having multiple creative outlets
If you want some help growing your Instagram lettering audience, creating work that stands out and landing potential clients than this episode is for you. In today's collaboration with Lettering-Daily, we break down the following 6 tips: 1. The Art of Using Hashtags 2. Engage with the Community 3. Consistency 4. Proper Presentation 5. Deliberate Practice 6. Be Different & Rise Above the Noise
Lauren Hom of Hom Sweet Hom had built quite the reputation of combining her lettering, illustration, unique ideas and quirky sense of humor into side projects that takeover the internet and go viral. In this episode, Lauren dishes out: • The secrets to what makes an interesting side project • Practical tips for making time to make shit happen • How to create shareable work with the resources you have • Her favorite kind of bread, pizza and much more...
Justin Mezzell & Rogie King of Super Team Deluxe drop by and provide the perfect concoction of entertainment and creative advice. Hold onto your biscuits as we navigate topics of: - Making a positive statement about who you are - Creating work that aligns to your identity - Finding an outlet that lights you up - Cultivating an inclusive creative community - Jesus jazz hands, Jaffar and Scyther
Jamal Collins AKA Jayworking uses his ambition and curiosity to constantly reinvent himself. He's evolved to where he now pours his wealth of knowledge of design, entrepreneurship, social media and character building into the youth of Cleveland. In this episode, we discuss: - Not waiting and using your voice to make change happen - Finding ways to elevate all disciplines of life and design - Being conscious of what you consume - Working towards something bigger than yourself
Today's guest is Colin Tierney of Tierney Studio. Colin is a pro at branding, calligraphy, lettering, teaching, starting interesting side projects and most importantly, puns. The dude is also the magician behind Crayligraphy. In this episode, Colin shares: • His process for client discovery, pitching and deliverables • The three tiered pricing model • Overcoming adversity when you get punched in the mouth • Growing an audience with your side project • His favorite Crayola secret weapon
Today’s guest have a reputation for being badass humans who make their own opportunities through self-initiated side projects I’m talking about Amy & Jen Hood of Hoodzpah Design, a branding agency with moxie. Today dive deep into hiring yourself, saying yes, getting uncomfortable and getting paid.
If you’re a sucker for branding, typography and want some guidance in slaying great work for great clients then buckle your seat belts as Austin Dunbar of Durham Brand & Co. joins us today on the show. In this fast pace episode we peel the layers back on: • Building relationships that lead to more work • Pitching, pricing and delivering the goods • Trimming the fat and focusing on what’s most important • Setting large goals with confidence • Having a good ass time doing your thing
James Lewis is a hand letterer, logo and type designer, social media influencer, workshop leader, public speaker and all at the age of 22 out of Cardiff, Wales. He’s amassed a large social audience while managing the popular Ligature Collective Instagram page that’s amassed over ¼ million followers. Today we discuss: - Using your hardships to fuel your drive - How to stand out and present your work - Tips for growing an engaged audience - Scheduling out time to make shit happen
If you struggle with making time for your side hustle, then this episode is for you. The following are the five biggest tips that got me the biggest results in pursuing my side hustle: 1. Take one bite at a time 2. Plan your attack 3. Eat the worm 4. Play Uno 5. Eliminate distractions I promise this will all make sense.
Ian is a letterer, calligrapher, workshop leader and content creator out of the UK. He’s a wizard at audience building and creating viral videos amassing him an audience of over 200K. He’s 100% open about his process through his Youtube and Instagram tutorials and his Honest Designers Podcast. He has an incredible story of how he went from getting by in freelance to making a self sustaining passive income by creating products that help creatives like you and me elevate their work.
Lenny is an expert at branding, illustration, screen printing, teaching workshops, speaking, organizing events and whatever else you can think of, he probably does it. He's a pretty squirrely and lovable character who operates under the name Hey Monkey Design. In this episode we chat about: - Battling through creative block - Finding yourself in community - Vulnerability and getting out of your comfort zone - Building your own thriving creative business
Hold onto your biscuits as today I have the most bad ass female lettering duo in the game, Roxy Prima and Phoebe Cornog. You know them as Pandr Design Co. where they crush branding, murals, speaking and teaching. They are also the hosts of the popular Drunk on Lettering Podcast where they interview the biggest letterers in the game and show the personalities behind the work all while being drunk.
I feel sometimes we get to a point where we suffocate our dreams because we expect so much from ourselves. It causes us to not only lose sight of what we love doing in the first place but maybe miss the signs the universe is trying to guide us towards. Today's episode is in response to my friend Gosha who contemplated quitting on his creative dream. Remember, you never know who you could've impacted with that next post that was never published.