BX: Brand Experience Podcast

In episode 33, Benjamin reviews a recent study conducted to better understand how consumer messaging is perceived by millennials and three key takeaways you can implement into your own organization. Show Notes The average American looks at their phone 46 times a day. You may be above average. Consumer messaging has changed forever – and [...]

In episode 32, Benjamin dives into the hidden psychology in your city. Winston Churchill said it best: “We shape our buildings and afterward our building shapes us.” Show Notes Why is it that some built environments feel safe, calm, and relaxing while others feel stressful? In new research presented at this year’s Conscious Cities Conference [...]

In episode 31, Benjamin shares 5 things he is grateful for. Happy Thanksgiving! Show Notes In the spirit of Thanksgiving (one of my favorite holidays), I wanted to take time to share five things I am truly grateful for. I don’t think we stop and acknowledge enough where we’ve been, where we are headed, and [...]

In episode 30, Benjamin celebrates a major milestone for the podcast, plus reflects on three tech trends he wrote about in November 2016 and discusses if they are still relevant. Show Notes Last year, around this time in November, I published a blog post on three tech trends shaping the future of brands. In [...]

In episode 29, Benjamin reflects on the new LinkedIn experience, what has changed, and how you can boost your profile to all-star status. Show Notes Have you noticed how LinkedIn has been changing? Only 29% of adults in the US are actively on LinkedIn. That provides you a big opportunity to carve out your niche [...]

In episode 28, Benjamin shares why you should hire for enculturability instead of cultural fit. Plus, learn three questions to ask during the hiring process. Show Notes Consumers, more than ever, are in search of something more than a product or service. They are in search of a brand that shares their same values, that [...]

In episode 27, Benjamin shares why you should hire for enculturability instead of cultural fit. Plus, learn three questions to ask during the hiring process. Show Notes These days, companies are hyper-focused on hiring for “cultural fit.” You, know candidates that reflect and adapt to the company’s core beliefs, attitudes, and behaviors. In addition, they [...]

In episode 26, Benjamin shares why retail is getting ‘experience’ wrong. Plus, learn the five elements needed for a remarkable experience. Show Notes According to retail futurist Doug Stephens, Customer experience is the future of how physical retailers will generate revenue. Experiences won’t just sell products. Experiences will be the products. In this episode, you’ll [...]

In episode 25, Benjamin shares how UX design impacts the brand experience you are delivering to your customers. Learn 9 UX strategies that you can implement to improve your brand experience. Show Notes UX design is the basis for why and how customers choose to interact and experience your brand. From a phone call to [...]

In episode 24, Benjamin shares why customer service does not equal brand experience. Plus, you’ll learn three actions you can take to improve your brand experience, leading to higher customer retention, profits, and deeper relationships. Show Notes How do you define the brand experience? It is the sum of all interactions a customer has with [...]

In episode 23, Benjamin discusses three keys to fostering a work environment that breeds creativity. Show Notes Disney Institute recently featured an interesting read: 3 Keys to Fostering a Work Environment that Breeds Creativity. Being one of my favorite brands, I read on learn that at the Disney Institute, they believe that for an organization [...]

In episode 22, cultural brand strategist Louis Byrd is a guest on the Brand Experience Podcast to discuss how cultural diversity impacts the brand experience. Show Notes In this episode, we welcomed our first guest to the podcast, Louis Byrd. Louis is an electrical engineer turned principal consultant and cultural brand strategist leading day-to-day operations at [...]

Retailers are struggling to keep customers in their stores and shopping centers. As foot traffic declines, what can retailers do to improve their store performance? In episode 21, Benjamin shares his perspective on why retailers should embrace the showroom brand experience. Show Notes Traditional retailers have worried for years about the consumer going to physical stores [...]

In episode 20, Benjamin shares 3 uncomfortable truths about defining your company’s values. While the process may sound easy (it’s not) on the surface, there are several factors that go into developing values that guide you towards your purpose, dictate how you do things, define who you are and who you aspire to be. Show Notes Your [...]

In episode 19, Benjamin shares 3 key benefits to creating a customer journey map and how it can enhance the brand experience you deliver to your customers. Show Notes The customer experience should always be improved upon. To provide a well-thought out, intentional customer experience, the brand must take the time and care needed to understand their [...]