Your Own Thing
Summary: How to start and grow your own business, on YOUR terms. Each week, entrepreneurs will share their stories on how they built a business using THEIR OWN unique approach, so you can be inspired to have YOUR OWN THING. You'll hear advice on things like: how to identify your best idea, when to launch your marketing campaign, building powerful connections, and how to make more sales. Hosted by Alex Cespedes, a consultant on web strategy to small businesses in New York City.
It’s been quite a ride thus far, this podcasting thing. I got to interview one of my favorite thought leaders, Seth Godin, I closed a deal with a sponsor for this podcast, and most importantly, I’ve met great peers that I wouldn’t have met otherwise. It’s been a great four months to say the least. So I decided this episode would reflect how far we’ve come.
Why do some unremarkable videos go viral while many great ones go unnoticed? What factors help an idea catch on? Whether by accident or by design, the products and messages that spread all have some things in common.In this episode we bring in Jonah Berger, Professor at Wharton Business School and author of the book Contagious. He shares some stories of ideas that have become popular, and deconstructs what they had going for themselves.
Kelsey Hanson is a graphic designer who left her cushy corporate gig to start her own agency. The way she tells it, it's always been in her personality to think "what's next?" But in this episode we hear her story and see how she settled upon her work style while learning to promote her work. Kelsey has a great anecdote of how she got her dream job by doing what most applicants wouldn't do, and she shares a story of how Tom Cruise inspired her to take a leap of faith.
Aaron Dowd, better known as The Podcast Dude, was born with an attitude of "I do what I want," and I'm willing to bet there are many more of us out there. It hasn't all been smooth sailing though, but Aaron has figured out how to succeed while still living on his own terms. In this episode we hear his story of how he found his passions, got lost for a while, then had a few revelations that have paid off big time.
This episode tackles a discipline that on the surface seems inconsequential, but it actually has a hand in the QUALITY of all the other skills we go on to learn. That is the act of disengaging from work, pausing the pursuit. Just like muscles need rest in order to grow, all periods of work also require some sort of recovery for it all to take shape. Our guest is Karan Bajaj, a successful novelist and marketing professional. His third novel The Yoga of Max's Discontent will be released on May 3rd.
Seth Godin joins us in this episode, and we learn from him why the current model of education is broken, and actionable steps to taking charge of our own learning as adults. Along the way we discover why we should be approaching our career as a series of projects, and what skills hold the most value in today's world. He also tells us some stories of his clashes with the educational system, and why Zig Ziglar impacted his life immensely.
Many of us have decided to become permanent free agents as a profession, we've become freelancers. But few learn the key lessons that successful freelancers must learn before it's too late. In this episode we talk to Diana Kelly, a freelance writer and content creator based in NYC. She shares some anecdotes that will teach us that being a freelancer doesn't need to have a sad ending.
How does a team react to a crisis? Sink or Swim? Well, that all depends on the leader of the team. In this episode, Jeff McManus, speaker and Director of Landscape services at Ole Miss, tells us a few personal stories of crises he learned from. We learn how to manage our team successfully through such crises, and find out what the RIGHT way to give feedback is.
The business world is littered with wasted opportunities, Blockbuster missed out on buying Netflix 15 years ago, Tom Selleck passed on the role of Indiana Jones. How can we learn to spot good opportunities when they present themselves. And once we're ready to act, how do we guarantee ourselves the best chances of success? In this episode we learn from Eric Horton, Creative Director at Giro, how the company has created its breakthroughs, and their methodology for choosing projects.
We've all been there, we've all buckled under pressure, the same way leaders and athletes get martyred for. In this episode, Paralympian Tanner Gers walks us through his techniques for handling pressure, and how to perform at our peak levels.
Illustrator and Writer Jessica Hagy helps us decode the process of finding our tribe. Because if you're an entrepreneur, or an artist, or simply a professional trying to leave your mark--your tribe is the canvas on which your paint your masterpiece. Subscribe on iTunes or at WitsAboutYou.com. New episodes every Tuesday.
The world's most powerful men and women all know one thing: how to craft a message that will move others at your will. In this episode we bring in persuasion and rhetoric expert Jay Heinrichs to teach us what the ancient Greeks learned about speaking, and how to boil down our message into the perfect set of sound bites.
This week's topic is near and dear to any focused individual, it's about rejection. How to deal with it, how to approach it, and how to use it in your favor. We feature Steve Barr, a successful cartoonist and illustrator with 40+ years in the game.
This episode centers on two stories. In each story, a man at the top of his game decides to change course, will they pull it off? We learn the concept of Deliberate Practice towards acquiring a skill, and how to maintain a flexible plan while focusing on our goals. The experts featured are Brian Lee Durfee, an artist with many exciting projects in the works, and Michael Wilson, once known world-wide for his race horse training business and now building a successful coaching practice for entrepreneurs.
Robert Greene is known for his teachings about how to gain power. One of his pillars for mastering your domain comes from the power of mentors. In this episode I'm joined by two experts in mentorship and coaching: Bert Gervais, author and public speaker known as "The Mentor Guy" and Janet Forest, a personal coach that knows just how to get the best out of her clients. Subscribe on iTunes or at WitsAboutYou.com. New episodes every Tuesday