Rich Instinct Podcast

Insanul Ahmed is a Senior Editor at Genius, and he's made a career out of studying culture. In this episode we hear his story of how he got into journalism, how he spots trends, leverages controversy, and his decision-making when it comes to choosing the projects he'll be working on.

Sunni Brown is an accomplished Author and Entrepreneur whose mission has been to teach people how to solve problems through visual thinking. She has a great story of how she stumbled upon this career path, and how she learned to put visual thinking to work on her own projects. In this episode we'll hear all about her journey and how we must start to think differently if we're going to find our best ideas.

Kirby Ferguson created the viral documentary Everything is a Remix in his spare time, just as a little side project outside of his day job. After the instant buzz it received, Kirby was able to leverage his side project into a full-fledged career as a film-maker and video producer.  In this episode we’ll hear from Kirby on how the idea for Everything is a Remix first surfaced, then we’ll see how the success of that project turned into its own business, and then we’ll use his story to extract tips on how one should balance the work once we’ve turned a passion into an occupation. Kirby's new project is called This is Not a Conspiracy Theory, and it's superb! Check it out. Music written and produced by Ben Murray-Smith www.benmurraysmith.co.uk This episode is sponsored by Freshbooks, cloud accounting for the non-accountant.

How to make cool stuff and get lots of eyeballs on it. We analyze the best examples from art, business, and pop culture to figure out what turns ideas into attention.

Sarah Knight is the author of The Life-Changing Magic of Not Giving a F*ck. She joins us and helps us talk through some important questions like: Is being nice gonna have us finishing last all the time?  Are we just mislabeling what it means to be nice?  And, what happens when we stop giving a you-know-what?... These questions are musts to ask for our career, business, and relationships.  Music written and produced by Ben Murray-Smith www.benmurraysmith.co.uk This episode is sponsored by Freshbooks, cloud accounting for the non-accountant. 

Sarah Knight has been in the publishing world for 15 years. First, selling books, then working for a literary agent, then as an editor at a major book publishing firm, and finally as an author.  She walks us through the process of writing her first book, how it impacted her, and what aspiring authors should know about the industry.  Music written and produced by Ben Murray-Smith www.benmurraysmith.co.uk This episode is sponsored by Freshbooks, cloud accounting for the non-accountant.

A big determinant of how our success is our ability to keep up with change, to come up with new ideas, to innovate. Adam Hansen, VP of Innovation at Ideas To Go, shares their findings on the numerous mental biases that prevent us from having better ideas. We bring out an example from music to illustrate this, and there are some scientific findings that bring it all home.

Everyone knows the tech titans like Mark Zuckerberg and Jeff Bezos, they've become household names. Most don't know that all success stories in the Tech world have some milestones in common. David Cancel is a serial startup founder, his latest venture is Drift and his story is a great case study into what makes for an accomplished career in the industry. In this episode we dissect David's story and try to figure out what we can bring back into our own careers, whether in tech, arts, entertainment, or any other modern industry.  Music written and produced by Ben Murray-Smith www.benmurraysmith.co.uk This episode is sponsored by Freshbooks, cloud accounting for the non-accountant.

With all the different platforms out there, it's easy to feel overwhelmed when it comes to Social Media. Jon Burkhart helps brands leverage social media to better connect with their audience. His approach fits nicely with the way freelancers and entrepreneurs should manage their social sharing.

Tucker Max sold millions of books, but being a writer wasn't even a goal of his originally. His career arc is very interesting, because it allows us to see how big a role luck and timing have on our careers.   In this episode, we talk to Tucker and try to piece together the factors that made him a hero to 20-year-olds everywhere, as well as the turn of events that have turned him into an entrepreneur. Music written and produced by Ben Murray-Smith  www.benmurraysmith.co.uk This episode is sponsored by Freshbooks, cloud accounting for the non-accountant. 

Liz Josefsberg, a top-notch wellness expert to celebrities like Jennifer Hudson, also consults with corporations to help their employees get their health back on track. This week she helps us gain a healthy perspective on stress. In this episode we find that not all stress is built the same, and then we learn ways to eliminate the toxic stress that hinders our work.   

It’s been quite a ride thus far, this podcasting thing. I got to interview one of my favorite thought leaders, Seth Godin, I closed a deal with a sponsor for this podcast, and most importantly, I’ve met great peers that I wouldn’t have met otherwise. It’s been a great four months to say the least. So I decided this episode would reflect how far we’ve come.

Why do some unremarkable videos go viral while many great ones go unnoticed? What factors help an idea catch on? Whether by accident or by design, the products and messages that spread all have some things in common. In this episode we bring in Jonah Berger, Professor at Wharton Business School and author of the book Contagious. He shares some stories of ideas that have become popular, and deconstructs what they had going for themselves. From Car Insurance commercials, to restaurants with outlandishly priced comfort foods, a shareable idea possesses certain things. These are things that we can leverage to help our businesses, art, or messages gain a large following.  Music written and produced by Ben Murray-Smith benmurraysmith.co.uk

Kelsey Hanson is a graphic designer who left her cushy corporate gig to start her own agency. The way she tells it, it's always been in her personality to think "what's next?" But in this episode we hear her story and see how she settled upon her work style while learning to promote her work. Kelsey has a great anecdote of how she got her dream job by doing what most applicants wouldn't do, and she shares a story of how Tom Cruise inspired her to take a leap of faith.

Aaron Dowd, better known as The Podcast Dude, was born with an attitude of "I do what I want," and I'm willing to bet there are many more of us out there. It hasn't all been smooth sailing though, but Aaron has figured out how to succeed while still living on his own terms. In this episode we hear his story of how he found his passions, got lost for a while, then had a few revelations that have paid off big time.