Your Own Thing
Summary: How to start and grow your own business, on YOUR terms. Each week, entrepreneurs will share their stories on how they built a business using THEIR OWN unique approach, so you can be inspired to have YOUR OWN THING. You'll hear advice on things like: how to identify your best idea, when to launch your marketing campaign, building powerful connections, and how to make more sales. Hosted by Alex Cespedes, a consultant on web strategy to small businesses in New York City.
Claude Monet is one of the biggest names in the history of art. In 2008, one of his paintings sold for $80 Million dollars at auction. Not bad for someone just painting things he saw in his garden. But if we analyze his process, we find that the man took deliberate steps to become the best artist of his era. All of us creators should learn a thing or two. And that's precisely what we do in this episode.
For "Idea People" like myself, the tough part isn't thinking of new ideas, it's figuring out which of them are worth my time. In this episode we dive into the simple test I put all my ideas through, and why this is a great rule of thumb to follow.
Every project, every activity, has its own unique set of challenges. A challenge that is universal to ALL projects, however, is the emotional seesaw it puts us through. In this episode we bring in a couple real-life stories that illustrate the three emotional stages we must go through to complete a project. Casey Neistat goes through this, as well as all Uber drivers during a daily shift. Those are Pain, Flow, and finally-- Bliss.
If you aren't working on a side project in your spare time, your life isn't as awesome as it could be. Here are Three Reasons to start!
Insanul Ahmed is a Senior Editor at Genius, and he's made a career out of studying culture. In this episode we hear his story of how he got into journalism, how he spots trends, leverages controversy, and his decision-making when it comes to choosing the projects he'll be working on.
Sunni Brown is an accomplished Author and Entrepreneur whose mission has been to teach people how to solve problems through visual thinking. She has a great story of how she stumbled upon this career path, and how she learned to put visual thinking to work on her own projects. In this episode we'll hear all about her journey and how we must start to think differently if we're going to find our best ideas.
Kirby Ferguson created the viral documentary Everything is a Remix in his spare time, just as a little side project outside of his day job. After the instant buzz it received, Kirby was able to leverage his side project into a full-fledged career as a film-maker and video producer. In this episode we’ll hear from Kirby on how the idea for Everything is a Remix first surfaced, then we’ll see how the success of that project turned into its own business.
How to make cool stuff and get lots of eyeballs on it. We analyze the best examples from art, business, and pop culture to figure out what turns ideas into attention.
Sarah Knight is the author of The Life-Changing Magic of Not Giving a F*ck. She joins us and helps us talk through some important questions like: Is being nice gonna have us finishing last all the time? Are we just mislabeling what it means to be nice? And, what happens when we stop giving a you-know-what?.. These questions are musts to ask for our career, business, and relationships.
Sarah Knight has been in the publishing world for 15 years. First, selling books, then working for a literary agent, then as an editor at a major book publishing firm, and finally as an author. She walks us through the process of writing her first book, how it impacted her, and what aspiring authors should know about the industry.
A big determinant of how our success is our ability to keep up with change, to come up with new ideas, to innovate. Adam Hansen, VP of Innovation at Ideas To Go, shares their findings on the numerous mental biases that prevent us from having better ideas. We bring out an example from music to illustrate this, and there are some scientific findings that bring it all home.
Everyone knows the tech titans like Mark Zuckerberg and Jeff Bezos, they've become household names. Most don't know that all success stories in the Tech world have some milestones in common. David Cancel is a serial startup founder, his latest venture is Drift and his story is a great case study into what makes for an accomplished career in the industry.
With all the different platforms out there, it's easy to feel overwhelmed when it comes to Social Media. Jon Burkhart helps brands leverage social media to better connect with their audience. His approach fits nicely with the way freelancers and entrepreneurs should manage their social sharing.
Tucker Max sold millions of books, but being a writer wasn't even a goal of his originally. His career arc is very interesting, because it allows us to see how big a role luck and timing have on our careers. In this episode, we talk to Tucker and try to piece together the factors that made him a hero to 20-year-olds everywhere, as well as the turn of events that have turned him into an entrepreneur.
Liz Josefsberg, a top-notch wellness expert to celebrities like Jennifer Hudson, also consults with corporations to help their employees get their health back on track. This week she helps us gain a healthy perspective on stress. In this episode we find that not all stress is built the same, and then we learn ways to eliminate the toxic stress that hinders our work.