Your Own Thing show

Your Own Thing

Summary: How to start and grow your own business, on YOUR terms. Each week, entrepreneurs will share their stories on how they built a business using THEIR OWN unique approach, so you can be inspired to have YOUR OWN THING. You'll hear advice on things like: how to identify your best idea, when to launch your marketing campaign, building powerful connections, and how to make more sales. Hosted by Alex Cespedes, a consultant on web strategy to small businesses in New York City.

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 Lil Wayne & Stephen King on Work Ethic | File Type: audio/mpeg | Duration: 12:36

Stephen King knows a thing or two about writing. And about discipline. And about pretty much anything that has to do with being successful with your art. Well guess what, Lil Wayne knows a thing or two as well. These are the reasons why he can serve as a role model for any artist, creator, or entrepreneur.

 Every Creative Project has THIS in Common | File Type: audio/mpeg | Duration: 15:53

Expectations are a mother! I'm talking here about expectations before we start a project, but really, it applies to any aspect of life. How we manage our own expectations can be the difference between a long successful career, or quitting three days into a project. In this episode I talk about a chapter from Austin Kleon's book where he describes the "shape" of any creative endeavor. I wish I would've known about this YEARS ago...

 The Lives Of Men: A Modern Startup | File Type: audio/mpeg | Duration: 23:25

Jason Rosario and Claudio Cabrera have accomplished a lot in their young lives, but this endeavor they've just leapt into is not about accomplishment, it's about honoring their worldview. In this episode I speak to Jason, founder of The Lives of Men--and Claudio, its lead content specialist--who through their stories show us that it's possible to DO GOOD, and LOOK GOOD in the process.

 Stress is a Feature, Not a Bug | File Type: audio/mpeg | Duration: 13:51

How well do you avoid stress? Most people would say "not very well at all." Well, this turns out to be a blessing in disguise, IF we start thinking properly about this stress in our lives. In this episode we look into the myths and perceptions of the modern stressful life, and through the lenses of Kelly McGonigal and Ellen DeGeneres, we get some great mind-tools for hacking a stronger self.

 Skill Over Success - according to Great Filmmakers and Songwriters | File Type: audio/mpeg | Duration: 13:48

When you create, what is your goal? Is it recognition, money, excitement, or respect? Well, according to masters like Picasso, Aaron Sorkin, and Max Martin, all the previous goals are WRONG. As a creator, our first aim should be to attain SKILL. It all derives from this. In this episode we analyze the words and works of these artists to decipher what a pure work philosophy really is.

 A Time-Tested Way to Get Better Ideas | File Type: audio/mpeg | Duration: 11:22

Who said ideas are worthless? The right idea, at the right time, could be worth BILLIONS. For creative folk, ideas are our LIVELIHOOD. Here's a tried and tested way to generate BETTER ideas. Let's look at some examples from science, business, and art in this dash across the ideasphere.

 The Alchemist: How a Change of Place Changes You | File Type: audio/mpeg | Duration: 10:33

Paulo Coelho did not write "The Alchemist," his travels did. In this episode I talk about the events that transpired to create this massive phenomenon of a book. We mine interviews Mr. Coelho has given and discover the environmental factors that affect the caliber of work an artist can produce. Whether you like it or not, your place has a big say in your capabilities.

 Master Your Writing with Ed Sheeran's FAUCET Approach | File Type: audio/mpeg | Duration: 13:24

Ed Sheeran is one of the most successful songwriters over the past five years. While I was listening to an interview Ed gave in front of young musicians, there was a one minute portion where he revealed his mental process for mastering his craft. In this episode we discuss this approach which we'll call "FAUCET," along with other methods described by Ira Glass, and Reid Hoffman of LinkedIn.

 Deep Work is Your True Compass | File Type: audio/mpeg | Duration: 10:14

I figured it out! After all these years, it finally clicked. Cal Newport's book Deep Work taught me a few things about how to figure out what I should be focusing on when it comes to my career and my hobbies.

 Quality and Popularity Are Not Connected w Adam Westbrook | File Type: audio/mpeg | Duration: 31:32

A must listen for Vloggers and Youtubers! In this episode we talk to Adam Westbrook, creator behind the exceptional The Long Game 3-part video essay. He shares all he's learned, and where he sees the industry of video creation going. Adam was living the dream: He was making a good living as a freelance video journalist, something he had been working towards since childhood. But then his view of the world got flipped upside down. He learned that quality and popularity aren't directly related.

 Your Ideal Self Is Closer Than You Think w Miss Nu | File Type: audio/mpeg | Duration: 24:35

People are always staring at her. "Can I touch your stomach?" is the question that they always ask first. Miss Nu is someone who's gone from the lowest of lows to the highest of highs when it comes to personal acceptance, you'll see what I mean. She currently competes in national bodybuilding competitions, coaches others, inspires 10 thousand fans over Instagram.

 Is Impatience Ruining Your Career? Your Hobbies Can Answer That - with Louis Cortes | File Type: audio/mpeg | Duration: 25:38

Louis Cortes, a good friend of mine and brilliant marketer, shares his story with us. He is impatient, and this is evident by his favorite hobby: cars. In this episode we dig deep into our favorite activities, to see what they reveal about us. It turns out that our patience, or lackthereof, could very well be the thing preventing us from the success we so badly want.

 How To Write a Hit Movie in Your Spare Time and Other Aaron Sorkin Lessons | File Type: audio/mpeg | Duration: 21:49

Aaron Sorkin is a genius. He wrote the Facebook movie, the Steve Jobs movie, and his first hit which was A Few Good Men. I recently took his online Masterclass on the craft of screenwriting. But the lessons I took away from it have broader applications, they cross over to Art in general, business, and part-time hobbies. In this episode we analyze his story to find the key moments that made him the master he is today.

 Adam Gilbert on the Magic of Starting Small | File Type: audio/mpeg | Duration: 24:10

Adam Gilbert is a tech entrepreneur who started a business from his passion. His company is called My Body Tutor, where he and his staff help folks nationwide reach their health goals. He is the perfect person to share some wisdom with us on what he's learned about the two areas we quit at most often: fitness and business. He shares some findings on how social media has more of an impact on our goal-setting than we think--or dare to admit.

 Life Outside of Your Job | File Type: audio/mpeg | Duration: 54

What's your 5 to 9? For some it's writing a page for a novel they hope to publish one day, for other's it's joining a run club, while some draw comics. Because humans are creative beings, and we need to find a release for all this creativity--so it doesn’t turn toxic. Join us as at The Project Book, where we discuss all types of hobbies and side-projects: the weird, the wonderful, and the wacky.


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