Your Own Thing show

Your Own Thing

Summary: How to start and grow your own business, on YOUR terms. Each week, entrepreneurs will share their stories on how they built a business using THEIR OWN unique approach, so you can be inspired to have YOUR OWN THING. You'll hear advice on things like: how to identify your best idea, when to launch your marketing campaign, building powerful connections, and how to make more sales. Hosted by Alex Cespedes, a consultant on web strategy to small businesses in New York City.

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 How to build a brand that sells at Sephora and QVC with Angelique Velez | File Type: audio/mpeg | Duration: 36:18

Angelique Velez woke up one night with an idea for an accessories line of products. This was the genesis of Breakups To Makeup, a brand that now has nationwide distribution through Sephora, Walmart, and QVC.  Angelique didn't know it at the time, but she took some important steps to make her brand a strong candidate for major partnerships. Find out more about Breakups to Makeup at and follow Angelique on Instagram at 

 Find Your Special Thing Or Fail - with Steve Lucin | File Type: audio/mpeg | Duration: 27:46

Steve Lucin is a creative entrepreneur in NYC who transitioned from freelance graphic designer to agency owner, philanthropist, and VJ. In this episode he shares with us his story and advice on how to build a thriving client roster. His secret is to stop the vicious cycle of "compare and despair" that plagues us all, and focus on finding your "Special Thing."  Steve's marketing agency at   Steve's non-profit 

 How To Profit From Your Problems | File Type: audio/mpeg | Duration: 21:24

In magazines and TV we constantly see stories of individuals going from rags to riches. Regardless of whether you want to get rich or not, there is a lesson hidden inside these stories of triumph. Today we look at artists and entrepreneurs that have laid out the formula of how we too can profit from our pain.  

 Why Goals Are Best Accomplished Indirectly | File Type: audio/mpeg | Duration: 28:14

Andy Warhol and Bill Murray were right all along. They practiced a certain strategy that is easy to comprehend, but tough to master. They understood human nature and that our goals are best accomplished indirectly.  In this episode we hear examples from business, art, acting, and martial arts about the real reason why we often fail to reach our goals-- and how to flip this equation in our favor.

 Theory of 2+2 | File Type: audio/mpeg | Duration: 17:03

Maybe you've heard this one before, but I hadn't. It's a concept that many multi-BILLION-dollar companies have used to build a fanbase. We would do well to pay attention... 

 Geniuses have a hammer, and their skill is in looking for nails | File Type: audio/mpeg | Duration: 15:23

What does a genius know that normal folk don't know? How can we give our work, and art, and businesses the best chance at success?  In this episode we look at masters of their craft --like Stephen King, Elon Musk, Aaron Sorkin, and Michael Bloomberg-- to figure out what advantage they've cultivated in their fields.

 If everything seems under control, you're not going fast enough | File Type: audio/mpeg | Duration: 20:16

The key to winning a car race is the same way you build a successful business, and it's the same way you make great art. I made a huge mistake recently, in this episode I compare that with examples from the entertainment industry. (Elizabeth Gilbert, Dua Lipa, Ross Golan, Lauryn Hill, and more) There's a lot to learn, and I want to bring you along for the ride!

 Better Writing Starts With The Title | File Type: audio/mpeg | Duration: 18:04

Here's a quick level-up for any type of writing you do: start with the TITLE before you do ANY of the actual writing.  But for this to work, you have to understand WHY this hack is effective.  In this episode we look at tons of examples across all writing industries: books, blogging, songwriting, script-writing, etc. And we give you a couple tips and tools to optimize your headline-writing game. Music written and produced by Ben Murray-Smith and Julian Avila

 Good News Comes in Twos | File Type: audio/mpeg | Duration: 03:21

Good news all around...  Oh, and I just launched a new podcast, check it out at  New stuff coming for Project Book in 3... 2...

 One Christopher Nolan Movie Scene Taught Me All I Know About Great Writing | File Type: audio/mpeg | Duration: 26:55

Christopher Nolan is one of today's MASTER filmmakers. He's gotten to this level because all his movies have substance, but also, are SUPER-entertaining. One of his movies stands above all though, and one scene in that movie taught me EVERYTHING about what great writing should be.

 Testing is Where Value Lives | File Type: audio/mpeg | Duration: 13:10

How can the small guy win in today's world? Listen to a few entrepreneurs break it down for us.

 Bitter Truth About How We Learn | File Type: audio/mpeg | Duration: 15:02

Movies are a BAD example to follow. When it comes to learning, there is a bitter truth that most creators typically ignore. In this episode we dig up research from Robert Greene and some wise Venetians who know very well what it takes to Master any discipline. Can you handle the truth?

 Two Reasons Why Your Work Hasn't Gotten Noticed | File Type: audio/mpeg | Duration: 11:02

You feel there are many reasons why you're struggling to break through with your work. I tell you that there are really only two. Everything falls under one of these categories. Let's talk it out!

 Best Time To Build Your Audience | File Type: audio/mpeg | Duration: 15:52

Be thankful that you don't live in 1899. Or in 1932 when Henry Ford was battling the Auto industry. Matter of fact, be thankful that you are a creator in no other time but TODAY. In this episode we bring in stories from Business, Music, and Health that help us figure out the ins and outs of building your consumer base.

 Which Kind of Problem-Solver Are You? | File Type: audio/mpeg | Duration: 14:04

I've been thinking about this a lot. I noticed there are TWO main types of problem-solvers out there, and they're VERY different. I had a gut-check moment and I realized we're thinking about this all wrong. So in this episode I challenge you to ask yourself: Am I a Process-First Problem Solver, or a People-First one?


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