Programmatic Untangled | Conversations with educators and subject matter experts in the digital marketing realm
Summary: Have you ever wondered how ads make it to your favorite websites? What about those ads that seem as if they were customized to your specific interests? Welcome to New Marketing Institute’s very first podcast, Programmatic Untangled. This is where we discuss MediaMath’s key to unlocking audiences and NMI’s mission to educate, empower and engage marketers. Advertising has changed drastically since the advent of the Internet - not only in the way that consumers see advertisements and interact with brands, but also in how media is bought and sold. In just a few years, the media buying and audience management process has evolved exponentially: what used to be done over the phone is now accomplished in milliseconds via smart technology. Such a shift has changed the way advertisers and agencies manage and execute their digital marketing campaigns and has created a new niche within the space: advertising technology (a.k.a. ad tech). Yet the change from traditional media to digital requires a completely new skill set for marketers, who need to understand these changes and why they matter. In this podcast series we will tackle digital advertising’s most talked-about topics: programmatic education, big data, header bidding, and much, much more. We will release episodes on the last Friday of every month and will feature subject matter experts from a variety of backgrounds in the digital marketing realm. Join us as we untangle the mysteries of the ad tech industry together!
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- Artist: New Marketing Institute, a division of MediaMath
- Copyright: ©2017. MediaMath Inc., | All Rights Reserved
Podcasts:
008 Chris Kane - Increasing your Marketing Potential with Programmatic
Alice Lincoln is the VP of Data Policy Governance at Media Math and has 15 years of experience in digital marketing, data product development and the protection of consumer privacy. In our conversation, we speak about the importance of protecting consumers privacy and data in an ever-growing technologically dependent world and the responsibility that tech companies and other industry groups should have to educate, inform, and be transparent on how consumers data is being collected and used.
006 The State of Programmatic in Southeast Asia with Anna Chan - Ep. 6
005 Joe Zawadzki - Programmatic and Science: A Leap Forward
BONUS - Mathlete Takeover Special
004 Programmatic Down Under with Indy Khabra
003 Michael Weaver - The Mobile Landscape
002 The State of Programmatic with Joanna O'Connell
001 What Is Programmatic Marketing and Why Marketers Should Care with Elise James-DeCruise
000 Welcome to Programmatic Untangled