The Chopped Podcast show

The Chopped Podcast

Summary: and Chopped Conference creator Marly McMillen reveals strategies to take your food blog to the next level. Through exciting interviews with industry leaders she will help you grow your social media platform, hone your online business skills, create killer marketing strategies, learn the latest tricks to improve your food photography and more in order to get ahead of the curve in the food blogging world. Become the food blogging business owner of your dreams with the Chopped Podcast!


 #179: Downsizing Your Blog with Nora Schlesinger | File Type: audio/mpeg | Duration: 01:31:54

Has your blog been the victim of scope creep? This is what happens when we start out with an original purpose and slowly expand that purpose to include more and more. Nora Schlesinger is here today to discuss how to solve those scope creep issues. She refers to it as downsizing your blog. Nora is sharing specific strategies she used to downsize her blog and as a result grow her traffic and revenue!

 #178: Self Publishing a Cookbook with Chelsea Cole | File Type: audio/mpeg | Duration: 01:01:14

If you’re curious about self publishing a cookbook, Chelsea Cole is telling her experience and shares her process for how to self publish, how to design a cookbook, and more! Chelsea was inspired to create her first cookbook and shares about how the experience changed her blog and opened many doors for her and her blog!

 #177: Adopting a Curiosity Mindset with Cara Ansis | File Type: audio/mpeg | Duration: 44:49

If you are feeling a heightened sense of emotion related to your food blog — whether you’re scurrying to update old content or trying to get more traffic — adopting a Curiosity MIndset can transform your entrepreneurial experience. Special guest, Cara Ansis is here to talk about the ways that understanding your motives and underlying negative self talk can drag you down. Take on the Curiosity Mindset to find more joy in your day-to-day life and as a blogger!

 #176: Team Based Approach to Food Blogging with Sara Nelson | File Type: audio/mpeg | Duration: 01:02:30

If you feel overwhelmed as a food blogger, there’s a reason why — it’s too all too much! There was a day when a food blogger could be a solopreneur but the industry is changing, expanding, and requiring more and more of individuals who are committed to success. Sara Nelson of the site Real Balanced is here with a new business model: A team approach model to food blogger. She encourages food bloggers to “Marie Kondo” the work and do what brings them joy and find other people to do the rest.

 #175: Become a Super Visionary with Mike Michalowicz | File Type: audio/mpeg | Duration: 01:09:22

Are you the super hero for your blog? That may seem like a good thing, but Mike Michalowicz is here talking about why we should be moving the needle from super hero to Super Visionary! Why? Because becoming the Super Visionary will transform your day-to-day work from stressed and overwhelmed to feeling more passionate and inspired about your mission. You will love today’s uplifting discussion from the author of the entrepreneur's favorite book, Profits First.

 #174: The Path to Success with Erren Hart | File Type: audio/mpeg | Duration: 01:05:02

Erren Hart with the site Erren’s Kitchen describes her success story as a food blogger with all of its ups and downs. She’s an inspiration in so many ways, especially as she talks about her drive and passion towards the path of success. Erren has such a great sense of humor and shares so honestly, it’s a real treat to listen in to today’s episode. Grab a cup of coffee and join this authentic and real discussion about the highs and lows of food blogging!

 #173: Finding Courage to Follow Your Dreams | File Type: audio/mpeg | Duration: 54:17

In this episode of the Chopped Podcast, I’m joined by Nora Taylor of the site Nora Cooks. We talk finding courage to follow your dream. Because Nora had other options before her. Solid options. It was a job offer that fit her education. But following a "whim" Nora found herself purchasing her first DSLR instead. Today's discussion highlights what happened after that, including her quick success in the food blogging world, and a lot about how she got to that point!

 #172: Create with Mediavine | File Type: audio/mpeg | Duration: 01:18:22

Join me for this discussion with Amber Bracegirlde and Eric Hochberger, co-founders of Mediavine, about Mediavine's latest product for bloggers. Create with Mediavine is a plugin you can use to create recipe cards, DIY cards, and even list cards. And this is only the beginning. If you're curious to learn more about Create before using it, today is your chance to get all your questions answered!

 #171: Phenomenal Growth with Brandi Crawford | File Type: audio/mpeg | Duration: 44:45

Listen in as Brandi Crawford returns to the show to talk about her continued phenomenal growth as a food blogger. Brandi is living the dream as a food blogger and shares her expertise so you can too. Brandi and Marly discuss their passion for spreadsheets to stay organized. And Marly discusses how she went through an SEO review and discusses her use of spreadsheets to stay organized with updating old content. Learn how you can get specifics on growing your food blog from Brandi and Marly!

 #170: Permission to Believe in your Story with Alistair Clay | File Type: audio/mpeg | Duration: 01:10:12

Today’s discussion with PR expert Alistair Clay will tell you why it’s so important to give yourself permission to believe in your story. Because you have one and your audience wants to hear it. Alistair has expertise in helping influencers know their story, have confidence in it, and deliver it to their audience in a way that makes a difference. You’ll also learn how interacting with the media can make a difference for your site and ways to go about that.

 #169: Finding Joy as a Food Blogger with Jessica Holmes | File Type: audio/mpeg | Duration: 53:31

This episode features Australian food blogger, Jessica Holmes, the creative baker behind The Sweetest Menu. Jessica and I had such a fun-loving, interesting conversation about the challenges of finding joy as a food blogger while also working a full-time job. Deep in the heart of that conversation you’ll find a direct connection between joy in your work the ability to stop comparing yourself to what others are doing. Jessica also shares about her love of desserts, photography, and all things Instagram!

 #168: Building Blocks to Success with Katie Webster | File Type: audio/mpeg | Duration: 57:50

Trying to take your entrepreneurial endeavors to a professional level can be a grind. Today's guest, Katie Webster, talks about the importance of Building Blocks to Success as a way to make it easier and more achievable. Katie shares so many helpful strategies for staying organized and on top of your goals as a food blogger.

 #167: Turning A Food Blog Into a Career with Jessica Hylton-Leckie | File Type: audio/mpeg | Duration: 01:05:06

Looking for a dose of inspiration? Check out my conversation this week with lawyer-turned-food-blogger Jessica Hylton Leckie of the site Jessica in the Kitchen. She shares how she fell in love with food blogging and the struggles she overcame to take it from hobby to career. It's an inspiring, down-to-earth discussion about authenticity, branding your blog, and finding ways to engage with your loyal viewers.

 #166: How to Never Stop Quitting with Cheryl Malik | File Type: audio/mpeg | Duration: 01:20:20

Cheryl Malik was busy helping other organizations run successful social media campaigns when she thought, “Why don’t I try doing this for myself?” It’s a good thing she did because today she is the creative force behind the popular site 40 Aprons. On today’s show she’s sharing tips on how to get things done, including developing a virtual team that keeps her creative juices, blog, and social media content flowing.

 #165: How To Improve Your Instagram Game with Kimberly Espinel | File Type: audio/mpeg | Duration: 01:02:40

Have you dreamed about having an inspiring Instagram profile with a large, engaged audience, you will love today's discussion. Kimberly Espinel shares about ways on how to improve your instagram game.


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