Denise Griffitts - Your Partner In Success™ Radio!

On today's show, we are diving back into Decoding the Consumer Dilemma: Navigating the Marketing Landscape Pt 2 with my guests John Lenker and Kevin deLaplante -- two visionaries who embody the belief that great ideas are humanity's most powerful resource. In our last episode, 'Decoding the Consumer Dilemma: Navigating the Marketing Landscape Pt 1' we delved into the dynamic world of marketing as we explored innovative strategies in brand communication and marketing. Kevin's insights, drawn from his academic background in philosophy, added a unique perspective to our discussion on brand strategy and marketing research. Meanwhile, John, an expert in brand communication, shared his approach to creating meaningful audience connections. Together, they unraveled the profound impact of motivations and values on shaping cutting-edge marketing practices. If you missed it, you definitely want to catch up on this enlightening conversation! Listen here. Prepare for an enlightening exploration as we delve into the narratives and insights of these exceptional marketing professionals, investigating how motivations and values shape their pioneering work. Website | Twitter | LinkedIn | Instagram

Dr. Bridget Cooper, or "Dr. B," is a down-to-earth leadership expert with three decades of experience helping people and organizations excel. Her friendly, approachable style belies her impressive credentials, including a doctorate in leadership. Dr. B's mission is to make complex problems feel manageable while infusing humor into challenging situations. She consults with global companies, helping them craft strategies, empower leaders, and reduce stress-inducing conflicts. As a coach, she specializes in helping individuals shed mental obstacles that limit their potential. She's a sought-after guest on podcasts, radio, and television, where her humor, approachability, and valuable insights leave audiences better equipped to tackle life's challenges. Dr. Bridget Cooper is the go-to source for anyone seeking leadership guidance and personal growth. With seven books under her belt, including her latest, "Unflappable: How Smart People Quit Overthinking, Ditch the Drama, & Thrive at Work," Dr. B has a gift for turning intricate concepts into actionable advice. I have this book on my desk and we will be diving into it! Website | LinkedIn | Amazon | Facebook | Resources | Instagram | YouTube

The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success Introducing Anthony Iannarino: your friendly B2B sales guru, international speaker, best-selling author, and the mastermind behind The Sales Blog – your go-to for sales strategy wisdom. Anthony wears many hats, from founding two family-owned staffing businesses to crafting game-changing methodologies like Level 4 Value Creation™. In "The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success," Anthony presents readers with a comprehensive guide to not just understanding negativity but actively combatting it. The book goes beyond the typical self-help narrative, providing proven techniques that empower individuals to enhance their positivity, minimize fear, and ultimately elevate their chances of success. The real strength of "The Negativity Fast" lies in its evidence-based approach. Iannarino draws from proven techniques, backed by research, to guide readers through the process of increasing positivity. By addressing the roots of negativity and fear, the book becomes a valuable resource for those seeking tangible and lasting change in their lives. Find Anthony Iannarino online Website | LinkedIn | YouTube | Facebook | Amazon  

Breaking the Sales Myth: Your Prospects Aren't Craving Your Product! In the intricate world of sales, there's a vital truth that often slips through the cracks for many professionals: Your prospects and customers aren't simply in search of your product or service. It's more than a transaction—it's about providing solutions to their problems, answering their questions, fulfilling their needs, and satisfying their wants. Join us as we unravel the layers of this revelation, and discover why, above all, trust is the linchpin that holds the entire sales process together! We are working from The Closers Pt 2. If you have 'The Closers' books in your entrepreneurial library, open up The Closers Pt 2 to page 85 - They Don't Want Your Product! This is your space to explore the art of closing deals and gain insights into the nuanced world of sales. And here's an exclusive invitation: we love hearing from our audience! Connect with us on LinkedIn and Facebook to ask any questions about sales and business success. Your questions might just be featured on the show. Find us on the web: Denise Griffitts LinkedIn | Ben Gay III LinkedIn | The Closers Books

Unlocking Greatness: How Community Connection Transforms Lives from Ordinary to Extraordinary Living a life of success goes beyond mere achievements or material possessions. It's about making a meaningful impact, leaving a positive legacy, and finding fulfillment in every aspect of life. It's about aligning your actions with your values and purpose, and striving to make a difference in the lives of others. Welcome back to another episode of Your Partner In Success Radio, where we delve into topics that inspire, challenge, and transform our lives. Today, we're exploring the profound impact that community can have on our journey from a mediocre existence to one filled with greatness. Joining me is Aaron Walker, who has experienced firsthand the transformative power of community. Discover the remarkable journey of author Aaron Walker spanning 38 years, navigating eight thriving businesses, forging deep connections with renowned entrepreneurs such as Dave Ramsey, Dan Miller, and Ken Abraham, all while prioritizing his enduring commitment to family with decades of marriage to one woman. Find Aaron Walker online: Website | Instagram | LinkedIn | Facebook | Amazon | YouTube | Free Guides and Tools

Podcasting for Impact: Leveraging Speaking and Guesting for Marketing Success with Anastasia Lipske - Pt 2 Discover the secrets to becoming a highly sought-after podcast guest as we explore effective self-presentation strategies, optimal interview practices, and the art of earning hosts' admiration and referrals. In our recent podcast, we uncovered key strategies for maximizing marketing impact through public speaking and podcast guesting. Our guest, Anastasia Lipske, founder of Access Speakers, shared insights from booking over 1,700 engagements. From navigating the podcasting realm to finding ideal groups, branding tips, and becoming a sought-after guest, Anastasia provided valuable advice as she guided listeners on navigating the podcasting realm for business growth Today, our focus is on guiding you through the art of presenting yourself effectively to enhance your chances of securing bookings. We'll explore optimal practices to maximize the value of each interview, ensuring you become the type of guest hosts not only love but also eagerly recommend to others. In essence, we aim to equip you with the skills to become a highly sought-after podcast guest. Connect with Anastasia Lipske online: Website | LinkedIn | Thank you from Anastasia  Join Anastasia Lipske's monthly Q&A session where you can ask anything of a booking agent and stand a chance to win an hour of her exclusive Consulting Services.

Unlocking Sales Mastery: Insights from 'The Closers' Author Ben Gay III Welcome to The Closers Inner Circle Podcast, hosted by Your Partner In Success Radio where we take a deep dive into the world of sales with the insightful Ben Gay III. Known for his authorship of 'The Closers Pt 1 and Pt 2,' recognized as sales bibles, Ben brings a wealth of wisdom to our Wednesday discussions. Beyond the pages of these iconic books, he has long been an advocate of Consultative Selling, emphasizing the value of becoming a recognized leader in your field. Join us as we uncover the strategies that have made Ben Gay III a respected figure in sales. If you have 'The Closers' books in your entrepreneurial library, open up The Closers Pt 2 to page 113 - Become An Expert. This is your space to explore the art of closing deals and gain insights into the nuanced world of sales. And here's an exclusive invitation: we love hearing from our audience! Connect with us on LinkedIn and Facebook to ask any questions about sales and business success. Your questions might just be featured on the show. Find us on the web: Denise Griffitts LinkedIn | Ben Gay III LinkedIn | The Closers Books

Maximizing Marketing Impact: Speak and Guest on Podcasts for Influence, Awareness, and Clients Public speaking and podcast guesting are highly effective strategies for gaining visibility and building credibility. Similar to sample advertising, they offer a preview of your identity and expertise. As humans tend to buy from those they know, like, and trust, these methods become powerful tools for growing your business. My guest today, Anastasia Lipske is the founder of Access Speakers, a speaker and podcast booking agency, where she has a proven track record of booking more than 1,700 engagements for her clients. This experience has made her well-versed in understanding the needs and expectations of speaker chairs, event planners, and podcast hosts when seeking top-quality speakers and guests for their events and shows. She's here to help you navigate the podcasting realm and explore how it can open doors to business growth. Learn how to find the ideal groups and podcasts, receive branding tips for standout bookings, and become the guest that hosts love. Avoid common pitfalls and consider the benefits of a Virtual Assistant or Booking Agent to expand your reach. Connect with Anastasia Lipske online: Website | LinkedIn | Thank you from Anastasia Join Anastasia Lipske's monthly Q&A session where you can ask anything of a booking agent and stand a chance to win an hour of her exclusive Consulting Services.

"One of my early mentors told me to listen to what people MEANT, which usually had little or nothing to do with the words they were SAYING."  Ben Gay III from the Closers, Pt 2 page 109.  Power Closers - Listen Clearly! For those entrusted with the duty and privilege of overseeing the actions of others, especially sales professionals, it is essential to cultivate a unique perception—a skill in discerning the unexpressed. In the realm of sales, the ability to listen is not just a skill; it's a valuable talent that can be honed through training and practice. Recognizing and understanding the nuances of what clients communicate verbally and non-verbally is a crucial aspect of achieving success in the sales industry. Find Ben Gay III and Denise Griffitts on the web: Ben Gay III LinkedIn | The Closers Books | Denise Griffitts Your Partner In Success Radio | Denise Griffitts LinkedIn  

Decoding the Consumer Dilemma: Navigating the Marketing Landscape Pt 1 Welcome to Your Partner In Success Radio, where we shine a spotlight on the incredible minds shaping the landscape of innovation. In today's episode, I’m thrilled to introduce two visionaries who epitomize the belief that good ideas are humanity's most powerful resource. Join us as we explore the inspiring journeys of John Lenker, Founder & Chief Vision Officer at LENKER, renowned for his creative prowess in brand strategy and communications artistry. John crafts experiences that not only attract and inform but also invoke a profound connection with the audience. Alongside him is Kevin deLaplante, Partner & Chief Knowledge Officer at LENKER. A former academic philosopher and department chair, Kevin brings a unique blend of analytical rigor and insatiable curiosity to LENKER's strategy engagements. Leading the way in brand strategy and messaging initiatives, Kevin oversees marketing research and analysis projects that align with our shared commitment to meaningful innovation. Prepare for an enlightening exploration as we delve into the narratives and insights of these exceptional marketing professionals, investigating how motivations and values shape their pioneering work. Website | Twitter | LinkedIn | Instagram Learn more about this podcast episode with John and Kevin on Lenker

Elevate Your Brand: High-Engagement Communication Strategies with Terri Murphy Terri Murphy, a seasoned entrepreneur with 28 years of success, excels in authentic communication for engagement. Rising from initial cluelessness, she reached the top 10% of a national sales organization by building a robust customer network. Terri specializes in consulting and developing educational initiatives for companies, executives, and associations, focusing on cutting-edge engagement through online and traditional communication strategies. As a best-selling author, syndicated columnist, online TV producer, and TedTalk® Speaker, she's also a Master Certified Coach and Founder of the Women’s Wisdom Network. Terri, a consultant to Fortune 500 companies, strategically navigates online communication to position clients as the "Celebrity Authority." In media, she is the Executive Producer of RealtyTimesNewsTV, hosts "The Women’s Wisdom Network" podcasts, and is a featured expert on major networks. Terri provides communication and connection programs focused on fostering high engagement, participation, and interaction. She empowers her audience by blending education with "edu-tainment," offering practical sales, marketing, and messaging strategies that elevate awareness and customer brand preference. Connect with Terri Murphy: LinkedIn | Facebook | Twitter | Instagram 

Mastering Sales Strategies to Overcome Gatekeepers and Boost Your Income Today we are working fromThe Closers Pt 2, page 141 by Ben Gay III: Your Switchboard is Killing You. Within the sales profession, numerous individuals are earning less than their true potential. Many find themselves living below the standard they could achieve, reflected in their clothing, dining choices, and even their mode of transportation. The primary culprit? A significant portion of potential sales meets an untimely demise before reaching you. This demise is orchestrated by the formidable Killer Switchboard, also recognized as the Guardian at the Gate. Gatekeepers, often known as executive assistants or receptionists, are entrusted with the responsibility of thwarting individuals like yourself from securing an audience with the ultimate decision-maker and keeper of the checkbook. Find us on the web: Your Office On The Web | Your Partner In Success Radio Ben Gay III LinkedIn | The Closers Books

Satyen Raja is a renowned mentor and coach to some of the world's foremost CEOs, business leaders, and global influencers. As the founder of Warrior Sage Trainings, he has built a global community of spiritual seekers, entrepreneurs, and thought leaders committed to creating a positive impact. In this podcast, we'll be delving into a dynamic discussion with Satyen Raja as he unpacks a wealth of insights. From practical steps to enhance workplace performance by addressing emotional baggage, to the crucial importance of leading with empathy in nurturing employee well-being amid emotional challenges. Satyen will share his expertise on Executive Black Belt Mastery, revealing strategies to break traditional HR boundaries and elevate employee engagement. Additionally, we'll explore the unique perspective an Executive Black Belt brings to talent management, bridging the leadership gap between executives and employees. Join us as Satyen Raja unveils innovative strategies for reshaping corporate dynamics and harnessing the transformative power of the Executive Black Belt. Find Satyen Raja on the web: Website | Facebook | LinkedIn | Twitter FREE Executive Black Belt Assessment

Here's How To Show Your Benefits: The Closers Pt 2, page 131. In this chapter, Ben Gay III continually emphasizes the vital role of showcasing the benefits of your product or service. Yet, a letter from a newcomer to sales raises a crucial question: "How do I effectively convey my product's benefits? Should I follow a specific format or simply present them like a checklist?" An astute inquiry! For direct insights from Ben himself, make sure to tune in to our podcast each Wednesday. Find us on the web: Your Office On The Web | Your Partner In Success Radio Ben Gay III LinkedIn | The Closers Books

Historian Eric Burns, who refined his reporting skills working for national television news outlets, has brought us enlightening books on subjects as diverse as journalism in colonial America and the Roaring Twenties. Meet Eric Burns, a distinguished NBC News correspondent and Emmy-winning television commentator. Renowned for his journalistic prowess, he's been featured on NBC Nightly News and the Today Show, earning a place among broadcasting legends like Murrow and Cronkite. Beyond the screen, Burns is an accomplished playwright and historian with 15 books to his name. His exploration of spiritualism led to the intriguing work, "When the Dead Talked... and the Smartest Minds in the World Listened," meticulously researched with the support of the Society for Psychical Research. That book is on my desk and we will explore it during the podcast. Buy Eric Burns books on Amazon