Getting Goosebumps: The Power of Storytelling
Summary: Great story-telling is at the centre of any great marketing philosophy so Bryan Adams, CEO of digital marketing agency Ph.Creative takes this a step further to hear the invaluable thoughts of his favourite marketing experts, including Seth Godin, Joe Pulizzi and Brian Clark. Thankfully, they were kind enough to take some time out of their schedules and answer the questions we’d all love to ask!
A discussion with Nir Eyal on how consumers love what products do for them, not the actual brand, and to do this you need to understand consumer psychology.
A discussion with Robert Greenberg. How traditional story structure translates to writing music, and how we can tell stories with music alone.
Jorgen Sundberg and Bryan Adams discuss employer brand, storytelling, and talent attraction
Graeme Johnson of British Telecom discusses the importance of storytelling in attracting great talent to join the BT team.
Ed Nathanson, brand storytelling expert, discusses the importance of taking a risk to attract great talent
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DreamWorks' story editor Michael Yank talks about his career, with tips on avoiding writer's block, working collaboratively and making use of the story circle technique of plot development.
Noah Klocek discusses his work at Pixar Animation and his fascinating visual techniques for storytelling
Content marketing advice and insight from the founder of Content Marketing Institute
Storytelling insight from TV script expert Jen Grisanti
Storytelling advice from the co-writer of Shrek
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Doing the right thing by your customer with Jay Baer | #47
Using comedy to engage your audience with Jack Kester Milner | #46
Telling your employer brand story with Lars Schmidt | #45