The WordPress Photography Podcast show

The WordPress Photography Podcast

Summary: The podcast for photographers looking to learn and do more with their WordPress photography websites. Conversations tailored to making WordPress more than just a tool and more of a part of your photography business.

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 Episode 67 – This Is Season 3 | File Type: audio/mpeg | Duration: 5:45

Welcome to the third season of The WordPress Photography Podcast! This is a quick recap of what's going on, and a call for your questions, and requests. To ask a question for a later episode, or to request a topic or guest, go to imagely.com/podcast/q/. Don't forget to join the WordPress for Photographers group on Facebook. Transcription: Transcription was done by Temi.com which means it's an AI generated transcript. The transcript may contain spelling, grammer and other errors, and is not a substitute for watching the video. Welcome to episode 67. My name is Scott Wyden Kivowitz and today I just want to give you an update on the podcast and just WordPress in general. Now it's been, I guess over a month to month. Maybe we took some time off after episode 66 to just recharge and think about what else we want to share with you and you know, we're definitely not done with this podcast. There's so much that we could share. So many people we can have come on and so on. So I'm happy to be back. This episode is only being recorded in audio. Uh, I'm experimenting with the idea of doing some episodes audio only when, when let's say I only have something small to share about WordPress or websites in general and, or, or let's say we have a guest who doesn't want to do video for an episode, so we'll just do audio at that point. Now I was just at wordcamp New York City and that was a great event. I actually spoke about podcasting, so that was really neat. And once the recording from wordcamp New York City is online, that will probably turn my session into an episode because I can basically, it's not something that every photographer will, will love to listen to, but I figure, you know, I might as well get it out there because it's all about podcasting. If any photographers or thinking about podcasting, you know, it, it's, uh, something that might be useful. And in fact, in a related note, I am personally starting a personal brand photography, genre of my photography business. And I actually started a local podcast related to personal brand photography. So there's a good reason why photographers might want to create a podcast is if your audience listens to podcasts and you can create something that will catch their attention and make it and be engaging with them and, and, and whatnot. Then maybe that's what to do. Now. WordPress is still not at five point. Oh, yet it's still in the four point nine range and a Gutenberg is coming along though Gutenberg is maturing with every update does now, I think it's like half a million people are now using it because the WordPress.com has added it to every single site that they host, so it's now being tested wider, much wider than than it ever was in the past. So Gutenberg is coming along is doing really well. I'm liking it. How it's maturing. You can now drag and drop and and things like that. So it's coming along nice and I'm excited for it. If you haven't tried Gutenberg yet, just Google WordPress, Gutenberg and you can try that anytime. The WordPress for photographers, facebook group is growing. I think we're just about at 2000 members and I'd love to see you there. Just go to facebook and search the WordPress for photographers and to group and you'll see it's one that I maintain a and it is a. it's the larger of the one of the ones that have that will show up for WordPress for photographers. Now I have a list of guests that I'm planning on inviting to become guests on the show I should say, and I'm working on that right now and uh, so by the time that this episode is live, we should see, you know, uh, in the queue at least I should see a bunch of new episodes queued up for recording and scheduled and whatnot with some guests that you've heard from bef

 Episode 66 – Personal Brand Photography w/ Jamie Swanson | File Type: audio/mpeg | Duration: 39:20

Jamie Swanson is a former wedding photographer, now a personal brand photographer and founder of The Modern Tog. Jamie has an immense amount of tools and resources available for photographers, from starting a business, setting prices, getting more clients and much more. She teaches through her blog, online courses and inside her Facebook groups. Jamie is a wealth of photography business knowledge, so this is an episode you will not want to miss. What we discuss: What is personal brand photography? Why do you think it’s something photographers should considering focusing on, or adding to their offering? What’s the average sales amount are you finding PBP bring? What are your top 3 tips for PB photographers to add to their websites? What advertising tip advice can you share for PB photographers to target the right audience? Where to find Jamie: Personal Brand Photography Personal Brand Photography Facebook Group The Modern Tog Transcription: Transcription was done by Temi.com which means it's an AI generated transcript. The transcript may contain spelling, grammar and other errors, and is not a substitute for watching the video. Scott: Welcome to episode 66. My name is Scott Wyden Kivowitz and today I'm joined by my friend Jamie Swanson. I am very happy to have you on the show. I've been wanting to get you on for awhile and timing has worked out, which is good. So Jamie is a former wedding photographer and now a personal brand photographer, the founder of the modern tog and personal brand photography. Jamie has an immense amount of tools and resources available for, for photographers from starting a business to setting prices, getting more clients in so much more. Um, I think I first met Jamie through the modern tog which has evolved dramatically over the years. Um, so it's, yeah, it's been a joy to see all the changes and whatnot to go to come, come around, uh, through both the modern tog and everything that you've done. Um, Jamie teaches through her blog online courses, insider facebook groups and she's a wealth of photography business knowledge. And I'm really looking forward to this conversation. This is a topic that we have not discussed yet on the podcast. So I'm really excited for it because this is also a, a, a genre photography, personal brand photography is a genre of photography I've been really wanting to explore because there's not really many or any people in my area doing it and I feel like it would be the perfect time to completely change niches and getting and getting to that. But, so this will be a good conversation and welcome to the show, Jamie. Jamie: Thank you. I'm so excited to be here, and I'm glad that everything finally aligned for us to do this. We have been trying to do it for ages. Scott: Yeah, yeah, for sure. Um, so before we get into what's going on with you, with, uh, with the, with the new endeavor and with whatever you want to share, I just want to say, so typically we have a section right now that's like WordPress photography related news.

 Episode 65 – Optins & Mobile SEO | File Type: audio/mpeg | Duration: 4:05

In August, 2016, Google announced that distracting optins will lower mobile rankings for websites. So as of January, 2017, any photographers with optins need to optimize them for the best possible mobile experience, or you run the risk of hurting your business's rankings. This is easily done with many optin tools that are out there, like Bloom or Thrive. But we use OptinMonster which also makes the job painless. To do this with OptinMonster you would choose to do Display Level targeting of devices: Desktop Phone Tablet Turning this on and replicating an optin campaign will give you the ability to display on each device and test them individually. Or use split testing to guarantee only one is loaded at a time. To hear great content marketing advice, listen to episode 24 with Nathan from CoSchedule. We hope you enjoyed this quick tip!  

 Episode 64 – Outsourcing Blogging & Newsletters w/ Beth Teutschmann | File Type: audio/mpeg | Duration: 39:30

Beth is a professional editing unicorn and photographer virtual assistant, taking care of tasks for photographers like retouching and editing, blogging, newsletters, and more. On an average day, you can find her hanging out with Lightroom, drinking, or even playing video games. In her spare time, she enjoys recreational yeti hunting, underwater basketweaving, contemplating the meaning of life, and the color green. WordPress/Photography Related News: WordPress 5.0 is targeted for the end of August. If it meets that time frame, that means by September every WordPress user will have the brand new visual editor experience. A new plugin called Plugin Detective is available, for free, to find plugins potentially causing a problem on your site. Referenced Links: Chris Aram Beaver Builder Mailchimp More Leads More Clients Where to find Beth: Starboard Editing Instagram YouTube Facebook The Benefits Of Outsourcing Photography Editing + More How I Edit 100 Images In Half An Hour A Step-By-Step Guide on How To Start Outsourcing For Your Photography Business Transcription: Transcription was done by Temi.com Scott: Welcome to episode 64. My name is Scott Wyden Kivowitz and I'm joined by my guest, Beth Teutschmann. I got it right. Then there's a professional editing Unicorn. End Profess to do that part. Again. Beth is a professional editing Unicorn and photographer, virtual assistant or va, taking care of tasks, many different tasks for photographers like retouching, editing, blogging, newsletter creation, and so much more. An average day you can find her hanging out in Lightroom. My editing software of choice drinking. I think he's got a bottle of something behind her and even playing video games. What is your video game of choice? Beth: Oh, you. Oh, you know what? I, I could just fall into fall out or Skyrim for days like I'm all about Bethesda Games are so good and so layered and complex. Although I just recently beat Skyrim and then the ending of it was so, so underwhelming. I haven't picked it up since then, but they're coming out with a new fall out later this year and I'm pretty excited ab

 Episode 63 – SEO Bootcamp for Photographers w/ Brandon Hopper | File Type: audio/mpeg | Duration: 16:14

Brandon Hopper is the owner of the company The Hopper Company LLC based out of Minneapolis, Minnesota. He provides web design services, website support and maintenance, and marketing integration. In addition to his web services, Brandon also helps businesses develop their online marketing strategies. Prior to starting The Hopper Company LLC, Brandon spent more than 10 years working with companies in a wide variety of industries to develop, maintain and grow their online presence. From recommending different marketing tools and technologies to optimizing websites for higher search results rankings, he has overseen various facets of online marketing. Outside of work, Brandon enjoys working out, spending time with his two dogs, roasting his own coffee and all things Buffalo Bills. Listen to Brandon's previous episode on the show, #44, One Stop Shop for Support & Maintenance. Brandon has launched his SEO Bootcamp for Photographers. Sign up or join the waitlist today! Transcription: Transcription was done by Temi.com Scott: Welcome to episode 63. My name is Scott Wyden Kivowitz and today I'm joined by my guest, Brandon Hopper. I'm Brandon has been on the show before, so I'm gonna save some time and do a quick short introduction instead of the more lengthy one that I did in episode 44 where I did a much more thorough introduction to Brendan. If you want to learn more about Brandon and what services he offers outside of what we're going to talk about today, listen to episode 44, imagely.com/podcast/ 44. In the meantime, welcome to episode 63. Brandon is a friend of mine out of Minnesota and he provides web design services, website support, maintenance, and all this great stuff for photographers including business and marketing, strategy coaching, and even some implementation. And so today we're going to talk about something that Brandon has just launched and it's really exciting. I'm glad to help share this news and get the word out there for the photography community because this is a great thing. Brandon, first, welcome to the show. Bran

 Episode 62 – Is Facebook Sharing The Wrong Image? | File Type: audio/mpeg | Duration: 8:32

We often see people asking why Facebook is sharing the wrong image from blog posts and pages. It's commonly caused by one of three things: Lack of Open Graph settings URL shared before the image was changed or specified Facebook Open Graph cache not cleared In this episode, we share how to set your Open Graph settings using Yoast SEO and how to clear the cache on Facebook.   Referenced Links: Yoast SEO Facebook Open Graph Debugger Twitter Card Validator Gutenberg Transcription: Transcription was done by Temi.com Hey, this is Scott Wyden Kivowitz. Welcome to episode 62 of the WordPress photography podcast. Now in the last episode I talked a about a, a bug in Yoast SEO version seven and you know, Yoast SEO is, is one of my favorite plugins for WordPress. It is by far the best seo plugin for WordPress. I've been using it for years and it's evolved in so many great ways. Now, of course, like I said in the last episode, every product, every software product could have bugs and most likely will have bugs at any given point in time. And today I wanted to bring some positivity to the sort of negative things that have been said about Yoast recently after the bug issue came out. And I want to share some, a really great thing that Yoast gives you for free out of the box related to social media and it's called open graph and Twitter card. And basically with any page or post you have the ability to edit what is visible on search engines. And I'm sorry, not inserted into social media. And, uh, and so today's episode, I'm going to share not only how to create the images for social media in Yoast and, you know, WordPress and yost, but also how to debug your image that shared, if it's the wrong image. Okay. So first things first, I am using a, you'll see on the screen if you're, if you're watching this episode, but basically I am using Gutenberg. I am using the Beta Plugin of Gutenberg, which is going to be built into WordPress. Five point. Oh, basically it's a new visual editor. Now Yoast is not fully compatible with Gutenberg, get it does still work. So that's why I'm kind of showing you where they are right now. Um, I, I believe they're going to be switching from, if you're looking at the screen, if you're looking at the podcast episode, um, you'll, you're going to be switching from the sort of default custom metal box to using the sidebar, which is now preferred for Gutenberg and uh, but basically whether you're using the new Gutenberg or the current visual editor, um, you will have this Meta box right now and inside is a social tab. And in the social tab are two other tabs, one for Facebook and one for Twitter. Now what Yoast will do by default is we'll actually use the image that is set as your featured image for the open graph settings. Open graph is anything that something like Google plus or Facebook or pinterest might look at Twitter looks at. If there's no Twitter card preset, you're going to see Twitter card in a second as well, but basicall

 Episode 61 – Important Yoast SEO Patch for a Ranking Bug | File Type: audio/mpeg | Duration: 8:53

There is a major bug in a Yoast SEO version which impacts your site's rankings. Please listen or watch this episode to find out if you have the bug and how to fix it. Referenced Links: Bug Announcement Plugin Patch Transcription: Transcription was done by Temi.com Welcome to episode 61, my name is Scott Wyden Kivowitz and today I just want to share with you some very important news because you know on this podcast, and pretty much every time I teach somebody about wordpress, I'm always recommending yoast Seo and they will continue to do so because it really is the best seo plugin for wordpress from understanding software development. I know that there are times where there are bugs in software and unfortunately sometimes it's an important part of your website that experiences the book. And in this case it was yoast Seo. Now yoast Seo was updated to version seven point, oh, not long ago. And they've undergone a bunch of different small version update since then. And uh, on May 30th they released version seven, point five, point three. And this update actually fixes a bug that they found that actually is a pretty severe bug, especially as a plugin that handles how your site is found on search engines like Google and bing. And this bug actually makes it so a lot of your pages would not necessarily pages attachment pages, which I'll explain what those artists, second attachment pages would actually be index, no matter if you set it to yes or no. And the downside of this is by having them index, it would actually lower the rank of actual pages that you, urls posts and pages that you wanted to rank would be lowered because the attachment url would be index as well. So they fixed the bug and they actually released a, another plugin that to patch if you're, if you're experiencing the book, not everybody is, you know, I checked about 10 sites and three out of the 10 had the bug. So my guess is three out of 10 sites, you know, we'll, we'll have this bug now. The plugin is used on over like over 2 million sites or something like that. So you can imagine how many websites are going to be experiencing this. Now I want to show you, if you're, if you're listening to the podcast episode, just be aware. I'll tell you the names of everything. Um, be aware of the plugin that have listened to what I'm telling you of how to check, but if you're, if you want to watch it, go to the show notes. Imagely.com/podcast/ 61. You can find the show notes at the show notes. You can find the video of this episode and you can actually see what I'm talking about. So first thing I'm going to link to in the show notes is the article talking about this bug. Now, this is for attachment urls. Now, what attachment urls are basically if you're inside of a poster page and you upload an image and add that image to your, um, to your post or page. That image has a url, technically has a url that's called an attachment url. And it's basically what some gallery plugins used to give you the ability to rank those urls. But it's not ideal because that means you have all these different urls for literally every image on your website that you now need to create, you know, tons of content for per image in order to get that to rank well, where the better method is just let your p

 Episode 60 – Celebrating the WordPress 15th Anniversary w/ Christine Tremoulet | File Type: audio/mpeg | Duration: 25:18

Welcome to episode 60!  We have now been podcasting for two years, and the show has come a long way, as has WordPress. WordPress turns 15th this week, and what started as a basic blogging platform is now the most popular content management system around. WordPress powers over 30% of the Internet, so it's in use by more businesses than anything else. WordPress is evolving, and soon we'll see a new block editor inside the software, making website creation and management even easier. WordPress/Photography Related News: Stage 1 of the NextGEN Gallery redesign is out. 2017 Imagely Fund winner has been announced. 2018 Imagely Fund is open for submissions. Celebrate the 15th anniversary of WordPress Referenced Links: Gutenberg coming to WordPress 5.0 Beaver Builder Elementor Where to find Christine Website Podcast Facebook Instagram Pinterest Twitter Transcription: Transcription was done by Rev.com Scott: welcome to Episode 60. My name is Scott [inaudible 00:00:04], and today, I am joined by my friend and the namer of WordPress, Christine Tremoulet. Christine: Hi Scott. Scott: Welcome Christine! Christine: Hi! Thanks for having me. Scott: Yeah, so you and I talk all the time, but it's been a while since we've actually been in the same room together. So that needs to change, but it's funny you haven't been on the podcast since Episode Two. Christine: I know, it's been a little while! Scott: Yeah, so for anybody who's listening, I'm not going to go into too much of a detail of who Christine is because, well, I want you to listen to Episode Two. So make sure you listen to Episode Two to learn more about Christine. But Christine, tell us a little bit about yourself. I already gave a little bit of a teaser, I guess. Christine: Well, 15 years ago, I named this little software that we now call WordPress. For those that haven't listened to Episode Two, I am just going to give you these two little snippets. No, I didn't work for WordPress because WordPress, at the time, was not a company. It was not a thing. It was a guy and he lived in Houston, where I live, and my now husband, but at the time just the guy that I was dating ... We would go hang out with this guy who was working on this software. He told me it was going to change the wor

 Episode 59 – A Rock And A Hard Place | File Type: audio/mpeg | Duration: 6:19

What do you do if your photography website was built by someone who disappeared? They left you with a WordPress website, without teaching you how to use it to the best of your ability. What do you do when you’re just starting with WordPress and building your own website from scratch through a theme and plugins. What do you do when your website host forces you to use WordPress for the blog part of the site (instead of the entire site which makes more sense)… When you are just learning their platform and now have to also learn WordPress? Here are 6 suggestions Go to WP101 and take their beginning course to WordPress Go to Facebook and join the WordPress for Photographers Facebook group Listen to all the previous episodes of the podcast Ask questions! Use premium themes and plugins where you know you can get support Use quality hosting who understands your business and WordPress Transcription: Transcription was done by Rev.com Welcome to Episode 59. This is going to be a shorter episode where I just want to give you some advice for all the newer people to WordPress. In 58 episodes we've been talking to more business people in the photography industry, photography business owners. That's who we've been talking to, and I think it's important that this podcast stays talking to business people, because as a photography business owner, you're more a business owner that you are a photographer, and hopefully you're learning that as you grow your photography business. So, in today's episode though, I want to talk to the person who is brand new to WordPress, and here's what I have to say about that. What do you do if your photography website was built by someone who disappeared? They left you with a WordPress website without teaching you how to use it to the best of your ability. What do you do when you're just starting out with WordPress and building your own website from scratch through themes and plug-ins? What do you do when your website host, the platform that you're using, forces you to use WordPress only for the blog portion of the site instead of the entire site, which makes more sense? When you're just learning their platform, and now you have to learn WordPress? Talk about overload, right? So those are three different situations that a lot of people might be in that I kind of want to address with six suggestions. First one, go to WP101 and take their beginner course to WordPress. All right, fantastic education, fantastic videos, and they will teach you the ins and outs of WordPress. And they're always up to date, which is good. Two, go to Facebook and join the WordPress for Photographers Facebook group. It has over

 Episode 58 – Nurturing With Personalized Videos w/ Julie Christie | File Type: audio/mpeg | Duration: 37:15

Julie Christie is a photographer and a teacher. She loves to connect with brave, hard-working photographers who are not afraid to shake things up a bit in their quest to build a flourishing business on their own terms. She does this through her online membership community, Togs in Business. Listen to the full episode for Julie's question to you. Then comment with your answer. WordPress/Photography Related News: NextGEN Gallery 3.0 will be available very soon, with a complete redesign of the backend interface, making it prettier and more user-friendly. If you are looking to get more leads for your photography business, check out the new course, More Leads More Clients. Referenced Links: Lego vs Legos ConvertKit BombBomb Bonjoro Loom Where to find Julie: Tea Break Tog Togs in Business Twitter YouTube Facebook Pinterest Transcription: Transcription was done by Rev.com Scott: Welcome to episode 58. My name is Scott Wyden Kivowitz, and I'm joined by my guest Julie Christie. Julie is a photographer and a teacher. She loves to connect with brave, hard working photographers who are not afraid to shake things up a bit with their quest to build a flourishing business on their own terms. She does this through her online membership community, Togs in Business. Scott: We were kind of introduced, I think it was somebody recommended by Facebook group and then sent me over to you, or maybe it was Chris Scott. I don't even remember, but I'm glad that we were introduced one way or another, and are able to connect today to talk about some really fun, one of my favorite topics is just sort of nurturing your leads and your customers. I'm glad to have you on the show. Welcome. Julie: Oh it's so good to be here. Thank you for having me on the show. Scott: Yeah. Totally. Julie: It's good to chat marketing and photography and business with someone else who loves that stuff too. Scott: For sure. Yeah, definitely. It's kind of, I don't know, my day to day I don't get to talk on these sort of topics with other photographers, so it's nice whenever I hop on the podcast, which is, it's more business related than anything else, so it's definitely nice every couple of weeks to be able to get a nice chat in about these things.

 Episode 57 – Sell With Your Photography Website w/ The Blumes | File Type: audio/mpeg | Duration: 39:38

Phillip & Eileen Blume are award-winning photographers and filmmakers just crazy enough to believe art can change the world. As owners of three unique photography brands specializing in weddings and portraits, the Blumes seek not only to celebrate life, but also to reclaim lives through humanitarian projects. Whether speaking at top industry events across the country, presenting on the TEDx stage, or interacting with students inside ComeUnity photo workshops at their private studio, these world-traveling industry leaders champion change-making through creativity. They live with their children in rural Georgia, where they love hiking, good conversations, and spontaneous dance parties. Listen to the full episode for Phillip & Eileen's question to you. Then comment on the show notes post with your answer. WordPress/Photography Related News: A new beta of the NextGEN Gallery redesign is available for download and feedback. It’s likely the final beta before it’s released. WordPress now powers 30% of the Internet. Yoast SEO 7.0 is out which has simplified the options. Referenced Links: Showit Tonic Site Shop Yoast SEO ProPhoto In-Person Sales Where to find The Blumes: The Blumes Blume Babies From Posed to Playful eBook Facebook Phillip on Instagram Eileen on Instagram Transcription: Transcription was done by Rev.com Scott Kivowitz: Welcome to episode 57. My name is Scott Wyden Kivowitz, and I'm joined by my guests Phillip and Eileen Blume. I'm really excited to have them both here for many reasons. This is the first time we're finally talking face-to-face, and let's just give you a little bit about the two of them. So, Phillip and Eileen Blume are award-winning photographers and film-makers just crazy enough to believe that art can change the world. As owners of three unique photography brands specializing in wedding and portraits, the Blumes seek not only to celebrate life, but also to reclaim lives through humanitarian

 Episode 56 – Virtual In-Person Sales w/ Chris Scott | File Type: audio/mpeg | Duration: 42:58

Chris Scott is a co-founder of Swift Galleries, the creator of 21 Days to Your First In-Person Sale and an expert in Photography Sales. He lives in Colorado Springs with his wife, Adrienne, their two kids, a Boston Terrier and 7 chickens. Scott and Chris spend this episode talking about In-Person Sales and Virtual In-Person Sales, which are the best way to increase your sales revenue for every client in your business. Listen to the full episode for Chris's question to you. Then comment on the show notes post with your answer. WordPress/Photography Related News: Jetpack added a Lazy Loading module into their plugin. If you are considering doing video greetings to new leads or clients, check out the Moment Lenses. Referenced Links: Pixel Caffeine Readme Theme Where to find Chris: Swift Galleries Facebook Instagram Twitter Pinterest YouTube PayKit One Hour to Virtual In-Person Sales 21 Days to Your First In-Person Sale Transcription: Transcription was done by Rev.com Scott: Welcome to Episode 56. My name is Scott Wyden Kivowitz and I'm joined by my guest Chris Scott. Chris, I'm glad to have you here. We've known each other now for wow, it's got to be a good four or five years. Chris: It's been a while hasn't it? Yeah, yeah. It's been a while. Scott: Chris is the co-founder of the in-person sales tool Swift Galleries. We're going to be talking about in-person sales in this episode. You'll hear a lot about what Swift Galleries can do for you in that. Chris is also the creator of the "21 Days to Your First In-Person Sale." He is a leading expert in in-person sales for professor photographers. I've been a big fan of what Chris and his wife have been creating over the years. I actually still have their iPad app on my iPad. Chris: Oh wow. Scott: Yeah, I still have it and I still utilize it. Chris: That's amazing. Scott: The app was called Preveal, it's no longer available because now they have Swift Galleries. Chris, welcome to the show. I'm so glad to have you here. Just welcome. Chris: Thank you so much. I am honored to be here, honestly. It's alwa

 Episode 55 – A WordPress Customizer Productivity Tip | File Type: audio/mpeg | Duration: 2:28

For this episode, we encourage you to check out the video version as we recorded an example of the tip in action. For speed up your WordPress workflow and productivity while making changes to widget areas using the Customizer, follow these steps. Open Customizer Hold shift key on keyboard Click on ANY widget area on your site (not the customizer) It should jump to the widget area in the customizer We hope you enjoyed this quick tip!

 Episode 54 – Blogging Advice for Photographers w/ Esther de Boer | File Type: audio/mpeg | Duration: 33:54

Esther de Boer is the Founder of ShootZilla, a workflow tool for photographers in which they can manage their clients and all their recurring tasks with ease. She is also a business coach for photographers and loves to help people achieve more in less time and with more fun! In this episode, we talk about blogging and workflow. But also, Esther asks listeners a fantastic question which you have the opportunity to answer. Listen or watch the episode for the question. WordPress/Photography Related News: Imagely officially recommends Imagify as the WordPress image compression plugin of choice. WooCommerce released an update which reduces the requirement for theme compatibility. SmartSlides now has beat matching. Referenced Links: Lightly Theme Yoast SEO Lightroom Plugin Thrive Themes Plugins Fixed Widget Plugin Lead Generation Buffer Where to find Esther: ShootZilla Twitter Facebook Blog System for Photographers Workflow Chart Transcription: Transcription was done by Rev.com Scott: Welcome to Episode 54. My name is Scott Wyden Kivowitz, and I'm joined by my guest Esther de Boer. Esther is the founder of ShootZilla, a work flow tool for photographers where they manage their clients and all their recurring tasks with ease. She's also a business coach for photographers and loves to help people achieve more in less time and with more fun. Ester, welcome to the show. I'm glad to have you. We recently connected on Instagram, so it's nice to be able to get you on the show, you know, fairly quick, and also, we're on very different time zones. This was a little tricky to get us synced up the right way, but I'm glad we were able to make things work with some moving things around. So welcome. Esther: Thanks. Thanks for having me, Scott. It's good to be here. Scott: Yeah, totally. So, before we dive in to what's going on with you and Sh

 Episode 53 – You Need An Email List | File Type: audio/mpeg | Duration: 4:22

You need an email list, and in this episode, Scott talks about why that is. If you would like to join the Lead Generation Machine course waiting list, which is mentioned in the episode, sign up here. Transcription: Transcription was done by Temi.com You need an email list, you need a place that you can gather leads for your photography business. Now we've talked about lead generation on the podcast before, and I'm going to always be talking about lead generation on the podcast because this is very important, so it'll come up and talk in episodes from today, from the past, and in the future you're going to see it a lot. The reason why you need the email list is so that you can nurture those leads and turn them into paying customers. So what is lead generation? Lead generation is the act of doing something to get visitors on your website, to give you a contact method, a phone number, an email address, whatever, and then there's nurturing, which is the idea of interacting with those leaves on a regular basis in some way and getting them to know you and to trust you so that when you go and pitch them a product, they're probably going to bite, or it was more of a chance for them to bite. So lead generation is very important and that's why you need an email list and email lists could be small, it can be large, doesn't matter, but you need an email list that you can reach out to people and tell them about what you are offering to be able to tell them when you're having a sale or when you're doing mini sessions or when you're doing something else, when you're doing the fundraiser, when you're doing, uh, whatever it is, you need to have an email list. That's what this episode is about. Just to stress the point that without an email list, you're going to be relying on more difficult and methods of converting customers. Marketing on social media for a paid service is a lot more difficult than marketing on Facebook for something that is free to get people to give you the email address. Now, I'm not going to go into heavy detail about this in this episode, but I want to give you a little teaser about something that I had been working on for myself. And you know, all the time we have people come on the podcast and talk about what they have to offer you, the listeners. So I thought I'd take a moment and share something that I'm working on for myself that's I hope that you will consider opting into for something for this product. I'm working on a course called the lead generation machine in the course are gonna. Go through everything there is to know about creating a system on your website that gets people to give you their email address and for you to nurture those emails to the point of cost of booking them as customers. The lead generation machine is something that works for you once it's created. It works for you automatically. So I'm going to link in the show. So please check out the show notes for this episode. I'm going to link in the show notes for where you can sign up to get access for once it's launched, which I'm hoping by the end of February I have it done. And if you're interested, please sign up and, uh, and, and you'll be able to get a notification. I'm going to give a big discount on launch and then the price goes up a lot, so if this is something you're gonna be interested in and you want the best possible price, it will never be as good as it will be when the product launches, so check that out in the show notes for today's episode is imagely.com/podcast/53. See you in the next episode.

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