The WordPress Photography Podcast show

The WordPress Photography Podcast

Summary: The podcast for photographers looking to learn and do more with their WordPress photography websites. Conversations tailored to making WordPress more than just a tool and more of a part of your photography business.

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 Episode 70 – Install Gutenberg Right Now | File Type: audio/mpeg | Duration: 8:52

This episode is dedicated to preparing you for the major change coming to WordPress in version 5.0.  Gutenberg, which will be called the Block Editor in the upcoming WordPress version, will completely replace the visual editor as you know it today. Important Note: WordPress 5.0 is scheduled to be released today, December 6, 2018. The announcement of the release date came two days before this episode was scheduled to go live. While this episode might be irrelevant by the time you listen, we still recommend you run your backups and then upgrade. Here is your Gutenberg action plan Backup your site Open FTP to quickly delete Gutenberg as needed (or be prepared to revert to backup) Install Gutenberg Activate Gutenberg Try Gutenberg (Create a new post or page) Transcription: Transcription was done by which means it's an AI generated transcript. The transcript may contain spelling, grammar, and other errors, and is not a substitute for watching the video. Welcome to episode 70. My name is Scott Wyden Kivowitz, and today we're going to talk about Gutenberg and WordPress 5.0  now I want to give a dedicated episode to this because of how important it is. This is my call to Action for you to install Gutenberg now, right now. In fact, hit pause on this episode. Install the Gutenberg plugin. Now you've installed the Gutenberg plugging. You've activated the Gutenberg Plugin. Now you are fully testing Gutenberg on your site. Even if you don't create a post or page. Here is why Gutenberg is going to be deeply, deeply embedded into WordPress. 5.0, when you installed the Gutenberg Plugin, you are not running Gutenberg as it will be in WordPress. 5.0, you only use the Gutenberg functionality when you are creating the poster page on a new poster page, and then when you are viewing that post or page on the Front End, the Gutenberg styling goes into the front end. Once WordPress, 5.0, comes Gutenberg is new. The new visual editor, which means it is deeply, deeply integrated into WordPress core, which means is running all the time, which means that even if you don't create a new post or page, you're using Gutenberg. Now, the reason why I'm making you do this again, I am not asking her to this. I am making you do this because it is that important for every word press user. Hopefully, your site did not crash when you installed the Gutenberg Plugin. If it did, you'd need to go in through FTP and remove it if your site crashed, but hopefully, it didn't. The crashing is a very, very, very minuscule amount of users who are testing it. There are now over a million people testing the Gutenberg Plugin. Now, if you did notice the reviews and Gutenberg, it is in the low two's a out of five stars, so the feedback is actually not been so good. I will say though, that we are big fans of Gutenberg. We think that it's a really good as a future of WordPress. We think that it's wealth well designed, but it could be better, and that could be a lot more improvements to the plugin, into the new block editor that's coming to WordPress. 5.0. The reason why I said a, it's so important for you to do this and why it's so important for you to test this is well, WordPress, 5.0 was supposed to come out on November 19th I believe, and that would have been right before Thanksgiving, right before black Friday. Cyber Monday. They postponed that to November 27 and. Well, I'm recording this on November 27, so obviously it's not out yet. After a lot of pushback from some of the biggest names in the WordPress industry, some of the people behind some of the developers of the largest word press products, our own CEO, Erick Danzer with a lot of pushback from the CEO of Yoast from our CEO from many other higher-ups, higher well known, um, business owners in the WordPress space. It was pushed back potentially to January, so early 2019. Now we really hope this happens now. NextGEN gallery. At the time I'm recording this tomorrow, actually, we're pushing out next galle

 Episode 69 – Being Thankful and Thinking About 2019 | File Type: audio/mpeg | Duration: 4:06

It's Thanksgiving this week, so we want to take a moment to share some words of advice. Start thinking about your books and getting all your financial and tax stuff organized. The new year will be coming up fast now that it’s the end of November. Start thinking about off-season sessions, mini sessions. Start thinking about how to grow your brand during your downtime. Start thinking about creating content your website, social media, and emails during your downtime. As Thanksgiving is this week, think about what you’re thankful for. One thing I’m thankful of in WordPress is that version 5.0 was delayed to the 27th. I’m kinda hoping it’s delayed again, but you never know. I’m also thankful for a healthy family and time to enjoy them. Transcription: Transcription was done by which means it's an AI generated transcript. The transcript may contain spelling, grammar, and other errors, and is not a substitute for watching the video. Welcome to episode 69. My name is Scott Wyden Kivowitz and I'm by myself today I had a guest scheduled and he's having some Internet issues, so I decided to shift things up a little bit. I couldn't get a new guest in time. So here we are. I've got a special short episode for you. Today is November 22nd and well Thanksgiving is in a couple of days and so does this time of year. There's a lot going on and I wanted to briefly touch on some things I'm advice, some guidance, some you know, just some nice things to say. Start thinking about your books, your financials, everything for tax time because it's thanksgiving like I just said, and the new year is going to come before you know it, we've got Thanksgiving right after Thanksgiving comes Hanukkah, literally Hanukkah comes early this year, right after a Hanukkah is Christmas and right after Christmas. New Years. There's a lot going on right now and for many photographers, this is the end of the season. This is the end of the busy seasoning season, so get all that, all the books, all the book stuff in place. Start thinking about offseason sessions, many sessions. If you're a wedding photographer, think about doing more engagement photos, maybe do some family sessions. If you're a family photographer, maybe thinking about doing cake smash photos. If you're a newborn photographer, well, there's really no end of season for you, so well you're lucky there. Start thinking about how to grow your brand during this downtime, whether it's networking with other business owners, whether it's going to facebook groups and interacting with your local community, whether it's interacting again with your current clientele to get them thinking about you more. Anything like that thing about how to grow your brand during this downtime and then put it into action. Started thinking about creating content, whether it's for blogs or for social media or for emails and batch. Create this content. Don't just do one piece here, one piece there, batch created, so to spend four hours and knock out a bunch of blog content and then schedule it. Schedule it so that when your downtime is done. Now you have normal sessions going on, then you have a bunch of content already ready to go and think about using tools that are make this easier for you. If you're writing, think about grammarly or hemingway. If you're scheduling social media, thinking about buffer or hootsuite or coschedule, think about using tools that will make the job easier for you. As thanksgiving comes. I just want you to think about what your thankful for on the wordpress side. I'm actually kinda thankful that were pressed. Five point zero was delayed. It was delayed till the 27th, so right after cyber Monday and while that's not a big amount of delay because really you're supposed to go out like this week or last week rather than. It's still a delay. I'm kind of hoping it's a little more on a more serious note. I'm glad that lab integration is really done for next gen pro. Now it's just being a fine tuned and we'r

 Episode 68 – Making Client Onboarding Awesome w/ Latoya Dixon Smith | File Type: audio/mpeg | Duration: 34:32

Latoya Dixon Smith is a wedding and portrait photographer based in Greenville, SC. She has been widely featured in publications, including The Huffington Post, 99U, and The Greenville Business Magazine. Along with photographing couples eager to create their own, new traditions, Latoya finds her passion in helping photographers and other creatives get a handle on "the business stuff"-- organizing their business back-end and crafting efficient business processes, so they can spend more time doing the fun, creative work. Outside of the photography world, she enjoys road trips with her husband Lee and their son, Kent. The Smith Family is also expecting their 4th member to the squad in December 2018. What we discuss: What client onboarding is Does onboarding start from the moment of lead capture? What are some services that offer client onboarding capabilities What are important items to include in the onboarding process? WORDPRESS/PHOTOGRAPHY RELATED NEWS: PhotoPlus Expo happened and people got their hands on all the new mirrorless cameras which were announced since the summer. WordPress 5.0 is close to being complete, which means Gutenberg will soon be replacing your visual editor as you know it today. The current aim is November, but we still have doubts it’ll be then as we’re already there. I guess we’ll see. The podcast is now on Spotify!!! REFERENCED LINKS: 17Hats Dubsado Bonjoro Yoast SEO Episode 58 - Nurturing With Personalized Videos Where to find Latoya: Systems for Photographers Wedding Photography Queen Photographers Transcription: Transcription was done by which means it's an AI generated transcript. The transcript may contain spelling, grammar and other errors, and is not a substitute for watching the video. Scott: Welcome to episode 68. My name is Scott Wyden Kivowitz, and today I'm joined by my guest Latoya Dixon Smith. Now as a reminder, at the end of the show, Latoya will have an opportunity to ask you a question and you'll be able to answer that question on the episode show notes page. Now Latoya Dixon Smith is a wedding and portrait photographer based in Greenville, South Carolina. She has been featured by publications like the Huffington Post, 99, you in a variety of other companies and along with photographing couples eager to create their own new traditions, Latoya find her passion and helping photographers and other creatives get a handle on the business stuff. Now she helps photographers with organizing their business backends and crafting an efficient business processes so they can spend more time doing the fun creative work. And that's actually what we're going to be talking about today. That's why today's episode title is making client onboarding. Awesome. Now, uh, as a quick premise, I am getting over a cold, so I'm probably sounding a little nasally. I Apologize, but, uh, you can't control it. So welcome to the show. Latoya, I'm happy to have you on a. we've been planning this for awhile, so welcome. Latoya: Hey, thanks Scott. I'm so excited to be here and no worries on the nasally sounding. I am a little sleep deprived myself. So if I'm a little, you know, a little delayed in my responses, I'm just know that there'll be a nap after, after this show, but I'm excited to be here. Scott: Um, now I, you know, one thing that I just recently learned about you is that a, you use both squarespace and wordpress. I thought that you just used squarespace and that was going to be nice because, you know, a lot of times we have people on the show that only use WordPress and every so often we get people that do use squarespace. So it's sort of a nice sort of treat to have somebody who isn't using the platform that we talked about so much and uh, but turns out you do, you've got multiple sites, so I'm that great. You've got multiple perspectives on things. And of course, even though this is the WordPress photography podcast, we don't always just talk about wordpress. We talked about websites and bu

 Episode 67 – This Is Season 3 | File Type: audio/mpeg | Duration: 5:45

Welcome to the third season of The WordPress Photography Podcast! This is a quick recap of what's going on, and a call for your questions, and requests. To ask a question for a later episode, or to request a topic or guest, go to Don't forget to join the WordPress for Photographers group on Facebook. Transcription: Transcription was done by which means it's an AI generated transcript. The transcript may contain spelling, grammer and other errors, and is not a substitute for watching the video. Welcome to episode 67. My name is Scott Wyden Kivowitz and today I just want to give you an update on the podcast and just WordPress in general. Now it's been, I guess over a month to month. Maybe we took some time off after episode 66 to just recharge and think about what else we want to share with you and you know, we're definitely not done with this podcast. There's so much that we could share. So many people we can have come on and so on. So I'm happy to be back. This episode is only being recorded in audio. Uh, I'm experimenting with the idea of doing some episodes audio only when, when let's say I only have something small to share about WordPress or websites in general and, or, or let's say we have a guest who doesn't want to do video for an episode, so we'll just do audio at that point. Now I was just at wordcamp New York City and that was a great event. I actually spoke about podcasting, so that was really neat. And once the recording from wordcamp New York City is online, that will probably turn my session into an episode because I can basically, it's not something that every photographer will, will love to listen to, but I figure, you know, I might as well get it out there because it's all about podcasting. If any photographers or thinking about podcasting, you know, it, it's, uh, something that might be useful. And in fact, in a related note, I am personally starting a personal brand photography, genre of my photography business. And I actually started a local podcast related to personal brand photography. So there's a good reason why photographers might want to create a podcast is if your audience listens to podcasts and you can create something that will catch their attention and make it and be engaging with them and, and, and whatnot. Then maybe that's what to do. Now. WordPress is still not at five point. Oh, yet it's still in the four point nine range and a Gutenberg is coming along though Gutenberg is maturing with every update does now, I think it's like half a million people are now using it because the has added it to every single site that they host, so it's now being tested wider, much wider than than it ever was in the past. So Gutenberg is coming along is doing really well. I'm liking it. How it's maturing. You can now drag and drop and and things like that. So it's coming along nice and I'm excited for it. If you haven't tried Gutenberg yet, just Google WordPress, Gutenberg and you can try that anytime. The WordPress for photographers, facebook group is growing. I think we're just about at 2000 members and I'd love to see you there. Just go to facebook and search the WordPress for photographers and to group and you'll see it's one that I maintain a and it is a. it's the larger of the one of the ones that have that will show up for WordPress for photographers. Now I have a list of guests that I'm planning on inviting to become guests on the show I should say, and I'm working on that right now and uh, so by the time that this episode is live, we should see, you know, uh, in the queue at least I should see a bunch of new episodes queued up for recording and scheduled and whatnot with some guests that you've heard from before and some new guests that you've never heard from before. Last but not least, I want to start at the start this out. This might be the informal season three of the, of the podcast. I don't, we don't really do seasons, but for the sake of just, you

 Episode 66 – Personal Brand Photography w/ Jamie Swanson | File Type: audio/mpeg | Duration: 39:20

Jamie Swanson is a former wedding photographer, now a personal brand photographer and founder of The Modern Tog. Jamie has an immense amount of tools and resources available for photographers, from starting a business, setting prices, getting more clients and much more. She teaches through her blog, online courses and inside her Facebook groups. Jamie is a wealth of photography business knowledge, so this is an episode you will not want to miss. What we discuss: What is personal brand photography? Why do you think it’s something photographers should considering focusing on, or adding to their offering? What’s the average sales amount are you finding PBP bring? What are your top 3 tips for PB photographers to add to their websites? What advertising tip advice can you share for PB photographers to target the right audience? Where to find Jamie: Personal Brand Photography Personal Brand Photography Facebook Group The Modern Tog Transcription: Transcription was done by which means it's an AI generated transcript. The transcript may contain spelling, grammar and other errors, and is not a substitute for watching the video. Scott: Welcome to episode 66. My name is Scott Wyden Kivowitz and today I'm joined by my friend Jamie Swanson. I am very happy to have you on the show. I've been wanting to get you on for awhile and timing has worked out, which is good. So Jamie is a former wedding photographer and now a personal brand photographer, the founder of the modern tog and personal brand photography. Jamie has an immense amount of tools and resources available for, for photographers from starting a business to setting prices, getting more clients in so much more. Um, I think I first met Jamie through the modern tog which has evolved dramatically over the years. Um, so it's, yeah, it's been a joy to see all the changes and whatnot to go to come, come around, uh, through both the modern tog and everything that you've done. Um, Jamie teaches through her blog online courses, insider facebook groups and she's a wealth of photography business knowledge. And I'm really looking forward to this conversation. This is a topic that we have not discussed yet on the podcast. So I'm really excited for it because this is also a, a, a genre photography, personal brand photography is a genre of photography I've been really wanting to explore because there's not really many or any people in my area doing it and I feel like it would be the perfect time to completely change niches and getting and getting to that. But, so this will be a good conversation and welcome to the show, Jamie. Jamie: Thank you. I'm so excited to be here, and I'm glad that everything finally aligned for us to do this. We have been trying to do it for ages. Scott: Yeah, yeah, for sure. Um, so before we get into what's going on with you, with, uh, with the, with the new endeavor and with whatever you want to share, I just want to say, so typically we have a section right now that's like WordPress photography related news. I don't have any news to share except that, uh, this is the last episode for the summer. Uh, my plan was to do the last episode in June, but timing the way the timing worked out to get this episode. And I just extended a little bit so there will be a break for the podcast after this episode and it, I'll probably back in September, maybe the beginning of October, right around photo plus expo. I don't really know. Um, but, you know, man's gotta take a break from doing the same thing though. Jamie: Yeah, Scott: yeah, yeah. Good to take a little bit of time off for the podcast. I got so much other stuff I got to worry about what's going on with you. Jamie: Oh boy. Scott loaded question. So this year has been a blur because I have basically, I feel like I'm restarting my business. I've been running the modern tog since 2011, um, did wedding photography for many years. Um, and you know, you and I both know that a successful business really has a specialty. Y

 Episode 65 – Optins & Mobile SEO | File Type: audio/mpeg | Duration: 4:05

In August, 2016, Google announced that distracting optins will lower mobile rankings for websites. So as of January, 2017, any photographers with optins need to optimize them for the best possible mobile experience, or you run the risk of hurting your business's rankings. This is easily done with many optin tools that are out there, like Bloom or Thrive. But we use OptinMonster which also makes the job painless. To do this with OptinMonster you would choose to do Display Level targeting of devices: Desktop Phone Tablet Turning this on and replicating an optin campaign will give you the ability to display on each device and test them individually. Or use split testing to guarantee only one is loaded at a time. To hear great content marketing advice, listen to episode 24 with Nathan from CoSchedule. We hope you enjoyed this quick tip!  

 Episode 64 – Outsourcing Blogging & Newsletters w/ Beth Teutschmann | File Type: audio/mpeg | Duration: 39:30

Beth is a professional editing unicorn and photographer virtual assistant, taking care of tasks for photographers like retouching and editing, blogging, newsletters, and more. On an average day, you can find her hanging out with Lightroom, drinking, or even playing video games. In her spare time, she enjoys recreational yeti hunting, underwater basketweaving, contemplating the meaning of life, and the color green. WordPress/Photography Related News: WordPress 5.0 is targeted for the end of August. If it meets that time frame, that means by September every WordPress user will have the brand new visual editor experience. A new plugin called Plugin Detective is available, for free, to find plugins potentially causing a problem on your site. Referenced Links: Chris Aram Beaver Builder Mailchimp More Leads More Clients Where to find Beth: Starboard Editing Instagram YouTube Facebook The Benefits Of Outsourcing Photography Editing + More How I Edit 100 Images In Half An Hour A Step-By-Step Guide on How To Start Outsourcing For Your Photography Business Transcription: Transcription was done by Scott: Welcome to episode 64. My name is Scott Wyden Kivowitz and I'm joined by my guest, Beth Teutschmann. I got it right. Then there's a professional editing Unicorn. End Profess to do that part. Again. Beth is a professional editing Unicorn and photographer, virtual assistant or va, taking care of tasks, many different tasks for photographers like retouching, editing, blogging, newsletter creation, and so much more. An average day you can find her hanging out in Lightroom. My editing software of choice drinking. I think he's got a bottle of something behind her and even playing video games. What is your video game of choice? Beth: Oh, you. Oh, you know what? I, I could just fall into fall out or Skyrim for days like I'm all about Bethesda Games are so good and so layered and complex. Although I just recently beat Skyrim and then the ending of it was so, so underwhelming. I haven't picked it up since then, but they're coming out with a new fall out later this year and I'm pretty excited about it. Scott: I did hear about that. Yeah. My, uh, my game of choice recently is a player's unknown. Um, I'm sort of going, uh, not that I don't like Fortnight, but I just like players to know him better now. So I've been using that. Beth: Yeah, I've heard a lot about Fortnight, what platforms and then appear on, Scott: um, pretty much everything right now. Everything they just came out with even to tend to switch. So it's on everything and some of them can go cross-platform now. Cross console. Beth: Yeah, that's what I asked because I have an Xbox and I primarily always been an Xbox. I've never had a console or  PlayStation or anything. So like some of those which are console specific I miss out on, but there's a lot now that are cross platform, so Scott: yeah. Yeah. Um, so, so in Beth's spare time she enjoys recreational yeti hunting, underwater basket weaving, weaving and contemplating the meaning of life and the color green. So that's in a nutshell. So I've, I've known Beth for a few years at this point, uh, and she is knowledgeable in so many things and helpful to so many photographers in a variety of things as you have just learned. And so I'm very excited. I've been wanting to get Beth on here for a while, so thank you Beth for joining the show. I'm happy that you're here. Thanks for having me. Yeah, so before we dive into what's going on in your world, I just want to bring up too quick or press news pieces. The first is wordcamp EU workcamp Europe just happened and Matt Mullenweg, the original creator of wordpress, started his big keynote and he said wordpress five point zero is actually targeted for the end of August. Scott: Now this might not happen because it was already delayed from eat, I want to say, so there's a good chance it may not happen in August because this is the where the new visual editor is coming to wordpres

 Episode 63 – SEO Bootcamp for Photographers w/ Brandon Hopper | File Type: audio/mpeg | Duration: 16:14

Brandon Hopper is the owner of the company The Hopper Company LLC based out of Minneapolis, Minnesota. He provides web design services, website support and maintenance, and marketing integration. In addition to his web services, Brandon also helps businesses develop their online marketing strategies. Prior to starting The Hopper Company LLC, Brandon spent more than 10 years working with companies in a wide variety of industries to develop, maintain and grow their online presence. From recommending different marketing tools and technologies to optimizing websites for higher search results rankings, he has overseen various facets of online marketing. Outside of work, Brandon enjoys working out, spending time with his two dogs, roasting his own coffee and all things Buffalo Bills. Listen to Brandon's previous episode on the show, #44, One Stop Shop for Support & Maintenance. Brandon has launched his SEO Bootcamp for Photographers. Sign up or join the waitlist today! Transcription: Transcription was done by Scott: Welcome to episode 63. My name is Scott Wyden Kivowitz and today I'm joined by my guest, Brandon Hopper. I'm Brandon has been on the show before, so I'm gonna save some time and do a quick short introduction instead of the more lengthy one that I did in episode 44 where I did a much more thorough introduction to Brendan. If you want to learn more about Brandon and what services he offers outside of what we're going to talk about today, listen to episode 44, 44. In the meantime, welcome to episode 63. Brandon is a friend of mine out of Minnesota and he provides web design services, website support, maintenance, and all this great stuff for photographers including business and marketing, strategy coaching, and even some implementation. And so today we're going to talk about something that Brandon has just launched and it's really exciting. I'm glad to help share this news and get the word out there for the photography community because this is a great thing. Brandon, first, welcome to the show. Brandon: Well, I appreciate you having me again. Back on the. On the segment. So yeah, glad to be here for sure. Yeah. So, so, so tell us what you just launched. So I had a whole bunch of clients that had basically asked me like if I find that there are the same things happening over and over for photographers, especially when it comes to Seo. So one of the things that I'm spending time working on each individual person helping them grow their business, get ranked and we've seen phenomenal results. But what I was thinking is that like I'd love to share this with everyone and make it bigger rather than just that one on one experience. So the way that I could do that is actually holding a bootcamp for photographers. And so what that is, is a SEO bootcamp that last six weeks. Uh, it's really, really cool. Brandon: I'm so excited to be doing this and I think that there's a ton of people. I already have a bunch of people signing up, but they're super excited and you could just tell like they're talking to you or talking to me. Like it's just like crazy because they're, what do we get started with? So what are we going to do this? And you can tell the excitement in their voice and you know, it's just awesome. So, uh, one of the things that I'm doing in the bootcamp is that we're going to do some lesson releases on Monday. So you're going to be talking to me basically three times a week because the nice thing is, is that you can't make it. It's all recorded, is available for playback back in your, in your membership. And Oh yeah. By the way, it does turn into a membership where these seats turn into a lifetime membership that you never have to pay for it again. Brandon: So what that means is that you're going to be able to access any bootcamps for your bootcamp and all future bootcamps that are held. So let me get back into, uh, the way that schedule works. Monday, we're gonna do a, a fr

 Episode 62 – Is Facebook Sharing The Wrong Image? | File Type: audio/mpeg | Duration: 8:32

We often see people asking why Facebook is sharing the wrong image from blog posts and pages. It's commonly caused by one of three things: Lack of Open Graph settings URL shared before the image was changed or specified Facebook Open Graph cache not cleared In this episode, we share how to set your Open Graph settings using Yoast SEO and how to clear the cache on Facebook.   Referenced Links: Yoast SEO Facebook Open Graph Debugger Twitter Card Validator Gutenberg Transcription: Transcription was done by Hey, this is Scott Wyden Kivowitz. Welcome to episode 62 of the WordPress photography podcast. Now in the last episode I talked a about a, a bug in Yoast SEO version seven and you know, Yoast SEO is, is one of my favorite plugins for WordPress. It is by far the best seo plugin for WordPress. I've been using it for years and it's evolved in so many great ways. Now, of course, like I said in the last episode, every product, every software product could have bugs and most likely will have bugs at any given point in time. And today I wanted to bring some positivity to the sort of negative things that have been said about Yoast recently after the bug issue came out. And I want to share some, a really great thing that Yoast gives you for free out of the box related to social media and it's called open graph and Twitter card. And basically with any page or post you have the ability to edit what is visible on search engines. And I'm sorry, not inserted into social media. And, uh, and so today's episode, I'm going to share not only how to create the images for social media in Yoast and, you know, WordPress and yost, but also how to debug your image that shared, if it's the wrong image. Okay. So first things first, I am using a, you'll see on the screen if you're, if you're watching this episode, but basically I am using Gutenberg. I am using the Beta Plugin of Gutenberg, which is going to be built into WordPress. Five point. Oh, basically it's a new visual editor. Now Yoast is not fully compatible with Gutenberg, get it does still work. So that's why I'm kind of showing you where they are right now. Um, I, I believe they're going to be switching from, if you're looking at the screen, if you're looking at the podcast episode, um, you'll, you're going to be switching from the sort of default custom metal box to using the sidebar, which is now preferred for Gutenberg and uh, but basically whether you're using the new Gutenberg or the current visual editor, um, you will have this Meta box right now and inside is a social tab. And in the social tab are two other tabs, one for Facebook and one for Twitter. Now what Yoast will do by default is we'll actually use the image that is set as your featured image for the open graph settings. Open graph is anything that something like Google plus or Facebook or pinterest might look at Twitter looks at. If there's no Twitter card preset, you're going to see Twitter card in a second as well, but basically in the in the Facebook tab, have the ability to set your Facebook title for the page or post the Facebook description for the page or post and the Facebook image. If you don't want to use the same image that's your featured image. Now that that basically means you can create custom images specific for Twitter and Facebook. Okay, and that is a really nice thing because maybe you want to show something different, you want to personalize it to Facebook versus Twitter versus just your own website. But by default it's using the featured image. So I'm just going to leave it as the featured image. And by default, the Facebook title will be your page or post title, and by default to the Facebook description, will be your excerpt or a piece of your excerpt rather or your Meta description, uh, if you're not using Yoast SEO to prefill your Meta description with your excerpt than a, as a, as a default, then your Facebook description will also, uh, utilize that. Whatever your default is for tha

 Episode 61 – Important Yoast SEO Patch for a Ranking Bug | File Type: audio/mpeg | Duration: 8:53

There is a major bug in a Yoast SEO version which impacts your site's rankings. Please listen or watch this episode to find out if you have the bug and how to fix it. Referenced Links: Bug Announcement Plugin Patch Transcription: Transcription was done by Welcome to episode 61, my name is Scott Wyden Kivowitz and today I just want to share with you some very important news because you know on this podcast, and pretty much every time I teach somebody about wordpress, I'm always recommending yoast Seo and they will continue to do so because it really is the best seo plugin for wordpress from understanding software development. I know that there are times where there are bugs in software and unfortunately sometimes it's an important part of your website that experiences the book. And in this case it was yoast Seo. Now yoast Seo was updated to version seven point, oh, not long ago. And they've undergone a bunch of different small version update since then. And uh, on May 30th they released version seven, point five, point three. And this update actually fixes a bug that they found that actually is a pretty severe bug, especially as a plugin that handles how your site is found on search engines like Google and bing. And this bug actually makes it so a lot of your pages would not necessarily pages attachment pages, which I'll explain what those artists, second attachment pages would actually be index, no matter if you set it to yes or no. And the downside of this is by having them index, it would actually lower the rank of actual pages that you, urls posts and pages that you wanted to rank would be lowered because the attachment url would be index as well. So they fixed the bug and they actually released a, another plugin that to patch if you're, if you're experiencing the book, not everybody is, you know, I checked about 10 sites and three out of the 10 had the bug. So my guess is three out of 10 sites, you know, we'll, we'll have this bug now. The plugin is used on over like over 2 million sites or something like that. So you can imagine how many websites are going to be experiencing this. Now I want to show you, if you're, if you're listening to the podcast episode, just be aware. I'll tell you the names of everything. Um, be aware of the plugin that have listened to what I'm telling you of how to check, but if you're, if you want to watch it, go to the show notes. 61. You can find the show notes at the show notes. You can find the video of this episode and you can actually see what I'm talking about. So first thing I'm going to link to in the show notes is the article talking about this bug. Now, this is for attachment urls. Now, what attachment urls are basically if you're inside of a poster page and you upload an image and add that image to your, um, to your post or page. That image has a url, technically has a url that's called an attachment url. And it's basically what some gallery plugins used to give you the ability to rank those urls. But it's not ideal because that means you have all these different urls for literally every image on your website that you now need to create, you know, tons of content for per image in order to get that to rank well, where the better method is just let your post rank well, uh, and have the images there and optimize the images. Um, it's what we talk about, um, about how image seo is not necessarily about the images. So the better method and this is what yoast also recommend and they now in version seven point, oh, they do this on default, even though there was the bug is they redirect the attachment urls to the post or page url in order to make the attachment urls. No, right. So they won't be indexed, but unfortunately it was a bug and they weren't index for some people. So when it was set to, yes, it was actually set to know for some people, uh, and, and even though it showed, yes, it was still no. So it was kind of a tricky bug. So what they recommend doi

 Episode 60 – Celebrating the WordPress 15th Anniversary w/ Christine Tremoulet | File Type: audio/mpeg | Duration: 25:18

Welcome to episode 60!  We have now been podcasting for two years, and the show has come a long way, as has WordPress. WordPress turns 15th this week, and what started as a basic blogging platform is now the most popular content management system around. WordPress powers over 30% of the Internet, so it's in use by more businesses than anything else. WordPress is evolving, and soon we'll see a new block editor inside the software, making website creation and management even easier. WordPress/Photography Related News: Stage 1 of the NextGEN Gallery redesign is out. 2017 Imagely Fund winner has been announced. 2018 Imagely Fund is open for submissions. Celebrate the 15th anniversary of WordPress Referenced Links: Gutenberg coming to WordPress 5.0 Beaver Builder Elementor Where to find Christine Website Podcast Facebook Instagram Pinterest Twitter Transcription: Transcription was done by Scott: welcome to Episode 60. My name is Scott [inaudible 00:00:04], and today, I am joined by my friend and the namer of WordPress, Christine Tremoulet. Christine: Hi Scott. Scott: Welcome Christine! Christine: Hi! Thanks for having me. Scott: Yeah, so you and I talk all the time, but it's been a while since we've actually been in the same room together. So that needs to change, but it's funny you haven't been on the podcast since Episode Two. Christine: I know, it's been a little while! Scott: Yeah, so for anybody who's listening, I'm not going to go into too much of a detail of who Christine is because, well, I want you to listen to Episode Two. So make sure you listen to Episode Two to learn more about Christine. But Christine, tell us a little bit about yourself. I already gave a little bit of a teaser, I guess. Christine: Well, 15 years ago, I named this little software that we now call WordPress. For those that haven't listened to Episode Two, I am just going to give you these two little snippets. No, I didn't work for WordPress because WordPress, at the time, was not a company. It was not a thing. It was a guy and he lived in Houston, where I live, and my now husband, but at the time just the guy that I was dating ... We would go hang out with this guy who was working on this software. He told me it was going to change the world. I'll be honest, I laughed. I laughed. Christine: I was like, "Oh, of course it will." Because Matt's several years younger than me, like 14 years younger than me. So I sort of laughed. I was like "Whatever, sure it will." So, no I didn't work for them because there wasn't a company yet, and I wasn't paid to name it. Matt Mullenweg and I someday are really going to have an epic steak dinner to celebrate the fact that I named it. I'm pretty sure I've earned dessert now like as interest since it's been 15 years. Scott: Yeah you know, this episode's about celebrating that WordPress is 15 years old this week. So what is it? It's May 27th ... Christine: 7th I believe, yes. Scott: ... is actually the 15th anniversary of WordPress. It's funny because I remember when it was 10th anniversary. In my closet is the 10th anniversary t-shirt, and I'm like, has it really been years since then? I feel like it's been like a year or two. It's just ... Christine: Well, and for me it feels like just a few years ago. Like it really doesn't feel like it was 15 years. Because that means WordPress is older by a year from when my husband and I got married, because we got married May 29th the following year. So this will be our 14th anniversary coming up. Matt came to our wedding, so it's sort of like we celebrated the first birthday of WordPress at our wedding. So it's just like surreal. Scott: It's the chicken before the egg. Do you remember your anniversary based on the WordPress anniversary? Or do you remember the WordPress birthday based on your anniversary? Christine: So I actually, I thought that the WordPress birthday was in April because the naming it came a few weeks earlier. So in my head, it was in Apr

 Episode 59 – A Rock And A Hard Place | File Type: audio/mpeg | Duration: 6:19

What do you do if your photography website was built by someone who disappeared? They left you with a WordPress website, without teaching you how to use it to the best of your ability. What do you do when you’re just starting with WordPress and building your own website from scratch through a theme and plugins. What do you do when your website host forces you to use WordPress for the blog part of the site (instead of the entire site which makes more sense)… When you are just learning their platform and now have to also learn WordPress? Here are 6 suggestions Go to WP101 and take their beginning course to WordPress Go to Facebook and join the WordPress for Photographers Facebook group Listen to all the previous episodes of the podcast Ask questions! Use premium themes and plugins where you know you can get support Use quality hosting who understands your business and WordPress Transcription: Transcription was done by Welcome to Episode 59. This is going to be a shorter episode where I just want to give you some advice for all the newer people to WordPress. In 58 episodes we've been talking to more business people in the photography industry, photography business owners. That's who we've been talking to, and I think it's important that this podcast stays talking to business people, because as a photography business owner, you're more a business owner that you are a photographer, and hopefully you're learning that as you grow your photography business. So, in today's episode though, I want to talk to the person who is brand new to WordPress, and here's what I have to say about that. What do you do if your photography website was built by someone who disappeared? They left you with a WordPress website without teaching you how to use it to the best of your ability. What do you do when you're just starting out with WordPress and building your own website from scratch through themes and plug-ins? What do you do when your website host, the platform that you're using, forces you to use WordPress only for the blog portion of the site instead of the entire site, which makes more sense? When you're just learning their platform, and now you have to learn WordPress? Talk about overload, right? So those are three different situations that a lot of people might be in that I kind of want to address with six suggestions. First one, go to WP101 and take their beginner course to WordPress. All right, fantastic education, fantastic videos, and they will teach you the ins and outs of WordPress. And they're always up to date, which is good. Two, go to Facebook and join the WordPress for Photographers Facebook group. It has over 1,700 members right now, each of which range from beginners to advanced and everybody's there to help each other. Number three, listen to all the previous episodes of this podcast, because we talk about a whole wide range, and there's even video content to go with it. Whole wide range of different topics on WordPress that can help you as a beginner. Number four, ask questions, whether it's in the Facebook group, whether it's to somebody else that you know that uses WordPress, whether it's to WP101 when you take their course, whether it's to us for the podcasts. Ask questions. Number five, use premium themes and plug-ins where you know you can get support. So, for example, a lot of photographers are using X Theme. A lot of them are using ProPhoto. A lot of them are using Imagely themes and the Photocrati theme, and Graph Paper Press themes, whatever you're using, use one that offers support. Most free themes do not offer support, so if you were using a free theme, which I understand why, you're on a budget, whatever, I get it. But you're not going to get support. In order to get support, you've got to pay for it. That's the name of the game. So support for free themes and plug-ins. You need a plug-in to sell your images, to proof your images. Don't just use a free one. Use one that you know you're going to get sup

 Episode 58 – Nurturing With Personalized Videos w/ Julie Christie | File Type: audio/mpeg | Duration: 37:15

Julie Christie is a photographer and a teacher. She loves to connect with brave, hard-working photographers who are not afraid to shake things up a bit in their quest to build a flourishing business on their own terms. She does this through her online membership community, Togs in Business. Listen to the full episode for Julie's question to you. Then comment with your answer. WordPress/Photography Related News: NextGEN Gallery 3.0 will be available very soon, with a complete redesign of the backend interface, making it prettier and more user-friendly. If you are looking to get more leads for your photography business, check out the new course, More Leads More Clients. Referenced Links: Lego vs Legos ConvertKit BombBomb Bonjoro Loom Where to find Julie: Tea Break Tog Togs in Business Twitter YouTube Pinterest Transcription: Transcription was done by Scott: Welcome to episode 58. My name is Scott Wyden Kivowitz, and I'm joined by my guest Julie Christie. Julie is a photographer and a teacher. She loves to connect with brave, hard working photographers who are not afraid to shake things up a bit with their quest to build a flourishing business on their own terms. She does this through her online membership community, Togs in Business. Scott: We were kind of introduced, I think it was somebody recommended by Facebook group and then sent me over to you, or maybe it was Chris Scott. I don't even remember, but I'm glad that we were introduced one way or another, and are able to connect today to talk about some really fun, one of my favorite topics is just sort of nurturing your leads and your customers. I'm glad to have you on the show. Welcome. Julie: Oh it's so good to be here. Thank you for having me on the show. Scott: Yeah. Totally. Julie: It's good to chat marketing and photography and business with someone else who loves that stuff too. Scott: For sure. Yeah, definitely. It's kind of, I don't know, my day to day I don't get to talk on these sort of topics with other photographers, so it's nice whenever I hop on the podcast, which is, it's more business related than anything else, so it's definitely nice every couple of weeks to be able to get a nice chat in about these things. Julie: Yeah. Geek out. Find a fellow geek and geek out for a while. Scott: Yeah. Before we dive into what's going on in your world, let's talk a little bit about WordPress photography related news. We have two things to share. The first is, NextGEN Gallery 3.0, the backend redesign, is coming out very soon. It was supposed to release before this episode was recorded. It'll probably be out by the time this episode airs. It's slated to go out next week, as long as all goes well. We're recording this on April 18th, so hopefully by the time this airs it's actually out. It's close to being done, and it's beautiful, and it's going to be much easier for everybody to use. Scott: Then the second thing I want to share is that I released a course myself, called More Leads, More Clients. If you are looking to get more leads for your photography business, check out the new course. I will link to it in the show notes. Just I hope you check it out and maybe you'll learn something just from the landing page, or maybe you'll join and learn even more. Either way, if you want more leads for your photography business, check out my course, More Leads, More Clients. Scott: Julie, what's going on with you? I hear you got back from a holiday, also known in the United States as a vacation. Julie: I did. I know. This is the thing, half of my members are from the states and we have so much fun comparing the different words that you guys use for different things. Sometimes it gets almost rude. Some of the words that you guys use day to day, we would use to swear. Honestly. The holiday and the vacation thing is a funny one. Julie: Holiday, I've been on vacation, and it was great. Scott: It's funny though, on that topic, because wedding photographers, for exampl

 Episode 57 – Sell With Your Photography Website w/ The Blumes | File Type: audio/mpeg | Duration: 39:38

Phillip & Eileen Blume are award-winning photographers and filmmakers just crazy enough to believe art can change the world. As owners of three unique photography brands specializing in weddings and portraits, the Blumes seek not only to celebrate life, but also to reclaim lives through humanitarian projects. Whether speaking at top industry events across the country, presenting on the TEDx stage, or interacting with students inside ComeUnity photo workshops at their private studio, these world-traveling industry leaders champion change-making through creativity. They live with their children in rural Georgia, where they love hiking, good conversations, and spontaneous dance parties. Listen to the full episode for Phillip & Eileen's question to you. Then comment on the show notes post with your answer. WordPress/Photography Related News: A new beta of the NextGEN Gallery redesign is available for download and feedback. It’s likely the final beta before it’s released. WordPress now powers 30% of the Internet. Yoast SEO 7.0 is out which has simplified the options. Referenced Links: Showit Tonic Site Shop Yoast SEO ProPhoto In-Person Sales Where to find The Blumes: The Blumes Blume Babies From Posed to Playful eBook Facebook The Blumes on Instagram Eileen on Instagram Transcription: Transcription was done by Scott Kivowitz: Welcome to episode 57. My name is Scott Wyden Kivowitz, and I'm joined by my guests Phillip and Eileen Blume. I'm really excited to have them both here for many reasons. This is the first time we're finally talking face-to-face, and let's just give you a little bit about the two of them. So, Phillip and Eileen Blume are award-winning photographers and film-makers just crazy enough to believe that art can change the world. As owners of three unique photography brands specializing in wedding and portraits, the Blumes seek not only to celebrate life, but also to reclaim lives through humanitarian projects. Whether speaking at top industry events across the country like WPPI, presenting at Tedx Stage, or interacting with students inside community workshops at their private studio, these world-changing industry leaders champion change-making through creativity. Scott Kivowitz: They live with their children in rural Georgia, where they love hiking, good conversation, and spontaneous dance parties. So, you never know, if you're watching this episode, if you're listening to the episode, you never know what might happen. Oh, boy. Scott Kivowitz: So, welcome to the show guys. I'm really excited you're here, as you know. You as well. So you just got back from WPPI, and then apparently a big babysitting thing? Eileen Blume: We have lots of nieces and nephews. Philip Blume: Exactly. This has definitely been one of those big years of transition for us, and I think that all of us experience this in our business. It doesn't change, no matter how long you've been doing what we do and find your rhythms. The past two years, really, for us have been huge life transitions. So, what used to be Eileen and I as newlyweds working together, shooting everything together, editing everything side-by-side, over time we've learned to delegate tasks between us and balance things. For the first time after several years speaking at WPPI, Eileen stayed home to be with the kids while I went there and had the opportunity to meet a lot of the photographers and people who we've known online, and speak at that event. Then, got home. Philip Blume: This has also been a year where we're trying to say yes more and more to our family, and keep business in its arena, and be there for our family as well. We were babysitting cousins of our children, our nieces and nephews on Eileen's side, and then a family of cousins on my side, back-to-back. Big families, so like five kids added to our group, all of them at the same time. It was fun. But if you hear my voice leaving me, it's because I've been yelling at a lot of kids. Sc

 Episode 56 – Virtual In-Person Sales w/ Chris Scott | File Type: audio/mpeg | Duration: 42:58

Chris Scott is a co-founder of Swift Galleries, the creator of 21 Days to Your First In-Person Sale and an expert in Photography Sales. He lives in Colorado Springs with his wife, Adrienne, their two kids, a Boston Terrier and 7 chickens. Scott and Chris spend this episode talking about In-Person Sales and Virtual In-Person Sales, which are the best way to increase your sales revenue for every client in your business. Listen to the full episode for Chris's question to you. Then comment on the show notes post with your answer. WordPress/Photography Related News: Jetpack added a Lazy Loading module into their plugin. If you are considering doing video greetings to new leads or clients, check out the Moment Lenses. Referenced Links: Pixel Caffeine Readme Theme Where to find Chris: Swift Galleries Facebook Instagram Twitter Pinterest YouTube PayKit One Hour to Virtual In-Person Sales 21 Days to Your First In-Person Sale Transcription: Transcription was done by Scott: Welcome to Episode 56. My name is Scott Wyden Kivowitz and I'm joined by my guest Chris Scott. Chris, I'm glad to have you here. We've known each other now for wow, it's got to be a good four or five years. Chris: It's been a while hasn't it? Yeah, yeah. It's been a while. Scott: Chris is the co-founder of the in-person sales tool Swift Galleries. We're going to be talking about in-person sales in this episode. You'll hear a lot about what Swift Galleries can do for you in that. Chris is also the creator of the "21 Days to Your First In-Person Sale." He is a leading expert in in-person sales for professor photographers. I've been a big fan of what Chris and his wife have been creating over the years. I actually still have their iPad app on my iPad. Chris: Oh wow. Scott: Yeah, I still have it and I still utilize it. Chris: That's amazing. Scott: The app was called Preveal, it's no longer available because now they have Swift Galleries. Chris, welcome to the show. I'm so glad to have you here. Just welcome. Chris: Thank you so much. I am honored to be here, honestly. It's always fun getting to talk to you, it's always fun getting to talk about this stuff, so it's double fun today. Scott: For sure, for sure. Before we dive in to what's going on with you and Swift Galleries and everything, we're going to talk a little bit about some WordPress photography related news. I only have one WordPress specific news and the other is just something I want to share for myself. The first is Jetpack, if you're using Jetpack on your photography website, they now have a module for lazy loading. I use WP-Rocket Cache to do my lazy loading and NextGEN Pro has lazy loading for its galleries. I don't personally need it, but if you are using Jetpack and you don't have something to do lazy loading, implement the one that Jetpack gives you because now you can speed up your website just a little bit more by using its lazy loading module. That is a great feature and I'll link to that announcement in the show notes. The other is I just recorded a video and published on YouTube on the Moment lenses. If you are starting to get into creating video greetings for your leads, for your clients, check out moment lenses because if you don't have a camera that does video then use your phone and Moment lenses gives you an opportunity. They're super wide lens, is quite beautiful. It's actually a really good quality lens and it gives you a nice wide view for your phone, which is usually more narrow, so definitely check that out. Chris: I'm jotting that down myself over here. Scott: If you're interesting in getting into vlogging at all it's nice because now you don't have to guess if you're in the frame- Chris: Right. Scott: ... you know you're in the frame because it's very wide lens. Chris: Yeah, that's awesome. Scott: Yeah, it's cool. All right, so what's going on with you Chris? What's new with Swift Galleries and just in general? Chris: Well building an office out back, so I'll be o


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