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Business tips and insight in 10 minutes or less, because life's short and time is money.

Welcome to Hatch Cast, our weekly business podcast To subscribe to the podcast, please use the links below: Click Here to Subscribe via iTunes If you like the show, please consider leaving us a review in iTunes Thank you! About This Podcast The tenth episode of Hatch Cast, a weekly business podcast with tips and insight in 10 minutes or less, because life's short and time is money. This week, we're talking about search engine optimisation and paid advertising. http://youtu.be/s6B7HWMO490

Welcome to Hatch Cast, our weekly business podcast To subscribe to the podcast, please use the links below: Click Here to Subscribe via iTunes If you like the show, please consider leaving us a review in iTunes. Thank you! About This Podcast The ninth episode of Hatch Cast, a weekly business podcast with tips and insight in 10 minutes or less, because life's short and time is money. This week, we're talking about content marketing, promoting your content and conversion rates. http://youtu.be/ruj-kpqbB5w

Welcome to Hatch Cast, our weekly business podcast To subscribe to the podcast, please use the links below: Click Here to Subscribe via iTunes If you like the show, please consider leaving us a review in iTunes. Thank you! About This Podcast The seventh episode of Hatch Cast, a weekly business podcast with tips and insight in 10 minutes or less, because life's short and time is money. This week, we're introducing our new mini-series, Digital Marketing. http://youtu.be/4soAjlSkjQQ

Welcome to Hatch Cast, our weekly business podcast To subscribe to the podcast, please use the links below: Click Here to Subscribe via iTunes If you like the show, please consider leaving us a review in iTunes. Thank you! About This Podcast The seventh episode of Hatch Cast, a weekly business podcast with tips and insight in 10 minutes or less, because life's short and time is money. This week, we're introducing our new mini-series, Digital Marketing. http://youtu.be/-t6nU3jT0C0

Welcome to Hatch Cast, our weekly business podcast To subscribe to the podcast, please use the links below: Click Here to Subscribe via iTunes If you like the show, please consider leaving us a review in iTunes. Thank you! About This Podcast The fifth episode of Hatch Cast, a weekly business podcast with tips and insight in 10 minutes or less, because life's short and time is money. This week, we're talking about tax with Stephen Paul of Valued. http://youtu.be/vGscnUxqnYo

Welcome to Hatch Cast, our weekly business podcast To subscribe to the podcast, please use the links below: Click Here to Subscribe via iTunes If you like the show, please consider leaving us a review in iTunes. Thank you! About This Podcast The fifth episode of Hatch Cast, a weekly business podcast with tips and insight in 10 minutes or less, because life's short and time is money. This week, we're talking about the three types of pitches. http://youtu.be/u_GBZyuxveY

Welcome to Hatch Cast, our weekly business podcast To subscribe to the podcast, please use the links below: Click Here to Subscribe via iTunes If you like the show, please consider leaving us a review in iTunes. Thank you! About This Podcast The fourth episode of Hatch Cast, a weekly business podcast with tips and insight in 10 minutes or less, because life's short and time is money. This week, we're talking about web development nightmares. https://www.youtube.com/watch?v=Z7w27YDwcBw

Welcome to Hatch Cast, our weekly business podcast To subscribe to the podcast, please use the links below: Click Here to Subscribe via iTunes If you like the show, please consider leaving us a review in iTunes. Thank you! About This Podcast T...

Welcome to Hatch Cast, our weekly business podcast To subscribe to the podcast, please use the links below: Click Here to Subscribe via iTunes If you like the show, please consider leaving us a review in iTunes. Thank you! The second episode of...

Welcome to Hatch Cast, our weekly business podcast To subscribe to the podcast, please use the links below: Click Here to Subscribe via iTunes If you like the show, please consider leaving us a review in iTunes. Thank you! About This Podcast The first episode of Hatch Cast, a weekly business podcast with tips and insight in 10 minutes or less, because life's short and time is money. This week, we're joined by Ross Chapman. We'll be talking about shipping your minimum viable product. Please Visit Our Sponsors and Support the Show! Could this be you? Find out more about our sponsorship packages. Episode Resources Ross Chapman's blog Shipping your MVP Help Spread the Word! We'd be grateful if you could help us share our podcast. Click here for a pre-populated tweet. Thank you. Would You Help Spread the Word About Our Podcast? We would be grateful if you could share our podcast. Click here for a pre-populated tweet to help spread the word to your friends on Twitter. Thank you. Transcript A Hello and welcome to Hatch Cast, our weekly business podcasts. We’ll be discussing live business issues and events in 10 minutes or less because life is short and time is money. I’m Ali T And I’m Tony. Tonight we’re here with our friend Ross Chapman who is a user experience designer at Erickson television based in Southampton, if hiss website is still up to date Ross, is it? R It is, of course it is. What do you think I spend all my evenings doing? A Ross why don’t you tell us a little bit about yourself first. R Ooh, where to start? Yes, I’m a user experience designer. It hasn’t always been the way. I’ve been kind of in web design for the last, ooh, dare I say decade, nearly, and I actually taught myself. It started as a hobby, Front Page came out and it looked shiny, and I just wanted to touch it and um, I started making bizarre website for make belief clubs that would never actually turn into anything. And, um, then I moved up the chain to Dreamweaver and ah, then started reading on the internet that actually this wasn’t the way to make websites, that you should actually learn some code and stuff. So, ah, I taught myself HTML and CSS and started kind of hand coding stuff together. About that time I discovered Wordpress as well so I could actually put things together and I thought, ‘Great,’ I need some new projects, I need some new ideas. Yeah, I just realised it is a ten minute podcast so I don’t want to give you my whole life story. A We’ll fix it in post, don’t worry! R But it’s good. Yeah, I’ve kind of been professionally a web designer moving to a digital designer moving to a user experience designer over the last five years. I’ve found myself at Erickson making TV Production a better place. T So your post about the MVP is something that I read a little while ago. It’s a really really good thing that I’ve shared with a couple of friends and yeah, some people that I know quite closely are trying to adopt the strategy with their clients and it pans out so nicely. A Well, first of all, what is it? MVP, what does that stand for, what does the concept mean, Ross? R Well, quite simply, MVP means Minimum Viable Product, and you’re right, clients get it because it is getting the most simple solution to whatever you’re putting together out as quickly as possible. And, so when you say this to clients they completely get it. You know, yes I want an all singing all dancing website or mobile app, and any kind of thing, but the realisation is to, really get a return on it we need to get it out quickly, get people using it, and that’s where MVP really kind of plays to the advantage of saying, ‘yeah, lets take that route, hand in hand with Agile, and getting things out the door, you know, testing response.’ And yeah, I’ve been using it for the last year or so and people’s eyes light up. They’re like wow, we could have something working and using and we can measure off of it and improve it.