The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix

Amanda Berlin, my guest on this episode and Featured Speaker at BizChix Live 2018, describes Public Relations (PR) as earned media - you can’t pay for it, but everyone is worth the opportunity. PR is important to every business but a lot of us haven’t tapped into the full possibilities yet. Amanda reveals that it’s really about sharing your story of what's unique about you, that your audience needs to know in order to identify and want to work with you.

I’m interviewing one of the featured speakers for BizChix Live 2018 - Jessica Stansberry, YouTube and video content marketing strategist! Jessica didn’t start off in this area, but niching down to a specific area of technology has been a game changer for her. She shares how she managed the (multiple!) pivots she made in her business, and about stepping into the thought leadership space and owning it.

If you’ve ever grappled with how to approach sales, this interview with Nikki Rausch, founder of Sales Maven, will transform how you think about sales. Her approach and style is different from anyone else I've heard teach on the topic. Nikki shares that we really need to focus on listening. Plus she reveals mistakes we may be making in our conversations with potential clients and customers. BizChix.com/312

Word of mouth is so powerful, and personal recommendations can shorten the client buying cycle immensely. Let's get you more referrals! We'll explore: 1. Who might refer you business? 2. Do people know how to refer you business? 3. Do you have a path to accept referrals? 4. Do you ask for referrals? 5. Do you have a way to thank people for referrals? 6. Do you know who your top referrers are? 7. What if you don't want the referral? Do you still have to take it? http://bizchix.com/311

Got tons of ideas? New opportunities on the horizon? How do you decide which to pursue and in what order? Should you move forward now, or put the idea on hold? Join me as I work with Amber Hawley, successful marriage and family therapist, and co-host of the My Biz Bestie podcast. Amber’s aim is to transition to more online work to have more flexibility, and she has a many ideas and opportunities. Listen as we sort through her next steps. BizChix.com/310

Social Media can be a very powerful tool for growing your business but it can also be a huge distraction. Instead of trying to learn the latest new social media tool or strategy, I'd love for you to think about what is working right now for you in terms of gaining visibility for your business. http://bizchix.com/309 Social Media can be a very powerful tool for growing your business but it can also be the biggest distraction which keeps you achieving that goal. Let’s get back to the basics.

Are you getting the Return on Investment you would expect from the content you are producing? How can you change your content strategy to help you business grow? Join me as I coach Cheryl Tan, a journalist turned entrepreneur, on how to get more leads to come through her podcast and transform her content strategy to bring in more business. We discuss the benefits of interviews, solo episodes and on air coaching, as well as how to productize consulting services.

You’ve registered for an event or a conference - now, how do you make that a fruitful experience? Attending live events is an investment, so I want to help you get the most out of them. Julie Fry, founder of Business Among Moms, joins me to talk about events and the top dos and don’ts to make every event you attend a successful one.

There are numerous ways to monetize a podcast, but today I am focusing on the top ways I see working right now and the podcasters who are implementing them. One interesting observation is that most podcasters monetize through several methods. Just go to BizChix.com/podcasting to get access to the comprehensive list of all the ways to monetize plus other resources for podcasters.

How do you productize a service, and set the right price for it? What are some strategies to increase visibility for your business to attract the exact type of client you want to work with? Join me as I coach Lorena Klingel, who has a successful business working with corporate clients but needs help generating visibility as she seeks to work with entrepreneurs. Lorena and I discuss pricing strategies and brainstorm tactics to boost visibility for her business.

How much money are you leaving on the table by not following up with your leads? Why is there fortune in the follow-up? On this episode, we're talking about how crucial it is to follow up with potential and past clients. I share my tips for overcoming fear of rejection and developing a healthy sales mindset, as well as how to create a follow-up system that works for you and I’m sharing the simple template I use to track leads.

This episode marks my 4th year anniversary of the BizChix Podcast! Carol Cox and Shelli Warren, whom I met because of the podcast and who are now a very big part of my life, business, and podcast, join me in this episode! We discuss my podcasting journey, the lessons we’ve all learned about running a business and share some tips about entrepreneurship.

Passive income is the quest these days, but did you know that teams are the “new” passive income? What is passive income? What are some of the different ways you can gain passive income? How does hiring others and building your team, especially in a service based business, help create income? Get the companion worksheets referenced in this episode at bizchix.com/moretime.

Take control of your life, buy back your time, and outsource! Find out more about all the different ways you can buy back your time, and how to get into the mindset of outsourcing. Are objections from people around you holding you back? I have some great tips for overcoming that too! Be sure to snag the free companion worksheets for this episode: BizChix.com/moretime.

Are your ready to get more time in your life? The next two episodes will take you through my process of getting more time through delegating, outsourcing and using apps. Go to BizChix.com/moretime to get the free companion worksheets.