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Startup Chat

Summary: Join Dan and Alex for a live online business growth podcast every Wednesday from 4PM PST

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Podcasts:

 Podcast #53 – Our January monthly report | File Type: audio/mpeg | Duration: 42:01

This week we are guest-free so we decided to run through a monthly report for our business in January. We cover income, traffic, podcast downloads, youtube subscribers as well as some exciting things we are up to.

 Podcast #52 – Business breakdown with Jordan Muela from LeadSimple | File Type: audio/mpeg | Duration: 1:04:19

Jordan Muela from LeadSimple.com drops in to get some advice on sales, productivity, affiliate programs and content marketing.

 Podcast #51 – Business breakdown with Ben Perove from InternetMoving.co | File Type: audio/mpeg | Duration: 47:32

Ben from InternetMoving.co drops in for some advice on kicking off his new business. We talk WordPress, content marketing, startups, validation and a lot more.

 Podcast #50 – Content Marketing in 2014 with Neil Patel | File Type: audio/mpeg | Duration: 43:55

We spent 45 minutes on a call with the prince of epic content marketing - Neil Patel. We have bi-weekly calls just like this available to members of our private community, but we opened this one up to the public. Enjoy!

 Podcast #49 – Business Breakdown with Nelson Joyce from leadin.com | File Type: audio/mpeg | Duration: Unknown

In our first weekly live episode, we chat to Nelson Joyce about how to quickly validate his new startup leadin.com. We cover startup validation, solving problems, recurring WordPress plugins and much more.

 Podcast #48- Goal setting and processes, Claff ain’t got the answers | File Type: audio/mpeg | Duration: 24:02

In episode 48 we discuss our 2014 goals and how we plan on making them happen with processes.

 Podcast #47 – Copywriting masterclass with Dane Maxwell of The Foundation | File Type: audio/mpeg | Duration: 49:23

The 6 step copywriting process by Dane Maxwell - How to hold the control of your customer, build them up to opt in, make them beg so loud to pay - that your neighbours will call the cops.... then keep them on so they refer you millions of new customers as a blissfully happy lifelong advocate.

 Podcast #46 – Building your blog with guest authors with Laura Roeder | File Type: audio/mpeg | Duration: 37:50

In episode 46 of Web Domination, I talk to social media / content marketing specialist Laura Roeder about how she engages with guest authors to build her blog. iTunes | RSS Laura's links and mentions LKR Social Media Laura's training courses Laura on Twitter LKR on Facebook Laura's guest posting guidelines Walter Chen from I Done This - See their blog Retargeting with Adroll Famous in 5 challenge Disqus commenting system Marie Forleo's B School Kris Carr Crazy Sexy Wellness Erica Douglass interview part 1 and part 2 Infusionsoft WP Curve WordPress support Guest author tips Only accept great posts, don't work to polish bad posts Reject most guest post submissions Focus on only accepting quality content Have a strict content schedule - Laura runs 3 months in advance! Have staff dedicated to managing off-site contributors Expect 1 post per quarter from regular contributors Actively encourage guest posting within your audience Has a big banner on her sidebar looking for guest authors Have detailed guest contribution guidelines (see Laura's guidelines here) Give regular contributors direct WordPress access Ask guest posters for all of the resources for the post, images, pull quotes, click to tweets etc. Give them guidelines on finding legal images Ask your best authors to become regular contributors Other blog tips Don't write for your peers, write for your customers For guest posting on other sites Laura suggests looking at the Alexa ranking Find a philosophy match - find other people like you to share posts with Engagement on Twitter has plummeted

 Podcast #45 – What is growth hacking and can it apply to services businesses (with Neil Patel) | File Type: audio/mpeg | Duration: 26:50

In episode 45 of Web Domination I chat with Neil Patel about Growth Hacking and whether it can help services businesses.

 Podcast #44 – Going big with your idea with Erica Douglass (part 2) | File Type: audio/mpeg | Duration: 46:37

In part 2 of my chat with Erica Douglass, we cover what she's up to with Market Vibe, startups, VC's, Techstars and more.

 Podcast #43 – Going big with your idea with Erica Douglass (part 1) | File Type: audio/mpeg | Duration: 37:24

In this episode I chat with Erica Douglass from Market Vibe about incubators, failure, software startups, pricing and going big with an idea.

 Podcast #42 – 10 ways to determine if your idea has value with Brian Casel | File Type: audio/mpeg | Duration: 37:11

In this episode I chat with Brian Casel about how to determine if your idea has value. Sometimes people pay too much attention to vanity metrics and forget what business is really about.

 Podcast #41 – 7 final blog conversion mistakes (including full list of 21 mistakes) | File Type: audio/mpeg | Duration: 11:01

In this part 3 of the blog conversion mistakes series I go over the final 7 most common blog conversion mistakes. You can find part 1 here and part 2 here. iTunes | RSS The final 7 blog conversion mistakes Not using landing pages Not making it easy to share (Digg Digg, Blog homepage, ClickToTweet) Focusing too much on traffic and not on 'new traffic' Not converting video views (lead player / wistia) Sending traffic offsite (Youtube related videos, Disqus recommendations, banner ads Not creating great content Not structuring your content to drive action Landing page that converted at 60% Here is the landing page that converted at 60%. You can download it from the Marketing Show for free here. Free website review template for freelancers and agencies Check out the post here, or enter your email below to grab the free template. [WebsiteReviewOptin] Full list of 21 blog conversion mistakes Not going for the email optin at all - focusing on social media or just nothing at all. Assuming people will find a well disguised opt in (no visual contrast) Having too many options Not being clear about what people are getting No proof Too much clutter - 1 goal per page Not using the high converting zones (scroll option, post signature). Poor design - low quality supporting images Not optimising your highly converting pages (about, top menu pages) Not deliberately sending traffic to your highly converting pages (relates posts, recent posts, top posts, email courses, ebooks, internal linking) Not having opt in bait (just asking for an email address to 'get updates') Optin bait is not relevant enough - to your reader - to your business. Optin copy isn't benefit driven (Get my free Photoshop template vs Learn photoshop quickly) Not being clear about who your optin is for Not using landing pages Not making it easy to share (Digg Digg, Blog homepage, ClickToTweet) Focusing too much on traffic and not on 'new traffic' Not converting video views (lead player / wistia) Sending traffic offsite (Youtube related videos, Disqus recommendations, banner ads) Not creating great content Not structuring your content to drive action

 Podcast #40 – How to increase sales by sending targeted emails with Infusionsoft (with Trent Dyrsmid) | File Type: audio/mpeg | Duration: Unknown

In episode 40 of Web Domination, I get Trent Dyrsmid from BrightIdeas.co back (see his first appearance on episode 36) to run through a specific campaign sequence for turning website optins into customers using Infusionsoft. I also mentioned my practical content marketing ebook in this episode which you can check out here. iTunes | RSS Contact Trent BrightIdeas.co @trentdyrsmid on Twitter High level sequence Person subscribes to emails (name and email only) Person is shown video and asked to self-identify as one of the customer groups (agency, consultant or small business owner) Email sequences are sent based on what they choose - some go for up to 6 months. The sequence mentions products and if they show interest in products and go to the cart page but don't buy they go onto a new sequence that tries to get them back with specific offers. Post-purchase people are surveyed (net promotor score), any issues are added as tasks to deal with, people saying good things are asked for a testimonial and referral. Example campaign sequence Other points All forms and pages are split tested using Optimizely All emails are looked at for open rates / click rates and the sequence is optimized based on that. Mentions BrightIdeas.co Web Domination Episode 36 with Trent. Infusionsoft Optimizely Cacoo - flowcharting tool Dan's Practical Content Marketing ebook

 Podcast #39 – 7 more blog conversion mistakes | File Type: audio/mpeg | Duration: 13:37

In part 2 of the conversion series I'm dropping another 7 blog conversion mistakes made by almost all of the blogs I've seen in the last week (see part 1 here). iTunes | RSS 7 more blog conversion mistakes *See original top 7 here. Poor design - low quality supporting images. Not optimising your highly converting pages (about, top menu pages). Not deliberately sending traffic to your highly converting pages (relates posts, recent posts, top posts, email courses, ebooks, internal linking - I am my biggest referrer by far). Not having opt in bait. Optin bait is not relevant enough - to your reader - to your business. Optin copy isn't benefit driven (Get my free Photoshop template vs Learn phtoshop quickly). Not being clear about who your option is for. Mentions Conversion competition Optin Skin Fresh Forms CopyBlogger Hubspot 10 DIY Design Commandments

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