Social Media Social Hour Podcast: Social Media Marketing | Social Media For Business | Facebook | Twitter | LinkedIn | Google+

Are your current Google Plus marketing efforts not effective? Are you avoiding Google Plus as part of your social media marketing plan? This week on the Social Media Social Hour, I invite Lynette Young, a leading authority on Google Plus marketing, to talk about the recent increase in Google Plus usage, and discuss tactics and strategies for businesses to leverage with their Google Plus marketing strategy.  Lynette is President of Purple Stripe Productions, authored the book Google Plus for Small Business, and contributed to Guy Kawasaki's best selling book, What The Plus. She is also one of the most followed females in the world on Google Plus and creator of the popular community, Google Plus for Women. I also share with you a great tool to help with copying and pasting of text items. About this show: The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media marketing fast track. The podcast is in interview format, where each week I get up close and personal with influencers and top brands to talk social media, tech and online marketing. Each week I also share tools that I personally use in the day-to-day operations of running Casual Fridays, a leading social media marketing agency, and Scoreboard Social, a simplified social media reporting and competitive analytics tool. If you would like to learn more about me and why I decided to start the Social Media Social Hour, check out this video I created. In this episode, here's what we'll cover: Tech Tool of The Week: Jumpcut is a great tool that provides "clipboard buffering" - access to text that you've cut or copied, even if you've cut or copied something else How Lynette became a leading authority on Google Plus and one of the early adaptors in Google Plus for Business Why Google Plus is a powerful tool for all types of businesses and has an even playing field for small businesses and big companies Google Plus's role in Google having over 25% of the bandwidth usage in the United States Are ads in Google Plus's future? The difference between a Google Plus Personal Profile and a Google Plus Page The content that goes into your Google Plus profile goes directly into Google search Your business may not have a physical location, but you still may want to consider setting your Google Plus profile as a location page The difference between a Google Maps, Google Places and Google Plus The importance of tweaking your message for each of the social networks The longer you put content out in Google Plus, the higher the probability you'll show up in search Using Google Plus communities as a business instead of as a person Strategies and tactics to determine the appropriate posting schedule for Google Plus The difference between content posted to Facebook versus content posted to Google Plus The different types of analytics available for Google Plus Lynette Young's Social Media Six Pack (six questions where I ask Lynette to provide one simple answer): After Google Plus, what is your social network of choice (personally)? How many hours a day is too many on social media? Smartphone of choice? Favorite social media management tool? First website/app you check in the morning? Best Social Media Day Event? Items mentioned in this episode include: Lynette Young on Google+ Purple Stripe Productions  Google+ for Small Business by Lynette Young What the Plus! Google+ for the Rest of Us by Guy Kawaskai Women of Google+ Jumpcut

Are you curious about the relationship between social media and SEO (search engine optimization)? Have you made sure your social media and SEO strategies are working together? To learn more about the relationship between social media and SEO, and how they compliment each other now more than ever before, I invite Rand Fishkin for the inaugural episode of the Social Media Social Hour podcast. Yes, I know what you're thinking. "What!?! You have a podcast?" Yes! Welcome to the Social Media Social Hour Podcast. I am thrilled to jump into podcasting! Honestly, it has been on my to-do list since Social Media Marketing World earlier this year. However, with the continued growth of Casual Fridays, the launch of Scoreboard Social, and planning Social Media Day San Diego, it has taken a little longer than I would have liked to get started. But at last, we're here. About this show: The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media marketing fast track. The podcast is an interview format, where each week I get up close and personal with influencers and top brands to talk social media, tech and online marketing. Each week, I also share tools that I personally use in the day-to-day operations of running Casual Fridays, a leading social media marketing agency. If you would like to learn more about me and why I have decided to start the Social Media Social Hour, check out this video or view it below. In this episode of the Social Media Social Hour, I will share with you a tool that I have been using to help with my email productivity. I also interview Rand Fishkin, founder/CEO of Moz.com, and acclaimed search engine optimization (SEO) and online marketing strategist. If you're not familiar with Rand, he's a leading authority in search engine optimization and online marketing. In addition to running Moz.com, Rand co-authored the Art of SEO, co-founded Inbound.org., and is on Business Week's list of 30 Best Tech Entrepreneurs Under 30. In this episode, here's what we'll cover: Tech Tool of The Week: Boomerang for Gmail is a great tool that helps you take control of when you send and receive email messages Rand shares his story and timeline, beginning when he dropped out of college to help his mother out with her printing/marketing company leading to where he is today as CEO of Moz.com How SEO has changed and evolved from when Rand first got started in 2004 to what it is today. Rand particularly discusses other factors that now impact SEO, including social media How it's virtually impossible to win at SEO today for the long term if you're not doing any form of content marketing and social media. What the rel="author" tag is and how Google+ is integrating it into search results Tips to optimize your profile photo for your social networks The social media marketing landscape and structure at Moz.com How Moz.com uses social media to drive free trials and brand exposure The tools that the social media marketing team from Moz.com use How Moz.com measures its social media marketing strategy How sharing photos exclusively on Facebook has performed quite well for Moz.com How Facebook's News Feed algorithm rewards posts that get early engagement and how to use that to get a lower cost in Facebook Ads The key to building relationships across social media with comment marketing Rand Fishkin's Social Media Six Pack (six questions where I ask Rand to provide one simple answer): Social network Rand personally spends the most time on A social network Rand could do without Best comment plugin for blogs Apple or PC Smartphone of choice One NFL player that Rand follows on Twitter Items mentioned in this episode include: Boomerang for Gmail Rand's blog Follow Rand on Twitter Moz.com Inbound.org Moz Analytics Sprout Social Bit.ly Pro Awe.sm TweetDeck Hootsuite PageLever Disqus