The Marketing Companion show

The Marketing Companion

Summary: The world’s most entertaining marketing podcast! The Marketing Companion brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights. With more than 50 years of marketing experience between them, hosts Mark Schaefer and Brooke Sellas deliver insightful, creative commentary on the world of digital business. The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.”

Join Now to Subscribe to this Podcast
  • Visit Website
  • RSS
  • Artist: Mark Schaefer and Brooke Sellas
  • Copyright: Businesses Grow

Podcasts:

 The return of Mark | File Type: audio/mpeg | Duration: 39:24

Mark Schaefer returns to the show after recovering from COVID-19 and relates three lessons of his experience, including an unexpected insight with long-term implications for the world. Mark and Brooke reflect on the impact on their own businesses and how they are being inspired during this crisis.

 Creating Personal Customer Experiences With Context | File Type: audio/mpeg | Duration: 39:44

Guest host Mathew Sweezey joins Brooke Sellas to talk about his new book, The Context Marketing Revolution. Together, we discuss the five context elements needed to create better customer experiences.

 Remarkable Marketing During A Challenging Climate | File Type: audio/mpeg | Duration: 38:55

Guest host Katie Robbert joins Brooke Sellas to discuss how brave brands stay relevant in times of crisis, including advice from other top marketing experts, a note on advertising, and which tools are making work-from-home easier.

 The huge mega-trend show | File Type: audio/mpeg | Duration: 43:51

Mark and Brooke dissect important new research to find some surprising shifts in the use of social media, smart speakers, podcasting consumers. We reveal the identity of listener number one million!

 Embracing the chaos | File Type: audio/mp4 | Duration: 22:51

Mark Schaefer shares his view of personal and business priorities in this time of extreme disruption and loss.

 Would you sleep in your pub? | File Type: audio/mpeg | Duration: 32:31

Mark and Brooke dissect a variety of trends including an experiential marketing plan that includes "full body towelettes," innovations from Twitter and LinkedIn, a discussion of slow tech adoption, and a personal reflection from Mark on his competition.

 The millionth listener show | File Type: audio/mpeg | Duration: 33:20

On the latest show, Mark and Brooke announce a contest to honor the one millionth download of The Marketing Companion podcast! Could YOU be the lucky winner? The hosts also cover big news from the podcasting world plus innovations coming from Twitter and Instagram.

 Is there still a place for blogging? | File Type: audio/mpeg | Duration: 32:15

New statistics show that blogging activity has slumped after a decade of continuous growth. Mark and Brooke examine the true story behind blogging in the content ecosystem and also discuss an integrated marketing trend, the marketing ideas consumers love most.

 Are holograms the next great content form? | File Type: audio/mpeg | Duration: 38:29

Need a celebrity for your next event? New technology may allow you to bring Elvis, Marilyn Monroe or Elvis to your next customer meeting. Mark and Brooke look at this new trend as well as LinkedIn events, and the impact of digital detox ion the advertising industry.

 Machine learning for real-world marketers | File Type: audio/mpeg | Duration: 38:09

Machine learning is entering the world of everyday marketing helping us streamline tasks and free up time for our employees and customers. The tech is getting simpler and less expensive. Mark and Brooke look at how this can be applied to our everyday marketing lives. They also cover an unexpected new retail trend and discuss tech optimism versus tech pessimism.

 Ten years of social media with Jay Baer | File Type: audio/mpeg | Duration: 45:20

Mark Schaefer and guest Jay Baer reminisce about their decade in social media. What were the hits, the misses, the things they love, the trends they regret? Lots of wisdom and insight jam-packed into this unmissable episode!

 The big huge megatrend show | File Type: audio/mpeg | Duration: 43:58

In this episode, Mark and Brooke discuss some surprising trends impacting marketing in the years to come, including a surprising take on a "culture in, brand out" movement that is percolating in the business world. And, the world is introduced to the "Nimbie"

 Podcasts and one-way friendships | File Type: audio/mpeg | Duration: 33:08

Mark and Brooke explore "parasocial" relationships that seem to be forming in the podcast space and how this might be useful to brands. They also look at an experiential marketing case study and marketing lessons from the streaming video wars. Meanwhile, Brooke debates a potential move to another closet.

 Why are marketing jobs disappearing? | File Type: audio/mpeg | Duration: 36:12

Forrester reports on a 20-year trend to eliminate top marketing positions. If marketing is central to the success of your company, what is going on and what can we do about it? Hosts Mark Schaefer and Brooke Sellas explore this vital topic and also explain why "anxiety" is the hottest social media trend.

 The Fake News Episode | File Type: audio/mpeg | Duration: 43:26

Mark and Brooke dissect some heavy issues surrounding the legal, ethical, and political issues surrounding social media news, ads and fact-checking. Practically, what can be done? The hosts also explode the "OK Boomer" craze, marketing leadership imperatives, and the 10 words that absolutely indicate fake news.

Comments

Login or signup comment.