Contractor's Marketing and Closing Success Blueprint Podcast
Summary: Mike Jeffries Contractor’s Marketing and Closing Success Blueprint Podcast gives you money making strategies and tactics his clients and business associates in residential and commercial contracting and in service businesses have successfully implemented. His systems and strategies have helped his clients increase their sales by millions of millions of dollars each year since 2002. Whether you are starting your contracting business or looking to grow an established one, you will learn strategies and tactics that will increase sales, closing success and boost lead generation. Mike will share his Ten Million Dollar Library of Proven Tools, Training, Strategies and Tactics. You will learn how to create marketing content that takes the guesswork out of lead generation and closing so you can make more money. Learn how to achieve the two most important marketing and sales goals: close a much higher percentage of your prospects and generate more qualified prospects from your website. When contracting and service companies combine successful lead generation strategies with a systematic closing system the result is dynamic growth in sales and profits. Mike Jeffries is the founder of Rivers of Revenue LLC and the creator of the Closing Success System© and the Website Marketing Success System©. The systems have been successfully implemented for companies in: painting, home remodeling, tenant renovation, roofing, landscaping, exterior remodeling, fencing, windows, siding, garage door installation, custom closets, mold remediation, trucking, cleaning, IT consulting, property management and more. The good news is that all or most of these strategies and tactics can be easily implemented by any company regardless of their size or budget. This program is applicable for both established and start-up companies in the residential and commercial contracting and service markets.
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- Artist: Mike Jeffries: Marketing Closing and Leads for Contractors
- Copyright: Rivers of Revenue LLC 2013
Podcasts:
There are two types of branding – Internal and External. External Brand is the Image of Your Company based on your logo, colors, graphics, trucks, shirts, signs and more. The goal is primarily to attract the prospect’s attention. This is image over content and it is mostly passive because you can’t control people’s reaction and it can help you or hurt you. It is unrealistic to measure the Return on Investment or ROI on external branding. Internal Brand is the standards you set and communicate and the corresponding value your company brings to the marketplace. Internal Branding is something you can create easily because it is based on all the good things you are doing or could easily do and then communicating them to your prospects. The goal of internal branding is to become the obvious choice in the prospects eyes and you definitely can control this and people’s reaction to it. I have specific examples and “here’s how you do it” information for small contractors with 1 to 5 employees, mid-size contractors with up to 20 employees and larger contractors with more than 20 employees. When you realize what you can show a prospect to set your company apart from the competition you will be wishing you knew this a year ago or 5 or 10 years ago. You will learn how to stand out in the following areas: Business Reputation and Stability Appearance Service Experience Your prospects will be thinking “it’s obvious that ABC remodeling is the best choice”. And since you will be on iTunes check the Zac Brown Band and their song “Let It Go” – if you are a fan of country music your feet will be tapping and you will be singing along. Do you have 90 seconds a week to make more money? Get my FREE Mini E-Book "8 Simple Steps to Closing Success" http://closingsuccesssystem.com/success-blog/
Mastering the Mental Side of Your Contracting Business is critical to your success. Prospects hire people they trust. They also want to feel like they can trust the contractor to do what they promise. The number one characteristic of the successful people I have trained in construction is that they believe in themselves and the value they offer. This podcast provides 6 things you can do right now to build your confidence in yourself and more important – build the confidence the prospect has in you. The Zen of Golf is a great reference that will help you in your contracting business - even if you don't play golf. Do you have 90 seconds a week to make more money? Get my FREE Mini E-Book "8 Simple Steps to Closing Success" http://closingsuccesssystem.com/success-blog/
The Guiding Principles of Marketing and Advertising Success – the two most important fundamentals contractors and service companies need to know to make their marketing work a whole lot better. Learn why closing prospects in remodeling, painting, landscaping, roofing and just about any construction business is all about taking the risk out of the decision for the buyer. Find out strategies and tactics you can control in the closing process in your construction business that will help your closing rate soar. Hear specific examples of companies that are setting the standard and winning in their local markets. Do you have 90 seconds a week to make more money? Get my FREE Mini E-Book "8 Simple Steps to Closing Success" http://closingsuccesssystem.com/success-blog/
