The Action Catalyst show

The Action Catalyst

Summary: The Action Catalyst is a weekly podcast hosted by Dan Moore, President of The Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts sharing meaningful tips and advice. Please subscribe below, leave a rating and write a review! You can also get more free insights and inspiration at www.SouthwesternConsulting.com.

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Podcasts:

 Head and Heart with Martin Fridson: Episode 264 of the Action Catalyst Podcast | File Type: audio/mpeg | Duration: 42:52

Martin Fridson is “perhaps the most well-known figure in the high yield world,” according to Investment Dealers’ Digest.  At brokerage firms including Salomon Brothers, Morgan Stanley, and Merrill Lynch, he became known for his innovative work in credit analysis and investment strategy.  For nine consecutive years, he was ranked number one in high yield strategy in the Institutional Investor All America Research Survey. Fridson received his BA cum laude in history from Harvard College and his MBA from Harvard Business School.  He has served as president of the Fixed Income Analysts Society, governor of the CFA Institute, director of the New York Society of Security Analysts, and consultant to the Federal Reserve Board of Governors. The Financial Management Association International named Fridson the Financial Executive of the Year in 2002.  In 2000, he became the youngest person inducted up to that time in the Fixed Income Analysts Society Hall of Fame.  The CFA Society New York bestowed its Ben Graham Award on Fridson in 2017.  A study based on 16 core journals ranked Fridson among the ten most widely published authors in finance in the period 1990-2001.  In 2013, Fridson served as Special Assistant to the Director for Deferred Compensation, Office of Management and the Budget, The City of New York. In 2000, The Green Magazine called Fridson’s Financial Statement Analysis “one of the most useful investment books ever.”  The Boston Globe said his 2006 book, Unwarranted Intrusions: The Case Against Government Intervention in the Marketplace, should be short-listed for best business book of the decade. Fridson’s commentary on economics and financial markets can be found at www.forbes.com. Show Highlights: Be open to suggestions. -Martin Fridson Business decisions are a combination of head and heart. -Dan Moore Think about your brand--what you represent and what value you bring in or out of your company. Building up your brand is the most powerful thing you can do for yourself. -Martin Fridson Look at [your situation] as a problem to be solved, that's the right mindset to be in. -Martin Fridson Enlist the help of smarter people. -Martin Fridson The right people with the right expertise is a form of business school without going to business school. -Dan Moore In God we trust; all others should pay cash. -Martin Fridson Cash doesn't bounce. -Martin Fridson Martin's closing thoughts: Stay confident in what you do know. Don't sell yourself short. Having the courage in your convictions is the most important fact. No matter what side you're going up against, you can get them on the right side if you stick to your guns. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

 Be Willing to Zig and Zag with Warren Struhl: Episode 263 of the Action Catalyst Podcast | File Type: audio/mpeg | Duration: 40:05

Warren Struhl has spent the last 28 years starting, nurturing, and building businesses. Warren's current business passion is MyPhoto, which is the world's easiest way to take any digital photo and make it into a handcrafted photo product for walls, desks, and shelves. His television commercials can be seen nationally. At the age of 28, Warren founded his first business, PaperDirect, Inc., when he recognized the potential growth of laser and inkjet printers. Available for the first time in 1989, Warren’s invention of specialty paper products created a new industry. Through his catalog, PaperDirect became a highly successful business reaching $100 million in sales with one million customers when Warren sold the business to a Fortune 500 company. Since the sale of PaperDirect in 1993, Warren has started, nurtured, and invested in 30 plus companies which he documented in his book, Starting Them Up, published in 2011. Some of Warren's most notable business activities include Popcorn, Indiana, PaperDirect, Successories, White Cloud Consumer Products, Blue Moon Mexican, American Registry and Vitals.com. Warren has received many distinguished awards including Entrepreneur of the Year in New Jersey in 1994 by Ernst & Young and Entrepreneur of the Week by Yahoo Finance in 2008. He has written several articles on business including a column in Inc. Magazine and has also been featured over the years in several news outlets including CNBC, CNN, The Wall Street Journal, Forbes, and FOX Business. Story Highlights: When you tell people your business idea and you don't get a reaction, you're probably not on to something. -Warren Struhl The most polarizing ideas are the ones that absolutely win. -Warren Struhl Your idea really does have to be well thought out, it has to be unique, and you have to ask a lot of people what they think. Whether you have laughter, or constructive criticism, or "Wow, this is the greatest idea ever!", you've got to listen. Don't get defensive. -Warren Struhl If you don't have people that are obsessed--not passionate, not excited, but obsessed--about walking through a wall to be successful,  your chances are diminished. -Warren Struhl [You need] the ability to zig and zag. Listen to your customers and be flexible. -Warren Struhl Unfortunately, you need to know when to hold 'em and know when to fold 'em, as Kenny Rogers used to say. -Warren Struhl The most important thing for me in a business is balance. -Warren Struhl If you outline the pitfalls beforehand and think it through, even though it's scary, when those things happen it will be easier to deal with because you've already talked about them. It also prepares you psychologically that there are going to be pitfalls. -Warren Struhl Warren's closing thoughts: You have to have a DNA of wanting it, of being inspired. For people that aren't wired, you can read as many books and listen to as many podcasts as you want and still not make it to the next level. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

 Maximize Every Day with Debbie Turner: Episode 262 of the Action Catalyst Podcast | File Type: audio/mpeg | Duration: 54:52

Debbie Turner recently retired after nearly three decades in the media business. Most recently, she was the Vice President of Television Operations for the E.W. Scripps Company, overseeing 33 stations in 24 markets. Prior to the merger of Scripps and Journal Communications in 2015, Turner was the Executive Vice President of Journal Broadcast Group, responsible for the group's television stations in ten markets. She spent more than 20 years at the CBS affiliate in Nashville, TN, the majority of which was as the President and General Manager, until Landmark Communications sold the station to Journal Communications in 2012. Under Turner's leadership, the Nashville station became the top-rated one in the market and is consistently one of the top performing CBS affiliates in the country. Turner began her career as an auditor for Price Waterhouse. A CPA, she received her BBA degree from the College of William and Mary. Turner is active in the Nashville community and has served on a variety of boards including the Community Foundation of Middle Tennessee, Leadership Nashville, and the Center for Non-Profit Management. She has also served on the CBS Affiliate Board, Tennessee Association of Broadcasters, and the National Association of Broadcasters Education Foundation. Turner was recognized as the 2012 General Manager of the Year/mid markets by Broadcast and Cable, was named one of Nashville’s top 100 Leaders by Celebrate Magazine, and is a past Inductee into the YWCA’s Academy for Women of Achievement. The National Academy of Television Arts and Sciences Mid-South Region recently announced that Turner will receive the Governor’s Award for Lifetime Achievement at the upcoming Emmy Awards celebration in February. Show Highlights: [In a transition of power period], you've got to do it in such a way that is respectful to the prior regime and respectful of the people. Give them a chance. -Debbie Turner If I err in any direction, I err on the side of transparency with my team. -Debbie Turner [In regards to travel] When I was home, I was present. -Debbie Turner I build a team around me that is smarter than me that feel comfortable challenging me and challenging any process out there. Collectively, 9/10 times, we are able to achieve a solution. -Debbie Turner Every once in a while, you've got to look at the big picture and make decisions based on the whole picture of your life, not just one narrow path. -Debbie Turner I always look at things with the perspective that "Okay, this is important but it's not up there with the end of the world, saving the world, etc." -Debbie Turner I woke up every single day of my career happy to go do what I did. -Debbie Turner Debbie's closing thoughts: Maximize every day. Live life to the fullest. Good is gonna come. That doesn't mean you're not going to have to make choices to make that happen. If I felt my career was dead-ending a little bit, do you know what I would do? I would go do something else! You just change your path now and then so that you can get affirmed in other areas rather than just working in one position. You have to make your own destiny. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

 From Fear to Fun with Greg Muzzillo: Episode 261 of the Action Catalyst Podcast | File Type: audio/mpeg | Duration: 44:03

Greg Muzzillo founded Proforma in 1978, one year after graduating from college. He started the company’s franchising operations in 1986. Today, Proforma has more than 700 franchise offices worldwide with over $500 million in sales. The company has been named in Inc. magazine’s list of the 500 Fastest Growing Private Companies in America three times. Prior to founding Proforma, Mr. Muzzillo worked with the auditing firm of Haskins & Sells (predecessor to Deloitte & Touche). In addition to his duties at Proforma, Mr. Muzzillo has founded a staffing franchise company, ProTalent. He serves on the Board of Directors of the University of Florida Entrepreneurship & Innovation Center, served on the Board of Directors of the International Franchise Association, and served on the Board of Trustees at the University of Tampa. Greg and his wife, Vera Muzzillo, CEO of Proforma, have 10 children and three grandchildren. Together, they serve on the Board of Directors of the University of Florida Entrepreneurship & Innovation Center and co-sponsor the $50,000 annual Big Idea Gator Business Plan Competition. Show Highlights: Our mission is to help our franchise owners' dreams come true. -Greg Muzzillo It's kind of a holy obligation. If somebody trusts us with their dreams, we owe it to them to do our best to help those dreams come true. -Greg Muzzillo No doesn't mean no. No means "Ask me again tomorrow." -Greg Muzzillo There are three steps to success: 1. Fear 2. Comfortable 3. Wealth -Greg Muzzillo When you start making the real money, you can hire all the people to do the stuff that ain't fun and then you can just do the fun. -Greg Muzzillo When a person is at the comfortable stage, they have a decision to make. They can say, "I can stay comfortable" or "I can go ahead and experience some more discomfort, some more paying the price, so more pain, maybe a little bit more fear, to hit that next level." Then they can start to invest and move into that next stage of wealthy and fun. -Dan Moore Greg's closing thoughts: The world isn't closing in on you, it's just perspective. We need to choose love. The news is so negative--turn off the news! Get rid of that negativity and find the positive. Find the love. It's just as easy to love as it is to hate. When you get negative, you attract negativity and more of the same bad stuff to yourself. Some people are magnets for failure and they don't even know it. Get positive and positive stuff will stick to you. Find positivity and love and success will find you. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

 Keeping a Positive Attitude with Mac Anderson (Part 2 of 2): Episode 260 of the Action Catalyst Podcast | File Type: audio/mpeg | Duration: 45:21

Mac Anderson is the founder of Simple Truths and Successories, Inc., the leader in designing and marketing products for motivation and recognition. These companies, however, are not the first success stories for Mac. He was also the founder and CEO of McCord Travel, the largest travel company in the Midwest, and part owner and vice president of sales and marketing for Orval Kent Food Company, the country's largest manufacturer of prepared salads. His accomplishments in these unrelated industries provide some insight into his passion when speaking to many corporate audiences on a variety of topics, including leadership, motivation, and team building. Mac has authored or co-authored twenty-five books that have sold more than four million copies. Show Highlights: You've got to learn to manage your attitude. -Mac Anderson One of the keys to managing your attitude is to reinforce the positive. -Mac Anderson If you're a leader of a team, the minute you're down, they're going to be doubly down. -Mac Anderson First of all, you have to believe in what you're doing, so you need a purpose and a mission to believe in. -Mac Anderson Belief fuels passion. -Mac Anderson When you're hiring someone, you have to look at two things: 1. Are they talented at what they do? 2. Do they have the right attitude? If they don't, they'll pull people down. -Mac Anderson One of the greatest qualities of a leader is the willingness to listen and ask questions. -Mac Anderson The key to listening is wanting to hear. -Mac Anderson So many times, it's the one degree that separates the good from the great. -Mac Anderson Having a 212 mindset makes it very difficult to just coast [through life]. -Mac Anderson Companies don't succeed; people do. -Mac Anderson Mac's closing thoughts: To make the world a better place, we need to make it a little kinder. Not only will you feel better, but everyone you touch will feel better too. [Dan suggests]: Listen to the song, "Try a Little Tenderness" by Otis Redding. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

 Reinforcing the Positive with Mac Anderson (1 of 2): Episode 259 of the Action Catalyst Podcast | File Type: audio/mpeg | Duration: 41:16

Mac Anderson is the founder of Simple Truths and Successories, Inc., the leader in designing and marketing products for motivation and recognition. These companies, however, are not the first success stories for Mac. He was also the founder and CEO of McCord Travel, the largest travel company in the Midwest, and part owner and vice president of sales and marketing for Orval Kent Food Company, the country's largest manufacturer of prepared salads. His accomplishments in these unrelated industries provide some insight into his passion when speaking to many corporate audiences on a variety of topics, including leadership, motivation, and team building. Mac has authored or co-authored twenty-five books that have sold more than four million copies. Show Highlights: My motto is: Quality is the mother, and you don’t mess with mom. – Mac Anderson “Inch by inch, life’s a cinch. Yard by yard, life’s hard,” so let’s just make a list of all the things you gotta do and knock them off one at a time and at the end of the day you’ll get there. -Mac Anderson Sometimes it’s not what you say, it’s how you say it, and all of a sudden you say words that make what you’re thinking crystal clear just like the image when you twist the lens of a camera. -Mac Anderson Quotes have always been an important part of my life to reinforce my priorities in life. -Mac Anderson I’ve learned the difference between success and failure… it’s how you think. You need to learn to manage your attitude. -Mac Anderson In each business that I’ve started, there were really 3 values that I really embraced: Quality, Exceptional Service, and the Power of Kindness. -Mac Anderson There are so many little things that you can do to let people know that you care, and all those things add up, and if you hire great people that are kind people you’ll create a culture of service and kindness that is lasting. -Mac Anderson Somebody once said “Culture eats strategy for breakfast,” so if you can get the culture right, everything else tends to follow. -Dan Moore “You can’t send a duck to eagle school.” -Bob Middlemas, President of Nordstroms Midwest Really the key in my opinion to a great leader is to be able to spot talented people for each position, but then keep them excited about your mission. -Mac Anderson It’s a matter of knowing your strengths and weaknesses and hiring great people to compliment what you’re weak at. -Mac Anderson Mac's closing thoughts: In some cases, you can find people that are retired that have been great accountants or even great CFO's that are looking for something to do. They're looking for something to get excited about. you can recruit some of these folks part-time to help you understand what you need on the accounting and operations side. The other way is just to take the leap of faith and say, "Look, I know my budget doesn't call for a person making this much money, but I'm going to make it happen and trust them to grow the business so it works out." Sometimes you have to take a leap of faith. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

 Rhythm of Success with Freddie Ravel: Episode 258 of the Action Catalyst Podcast | File Type: audio/mpeg | Duration: 55:15

Freddie Ravel is the GRAMMY-nominated Keynote Maestro who combines his expertise for business breakthroughs and virtuoso piano performances with a clear and concise application of music’s communicative and scientific powers to inspire, ignite and lift the minds, hearts, and potential of audiences around the world. Backed by number one hits and collaborative successes with Madonna, Earth, Wind and Fire, Prince, and Carlos Santana to leading the teams of J Lo, Jimmy Kimmel, and Lady Gaga, the #1 charting keyboard artist and composer is the Founder of “scOre," a worldwide program that delivers customized peak performance experiences to reveal how the structure of music enhances leadership, innovation, and productivity for entrepreneurs to major corporations alike. Dubbed the “Keynote Maestro” by the City of Los Angeles, Ravel received the city’s Award of Recognition for creating a music-based system to “renew the national and international economy” while his film, television, radio, and recording credits include CBS, FOX, CW, Universal, iHeart, and XM Sirius. Straddling sectors across Media, Tech, Healthcare and Wellness, Diversity and Inclusion, Communications, Social Impact, and Financial Services, clients refer to him as “the ideal balance of Entertainment and Content.” These include IBM, Toyota, Red Bull, NASA, Apple, Blue Cross, Google, and Citi where he continues to serve as a captivating access point through which to transform corporations, education, entertainment, and the human condition. Show Highlights: You've got to have a sense of timing and tempo when you're executing leadership and teams. -Freddie Ravel A drummer, in the business sense, is a respect for time. -Freddie Ravel How are you using your goals as a leader, the people you work with, the community you work with--the harmony--to make sure that you are managing your time? -Freddie Ravel The inability to execute things in sync, with a good pacing, with good timing, leads to a score that never gets realized. That leads to failure. -Freddie Ravel We have to be completely involved with each other, in the moment, at the same time. Synchronized with each other. That is what a great team does when they're having success in the business world. -Freddie Ravel I'm interested in helping my fellow man and woman grow. I'm not interested in stagnation. -Freddie Ravel [In response to: how do you avoid coasting?] Variety is the spice of life. We're ultimately here to help each other. -Freddie Ravel I always tell people: May you always sing your melody, listen for harmony, dance to your rhythm, and celebrate the great score called YOU. -Freddie Ravel "Where your talents and the needs of the world cross, there lies your calling." -Aristotle Freddie's closing thoughts: I don't think you can get out of bed with a smile on your face if you're just living for yourself! You can't be looking at the proverbial mirror. You have to be looking through the eyes of other people; "the light in me recognizes the light in you." Every moment is such a privilege to have a chance to look through the eyes of other people. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

 Networking – Cultivating Relationships with Dr. Ivan Misner: Episode 257 of the Action Catalyst Podcast | File Type: audio/mpeg | Duration: 48:41

Dr. Ivan Misner is the Founder & Chief Visionary Officer of BNI, the world’s largest business networking organization.  Founded in 1985, the organization now has over 8,400 chapters throughout every populated continent of the world.  Last year alone, BNI generated 9.1 million referrals resulting in $13.1 billion dollars’ worth of business for its members. Dr. Misner’s PhD is from the University of Southern California.  He is a New York Times bestselling author who has written 22 books.  He is also a columnist for Entrepreneur.com and has been a university professor as well as a member of the Board of Trustees for the University of La Verne. Called the “Father of Modern Networking” by CNN and one of the “Top Networking Experts” by Forbes, Dr. Misner is considered to be one of the world’s leading experts on business networking and has been a keynote speaker for major corporations and associations throughout the world.  He has been featured in the L.A. Times, Wall Street Journal, and the New York Times, as well as numerous TV and radio shows including CNN, the BBC and The Today Show on NBC. Among his many awards, he has been named “Humanitarian of the Year” by the Red Cross and was recently the recipient of the John C. Maxwell Leadership Award.  He is also proud to be the Co-Founder of the BNI Charitable Foundation.  He and his wife, Elisabeth, are now “empty nesters” with three adult children. Oh, and in his spare time, he is also an amateur magician and a black belt in karate. Show Highlights: Listen for the language of referrals. -Dr. Misner "I can't," "I need," "I want," and "I don't know" are all phrases that indicate a referral is coming. -Dr. Misner Referrals are very powerful. When I refer you, I give a little bit of my reputation away. -Dr. Misner The foundation of everything I teach is based on a concept I call: VCP. Visibility, credibility, profitability. -Dr. Misner The number one mistake [with referrals] is what I call the networking disconnect, which is asking for the business too quickly. -Dr. Misner The people who are more relational in their networking are more successful than those who are transactional. -Dr. Misner Be a good interviewer. A good networker has two ears and one mouth and they should use them both proportionately. -Dr. Misner You can make a good living while serving a greater good. -Dr. Misner I may not be able to make a world of difference, but I can make a difference in the world. And I do that by just one step at a time. -Dr. Misner Dr. Misner's closing thoughts: Success is the uncommon application of common knowledge. Why accept mediocrity when excellence is an option? One of the ways to get away from mediocrity is to focus on the fundamentals and improve them every single day. Don't be chasing bright shiny objects. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

 Good Stress: Episode 256 of the Action Catalyst Podcast | File Type: audio/mpeg | Duration: 56:31

Dr. Terry Lyles holds a Ph.D. in psychology and is recognized as a national/international educator, author of three books, speaker to universities, schools, Fortune 500 Companies, world-class athletes, and public audiences.  Dr. Lyles has trained hundreds of individuals including Fire Rescue workers in and around Ground Zero, International Forensic Medical Teams in the Asian torn Tsunami area and the Haiti relief effort, sharing his time-tested, scientifically-measured approach to stress utilization. Major corporations have also benefited from this training technology such as Gulfstream, Chrysler Group, GM, Banana Republic, Macy’s, Pfizer, Universal Studios, Tommy Hilfiger, and Dior to name a few.  NASCAR’s Richard Petty Motorsports, Military Special Forces, Air Force fighter pilots and Space Command have all utilized this specialized training. Dr. Lyles has appeared on CNN, CNBC, HLN, NBC, ABC, FOX NEWS, USA Today, and in U.S. News & World Report as a Human Engineering Life-Balance Specialist. He hosted a premier talk show sponsored by Success Magazine, and was heard as the “The Stress Doctor” in South Florida and recently launched his Biometrictelemetry broadcasted on live real-time TV with ABC ESPN in INDYCAR at the INDY 500. Show Highlights: It's important as individuals to understand what your stresses and recoveries are. My stress might be a recovery for you, and my recovery might be stress for you. -Dr. Lyles If I don't understand where my power comes from--mentally, emotionally, spiritually, physically--I might have power surges, which means I now have to do what I do at a slower pace to conserve energy. -Dr. Lyles When you're driven by passion and excitement, you'll do whatever you need to do to make it work. -Dr. Lyles There is no success without failure, and the only failure is when you quit. -Dr. Lyles My first affirmation in the morning is: I am grateful for another day. -Dan Moore You have to know why you want to do something, not just how. A lot of people can learn how to build something or how to do something. But if you don't know why you want to do it, you may never finish it. -Dr. Lyles If you lose your focus, your drive, and your passion for something, the music and the magic goes away. -Dr Lyles You need a plan, you need goals, and you need a great network of people. It takes an army to do things. Even a SWAT team will have multiple members. -Dr. Lyles If you know WHY and you know HOW, you can't quit. -Dr. Lyles Dr. Lyles' closing thoughts: We've re-released my book, Good Stress, as a foundation for my upcoming book, Performance Under Pressure. Good Stress is all about taking stress and making it good, and then how do you live younger longer throughout your life? The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

 The Servant Leader: Episode 255 of the Action Catalyst Podcast | File Type: audio/mpeg | Duration: 56:03

Todd Browne began his career at Tom James in August 1990. Through hard work, a steadfast commitment to staying at Tom James, and living out the principles of success that Tom James was founded on, Todd rose through the ranks and became President in 2011 and CEO in 2016. With a mediocre track record prior to Tom James, including flunking out of college after one semester, Todd credits his success first and foremost to his Lord Jesus Christ, as well as Spencer Hays, Jim McEachern, his father Chet Browne, and the many, many books he has read and made his own since 1990. As Charlie "Tremendous" Jones says, “You will be the same person in five years as you are today with two exceptions: the books you read and the people you associate with.” Todd lives in Indianapolis with his wife of 29 years, Nanci.  They have three children: twins Josh and Lindsay and son Jake, and three grandchildren: Kayla, Everly, and Magnolia. Show Highlights: The only things that happen are the things that you make happen. -Todd Browne Having a purpose to drive it all is the most critical. -Todd Browne There are a couple key principles to maintaining long-standing relationships. They are: Always serve the needs of your clients, never your own. If I just help enough people get what they want, then I'll get what I want. Another key ingredient is integrity. It is critical for us to move into leadership because we want to give, not to get. If I don't serve the needs of the people ahead of my own, they'll see right through it. -Todd Browne As leaders, we should be patient with people and impatient with results. -Todd Browne Be consistent. A lot of people can do well over a short period of time, but not many can do well over a long period of time.  -Spencer Hays I always want to focus on things that bring people together, not divide them. -Spencer Hays People will forget what you said, but they will always remember how you made them feel. -Spencer Hays I start every single day with: what do we want to accomplish 20 years from now and this year? -Todd Browne We always have to ask: Is this the right thing to help us achieve our objectives, and is it the right time? -Todd Browne For something to work, it can't be a win-lose. It has to be a win-win. -Todd Browne Set high goals, have good self-talk, hold yourself accountable. -Spencer Hays What is so valuable about principles is that they allow you to make thoughtful decisions instead of emotional decisions. -Todd Browne Obstacles are those frightening things that we see when we lose sight of our goals. -Zig Ziglar We're called to stay focused on the objectives and not the obstacles. -Todd Browne Todd's closing thoughts: When folks lose their way, one of the things I delight in doing is reminding them of how good they are. When they're in the valley, they're thinking too much about themselves and what they don't want. So we have to remind them how talented and skilled they are. The next thing we have to do is project. A projection gets us to start considering the possibilities. We stop seeing the objections, we start thinking about opportunities and possibilities, and we start finding solutions. Thirdly, there is no greater principle in leadership than the Pygmalion Principle. This means seeing people for what they can be, not for what they are. Finally, go to work on their goals. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals.

 Behaviors Always Follow Values: Episode 254 of the Action Catalyst Podcast | File Type: audio/mpeg | Duration: 54:32

In November of 2004, Kimberly Ritzer walked into a little boutique during its opening week with one intention: congratulating the stranger behind the counter for being courageous enough to open her own business. What ensued was a lesson in celebrating each other’s differences and strengths. The stranger behind the counter was Megan Tamte, a third-grade teacher turned stay at home mom, turned aspiring entrepreneur. Kimberly had been a Senior Designer of Owned Brand Product at Dayton’s, Hudson’s and Marshall Field’s before she retired to be a stay at home mom.  In that small boutique, Megan and Kimberly bonded while creating a beautiful in-store experience that made women feel amazing. Three months later, along with the support of her husband Tim, Kimberly became business partners with Megan and Mike Tamte. Thus, starting Kimberly on a whole new, uncharted path as a partner in a small business… all while navigating life as the mom of a newborn and a 3-year-old. Together, with a whole bunch of awesome people, they have now opened 85 more stores across the country and built a business that is currently 100M. The retail stores are called EVEREVE and they are known for providing an amazing fashion and styling experience for women. They have also developed a thriving e-commerce business at Evereve.com and a subscription box service called Trendsend. Kimberly Ritzer holds a Bachelor of Science in Fashion Merchandising from North Dakota State University. Kimberly and Tim are the proud parents of two children: their daughter, Peyton (16) and their son, Roan (13). Show Highlights: There is an art and a science to the scaling of a business. -Kimberly Ritzer This was pivotal for us: we wrote down the behaviors that we organically practiced daily. -Kimberly Ritzer Our behaviors were tied to a set of values, and they weren't just work values. They were values that we live out in our life--not our work life, but our life. -Kimberly Ritzer When your heart is in the right place, everything falls into place and you can live your most authentic life. -Kimberly Ritzer You don't have to worry about competition when your people have the right values, when they're practicing the right behavior, and when it's based on life, not just sales. -Dan Moore Your team has to come with you to create change. -Kimberly Ritzer There's no one person who's going to pick you up and dust you off. You need to learn how to pick yourself up and fill your own bucket because no one else is going to do it for you. -Kimberly Ritzer When in a rut, there are five points to go back to: 1. Pray and spend time alone. 2. Assemble a strong group of friends that will tell you the truth and love you no matter what. 3. Develop a strong relationship with your spouse. 4. Write down the top 5 things you've accomplished. 5. Be an advocate for yourself. Kimberly's closing thoughts: What helps me deal with Mr. Mediocrity is the idea of committing to being a better version of myself than I was yesterday. It's turning me into someone I'm excited about becoming and I don't get so worried about what title I'm trying to have or if I'm hitting that specific goal. I'm much more worried about myself and what I can control. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating an...

 Adventures in Entrepreneurship: Episode 253 of the Action Catalyst Podcast | File Type: audio/mpeg | Duration: 48:54

Germain Böer is an innovator in all that he does. His courses use technology and creative assignments that challenge students to think, and feature speakers who have created unusual companies. He also conducts experiential learning programs that transform students into self-driven entrepreneurs. After working for Arthur Andersen & Co., the Institute of Management Accountants., and two universities, Prof. Böer joined The Owen School in 1977 as a professor of management accounting, Since that time, he has initiated numerous entrepreneurship activities at Owen, including an annual entrepreneurship conference; student sessions with venture capitalists; and a new course, “Adventures in Entrepreneurship,” in which Owen students learn how to start a new venture by working directly with entrepreneurs. Prof. Böer also instituted a program that connected students holding graduate degrees in biology with local biotech companies so the students could learn about the business side of the industry while earning an MBA. He currently serves as an advisor to startup companies in the Nashville area and is a member of the editorial boards of Journal of Accounting and Public Policy, and Strategic Finance. He has provided consulting services for companies such as Chase Manhattan Bank, the National Heart and Lung Institute, General Electric, and Magnatek. Prof. Böer is the past recipient of two Owen teaching awards and in 1999 he was presented with the Most Outstanding Teacher Award by the graduating Executive MBA class. In 2003, the Tennessee District Office of the U.S.Small Business Administration named him Small Business Research Advocate of the Year. In addition to his academic service, Prof. Boer served as Interim Dean of the Owen School in 1986-87. Show Highlights: There's not one kind of person that's going to be a great entrepreneur. It takes all different kinds. Successful entrepreneurs have similar characteristics, such as attitude. How you look at the world. Entrepreneurs don't see problems. They see opportunities. A good entrepreneur has to be persistent because there are ups and downs. What you start with is not where you're going to end up. At the beginning, be real, real stingy. Write thank you notes to people; nobody does that anymore. Serial entrepreneurs start gathering investors long before they actually need the money. Germain's closing thoughts: Everybody has limitations. I've heard people say, "When I'm having a meeting with the top managers, I want to be the dumbest guy in the room." And that's doesn't sound too smart, but it's actually very smart. Surround yourself with the right people as your company grows. You want to have a team that when you're not there, everything goes as it should. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

 Invest in Mentorship: Episode 252 of the Action Catalyst Podcast | File Type: audio/mpeg | Duration: 48:37

Jeff Dobyns has enjoyed extraordinary success providing comprehensive financial planning to retirees, entrepreneurs, entertainers, and executives by taking the time to truly know his clients, understand their goals, and develop and execute their ongoing strategic financial plans. Jeff has a bachelor’s degree in business administration from Ohio University and has held executive positions with financial planning firms for nearly two decades. After serving as Vice President of Investments of Lykins Financial Group, CPA’s, in his hometown of Westerville, OH, Jeff moved to Nashville, TN to found Southwestern Investment Group in 2002. As its President, Jeff has led Southwestern Investment Group to remarkable success, holding the distinction of being Raymond James’ top independent contractor office, and a member of its Chairman’s Council for several years running. Jeff and his wife, Amy, are raising their family in Brentwood, TN where they are members of the Brentwood Baptist Church, and their children, Gracyn, Hunter, and twins Tanner and Logan, attend the Christ Presbyterian Academy. For recreation, Jeff enjoys hunting, fishing, and just being outdoors. Show Highlights: When you are trying to grow an organization, you need to stick with what you said you'd do, empower your people, and help them to grow. -Jeff Dobyns We weren't afraid to work the plan. -Jeff Dobyns The mentorship strategy has been the key to our success. -Jeff Dobyns How do we accelerate our rate of growth? The way to do that is through shortening the training period and the best way to do that, in my opinion, is through one-on-one mentorship. -Jeff Dobyns When you have a long-term plan, and you're trying to work the plan, you need to get your ego out of the way. -Dan Moore The best way to learn is through teaching. -Jeff Dobyns I've not really ever been good at management, but I'm good at leadership. There's a big difference. -Jeff Dobyns We don't focus on management; we focus on leading by example. -Jeff Dobyns You can't teach what you don't know. People won't follow where you won't go. -Spencer Hays If we can stay focused on serving people well, training people well, and treating people well, then everything tends to work out. -Jeff Dobyns People are imperfect, but perfect principles can help them get better. -Dan Moore Work hard to serve others. -Jeff Dobyns Jeff's closing thoughts: We have to make a commitment to being willing to work on the business at times (more time than we think we should) as opposed to just working in the business. The longer you're in the business, you realize you have to work on the business otherwise it will run you. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

 How to Lead Tremendously: Episode 251 of the Action Catalyst Podcast | File Type: audio/mpeg | Duration: 51:46

Tracey C. Jones is nationally known for her leadership expertise, as well as her ability to connect on a core level with her audiences. With her signature wit, she masterfully weaves leadership concepts and actionable strategies together with humor and a deep understanding of life in the workplace. At the core of her philosophy on leadership is a simple belief that a commitment to lifelong learning results in a resilience and positive attitude that can alter the work environment for the better each and every day. With nearly four decades of experience across four industries from the military to semiconductor to publishing, Tracey has crafted organizational leadership techniques that can be implemented right away for noticeable results. She challenges her audiences to bravely embrace their challenges and take the all-important next steps toward effecting meaningful change in their personal and professional lives. Her father, the late Charlie “Tremendous” Jones, founded Executive Books in 1965 with the goal of changing the world one book at a time. After amassing an exceptional leadership background of her own, Tracey took the company’s reins in 2009 – and carries on her father’s tremendous legacy today. She believes that philanthropy and community engagement are at the heart of leadership. The profits of Tremendous Leadership support The Tremendous Trust which has provided over $1.3 million in donations locally and globally over the last eight years. Show Highlights: Whatever the day brings, I'm going to try it. If it doesn't work out, okay, I got experience. And if it does work out, okay, I got success! That was one of [my father's] laws of leadership. -Tracey Jones [My father believed] work should be more fun than fun. So when you had downtime, you should find a way to still be growing or impacting people's lives. -Tracey Jones Your followers, as a leader, can empower you or disempower you. -Tracey Jones There is a big difference between being a leader and the act of leadership. When you are a leader, it's all about improving your own individual skills. Leadership is no longer about you, but how well you get things done through your influence on other people. -Tracey Jones If you as a leader are not teachable and humble, you're never going to be able to make the step to leadership. You may be a leader, but you won't be able to engage in leadership. -Tracey Jones I have to try to get things done through influence and not power. -Tracey Jones I can solve any problem in the world as long as I identify it early enough and call in the right resources. -Tracey Jones Industries don't have problems. Individuals have problems. -Tracey Jones When asked, "How do you build companies?", [Spencer Hayes] responded, "You can't build companies. You can only build people." -Spencer Hayes "Entrepreneurship is the last refuge of the trouble making individual." Natalie Clifford Barney Tracey's closing thoughts: In leadership, you're like a Weeble. You wobble and you get knocked down, but you get right back up! Every leader in the world is a leader because they have overcome things that other people could not. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

 Gratitude to Paying It Forward: Episode 250 of the Action Catalyst Podcast | File Type: audio/mpeg | Duration: 39:19

JT Olson is a sensational speaker and an avid proponent of adoption, the pro-life movement, and orphan care. He has given talks on God’s transformation of his pain into passion, the sanctity of life, growing a healthy marriage, encouraging dreamers and entrepreneurs to pursue their calling, and coaching leaders on building a stronger organization. After being orphaned as a child alongside his four siblings, JT Olson went on to start Both Hands -- a faith-based non-profit serving orphans and widows. Olson’s personal tragedy gave him an overwhelming understanding of the need to find loving homes for the world’s orphaned and vulnerable children. His new book follows his powerful journey towards spiritual restoration by recounting significant moments in his life, including his family’s life-altering decision to adopt a little girl from China. JT and his wife Sara have been married for over 30 years and have five children (four biologically and one chosen): Jeff, Daley, Nick, Max, and Grace. They now reside in Brentwood, TN. Show Highlights: What if I could have that same impact on someone else? -JT Olson [In the face of defeat], I went back to my Southwestern roots. Is there an option to do something else? Is there an option to quit? No! -JT Olson We have focus on what our mission is. -JT Olson I just want to make an impact. I want my life to be worth something. -JT Olson The first thing you should do is count your blessings. When you get discouraged, remember your blessings...It keeps you from ever feeling sorry for yourself. -JT Olson What makes you get fired up? Pursue it! -JT Olson JT's closing thoughts: I'm alert, alive, friendly, cordial, firm, and enthusiastic! I tell myself this when I need to motivate myself. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

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