Bite-Sized Marketing for Christian Coaches
Summary: Bite-Sized Marketing for Christian Coaches …because being a great coach isn’t enough. To succeed in your coaching business you need to connect with the people God is calling you to serve. In this podcast, Kim Avery, Professional Certified Coach and Marketing Strategist, will give you bite-sized tips to help you navigate the marketing maze, understand the latest tools, communicate your unique value and create step-by-step strategies so that you can coach more, market less and have a lasting impact on the world.
We have all heard the saying, "Fail to plan and you plan to fail," and nowhere is that more true than in marketing a new business. A wise coach carefully sits down and maps out the marketing road ahead before he or she even opens the door for business. In today’s episode, I’m going to share with you 10 critical questions to answer before you begin your marketing Click to listen: If you can't access the player, you can go online to hear the podcast at: 10 Critical Questions for Successful Marketing Your Participation: If you have a marketing question you would like me to answer in a future podcast you can leave a comment below. Also, if you enjoyed the show, please rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks.
Marketing is changing. It’s changing dramatically, and for people like you and me it’s all good news. This episode is an essential listen for all coaches so they can understand what is working in today’s marketplace and how to make it work for them. In this episode, you will learn: Why “selling” coaching doesn’t bring clients The difference between interruption marketing and generosity marketing The important role valuable content plays in today’s marketing Click to listen:
Branding is the image you communicate that conveys who you are, how you help people in a unique and memorable way. And branding is not just for big companies anymore. In this noisy and distracted age, having great qualities isn't enough. You must make them known. Why Branding is important for coaches The benefit of knowing the benefits of coaching 3 ways to communicate your brand Click to listen:
According to CJ Hayden of Get Clients Now, marketing is telling people what you do again and again and again. We can tell them what we do in a variety of ways, but never lose sight of the fact that we do have to tell them. Unfortunately, when most new coaches begin their businesses they spend the majority of their time doing important things – but not the most important things – telling people what they do. This is because they don’t understand the distinction between passive and active marketing. In this episode, you will learn: The difference between passive and active marketing What proportion of your time should be spent in each type of marketing Top strategies for telling potential clients what you do and how it benefits them Click to listen:
Coaches go into the coaching field because they love coaching not because they love marketing. Yet marketing is the bridge that connects the coach with the potential client and without that, nothing else can happen. In this episode, you will learn: Why having a coaching business is worth the effort What the Bible teaches us about what to do when you hate what you are doing A mindset shift you can make about marketing – a new mindset that will support you as you grow your business Click to listen: