MauroMedia » Buried Logic Podcast

Subscribe to Buried Logic on iTunes (http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=334972766 ) Subscribe to RSS (http://feeds.feedburner.com/MauromediaBuriedLogicPodcast) (http://mauromedia.com/wp-content/uploads/2009/10/bl.jpg) Guest Intro/Interview Our guest today is Mary Burrows. Mary is the Manager of Chemical Development at Thetford Corporation, the world’s leading maker of portable and permanent RV toilets, and the holding tank deodorants and related additive products used in and on RVs.  Mary received her Bachelor’s degree from Albion College in 1980, with majors in Chemistry and English. She has worked at Thetford for over twenty years, and spends much of her time researching and developing RV deodorant and cleaning products. She is a recognized expert in the area of treating holding tank waste and the deodorants used in RVs, and is called upon repeatedly for her knowledge and experience in this field. www.Thetford.com EPA: Design for the Environment http://www.epa.gov/dfe/ (http://www.epa.gov/dfe/) In a study conducted by Opinion Research Corporation, and summarized in Packaging Digest in Feb 2009: "Four out of five people say they are still buying green products and services today - which sometimes cost more - even in the midst of a U.S. recession." "Half of the 1,000 people surveyed say they are buying just as many green products now as before the economic downturn, while 19% say they are buying more green products. Fourteen percent say they are buying fewer environmentally green products." "About one in three say they don't know how to tell if green claims are true.  One in 10 consumers blindly trust green product claims." "Consumers are verifying green claims by reading the packaging (24%) and turning to research (going online, reading studies, 17%)." In an article from Brandweek in Feb 2009, quoting from a study by Mintel: "A $17.7 million business in 2003, the Chicago-based market research company says the green cleaning category quadrupled sales to $64.5 million by 2008.  by 2013, Mintel anticipates eco-friendly cleaners will do an astounding $623 million in business and account for 30 percent of the household cleaners market by then (compared with 3 percent last year)". "Green Works brought green cleaning products into mainstream supermarkets, which have seen green sales increase more than 170% from 2007-08 and marketshare rise 16 percentage points." As you can see green is growing rapidly.  Many manufacturers want to claim their products are green.  The only way to know for certain if a product is green is to look for products that are certified or recognized green by a third party. (http://www.epa.gov/dfe/) Green Washing 7 Sins of Green Washing Mary Burrows Final Thoughts Buried Logic Closing by Host Brian Brawdy www.Thetford.com Contact us: Brian Brawdy: www.BuriedLogic.com (http://www.buriedlogic.com) Michael Mauro: www.MauroMedia.com (http://www.mauromedia.com)

Subscribe to Buried Logic on iTunes (http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=334972766 ) Subscribe to RSS (http://feeds.feedburner.com/MauromediaBuriedLogicPodcast) (http://mauromedia.com/wp-content/uploads/2009/10/bl.jpg) When Bob Difley worked for a living, he was Northern California Regional General Manager of El Monte RV Centers, a national RV rental and sales company. Bob now photographs and writes articles on the RV lifestyle, Green RVing, nature, and the outdoors. Bob’s RV articles appear regularly in Trailer Life, MotorHome, Good Sam’s Highways magazines. Bob also wrote the Backroads & Boondocking and The Green RVer columns in Western RV News & Recreation. He also teaches RV lifestyle classes and seminars at The Rally, was an instructor in the Life On Wheels RV Conferences, and presented interpretive programs for Arizona State Parks. He is a featured blogger on RV.net (http://blog.rv.net/) and writes the boondocking blog at rvboondockingnews.com (http://rvboondockingnews.com/) and the birding blog at birdwatching.rvtravel.com (http://birdwatching.rvtravel.com/). Bob and his wife, Lynn, have been fulltimers for seventeen years and enjoy an active RV Lifestyle of kayaking, hiking, swimming, mountain biking, and bird and wildlife watching. BOONDOCKING: Finding the Perfect Campsite on America’s Public Lands is Bob’s new 65-page eBook crammed with bookdocking information, loaded with links to additional sources, and photos of great boondocking locations. Learn more about Bob Difley’s new eBook (http://www.healthyrvlifestyle.com/BL_promo.html). To learn more about Bob, visit his website www.healthrvlifestyle.com (http://www.healthyrvlifestyle.com). BLM website (http://www.blm.gov/wo/st/en.html) US Forest Service website (http://www.fs.fed.us/) Contact Us at Buried Logic Brian Brawdy (http://buriedlogic.com) Michael Mauro (http://mauromedia.com/contact-us/)

Subscribe to Buried Logic on iTunes (http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=334972766 ) Subscribe to RSS (http://feeds.feedburner.com/MauromediaBuriedLogicPodcast) (http://mauromedia.com/wp-content/uploads/2009/10/bl.jpg) Modern-day explorer, Eric Larsen’s life epitomizes adventure.  A polar explorer, dog musher, adventure racer and educator, he has spent the past 12 years of his life adventuring in some of the most remote and wild places left on earth. Totaled, Eric has traveled enough wilderness miles to circle the globe over two times. On January 3rd 2009, Eric successfully led an international team to the South Pole - covering nearly 600 miles in 41 days. Eric is now the 3rd American in history to have skied to both the North and South Poles. In 2006, Eric and Lonnie Dupre completed the first ever summer expedition to the North Pole. During this journey, the duo pulled and paddled specially modified canoes over 600 miles of shifting sea ice and open ocean. Eric's other expeditions include a 700-mile dog sled journey through northern Ontario, a six week dog sled journey in the barren lands of the Canadian Arctic, several training trips to Hudson Bay and countless dog sled races. He has also summited Mt. McKinley, ridden his bike across the United States, been a back country ranger in Alaska, a white water canoe guide in Colorado and wilderness trip leader in Hawaii. In 2008, Eric was elected as one of Outside Magazine's Eco All Stars. He was also inducted as a member of the prestigious Explorer's Club based in New York City. A gifted communicator, Eric travels extensively giving motivational and educational lectures to schools, universities, non profit organizations and corporate groups. Currently, Eric is planning and preparing for the Save the Poles expedition. Slated to begin in November 2009, Eric and his team members will travel to the North Pole, South Pole and the summit of Everest all in one year. The 'Save the Poles' expedition will journey to these last frozen places in attempt to tell their amazing story while promoting clean energy solutions to the problem of Climate Change. Eric lives in Grand Marais, Minnesota where he is busy training and planning. Eric Larsen Explorer (http://http://www.ericlarsenexplore.com/) Eric Larsen YouTube (http://www.youtube.com/user/savethepoles) The Save The Poles Project In 2009, renowned Arctic Explorer Eric Larsen will begin an unprecedented journey to the top, bottom and roof of the world. During a continuous 365-day period, Larsen will mount major unsupported expeditions to the North and South Poles and an expedition to the summit of Mt. Everest. This feat has never been completed in one year. To date, only 15 people (no Americans) in history have been to all three 'poles'. The expedition's objectives are: * Complete the first-ever expedition to Mt. Everest, the North Pole and South Pole in a continuous 365-day period * Promote clean energy solutions, advocate strategies for reducing carbon emissions post Kyoto 2012 and collect relevant scientific data * Produce a documentary film, book and educational CD-ROM that focuses on global warming, teamwork and the spirit of adventure * Develop a post expedition multi-media lecture series Get Involved - click here (http://www.ericlarsenexplore.com/you/) Contact Us at Buried Logic Brian Brawdy (http://buriedlogic.com) Michael Mauro (http://mauromedia.com/contact-us/)

Subscribe to Buried Logic on iTunes (http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=334972766 ) Subscribe to RSS (http://feeds.feedburner.com/MauromediaBuriedLogicPodcast) (http://mauromedia.com/wp-content/uploads/2009/10/bl.jpg) Guest Intro/Interview Our guest today is David Houle; a futurist, strategist and speaker. He has always been slightly ahead the curve. Houle spent more than 20 years in media and entertainment. He has worked at NBC, CBS and was part of the senior executive team that created and launched MTV, Nickelodeon, VH1 and CNN Headline News. He helped to create television series on A&E for his client Bill Kurtis, “Investigative Reports’ and “American Justice,” introducing single subject documentaries and legal programming to prime time before those programming concepts became common place. Both series were award winning and ran for more than ten years. Houle has won a number of awards. He won two Emmy's as Co-Executive Producer for a nationally syndicated kids program, “Energy Express”.  He won the prestigious George Foster Peabody award and the Heartland award for “Hank Aaron: Chasing the Dream” and was nominated for an Academy Award. Houle is consistently ranked as one of the top futurists and futurist keynote speakers on the major search engines. He has keynoted numerous conferences both across the country and internationally. He is regularly invited to speak at corporate management retreats. He recently won a speaker of the year award from Vistage International, the leading organization of CEOs in the world and is often called “the CEOs’ Futurist,” having spoken to or advised 800+ CEO's and business owners in the past two years. (http://mauromedia.com/wp-content/uploads/2009/09/the-shift-age-image001.jpg) He writes the highly regarded futurist blog, www.evolutionshift.com (http://www.evolutionshift.com/), with the tag line “A Future Look At Today.”  For those of you on Twitter his user name is evolutionshift which is also the name of his YouTube channel. He publishes a free monthly newsletter and the highly acclaimed semi-annual Shift Age Trend Report. Both are available at www.davidhoule.com (http://www.davidhoule.com/) . He has been speaking about the future for a number of years and his first book “The Shift Age” was published in 2008. If you are interested in ordering The Shift Age Trend Report...David was kind enough to give us a $50.00 discount...to take advantage go to www.davidhoule.com (http://www.davidhoule.com/shiftstore/index.asp) and use the promotional code FCBRAWDYV www.davidhoule.com (http://www.davidhoule.com/) www.evolutionshift.com (http://www.evolutionshift.com/) www.youtube.com/evolutionshift (http://www.youtube.com/evolutionshift) Contact Us: Brian Brawdy: www.buriedlogic.com (http://www.buriedlogic.com) Michael Mauro: www.mauromedia.com (http://www.mauromedia.com)