Pearson Education Marketing Podcasts
Summary: The Pearson Education Marketing podcasts have been recorded by Paul Cowell, Marketing Academic and Professional. These podcasts cover many of the topics you will find in a typical Principles of Marketing course and Paul talks about current news stories of relevance, interviews marketing practitioners and students about their experiences and illustrates how the theory of marketing is actually used in the real World. New podcasts will be made available for download weekly during term time, beginning 29th September 2008.
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- Copyright: Copyright 2008 Pearson Education. All rights reserved.
Podcasts:
Pricing, context and concepts
Pricing strategies
Marketing channels and logistics
Integrated marketing communication
Advertising
Sales promotion
Personal selling and sales management
Direct marketing and exhibitions
Strategic Marketing
New product development
Marketing planning, management and control
Public relations and sponsorship
Product management
Anatomy of a product
Consumer Behaviour
