SEW Weekly

Talking Social in Search as Thom speaks with the Senior Director of Bing, Stefan Weisz. We also learn about the success behind the huge Bing It On Bing vs. Google Challenge. Headlines * Google Analytics Change History Helps You Understand and Track Changes (http://searchenginewatch.com/article/2250530/Google-Analytics-Change-History-Helps-You-Understand-Track-Changes) * Bing Updates Image Search Layout, Autosuggest and Unveils Sitemap Plugin (http://searchenginewatch.com/article/2250185/Bing-Updates-Image-Search-Layout-Autosuggest-Unveils-Sitemap-Plugin)

Discussing the Little Bird of Social Media as Thom speaks with Marshall Kirkpatrick, CEO of GetLittleBird, a powerful new engine to discover experts with real influence and engage effectively with content online. * Majestic SEO Adds Fresher Index and Free URL Submitter (http://searchenginewatch.com/article/2248414/Majestic-SEO-Adds-Fresher-Index-Free-URL-Submitter) * Marin Software Files for IPO (http://searchenginewatch.com/article/2249496/Marin-Software-Files-for-IPO) * Google Chromebook Ads Popping Up on Chrome Start Pages (http://searchenginewatch.com/article/2249523/Google-Chromebook-Ads-Popping-Up-on-Chrome-Start-Pages) * Is Your Google Analytics Code Up to Date? (http://searchenginewatch.com/article/2249537/Is-Your-Google-Analytics-Code-Up-to-Date)

Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers (http://searchenginewatch.com/article/2242048/Google-AdWords-New-Enhanced-Campaigns-Connect-Ads-With-Multi-Device-Consumers) as Thom speaks with SEM Strategy Consultant Lisa Raehsler. Headlines * Valentines Day Ferris Wheel Google Doodle Searches for a Perfect Match (http://searchenginewatch.com/article/2243775/Valentines-Day-Ferris-Wheel-Google-Doodle-Searches-for-a-Perfect-Match) * A Revealing Look at Top Valentine’s Day Searches – From Gifts to Die Hard (http://searchenginewatch.com/article/2243747/A-Revealing-Look-at-Top-Valentines-Day-Searches-From-Gifts-to-Die-Hard) * Marissa Mayer Not Happy With Yahoo-Microsoft Search Deal (http://searchenginewatch.com/article/2243723/Marissa-Mayer-Not-Happy-With-Yahoo-Microsoft-Search-Deal) * Pay by Tweet: Twitter Teams With American Express on Hashtag Payments (http://searchenginewatch.com/article/2243384/Pay-by-Tweet-Twitter-Teams-With-American-Express-on-Hashtag-Payments)

On location from Covario INFLECTIONPoint 2013, Jeff Ma, the man behind the MIT blackjack team that became the inspiration for the book Bringing Down the House (and the motion picture starring Academy Award Winning Actor Kevin Spacey, 21) discusses how his lessons playing blackjack, making and losing hundreds of thousands of dollars, can be applied to digital analytics. Also, Thom speaks with the Marketing director of MajesticSEO, and host of WebmasterRadio.FM program Search Kingdom, Dixon Jones. Headlines * 4 SEM Trends and Takeaways From Covario INFLECTIONPoint 2013 (http://searchenginewatch.com/article/2242072/4-SEM-Trends-Takeaways-From-Covario-INFLECTIONPoint-2013) * Google Warns SEO and Businesses to Avoid Fake Reviews. (http://searchenginewatch.com/article/2241393/Google-Warns-SEO-Businesses-to-Avoid-Fake-Reviews) * Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers. (http://searchenginewatch.com/article/2242048/Google-AdWords-New-Enhanced-Campaigns-Connect-Ads-With-Multi-Device-Consumers) * Google AdWords Enhanced Campaigns: The Good, Bad and Uncool. (http://searchenginewatch.com/article/2242069/Google-AdWords-Enhanced-Campaigns-The-Good-Bad-Uncool) * Search Engine Watch Welcomes Lisa Barone! (http://searchenginewatch.com/article/2242014/Search-Engine-Watch-Welcomes-Lisa-Barone)

Following the release of a 2013 Global Enterprise SEO Survey (http://www.brightedge.com/2013-search-marketer-survey-results), Thom speaks with the founder and CEO of BrightEdge, Jim Yu, who authored the survey. The survey presents presents several challenges as well as opportunities to take enterprise SEO to a new level in 2013, plus Jim details 10 Future-Proof SEO Steps. Headlines: * Jackie Robinson Google Doodle Celebrates Major League Baseball Trailblazer (http://http://searchenginewatch.com/article/2240554/Jackie-Robinson-Google-Doodle-Celebrates-Major-League-Baseball-Trailblazer) * Yahoo Grows Search Revenues, Paid Clicks, Profits (http://searchenginewatch.com/article/2239858/Yahoo-Grows-Search-Revenues-Paid-Clicks-Profits) * Google Faces Safari Tracking Lawsuit in UK (http://searchenginewatch.com/article/2239846/Google-Faces-Safari-Tracking-Lawsuit-in-UK) * Google Maps North Korea – Including Gulag (http://searchenginewatch.com/article/2240337/Google-Maps-North-Korea-Including-Gulag)

Thom discusses Social PR Strategy for Tragedy as Thom speaks with Social PR Evangelist Lisa Buyer. Referencing her recent Search Engine Watch article (http://searchenginewatch.com/article/2233186/Social-Media-Strategy-in-Times-of-Tragedy), she explains how brands are more often finding themselves in an awkward situation and can companies be empathetic or consoling, or can they get away with being exploitative, self-serving and inappropriate.

Talking Keyword Research with serial software entrepreneur, author, and advisor Rob Walling. Rob is the owner of HitTail, a popular SEO keyword tool that uses your real-time website data to tell you terms you can easily rank for, the top ASP.NET invoicing system on the market. Headlines * Facebook Introduces Graph Search (http://searchenginewatch.com/article/2236618/Facebook-Introduces-Graph-Search) * Facebook Graph Search: What About Bing? (http://searchenginewatch.com/article/2236941/Facebook-Graph-Search-What-About-Bing) * Facebook Graph Search: How to Increase visibility (http://searchenginewatch.com/article/2236879/Facebook-Graph-Search-How-to-Increase-Your-Pages-Visibility) * Yahoo's Shashi Seth Follows Another Exec Out the Door (http://searchenginewatch.com/article/2236964/Yahoos-Shashi-Seth-Follows-Another-Exec-Out-the-Door) * Google Debunks Dead Donkey Maps Image (http://www.searchenginewatch.com/article/2237246/Google-Debunks-Dead-Donkey-Maps-Image)

Thom and Miranda recap highlights from the Google Privacy FTC Anti-Trust Ruling with SitesWithoutWalls founder Kristine Schachinger. Headlines this week include: * Google Stops Warning China Searchers About Dangerous Keywords (http://searchenginewatch.com/article/2234415/Google-Stops-Warning-China-Searchers-About-Dangerous-Keywords) * Hashtag is Word of the Year (http://searchenginewatch.com/article/2234465/Bird-Got-the-Word-Hashtag-is-Word-of-the-Year) * Meet Izik: Tablet-Friendly Search From Blekko (http://searchenginewatch.com/article/2234485/Meet-Izik-Tablet-Friendly-Search-From-Blekko) * Record Breaking 1.76 Billion App Downloads Over Holidays (http://searchenginewatch.com/article/2233788/Record-Breaking-1.76-Billion-App-Downloads-Over-Holidays) * Google Brings Free WiFi to Manhattan (http://searchenginewatch.com/article/2234856/Google-Brings-Free-WiFi-to-Manhattan) * FTC: Google Demoting Rankings of Competing Vertical Websites is Justifiable (http://searchenginewatch.com/article/2233809/FTC-Google-Demoting-Rankings-of-Competing-Vertical-Websites-is-Justifiable)

How to get over the holiday conversion slump with guest Internet Entrepreneur and Best-Selling Author Kris Jones. How to turn returns into purchases. Should retailers use re-targeting? What about B2B? Is all hope lost? Learn How SEO Entrepreneurs can get going. Thom also focuses on a breaking news story on how FTC closed their investigation on Google, stating that Google Demoting Rankings of Competing Vertical Websites is Justifiable (http://searchenginewatch.com/article/2233809/FTC-Google-Demoting-Rankings-of-Competing-Vertical-Websites-is-Justifiable).

Content Marketing Roundtable as Miranda with Harris Schachter, Senior SEO at Capital One and blogger at OptimizePrime, Lee Odden, CEO of TopRank Online Marketing and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, Skip Besthoff, with 20 years experience in software and digital media as a developer, strategist and investor, now the CEO at Eightfold Logics Inbound Writer. News this week included: * http://searchenginewatch.com/article/2232880/Morgan Stanley Fined 5 Million Over Handling of Facebook IPO (http://searchenginewatch.com/article/2232880/Morgan-Stanley-Fined-5-Million-Over-Handling-of-Facebook-IPO) * Google Takes 67 percent Search Engine Market Share (http://searchenginewatch.com/article/2232359/Google-Takes-67-Search-Engine-Market-Share) * Did 2 Billion Dollars in Google Tax Money Disappear in Bermuda Triangle? (http://searchenginewatch.com/article/2231337/Did-2-Billion-in-Google-Tax-Money-Disappear-in-Bermuda-Triangle)

Talking LinkedIn For Brands as Thom and Miranda welcome Gary Fearnal, the Director of Global Marketing Solutions at LinkedIn Canada. We learn about some of the changes LinkedIn made to Company Pages, and the announcement that LinkedIn and Staples are launching SUCCEED: Small Business Network, a new community on LinkedIn where small business professionals can connect and collaborate with their peers. Headlines this week include: * SEOs: Will You Negotiate a Salary Increase in 2013? (http://searchenginewatch.com/article/2230030/SEOs-Will-You-Negotiate-a-Salary-Increase-in-2013) * Microsoft Launches Bing Ads Sweepstakes (http://searchenginewatch.com/article/2229205/Microsoft-Launches-Bing-Ads-Sweepstakes-Funny-Internet-Explorer-Video) * Study: 95 Percent of Tech Consumers Use Social Media (http://searchenginewatch.com/article/2229210/95-of-Tech-Consumers-Use-Social-Media-Study) * Promoted Tweets Are Now Available in Asia (http://searchenginewatch.com/article/2228849/Twitter-Takes-Promoted-Tweets-to-Asia-With-Komli-Media) * Google Claims that Search Volume Can Accurately Predict Smartphone Sales with Over 90 Percent Accuracy (http://searchenginewatch.com/article/2228861/Google-Searches-Can-Accurately-Predict-Smartphone-Sales-Study)

Why Your SEO Shouldnt Be the Last to Know as Thom and Miranda speak with Carolyn Shelby, the Director of SEO for the Tribune Company and 435Digital, the interactive agency division of Tribune. Thom and Miranda also run down the headlines... * Cyber Monday 2012 biggest online retail day in US history. (http://searchenginewatch.com/article/2228251/Cyber-Monday-Traffic-Mobile-Ad-Spend-All-Up-on-1.46-Billion-Shopping-Day) * Dont Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign. (http://searchenginewatch.com/article/2228215/Dont-Get-Scroogled-Microsoft-Launches-Anti-Google-Holiday-Shopping-Campaign) * Google Security Alert: Unverified Users Regain Webmaster Tools, Analytics Access. (http://searchenginewatch.com/article/2227868/Google-Security-Alert-Unverified-Users-Regain-Webmaster-Tools-Analytics-Access) * Ask.com Top Question of 2012: Will Robert Pattinson and Kristen Stewart Get Back Together? (http://searchenginewatch.com/article/2228246/Ask.coms-Top-Question-of-2012-Will-Robert-Pattinson-Kristen-Stewart-Get-Back-Together) * For the 18th Time, Social Media Marketing Doesnt Suck: How Twitter Drives Online Sales. (http://searchenginewatch.com/article/2227816/For-the-18th-Time-Social-Media-Marketing-Doesnt-Suck-How-Twitter-Drives-Online-Sales)

Selling Yourself as an SEO. How can you more effectively sell your SEO services, build your brand and ultimately make more money? Find out what it takes to succeed in today's market with insight from a true pro and one of the industry's most respected veterans, Bruce Clay. Headlines include: * US Search Engine Marketshare (http://www.google.com/url?q=http%3A%2F%2Fsearchenginewatch.com%2Farticle%2F2226212%2FGoogle-Smashes-U.S.-Search-Market-Share-Record-Closes-in-on-70&ust=1353541202733000&usg=AFQjCNFBhICTkfLIUdvqkKIQBltcx9lb0g) * Facebook (Finally) Launches a Conversion Measurement Tool (http://www.google.com/url?q=http%3A%2F%2Fsearchenginewatch.com%2Farticle%2F2226131%2FFacebook-Launches-Conversion-Measurement-Tool&ust=1353541202733000&usg=AFQjCNHENNQgb3T1eZub8zo-Rqor2-QFRQ) * Bing Launches Webmaster Guidelines and Offers SEO Webinars (http://www.google.com/url?q=http%3A%2F%2Fsearchenginewatch.com%2Farticle%2F2226175%2FBing-Launches-Webmaster-Guidelines-Offers-SEO-Webinars&ust=1353541202734000&usg=AFQjCNHbwY133umbW1Xu_jnrQUc6UCYFmQ) * Testing Googles Recommended Display Ramp-Up Strategy (http://www.google.com/url?q=http%3A%2F%2Fsearchenginewatch.com%2Farticle%2F2224647%2FTesting-Googles-Recommended-Display-Ramp-Up-Strategy&ust=1353541202734000&usg=AFQjCNGl_rVq05r3yZca5XeQ6WbjEl6NZQ) * Twitter Tweaks Search Features in Mobile App Update (http://www.google.com/url?q=http%3A%2F%2Fsearchenginewatch.com%2Farticle%2F2225542%2FTwitter-Tweaks-Search-Features-in-App-Update&ust=1353541202735000&usg=AFQjCNGWTaqVKT-WqSKBL5FgDYEBylU4NQ) * SES Chicago 2012 Wrap-Up (http://www.google.com/url?q=http%3A%2F%2Fsearchenginewatch.com%2Farticle%2F2226181%2FSES-Chicago-2012-Coverage-SESChi&ust=1353541202735000&usg=AFQjCNEnq1RY0qSSwpphcpLs9z6XlP1vgw).

SES Chicago 2012 Highlights as Thom and Miranda showcase the Mobile Marketing and Measurement Panel (http://searchenginewatch.com/article/2224635/Mobile-Marketing-Measurement-Snapshot-Google-ClickZ-Insights) looking into a Google Analytics report (that was presented by Google Product Marketing Manager Adam Singer) that gave a snapshot on how marketers plan to use a mix of mobile tactics to drive traffic. They also discuss what made news plus their takeaways coming out of the conference. Thom and Miranda go into the headlines and discuss: * Companies are now invited to open a business account on Pinterest. * A study conducted by Forrester Research and LinkedIn, IT Purchasing Goes Social, found that business social media sites are becoming a place where IT decision makers go to validate information. * Enterprise social media management solutions provider HootSuite is adding six new/enhanced Facebook features for its users.

Geo-Rankings and the Local Optimization Challenge as Thom and Miranda speak with Matt Roberts, VP of Marketing at Linkdex and Greg Jarboe from SEO-PR. Thom and Miranda also discuss: * Google loses Australian defamation suit (http://searchenginewatch.com/article/2222545/Google-Loses-Defamation-Suit-for-Linking-Australian-Mans-Image-to-Gangster). * Going Global: Localize Your Message for Holiday Retail Traffic. (http://searchenginewatch.com/article/2222248/Going-Global-Localize-Your-Message-for-Holiday-Retail-Traffic)