The New Business Podcast – Startup and Small Business Marketing Strategies for Entrepreneurs show

The New Business Podcast – Startup and Small Business Marketing Strategies for Entrepreneurs

Summary: Chris C. Ducker, serial entrepreneur, outsourcing expert, international speaker, author and small business marketing coach helps startup, as well as established entrepreneurs to catapult their small business into the 21st century by utilizing 'new business' marketing, tips and growth strategies such as blogging, online video, podcasting, outsourcing and working with virtual assistants, social media and much, much more!

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  • Artist: Chris C. Ducker - Serial Entrepreneur, Outsourcing and Small Business Marketing Expert

Podcasts:

 NBP083 -­ Starting Companies, Ruffling Feathers and Marketing Like Mad, with Noah Kagan | File Type: audio/mpeg | Duration: 43:00

Click here to Subscribe to the ‘New Business Podcast’ via iTunes! If you had to focus on just one goal at a time do you think you'd progress faster or slower than you are now? Much faster, according to our guest for today's episode, Noah Kagan. Noah is the founder of AppSumo, a site dedicated to providing entrepreneurs with the greatest and geekiest products they need. The site was launched in January of 2014 and by the time this airs will have reached over a billion people. And that was Noah's first goal for the company: have a billion people visit the site. He was committed to reaching that goal, and wasn't going to focus on anything else until it was achieved. In this episode, you’ll learn about: What is OTE and how should you use it when hiring in your business? The #1 problem for every business is the same, what is it? What is the difference between efficiency and effectiveness? The top two struggles every business owner faces. How AppSumo reached 1 billion people in their first year. Why going bold is always the best option. Much, much more! Share the Tweetable: "If you have two choices, chose the more bold choice."  [Tweet This!] Items mentioned in this episode: SumoMe.com - Free online marketing tools! AppSumo Essentialism, by Greg McKeown Great by Choice, by Jim Collins Built to Sell, by John Warrillow and Bo Burlingham Small Giants, by Bo Burlingham Noah on Twitter Noah's Blog - OKDork.com Noah said stayed focused on that one goal made all the difference. It was a bold choice on his part, and it worked. On today's show we talk about being bold in a see of "middle ground" and why going big and bold is so much more effective. We also discuss the top two struggles all business owners face. The first hurdle is the first year. Year number one of any business is going to be a grind, it's going to be difficult. Noah says if you know that going in to that first year it'll be a lot easier to navigate. But there's no escaping it, you can't cut corners and avoid it so just know your first year will be a challenge and dig in. The second obstacle all business owners have to overcome is knowing when and who to hire. You have to know when you need help and you have to hire appropriately. At first Noah simply hired anyone who could do the job, even if they weren't the best. As of today he's learned through trial and error to hire the best and only the best. So when you're ready to hire, ask yourself who can help you grow your business the best? Your answer is who you want to hire. Noah and I also chat about how he structures his week to get the most done, why focusing on just one goal has been so effective for him and how to work efficiently rather than effectively. Check out the full scoop on today's show! Subscribe to the Podcast To subscribe to the New Business Podcast, use the link below: Click here to Review & Rate the podcast in iTunes, too (Thank You!) I'm no longer running comments on my blog. However, I'd love to hear what you've got to say about this post on Facebook and Twitter.

 NBP082 ­- Why Entrepreneurs Should Procrastinate on Purpose, with Rory Vaden | File Type: audio/mpeg | Duration: 36:59

Click here to Subscribe to the ‘New Business Podcast’ via iTunes! Procrastination is something we all have faced as entrepreneurs and there are countless books, products and resources on the market today about how to overcome it. But what if we actually used it to our advantage? Our guest today joins us to talk about how the ultra-performers actually use procrastination to help them have more time and achieve more, and how we can too. Rory Vaden is a best-selling author whose latest book, Procrastinate on Purpose, dives deep into this subject. Based on his company's with over 900 active coaching clients on this very topic, Rory shares how multipliers think and how they become multipliers as a result: people with more time and more accomplishments. In this episode, you’ll learn about: Why everything we know about time management is wrong! What role do emotions play in how we spend our time? What is priority dilution and why is it relevant to you? Rory defines the term "rent axiom" and its importance. What is ROTI and how does it relate to your business? Having something 80% done by someone else is better than what? Much, much more! Share the Tweetable: "Success is never owned, it's rented and the rent is due every day!"  [Tweet This!] Items mentioned in this episode: Rory's Blog Procrastinate on Purpose, Rory's latest book 5 Things I Misunderstood About What It Means To Be A Man, Rory's blog post mentioned in the show Rory on Twitter My FREE Blogging Tutorial Video Tropical Think Tank (Just ONE ticket left!) We cover a lot of ground in this episode from the different types of procrastination to the evolution of time management to one of the richest topics: the focus funnel. The focus funnel is a way to approach our tasks that will multiply our time by focusing on significance, not urgency. It has three parts: 1. The first part is the mouth of the funnel, the widest point. This is our tasks, our to-do lists. This is where we need to eliminate things, and we can do so by having the courage to say no. And also by understanding when we say yes to one thing we're saying no to something else. 2. The next stage of the funnel is the middle, automation. Anything you create a process for today saves you time tomorrow. If you think of in another way automation is to time as compound interest is to our money. So automate a process today, and you create more time for yourself tomorrow. 3. The final stage is delegation. We've eliminated what needs to be eliminated and automated tasks that need to be automated. Now we can delegate. Multipliers, those who achieve more and have more time, give themselves permission for things to be imperfect. They understand that having someone do something 80% is better than doing it themselves 100%! Rory and I chat about much more on this episode, he has so much wisdom to share on how to procrastinate and how to do so with purpose. Check out the full scoop on today's show! Subscribe to the Podcast To subscribe to the New Business Podcast, use the link below: Click here to Review & Rate the podcast in iTunes, too (Thank You!) I'm no longer running comments on my blog. However, I'd love to hear what you've got to say about this post on Facebook and Twitter.

 NBP081 – How to Build Your Brand by Writing a Book (without going insane!) | File Type: audio/mpeg | Duration: 21:20

Click here to Subscribe to the ‘New Business Podcast’ via iTunes! As an online entrepreneur I believe there are three main focuses to building your brand: a blog, a book and speaking engagements. Today we're going to talk about building your brand by writing a book, something I learned a lot about while writing Virtual Freedom in 2013 and marketing it in 2014, after it's launch in April! I share with you my observations and experiences while writing, the first being it isn't the same as writing a bunch of blog posts and stringing them together. You have to put much more thought into where you are taking your reader and how you're going to get them there. It was also a lot more work than I anticipated, but it made me a much better thinker. What I mean by that is I had to put myself into my readers' shoes and question whether the information I was providing them through my words was what they needed to know. I also learned that writing a book is a lot like starting a new business. You wake up early, brew your coffee and are excited to get started! And somewhere along the way you hit a slump. I certainly did. And one of the best things I did at that point was to put the laptop down and not think about it for at least a week, even longer if needed. After the break I'd return the book with renewed vigor and energy. Also much like starting a new business, you learn who your true friends are. Some people I thought were good friends (and had promised to promote the launch of the book) didn't show up, while other people came through in a big, big way like Lewis Howes, John Lee Dumas and Pat Flynn. I share plenty more of my thoughts on why writing a book is so important and some of the strategies I suggest you implement when writing yours. And you should write one, your own book is a critical piece of building a solid brand for your business. Tune in to hear all of that and more on today's show! Items mentioned in this episode: Virtual Freedom - My bestselling book on the topic of virtual team building! How to Start a Blog in 10 Minutes (Free Video Tutorial) My Personal Entrepreneurial Success Story Lewis Howes on The New Business Podcast John Lee Dumas on The New Business Podcast Jay Baer on The New Business Podcast Tropical Think Tank 2015 - Just ONE slot left! Subscribe to the Podcast To subscribe to the New Business Podcast, use the link below: Click here to Review & Rate the podcast in iTunes, too (Thank You!) QUESTION: Have you written a book yet? If so, share your journey - what ideas do you have for your topic? Share them below with the rest of the community!

 NBP080 – Why Your Social Media Strategy Needs to Be Revisited, with Laura Roeder | File Type: audio/mpeg | Duration: 37:25

Click here to Subscribe to the ‘New Business Podcast’ via iTunes! One of the only constants in social media is change. As entrepreneurs we have to pivot to stay current and stay on top of the latest in all things social. Helping us do that on today's edition of The New Business Podcast is social media maven Laura Roeder. Laura is an entrepreneur, agency boss and software developer. Her current offering to the software and social media world is Meet Edgar. Meet Edgar is social media scheduling software that saves all of the content you add in a library, categorizes that content and then repurposes it for you automatically. Once you add content you never have to add it again! In this episode, you’ll learn about: Why have so many people been killing their Facebook pages? Is it ever okay to repost content on your social media channels? How can you avoid being a spammer, while still promoting yourself? True or false: the "Golden Age" of social media has passed? Must you always create content in real time or scheduling it permissible? What television can teach us about repurposing content. Much, much more! Share the Tweetable: "Start spending time on social media actually TALKING to people, instead of just making noise!"  [Tweet This!] Items mentioned in this episode: Meet Edgar - Laura's new social media automation software tool Laura's Social Media Agency Follow Laura on Twitter Getting Started with Google+ - Ryan Hanley on The New Business Podcast Tropical Think Tank (Just TWO tickets left!) This Episode's Sponsor - Aweber I get asked all the time what the primary focus on building the 'marketing' side of an online business should be. The answer is always the same. Your email list. You've no doubt heard me say it before on other episodes, the overall success of your business is directly associated with your email list. Plain and simple - you MUST build an email marketing list. And since being active online, I've used Aweber all the way. They're awesome and easy to use. Click THIS LINK to get started with your own email list building for just $1.00! Edgar Walkthrough Video While some people may say you should be creating content live to be more authentic, Laura disagrees especially with what social media has become today. She believes the most powerful use of your time on any social media channel is the actual interaction with your followers. Because Facebook's reach has dwindled and Twitter has so much content what you post is only seen by a handful of people. Your best bet is to repost your content, "rerun" it if you will. Then you should use your alloted social media time for reaching out and connecting with your followers to build and grow your business. Laura and her husband created Meet Edgar as a simple way to do this. Meet Edgar repurposes and reposts your content. The concept for Meet Edgar stems from something they had been teaching their social media clients. Laura's team had been showing clients how to create a complicated spreadsheet. One day she realized it would be simpler and much more beneficial if they created software that replaced the spreadsheet. With her husband's development background they joined forces and created Meet Edgar. We dive into more details of Meet Edgar, as well as the trends she sees emerging in social media for 2015. One of those trends is simply understanding these channels are becoming more and more diluted so how you continue reaching your audience is changing and you'll need to pivot in your approach. We cover those topics, and more on this episode with Laura Roeder. She is a plentiful resource of information on all things social media and she shares the gold on today's show. Have a listen to hear it all! Subscribe to the Podcast To subscribe to the New Business Podcast, use the link below: Click here to Review & Rate the podcast in iTunes, too (Thank You!)

 NBP079 – How to Take Your Business Idea from ‘Zero to Launch’ with Ramit Sethi | File Type: audio/mpeg | Duration: 1:05:53

Unless you've been living in a cave for the last 5+ years, you know our guest for today's show, Ramit Sethi. Ramit is a New York Times best-selling author, online marketing genius and blogger extraordinaire at his site, I Will Teach You to Be Rich. ...

 NBP078 – What it Takes to Become a REAL Entrepreneurial Success, with Chalene Johnson | File Type: audio/mpeg | Duration: 41:55

Click here to Subscribe to the ‘New Business Podcast’ via iTunes! Entrepreneur. Direct marketing superstar. Guinness Book of World Records holder and celebrity trainer. These are just a few of the ways to describe today's guest, Chalene Johnson. Chalene is the powerhouse behind 30 Day Push, Smart Success seminar, The Chalene Show podcast and she's the best-selling author of Push. From her first business of flipping cars to pay for college to her massively popular Turbo Jam fitness company, Chalene has been an entrepreneur. Her commitment has always been helping people, identifying needs and solving problems. In the early days of Turbo Jam's success she says she was doing everything for her business: responding to message board inquiries, creating new dance routines, filming, all of it. Sure it was a tremendous financial success for her, but she felt sick and miserable. When her first royalty check came in the mail, and it was a hefty $365,000, she fell on her couch and cried because she knew she couldn't keep it up. In this episode, you’ll learn about: The All-Michigan Auto Swap Meet was her first business: true or false? Why Chalene was so miserable when she got her first royalty check. How she and her husband reverse engineered and sold their fitness business. Why a seasonal approach to growing a business is so impactful. Her biggest passion right now is podcasting. Why? What's the real reason I have 150 domain names...?! Much, much more! Share the Tweetable: "Success is about relationships!" Spread the knowledge of Chalene Johnson - [Tweet This!] Items mentioned in this episode: Chalene's Website 30 Day Push The Chalene Show podcast Follow Chalene on Twitter Push - Chalene's best-selling book! Kevin Harrington on The New Business Podcast Scott Stratten on The New Business Podcast Tropical Think Tank (Just FIVE tickets left!) This Episode's Sponsor - Aweber I get asked all the time what the primary focus on building the 'marketing' side of an online business should be. The answer is always the same. Your email list. You've no doubt heard me say it before on other episodes, the overall success of your business is directly associated with your email list. Plain and simple - you MUST build an email marketing list. And since being active online, I've used Aweber all the way. They're awesome and easy to use. Click THIS LINK to get started with your own email list building for just $1.00! So over the next several years she and her husband completely reverse engineered her out of the Turbo Jam business, and then went through a lengthy negotiation process to sell it. The lesson she learned as a result? She didn't have to always do more or be more productive; once you learn how to do something you can outsource it and have others do it for you. Today she helps people do just that with her personal brand built on programs, podcasts, and her books. Her mission is to undo the example she set with her Turbo Jam business! She wants others to enjoy and have success in every area of their lives from their families to their businesses, and all points in between. She has created a movement, one of the pillars of which is her 30 day push program. This program was created based on her own personal success, and failures. Clearly she's someone who can set and achieve goals, she's a master at it. This program shows people how to set 10 goals for the year based on your own priorities. Then choose that one "push goal" that will have a domino affect on the others. Perhaps you want to take a month off to go somewhere with your family, that's one of your 10 goals. Chalene's program helps you look at the other 9 and figure out which is the goal that will push you forward to achieve the others. Those are just a few of the topics we cover on the today's episode. Chalene is a powerful wealth of information so tune in to hear the full scope of her knowledge.

 NBP077 – 7 Email Hacks to Make 2015 Your Most Productive Year Ever! | File Type: audio/mpeg | Duration: 16:40

Click here to Subscribe to the ‘New Business Podcast’ via iTunes! Happy new year to you! Thank you for kicking off 2015 with me. I'm happy to bring you today's episode, number 77. This is a New Business Podcast solo show, just you and me talking about my 7 steps and hacks for greater email productivity. Over the years I've developed a system. First my VA helps me sort through the 200 or so emails I get daily, leaving me with 35 to 40 messages to follow up on. I set aside time specifically to quickly and efficiently answer these emails using the 7 steps below. 1. Unsubscribe from any lists that aren't providing you with value. Just ask yourself if you're still getting what you had signed up for from that person. If you answer yes then stay on the list. But if you answer no then unsubscribe yourself.Are you on a lot of lists? Use Unroll Me to remove yourself from many lists, quickly. 2. Next, remove yourself from any internal company and business threads. This may not apply to everyone, but if it does take note and take action. 3. Then use the one-click rule. And by one-click I mean you click the email open once, then either reply, forward, delete or archive it. Don't click the email, open it, read it and then read the next message. 4. Applying the 3-sentence rule is our fourth effective email hack. When you reply to an email or forward it only respond with 3 sentences or less. If you need more than 3 sentences than pick up the phone. It'll save you tons of time, I promise! 5. It also helps to use a project management system. I use this type of program when working on a project like a website redesign, or anything where there will be a lot of communication. Doing so will help keep your Inbox uncluttered. 6. Getting your email into the cloud will also save you time and hassle. Gmail, for example, allows you to receive your own domain name email for a small yearly fee. The pay-off is you can access your email anywhere, from any device and you can manage it wherever you are, whenever you want. 7. Finally stop using your Inbox as your to-do list! I know far too many people who do this, don't be one of them. Get an app, or some Post-Its or even a good old-fashioned Text doc and create your to-do list there. Whatever you have to do, get your to-do related emails out of your Inbox and get it down to zero. These are my top seven email hacks to save you time and to become more productive. Email is one of those time-sucking tasks for most of us, and it has been for me in the past. But today I am proud to say I get down to zero emails daily using the tips we've talked about here. To get the full details on each of these seven techniques have listen to today's show. Apply them and find out how fast you can get down to Inbox Zero! Subscribe to the Podcast To subscribe to the New Business Podcast, use the link below: Click here to Review & Rate the podcast in iTunes, too (Thank You!) Items mentioned in this episode: My 2014 Review & Preview of what's coming in 2015 Tropical Think Tank 2015 - Book your slot NOW!!! Unroll Me - For removing yourself from unwanted lists, etc. Virtual Freedom - My bestselling book on the topic of virtual team building. QUESTION: I always say that nobody has a monopoly on good ideas, so what are YOUR favorite email hacks and tips? Share them below with the rest of the community!

 NBP076 – The Art of the Entrepreneurial Pitch, with Kevin Harrington | File Type: audio/mpeg | Duration: 35:50

Click here to Subscribe to the ‘New Business Podcast’ via iTunes! One of the most powerful tools we have in our arsenal as entrepreneurs is the ability to pitch our ideas and our companies. Here to share with us this fine art is a man well acquainted with the pitch: Mr. Kevin Harrington. Kevin is one of the original sharks on the television show Shark Tank, he's also the creator of the infomercial, was named as one of the top 100 entrepreneurs in the world by Entrepreneur magazine and has been an extremely successful business owner for several decades. Although he doesn't believe entrepreneurs are necessarily born, it does help to help come from a successful entrepreneurial heritage. And that's what he did: his father was an entrepreneur and business man so Kevin got his start by working in his father's various businesses. He was a bar back, an assistant chef and several other roles all at the tender age of 11! He says he worked 40 hours a week then, and he loved it. He goes on to say it was one of the best ways to learn: under the watchful eye of someone who's been a success in the business world, they can teach you things faster, and easier than learning them on your own. His big break came when he sold one of his businesses that he had started while in college. After that success, he began exploring what was next for him. He looked at other businesses that were up for sale, but none peaked his interest. Instead he realized he wanted to be a business broker: he wanted to know everything about every company available for sale, he knew he could learn an incredible amount in the process. He took the necessary training, licensing, etc and then opened his own firm in 1980. In this episode, you’ll learn about: How Kevin got started in the infomercial business on TV. Becoming a key person of influence: what was Kevin's plan? The types of pitches that never get aired on Shark Tank. How Kevin successfully pitched Donald Trump while walking through a convention center. Why and how to test before you invest. What advice he Kevin would give his 11-year old self today. Much, much more! Share the Tweetable: "Simply put... You need to promote yourself!" Spread the knowledge of Kevin Harrington - [Tweet This!] Items mentioned in this episode: Kevin's Website Kevin's infomercial products web site Follow Kevin on Twitter Act Now! - Kevin's bestselling book. Put a Shark in Your Tank - Kevin's latest book. Tropical Think Tank (Just a few tickets left!) This Episode's Sponsor - 99Designs I get asked all the time where the best place is to find graphic designers. My answer has been, and will always be the same - go to 99Designs! There is no real reason for the majority of entrepreneurs to hire a full-time person for their graphic needs. 99Designs is all you need to get your logos, websites, landing pages, business cards and much more designed professionally, at a great price! Click THIS LINK to launch your design contest with an exclusive $99 Power Pack Upgrade!  Being the shrewd businessman he is a few years later he leased an entire office building floor and brought in companies he had been referring his clients to: accountants, marketers, finance people, insurance people, and the like. His clients had been asking him for referrals and he was happy to connect them; he simply found a way to profit from the referrals by putting them all in one place. That was one of the first of many more successes Kevin experienced over the last few decades, and we touch on several of them in this episode. We also talk about some practical suggestions he has for successfully nailing your pitches. He has a ten step process, which he sums up in just a few steps: tease, please and seize. And then finish your pitch by proving it. To tease you must find a way to grab the attention of your audience, then after you do please them by describing what you and your company will do for them,

 NBP075 – Mastering the Art of Goal Setting, with Michael Hyatt | File Type: audio/mpeg | Duration: 32:47

Click here to Subscribe to the ‘New Business Podcast’ via iTunes! As entrepreneurs we're all looking for ways to maximize our businesses and succeed. One of the surest ways I know how to do this is with goal setting. And one of the best resources for how to master the art of goal setting is none other than my friend, Michael Hyatt. This is Michael's second visit to the show. As we discussed in that first show Michael is a world famous blogger, speaker and entrepreneur. In fact his blog now receives over 500,000 unique views per DAY! And he believes goal setting is a powerful tool that has helped him achieve all he has today. He first discovered the power of goal setting while still in the corporate arena. The CEO of the company he was working for tasked him with rejuvenating their poorest performing division. The division was ranked dead last in every possible category. When asked how much time he'd need with to turn that division around, Michael told his boss he would need 3 years. In reality, Michael only needed 18 months to go from 14th to 1st among all divisions. In this episode, you’ll learn about: Happiness comes from what two things according to Michael? What the S.M.A.R.T.E.R. acronym stands for and why it's important. Why elaborate strategic plans often slow us down. Why you need to respect your business. How much money did his blog earn him in the first year he monetized? Should you go public with your goals? Michael weighs in. Much, much more! Share the Tweetable: A business that provides for you takes specific goals! Spread the knowledge of Michael Hyatt - [Tweet This!] Items mentioned in this episode: 5 Days to Your Best Year Ever - Michael's Goal Setting Course (including my bonus, too!) Michael's Top 3 Goal Setting Tips (Video Chat!) Michael's Blog Michael's first appearance on the show - Episode 28 Follow Michael on Twitter Strengths Finder 2.0 by Tom Rath 7 Questions to Ask About Last Year - Michael's article on reflection. Tropical Think Tank (Just a few tickets left!) After he achieved that momentous turnaround for his company, Michael knew he wanted more. He didn't want to have peaked so early in his career, he knew he had much more to contribute so he hired an executive coach. With the help of that coach and his own personal drive, he decided his next year was going to be even better than the previous one. And that's what he's done every year since: made a commitment and created goals to make his upcoming year even better than the last. He says one of the keys to doing so, aside from creating those goals, is to share them with your team. Everyone needs to know what you're going for in the upcoming year so you can all steer in the same direction. Too often entrepreneurs fall off track because their team isn't all on the same page. There are three other components of creating and achieving your goals successfully that Michael shares on today's show. The first is to write down your goal. Michael cites a study that showed people who write down their goals have a 42% higher success rate! He also recommends putting them where you see them on a daily basis. The second component is to identify the next action you can take towards achieving that specific goal. Michael set a goal of running another half-marathon and he wrote it down. His next step was to register for the marathon so he did that. If you know multiple actions you can take, write them all down and then get moving on them. And thirdly put your goals on your calendar. People who set deadlines and write their goals on a calendar are among those who are the most successful, according to Michael. Michael and I go into greater detail on all of these topics and more, have a listen to get the full scoop. And then please join me in thanking Michael for being here, he is always great to chat with online and offline. And thank you as well, I appreciate you being here and listening in!

 NBP074 – Be the Best Version of the REAL You, with Jeff Goins | File Type: audio/mpeg | Duration: 41:49

Click here to Subscribe to the ‘New Business Podcast’ via iTunes! Sometimes, whether we know it or not, we're waiting for an event or a person to give us permission to be who we really are. That was exactly the experience our guest for today's show had earlier in his career. Jeff Goins joins us for episode 74 to talk about his journey to realizing he IS a writer, the actions he continues to take to capitalize on that realization, and his thoughts on self-publishing versus the traditional route. Today's show isn't just for writers however, it's for any of us who have ever struggled to find our calling and express who we really are in the marketplace, in our businesses and in our lives. Jeff says he spent countless hours searching for his life's calling. But it took a conversation with a friend for him to realize he is a writer, not just someone who wants to be a writer someday. His friend told him he just had to start writing! The very next morning Jeff got up at 5am and spent two hours writing. He did that almost daily for the next year, and in the process he started a very successful and profitable business writing books. Today he has published three books, is an online marketer and speaks at numerous conferences (including the one I met him at, World Domination Summit in Portland). He is also a happy family man. In this episode, you’ll learn about: Why you have to believe some things before you can do them. When to niche down, and when not to. Why I don't believe in such a thing as "work-life balance". The "in between" moments and why they are so important. Most writers write 8 hours a day: true or false? How we spend our days is how we spend our ____. (Jeff fills in the blank) Much, much more! Share the Tweetable: Activity follows identity! Spread the knowledge of Jeff Goins - [Tweet This!] Items mentioned in this episode: Jeff Goin's Website Jeff Goin's Podcast Follow Jeff Goins on Twitter The In-Between, Jeff Goins' latest book Tropical Think Tank (Just a few tickets left!) This Episode's Sponsor - 99Designs I get asked all the time where the best place is to find graphic designers. My answer has been, and will always be the same - go to 99Designs! There is no real reason for the majority of entrepreneurs to hire a full-time person for their graphic needs. 99Designs is all you need to get your logos, websites, landing pages, business cards and much more designed professionally, at a great price! Click THIS LINK to launch your design contest with an exclusive $99 Power Pack Upgrade!  One of the most valuable lessons Jeff has learned along the way is to embrace those "in between" moments, the time between now and the next big thing in our lives. We've been trained to believe our lives are made up of the "big" moments and while those are important, Jeff says our lives are really about what we do on a day to day basis in between the big stuff. For example when Jeff quit his full-time job, it was one of those big moments. He took the leap and left, but Jeff says no one talks about what to do next. How do you land and how do you keep walking after that big moment? Life is primarily made up of those "land and keep walking" moments, but we're not taught to focus on them and build our lives around those. For that reason Jeff wrote his latest book about that very topic, those in between moments of our lives and why they matter so much. The title of the book is The In-Between: Embracing the Tension Between Now and the Next Big Thing, and Jeff says this book is to help us celebrate where we are now while still keeping an eye on our future goals and dreams. If we don't embrace today we run the risk of missing out on the important things that only seemed "little" in the moment; later on in our lives we will look back and see just how big they actually were. Continuing on the topic of books, Jeff and I talk about his view on traditional vs. self-publishing.

 NBP073 – Stop Procrastinating! Hire a VA Now and Get More Done in 2015! | File Type: audio/mpeg | Duration: 16:39

NBP073 – Stop Procrastinating! Hire a VA Now and Get More Done in 2015!

 NBP072 – The Small Business Guide to Google+, with Ryan Hanley | File Type: audio/mpeg | Duration: 47:48

NBP072 – The Small Business Guide to Google+, with Ryan Hanley

 NBP071 – How to Develop Your Entrepreneurial ‘Process Design Mindset’ | File Type: audio/mpeg | Duration: 12:59

NBP071 – How to Develop Your Entrepreneurial ‘Process Design Mindset’

 NBP070 – Growing Your Business with Instagram, with Sue B. Zimmerman | File Type: audio/mpeg | Duration: 49:26

NBP070 – Growing Your Business with Instagram, with Sue B. Zimmerman

 NBP067 – You Must Be Seen To Sell – It’s Time to Build REAL Authority! | File Type: audio/mpeg | Duration: 12:17

NBP067 – You Must Be Seen To Sell – It’s Time to Build REAL Authority!

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