SEO Rockstars

Chris Boggs and Frank Watson delve into three different guides published on Search Engine Journal. They include the Three Pillars of SEO: Authority, Relevance, and Trust; How to Do Keyword Research and a Complete Guide to Panda, Penguin, and Hummingbird. 

55% of searchers don’t know which links in the SERPs are PPC ads. New Google help document defines Search Analytics impressions, position and clicks Thematic Modeling Using Related Words in Documents and Anchor Text How and Why to Raise Organic SEO CTRs SEO and the CMO: Communication and board room metrics that matter Popular 404 to 301 WordPress Plugin Injecting Cloaked Spam Links for Search Engines

Bing Testing Site Name Only With No URL in Search Results; Frank Watson on  So You Want to Do International Marketing; What are Google's quality updates (aka Phantom updates), and how can you recover? Video SEO Tips to Improve Rankings Test points to likely influence of click-through rate on search rankings

Moz is Doubling Down on Search; Making Sense of Google's Updates in Local Search; Wake Up, SEOs – the NEW New Google is Here;10 Question-Based Keywords that Drive Tons of High-Quality Traffic ; 4 Experts on the State of SEO for Ecommerce Sites ;Ecommerce blogging: five proven reasons why it should be part of your SEO strategy 

Frank Watson and David Harry discuss:No more arguing about what Google means by positions in the Google Search Analytics report. Google has defined the multitude of metrics and cases in a help document.Google officially throttling Keyword Planner data for low spending AdWords accountsGoogle app now delivering restaurant reviews & best-of lists for local searches5 Big Challenges One Niche Faces in GoogleThree Pillars of SEO: Authority, Relevance, and TrustThematic Modeling Using Related Words in Documents and Anchor Text

Chris Boggs and Frank Watson discuss markup and structured data, and give us the buzz on everything Google including their new interface, removal of older content, cut backs on incentives for Local Guides, and more. The two also touch on a few Google myths revolving around penalties that have recently been debunked.

Is Google Trying to Kill SEO ? The Anatomy of a SERP ; Micro-Moments: How Consumers Rely  on Mobile to Meet Their Needs; Don’t Make All Content Q&A For Google’s Featured Snippets; Gated vs Ungated Content- Which is the Best Option? After 10 Years, Local SEO Guide Relaunches  Website So It Can Get Links.

Google is manipulating Autocomplete search results to help improve Hillary Clinton’s online reputation. How Google May Map A Query To An Entity For Suggestions. Competitive threats to Google, and what they mean for you.. Two tried and true methods to make social media impact SEO.Key On-Page SEO Factors That Search Engines & Users Love.

Using SEM and SEO for Acquisition of Ecommerce Sites; Rich Cards:  The new evolution stage of Google SERPs; Google: You Can Ignore Links from Scraper Sites ; 8 SEO Facts Most Marketing Agencies Don’t Tell You; New Google Test: Third Party Reviews in Search Results; The future of voice-related SEO for local business. 

Google Must Face Claims on Search Removals Google Must Face Claims on Search Removals and another Is Search Dead article as Frank Watson and Chris Boggs discuss these stories plus:  Google Search Console now lets you group your sites together with property sets Split Testing Titles and H1s: Do They Still have an SEO Impact? Google’s “People Also Ask” (Related Questions): What Are They, and Why You Should Care   Google’s 1st Amendment defense to search censorship fails in court     Why Google’s monopoly abuse case in Europe will run and run     Investigators raid Google Paris HQ in tax evasion inquiry

How SEO Best Practices Became Irrelevant and What You Need to Know to Compete Better in the SERPs. Plus, Google Pumps Up Cloud Platform With Machine Learning as Google execs at the GCP Next 2016 conference pitched the company’s cloud platform by highlighting advantages, including security, commitment to open source, and machine learning.Also, Chris Boggs and Frank Watson run through a TensorFlow article which shows insights to how machine learning works and possible ability way to learn something of algorithms. Plus, Google: SEOs Are Wrong, 302 Redirects Pass PageRank. Google’s John Mueller said in response, “I don’t know about “link juice” but I do know how PageRank is handled.There’s still confusion on 302/301 from the olden days; 302s are fine”

Former Googler: Google’s Early March Update Gone Unnoticed Long Enough as Glenn Gabe posted some data for one of his non-clients on Google+ . Plus, Google to boost mobile-friendly algorithm this May as Google announced increase in mobile-friendly update factors, but don’t expect another Mobilegeddon. Also, Why real-time search algorithm updates may be bad news. With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise?  Plus, The Savvy SEO’s Guide to Backlink Analysis and 5 Strategies Unlocked From Google’s Quality Rating Guidelines and How Google’s new Local Business Cards could change local optimization and SEO.

Google Agrees To Right To Be Forgotten. Frank Watson and guest host Jason Duke discuss how Google Agrees To Complicated Worldwide Right To Be Forgotten Censorship Plan.Google will ensure those within a country where a RTBF request was granted cannot find censored content, regardless of what Google edition they use. Plus,Google has eliminated the sidebar ads that once appeared to the right of the results. They have also increased the number of ads allowed above the results, now showing up to four ads. Plus they discuss Linkbuilding tips including Finding guest blogs that are outdated and offer an updated version to build brand and links Importance of NAP and local directories for local SEO Mobile SEO - are links important or is AMP page speed etc

Google SERPS  is removing all Right Hand Side Ads on SERPs worldwide as ads will now only show ads at the top and bottom of the SERP. Although it may increase the number of ads from three to four if the search query is “highly commercial.” Plus, Which US sites gained the highest Google visibility in 2015? Google’s Review Stars Rich Snippets Continue to Drop in Search Results as Google began to drop the number of review stars in the search results significantly. The first day we saw a drop by 14.5%, with another 12% drop the next day. Every day since then, Google has continued to reduce the visibility of review stars. Also, App Indexing and The New Frontier Of SEO: App Packs and App Store Search as Chris Boggs and Frank Watson discuss how to rank apps in Google search results, as well as in Google Play and the iTunes App Store.

Google SERPS  is removing all Right Hand Side Ads on SERPs worldwide as ads will now only show ads at the top and bottom of the SERP. Although it may increase the number of ads from three to four if the search query is “highly commercial.” Plus, Which US sites gained the highest Google visibility in 2015? Google’s Review Stars Rich Snippets Continue to Drop in Search Results as Google began to drop the number of review stars in the search results significantly. The first day we saw a drop by 14.5%, with another 12% drop the next day. Every day since then, Google has continued to reduce the visibility of review stars. Also, App Indexing and The New Frontier Of SEO: App Packs and App Store Search as Chris Boggs and Frank Watson discuss how to rank apps in Google search results, as well as in Google Play and the iTunes App Store.