Online Marketing Studio show

Online Marketing Studio

Summary: Join Steinar Knutsen to discuss online marketing & technology strategies to help grow your business. Learn more at Specifically, I will discuss Internet Marketing, Blogging, Wordpress, Social Media Marketing, Facebook, Twitter, YouTube, LinkedIn, Google Plus, Search Engine Optimization, Web Application Development, Facebook & Twitter API integration, Product Marketing, Segment Marketing, Go-to-market Strategy, Internet marketing, Strategic Planning, Project Management, New Product Development, Product Launches, eCommerce & Technology Platform Development, Online Video, Photography, and Podcasting.Steinar Knutsen is President & CEO of New Site Media Group, LLC, an Internet marketing and new media production company in Charlottesville, Virginia. He is a seasoned strategic marketing professional with hands-on experience executing marketing campaigns at Fortune 500 companies and small to mid-size businesses. His passion for marketing, technology and teaching are the winning combination that drive Steinar to help businesses succeed online.

Join Now to Subscribe to this Podcast


 Mophie Juice Pack Double My iPhone Battery Life | File Type: audio/mpeg | Duration: Unknown

We all know how dreadful the iPhone battery life can be especially if you're using your device to watch video and listen to podcasts and so forth. I like to use the Mophie Juice Pack, which basically doubles my iPhone battery life.Check it out!This is part of a new audio image series I'm doing where I take pictures and talk about what's going on. I would love your feedback!This podcast was recorded and published using Mobile Podcaster. Mobile Podcaster is an iPhone application that lets you record podcast episodes and automatically publish new blog posts to your WordPress site.

 Posting Pictures And Audio From My Iphone To WordPress | File Type: audio/mpeg | Duration: Unknown

So this is really just a test of the new image upload features that will be available in the next version of Mobile Podcaster. This podcast was recorded and published using Mobile Podcaster. Mobile Podcaster is an iPhone application that lets you record podcast episodes and automatically publish new blog posts to your WordPress site.

 Podcasting on my iPad with the Samson CO1U USB Condenser Microphone and Camera Connection Kit | File Type: audio/mpeg | Duration: 4:00 Podcasting directly into your iPad mic is great but some people may prefer better quality audio. In this episode I demonstrate podcasting with the Samson CO1U Condenser Microphone and the iPad Camera Connection Kit via Mobile Podcaster.If you're having trouble with your recording volume, I recommend you install Garageband for iPad ($5) and boost the microphone input level. Then when you switch to other recording apps, the mic is noticeably  louder. This worked for me.Here's a screenshot from Garageband that shows the Input Level slider. Turn it all the way up if necessary.This podcast episode was recorded on my iPad and automatically uploaded to this website and iTunes using Mobile Podcaster.  For more information visit

 Top 4 content publishing options for marketing your business online | File Type: audio/mpeg | Duration: Unknown

I am getting ready for the Quadruplicity Conference this week and one of the subjects I will be touching on is content. Specifically I am trying to answer the question, "What are my options in terms of publishing content online and how can I get over o...

 Why podcasting is such a valuable marketing channel | File Type: audio/mpeg | Duration: Unknown

Podcasting is a wonderful marketing channel that is widely misunderstood. I love the fact that for free you can basically have your message heard by potentially tens and even hundreds of millions of people.I think most people shy away from podcasting because they don't understand the potential reach. The tools are not as well understood as blogging, so that is probably another reason that it's not as widely used by marketers.Listen or DownloadThis podcast episode was recorded on my iPhone and automatically uploaded to this website and iTunes using Mobile Podcaster.  For more information visit

 Commenting on Blogs for Knowledge, Brand Building and Market Leadership | File Type: audio/mpeg | Duration: Unknown

Commenting on other blogs is a fantastic strategy for building your brand online. So few people leave comments these days that you can easily differentiate yourself with this simple tactic. Not only does commenting get your name out there, it also gives you a chance to learn something new and connect with other thought leaders within your industry.In my daily routine, I scan all of the blogs that I subscribe to in Google Reader. My goal is to choose three blog posts that I find interesting and leave my comment. I find that this gives me exposure to readers on that website, and often drives traffic back my website.Do you comment on blogs on a regular basis?  I'd love to hear your feedback.Listen or Download

 12 Essential Online Marketing Tools for 2012 | File Type: audio/mpeg | Duration: Unknown

The list of products and services chosen for this year’s list are products that I use on a regular basis. Some of them are free and others are paid services. In my experience, the combination of these products provides a platform to execute online marketing campaigns more efficiently & effectively.... thus, I am sharing them with you!Listen as I explain this year's lineup ... Listen or DownloadThis year’s list covers a broad range of leading products and services, including keyword research, email newsletter management, file storage, website hosting, contact management, image capture, video capture, mind mapping, social media, Wordpress custom themes, online lead generation, membership site management and webinar hosting.After 15 years of marketing online, it is clear to me that there is more than one way to get things accomplished. In the early days, I relied heavily on free tools and my own programming & marketing skills to make things happen. In almost every case, there is an alternative route, tool, application or service that is equally capable of getting the job done. Trust me, I’ve tried a lot of tools over the years!

 How to get started with affiliate marketing for passive income | File Type: audio/mpeg | Duration: Unknown

Affiliate marketing is a great way to make passive income online. Essentially this is the process of selling other company's products for a commission on the sale. For example, you might sell a $50 product and get 6% or $3.00. With a good amount of traffic though your affiliate link, this could multiply into a decent amount of income.Affiliate marketing is a great way to make money online. Today we'll discuss Linkshare and how you can get started.Listen or DownloadI started exploring affiliate marketing in 2005 after blogging about the Olympics since 2001. I had a steading flow of traffic to my sites and wanted to monetize them somehow. I tried Adsense but that didn't seem too promising.I did some research and discovered a few leading affiliate programs: Linkshare, ShareaSale and Commission Junction. These sites basically serve as the middleman between you and the merchant. Basic Steps to Get Started with an Affiliate Marketing SiteBefore you get started with affiliate marketing, you need a website. The fastest way to do this is get hosting at Bluehost and do an auto install of Wordpress. There are tons of great free themes or for a more sophisticated set of customization options check out the Catalyst Wordpress Theme. Once you've registered your website, visit the affiliate program sites (Linkshare, etc) and sign up for an account. There you'll find dozens of categories and 1,000 of merchants with millions of products you can promote on your website. It's easy to search and find the right products that match your niche. Once you find a a few good merchants, apply to become an affiliate for their program. Some programs will approve your application immediately, while it may take a day or two for others to let you in or reject you based on a number of potential reasons. Upon approval, you'll have access to a plethora of links for each merchant. You'll see text links, banner links, individual product links and some customizable links. Most affiliate programs also have a feed that you can subscribe to or download so that you no longer have to manually login to see what's new. It's really pretty amazing how quickly you can start grabbing HTML code for these links and build out your new website. Put the links on your site and once someone purchases something a record of the transaction will appear in your affiliate program account. Depending on the program you've chosen, you can expect to get a check for your commissions within 30-60 after your total reaches a set minimum. Payouts usually come in the form of check, direct deposit or PayPal.Have you tried affiliate marketing? What's worked for you?

 3 SEO Strategies You Can Execute Right Now | File Type: audio/mpeg | Duration: Unknown

Search engine optimization is something that all bloggers and online marketers address at some point.  The goal is to drive more targeted to your site, but it seems as though the rules keep changing.  Let's explore at least three SEO strategies you can...

 The Advantages of Using Google Plus for Business | File Type: audio/mpeg | Duration: Unknown

I really like Google Plus.  It's similar enough to Facebook and a little like Twitter but delivers a much cleaner layout and some terrific features that I'm finding very useful.Listen or DownloadHere are 3 Advantages of Using Plus for Business (vs. Facebook and Twitter)Google Hangouts is a fantastic new way to conduct a video conference online for free.  You can invite up to 10 people including yourself and keep the meeting going for hours without cost.  Whomever is talking gets their video showcased in the conference call while other participants are shown in a row along the bottom of the screen.  The system is very responsive and the audio video quality is fine. Google Circles allows you to categorize people that follow you on Google Plus into groups called Circles.  You could have Circles for friends, coworkers, customers, business partners, prospects, pundits, and so on.  Once established, you can select which Circle(s) can see your individual posts.  For example, you might want to share a new product feature with prospects and a customer service announcement with current customers. Google Pages were announced in November and allow Google Plus users to set up a special Google Plus Page for their business.  Since we are already seeing Google Plus content in Google search results, this is a great way to get your brand in front of general Google Search users.  Functionally speaking Google Plus user Profiles and Pages are very similar.  You cannot, however, put people in your Google Page Circles until they first connect with your business Page.  I'm sure this will all change over time.I encourage businesses to get on Google Plus now to secure their start date.  Google usually uses domain age as a variable in Google Page Rank and it's to your benefit to get in early.What do you think about Google Plus?  I love it - here's a link to my Google Plus Profile.

 30DTC – Commenting on Other Blogs to Drive Traffic to My Website | File Type: audio/mpeg | Duration: Unknown

It's day two of my 30 Day Traffic Challenge and today I am going to embark on one of my favorite tactics for driving traffic which is commenting on other blogs. Commenting on other blogs has several implications for driving traffic.First, commenting on other blog posts get you involved in the conversation. It allows people to see who you are and click through to your website if you leave a link.Listen or DownloadSecond, if enabled, your link on someone else's blog post can be indexed by Google. By default most blogs use a no-follow rule which means that your link will not be indexed; however, with the help of Market Samurai I can find blogs that have this option set up to allow search engines to index my link. This creates a backlink to my website, which is one of the leading variables to determine how my site ranks on search engine results.Third, leaving comments on other peopl's blog posts forces me to keep on top of the latest trends, strategies and tactics others are using within my niche. In my case, I'm going to comment on blog posts that have to do with driving traffic to your website. I not only get to learn about what others are doing, but I get to use this information as inspiration for some of my upcoming blog posts.For me, commenting on at least three blog posts per day is a reasonable frequency and pace that I can maintain over the course of 30 days. There is a ton of information on the Internet about driving traffic to your website so I feel like there will be no shortage of blog posts to find and comment on. This may or may not be the case for you depending on your niche.A best practice when commenting on other people's blog posts is to add insightful information to the original blog post. There's nothing worse than leaving a boring comment with a link to your website. This adds no value and can ultimately hurt your search engine optimization. It can also hurt your reputation.On the other hand, leaving an insightful comment that adds value to the conversation will draw additional comments and can help build your reputation overtime. You may even find some new people to follow online and build mutually beneficial relationships.That's it for now. I have some comments to leave. Do you regularly leave comments on other blogs? Why or why not?Sent from my iPhone 4S

 11 Examples of Jingles and Introductions from Leading Marketing Podcasts in iTunes | File Type: audio/mpeg | Duration: Unknown

I'm working on an introduction for my new podcast and threw together a few examples from some of the leading marketing podcasts on iTunes.UPDATE: Here's my new intro.Some of these are better than others, but at the end of the day they provided me with some useful inspiration for my own podcast.Enjoy!Smart Passive Income Podcast Affiliate Marketing Today I Love Marketing Duct Tape Marketing SEO Podcast Unknown Secrets of Internet Marketing Internet Marketing for Smart People Radio Guerilla Marketing Radio Small Business Marketing Ideas Podcast Internet Marketing Mogul Internet Business Mastery Internet Marketing This WeekThese intros aren't that difficult to create.  You could easily create your own in Garageband with some simple sound bites mixed with some of the built in musical effects.You could also use a sight such as  There are dozens of voice specialists that will create a killer podcast intro for only $5.  Well worth $20 to get 4 versions put together, right?Are you podcasting?  How's that going?

 Podcasting 101: Realities of Creating and Editing your First Podcast Episode | File Type: audio/mpeg | Duration: Unknown

This is the second in a series of podcast episodes I’m doing with Mike Bisceglia from to help educate businesses on the realities and benefits of podcasting.  In our first episode we talked about the basics of podcasting, including recording, editing, publishing and promotion.In this episode Mike and I discuss a few applications to record and edit your podcast.Listen or DownloadProducing and editing your podcast can seem daunting at first.  You may not feel comfortable putting your voice out there, but with practice and the right tools this may be overcome with time.  Editing can be a rather technical process as well, so be prepared to either learn how to do it your self or hire someone to help.Here are two great podcasting tools to get you on the right path:1) GarageBand for the Mac.  This audio software comes with every Mac and provides professional level editing tools to capture, enhance and out put your recording as an MP3.2) Audacity for both Mac and Windows.  Audacity has been around for years and is an excellent, free application to record and edit your podcast.Feel free to contact me or email Mike Bisceglia at for more information!

 Podcasting 101: Tips To Create Your Own Podcast | File Type: audio/mpeg | Duration: Unknown

This is the first in a series of podcast episodes I'm doing with Mike Bisceglia from to help educate businesses on the realities and benefits of podcasting.As you know, podcasting is a great channel to leverage the 100 million+ Apple devices out there not to mention the millions of other devices capable of subscribing and listening to your show.In this episode we lay the groundwork with some basic tips and essential tools you can use to create your own podcast! Want to have your own show? We'll discuss options to do-it-yourself or work with Mike in the radio production studio for a professional recording, editing and publishing experience.Feel free to contact me or email Mike Bisceglia at for more information!Listen or DownloadP.S. - It took some real guts to include this picture of me wearing that awful headset :)P.S.S. - You can subscribe to my blog's podcast via iTunes here

 Thoughts on Podcasting | File Type: audio/mpeg | Duration: Unknown

Podcasting is a fantastic channel to engage your market and reach a new audience. This morning I led a discussion on this topic with the SheBlogs group in Charlottesville.The main takeaway is that there are several different approaches to podcasting either from the web, your Mac or PC, your phone and even the web.This audio was recorded using the VR+ recording app available on iTunes for $1.99 and I am writing this text using the Wordpress iPhone app. No longer are we tied to the expensive tools that once served as a barrier to effective podcasting.Listen or DownloadWhat are your thoughts on podcasting? Have you considered it in your marketing mix?


Login or signup comment.